Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Where's Jarvis? The future of Voice Recognition and Natural Language User Int...UXPA International
Siri, Cortana, Alexa - voice recognition is going mainstream. What does this technology mean for your business? How does speech fit with the internet of things, with virtual agents, or in the enterprise space? Crispin Reedy, a voice interaction designer with over 10 years of experience, and the president of the Association for Voice Interaction Design, will review the current state of speech recognition and natural language technologies, discuss how they fit in the emerging landscape of distributed devices, and discuss techniques and methods to evaluate these interfaces.
Mobile application use has grown exponentially. Testing mobile experiences brings additional challenges and opportunities because the context-of-use is not a static location like a workplace, but instead wherever a user happens to be with his or her phone. Field studies are useful because they help researchers collect more naturalistic data since they observe users in their context-of-us instead of a lab.
In this course you will learn:
The variety of methods and tools for field testing mobile experiences, and the pros / cons of each
How to develop a research plan for mobile field testing
Recruitment strategies for field testing
How to moderate a field test and record participants’ behaviors
You will learn by doing an actual field study of a mobile application near the conference location.
You want to truly know the people you’re designing for. But how can you quickly mine a rich history chock-full of routines, worries, motivations, beliefs and needs? You need to embrace participant exercises, whether in an individual interview or as part of a focus group, whether as pre-work or during the research session, whether over WebEx, in a usability lab, or on a participant’s coffee table.
In this workshop you’ll:
Learn how to use participant exercises to get better, deeper responses and insights during research.
Get acquainted with nine exercise types and understand the basics to create and use each.
Immediately apply what you learn to a research project in order to expand your understanding.
Participant exercises empower people to explore, describe and interpret their own behavior and thoughts. These exercises create a vital bridge between design researchers and participants—extending the value of your interviews and observation.
We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?
That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.
You’ll learn why your product team needs dedicated content strategists, and how to integrate content strategy into the user experience practice you already have. No (budget for) content strategists? You’ll also learn how your UX team can create better product content right this minute, even if you don’t have the luxury of a dedicated content team (yet).
This presentation will approach the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It will help the attendees understand UX career options and help them craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
I’ll cover:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Methods to present and brands oneself
Design Jams! How to run creative sessions with the people who use your product.UXPA International
Getting your users together for a collaborative design sprint can provide a wealth of insight into their needs and goals, help you understand their mental model, and bring fresh ideas to your product. Based on the format of Google Venture’s 5-day design sprint, Melinda conducts 2-hour mini design jams with product users. By the end of this session you’ll have an end-to-end guide for how to plan and facilitate this with your own users.
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient. Presented at UXPA 2016 in Seattle, WA on June 2, 2016
Where's Jarvis? The future of Voice Recognition and Natural Language User Int...UXPA International
Siri, Cortana, Alexa - voice recognition is going mainstream. What does this technology mean for your business? How does speech fit with the internet of things, with virtual agents, or in the enterprise space? Crispin Reedy, a voice interaction designer with over 10 years of experience, and the president of the Association for Voice Interaction Design, will review the current state of speech recognition and natural language technologies, discuss how they fit in the emerging landscape of distributed devices, and discuss techniques and methods to evaluate these interfaces.
Mobile application use has grown exponentially. Testing mobile experiences brings additional challenges and opportunities because the context-of-use is not a static location like a workplace, but instead wherever a user happens to be with his or her phone. Field studies are useful because they help researchers collect more naturalistic data since they observe users in their context-of-us instead of a lab.
In this course you will learn:
The variety of methods and tools for field testing mobile experiences, and the pros / cons of each
How to develop a research plan for mobile field testing
Recruitment strategies for field testing
How to moderate a field test and record participants’ behaviors
You will learn by doing an actual field study of a mobile application near the conference location.
You want to truly know the people you’re designing for. But how can you quickly mine a rich history chock-full of routines, worries, motivations, beliefs and needs? You need to embrace participant exercises, whether in an individual interview or as part of a focus group, whether as pre-work or during the research session, whether over WebEx, in a usability lab, or on a participant’s coffee table.
In this workshop you’ll:
Learn how to use participant exercises to get better, deeper responses and insights during research.
Get acquainted with nine exercise types and understand the basics to create and use each.
Immediately apply what you learn to a research project in order to expand your understanding.
Participant exercises empower people to explore, describe and interpret their own behavior and thoughts. These exercises create a vital bridge between design researchers and participants—extending the value of your interviews and observation.
We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?
That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.
You’ll learn why your product team needs dedicated content strategists, and how to integrate content strategy into the user experience practice you already have. No (budget for) content strategists? You’ll also learn how your UX team can create better product content right this minute, even if you don’t have the luxury of a dedicated content team (yet).
This presentation will approach the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It will help the attendees understand UX career options and help them craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
I’ll cover:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Methods to present and brands oneself
Design Jams! How to run creative sessions with the people who use your product.UXPA International
Getting your users together for a collaborative design sprint can provide a wealth of insight into their needs and goals, help you understand their mental model, and bring fresh ideas to your product. Based on the format of Google Venture’s 5-day design sprint, Melinda conducts 2-hour mini design jams with product users. By the end of this session you’ll have an end-to-end guide for how to plan and facilitate this with your own users.
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
Designing Great Dashboards for SaaS and Enterprise ApplicationsDesign for Context
Presentation by Lisa Battle at the UXPA2016 conference in Seattle, WA, on June 3, 2016.
Many SaaS and enterprise applications today provide dashboards giving users an overview of how their business is performing and summarizing the work that needs to be done. Dashboards present a great opportunity to improve user experience by providing quick answers to users’ common questions, but they are also full of potential pitfalls for design. As UX design consultants, we are frequently asked to design (or redesign) dashboards for applications, and through that experience we have established best practices for dashboard design. We will discuss our approach to ensuring a good user experience for dashboards, focusing on 8 principles of UX design that are particularly relevant and illustrating them with real project examples.
Design Rationale: 10 Steps to Killing it in Design ReviewsUXPA International
Design Reviews help drive the conversation around design. A good design rationale describes what you want your design to convey. It proves to the audience that you’ve solved the design problem by justifying every element of your design, showing that each and every element plays a part in the design solution. A good design rationale constantly answers the question why, and leaves attendees with a clear understanding of your design concept. This workshop will break down the creation of a strong design rationale into 10 very doable steps.
In this course, you will learn:
The 10 steps to developing a strong design rationale
Exercises to help craft a compelling story
Different tools to get you started
How to deal with difficult people/strong personalities
Best practices to help you drive the outcomes you need
Participants will come away with the tools they need to be successful in their next Design Review. There will be time for questions and real-world practice as well.
If you ask people what they think about Virtual Reality – they think to what it was in the 80’s and 90’s – and you get interesting reactions: laughter, head shakes; few people take it seriously. Now is the time to set aside those memories and preconceived ideas about what could have been. The technology to create immersive reality experiences as well as smart phone adoption rates has finally enabled Virtual Reality to become – reality.
Brief history of VR that demonstrates the simplicity of the technology
Why it matters todayPractical applications of VR
The near future of VR
Immersive experience research & design considerations (VR sickness, interaction patterns, etc.)
Live demonstration: An audience member will participate in a live demo of two low-fi VR experiences with real-time measurement of physical reactions, such as heart rate, to the immersion (1 ""relaxing"" experience versus 1 ""exciting"" experience).
When selling ourselves for our next job or project, we can use our Experience Design skills and a story-centered approach to craft an amazing portfolio and to interview successfully.
We will walk through the steps in the interview process from a user-centered approach, focusing on the online portfolio, the portfolio review, and the interview.
This talk will appeal to anyone starting out or seeking a job change by highlighting how you can set yourself apart in an already competitive field. With a user-centered mindset and a focus on telling a great story around your work, you can sell yourself and obtain the position you want.
How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
Who's Using Our Product? A Story of Enterprise UX ResearchUXPA International
In the world of continuous improvement, there is a concept called ‘gemba’ – or the personal observation of real work happening in its real place. Within the oft-maligned enterprise software design space, accessing actual end-users can be extremely difficult... figuring out who's using our product can be seemingly impossible!
As a user researcher, how do you gain an understanding of the current product and inform future design decisions? How do you navigate your way to meaningful insights?
Within our own user research team at Intralinks, we have been figuring out ways to unlock access to the end-users of our enterprise file-sharing product. It has proved far more challenging than we expected.
Here we aim to go beyond a list of cliché lessons by sharing our practical and tactical steps to: identifying customer ‘ownership,’ gaining access to customer information, gauging customer temperament, accounting for product strategy, accelerating learning, and more.
As products mature, the user’s needs change over time and so must the way we work. This collaborative session will bring experienced practitioners together to compare their experiences working on mature software and complex Web applications. Together we will identify what has worked and what has not and provide the UX community with a set of best practices.
Topics to be covered (attendees’ desired topics will be added):
Adjusting staffing to meet changing needs
Long term staffing considerations
Models of growth and growing pains
Challenges of product monitoring and regular maintenance
Web Analytics
A/B Testing
NPS and other feedback
Maturing UX within Agile environments
Just-in-time maintenance balanced with strategic work
Cadences for research and usability testing
Product release cycles
Managing expectations for long-term customers
Empathy is a hot topic in business lately. Teams who go outside their organization to develop empathy for their customers are crafting winning products that deliver on the wants, needs, and desires of their audiences. But empathy not only plays a critical role with those we serve; it also has a vital role inside the team–collaboration is enhanced and individuals are empowered when their own needs and goals are understood.
This panel will explore the science of empathy and discuss how empathy fits inside our teams and outside with those our experiences are meant to serve. We’ll share our perspectives on the positive impact of an empathetic mindset, offer tips on how to cultivate empathy within your own organization, and answer questions you may have. Our moderator is a UX Strategist and our panelists include a Psychiatrist, a UX Research Consultant and Published Author, a Design Executive, and a UX Manager.
Journey Maps with Legs! Best practices & hot tips for research, design and di...UXPA International
Based on interviews with leading client-side and independent researchers, Jeanne Turner & Julie Francis will share best practices for journey mapping. Their suggestions & stories will cover many facets, including
Kick-off and Discovery: How to structure a productive journey map kickoff
Research: Which research methodologies, questions, & activities reveal the most useful insights
The deliverable: What features make a great journey map?
Dissemination: How to maximize the impact of your journey map
These tips, stories, best practices and case studies will be drawn from expert interviews with researchers, stakeholders & designers with a focus on service design and multi-channel retail. You’ll walk away with practical things you can do to deliver great journey maps that have staying power.
Customer Journey Maps: Why and how UX practitioners use them or avoid themUXPA International
A panel of seasoned UX practitioners bring their individual experiences to the lively topic of customer journey mapping. Brief statements from each panelist shed light on their position, with topics including a new way to create a template for an interactive journey mapping experience, issues surrounding different parts of an organization using the same words to mean different things around visualizing customer experience, to techniques for creating this visualization technique with a co-located team, to the value of using the technique for visualizing workflows for a mobile app, and, on the flip side—why you shouldn’t do customer journey mapping, plus more! With lots of time for questions, this session will be highly interactive.
Designing the Next Generation of Search User Experience - Duane Degler and Li...UXPA International
Search applications aren’t "just like Google" anymore – even Google is no longer the simple application it once was. Design is coming to the forefront of effective search applications, to help make sense of mobile search, data search, semantic search, enterprise search, federated search, and embedded search within websites and applications. So what do we need to know about designing for search? We need to understand our users’ mental models for how they perceive seeking within an information environment. We need to understand how to provide powerful user control over results and yet keep it extremely simple. We need to know how to test for effective comprehension as well as task execution. And we need to know how to get the most out of the new available technologies and data. This course is a deep dive into the essentials for a new generation of search designs.
Social math provides a method for designers to make complex numerical data about an important cause both meaningful and understandable to your audience. Social math is a design process of telling a story with data that will motivate your users to engage in the behavior you intend.
This half-day course is appropriate for all levels of experience. The lessons focus on introducing the concept of social math and detailing a method to design using social math. Design activities provide an opportunity for attendees to practice using the method.
Attendees will learn:
How to define and identify social math
Why social math is an important part of an impactful design
When to incorporate social math into the design process
Where to find reliable data for designing with social math
A method for incorporating social math into their design
What additional resources exist for using social math
Video available: http://www.designforcontext.com/insights/simplicity-web-application-design
Simplicity is one of the most important principles of design. It has been a pillar of design thinking for a very long time -- long before the advent of human factors, usability, and user experience. But, realistically, simplicity isn’t always simple. Commercial software, enterprise applications, software as a service (SaaS), and other highly interactive applications often have no choice but to do a great number of things, because they support a range of real world tasks, some of which are complex.
In this UXPA 2015 presentation, we discuss what to try when removing functionality or features isn’t an option. We provide practical questions to ask when deciding whether and how to simplify an application. And we summarize proven design techniques to use when simplifying applications, illustrated with examples from real projects.
Intimidated by conducting your own usability study? This session will give you the tools you need to conduct effective usability tests whether your participants are in the room or in a different country. The session includes practical techniques to successfully plan, prepare, and conduct your test and activities to help you become more confident with the entire process of usability testing. Finally, you’ll get tips on how to get the most useful results from your study.
Participants will also learn about:
Testing protocols
Types of usability testing and required vs. optional resources
Recruiting and scheduling usability tests
Non-disclosure and consent forms and their purposes
Pilot testing
Techniques for interacting with test participants
Current usability testing issues of interest (e.g. testing internationally, moderated vs. un-moderated, etc.)
Adversarial to Harmonious: Building the Developer/UX ConnectionUXPA International
Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer.
Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create.
Being stuck in a storming phase isn’t good for you, your product, and ultimately your users. Bringing harmony to your team is important to your success and your sanity. Hone your best expertise to build relationships, handle differences of opinion, and learn to speak geek to be heard!
Walk out with tools and techniques to stay efficient and deliver the best possible experience for the real human beings who will use it.
You'll learn:
- How to run the right research on tight timelines
- How to plan research while still designing
- How object-oriented UX can improve the Agile process
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Know Thyself, and to thine users be true: Understanding and Managing Biases t...UXPA International
Despite our best intentions, UX practitioners are subject to hidden biases and barriers as any of our fellow humans. It’s more important than ever to understand our own biases to make sure we can be most effective in our communication and our design work. Increasing application of AI and machine learning as well as ever increasing amounts of data on people particularly are areas where hidden and unmitigated biases can create bad and even harmful outcomes. We explore ways to discover and discuss biases constructively before they undermine work, look at case studies of products that suffered from hidden biases, and consider pragmatic approaches to manage their influence in our projects
Presented by Karen Bachmann
Have you seen those beautiful websites that you can't use? Or the super-cool ones that make it hard to actually accomplish your tasks? There's a better way. Duane Degler joined the DC Web Mavens to cover the landscape of understanding goals, users, tasks, content, and, particularly, context.
Presumptive Design: "It's not research! We're getting stuff done!"UXPA International
Agencies and client UX professionals alike point out a growing trend: companies are becoming allergic to research. Budgets are shrinking and making the case to leaders grows more difficult each month.
Working in small groups, professionals from across the UX spectrum (research, design and communications) will learn Presumptive Design (PrD), a technique for capturing the unmet, and often unspoken, needs of our stakeholders.
PrD *is* a research method, but because it begins with designing an artifact, stakeholders are far more receptive to it as a process. Further, the method is fast, reducing time *and cost* to insights.
Attendees will learn the theoretical frameworks behind PrD as well as gain hands-on experience practicing the method. By the end of the course, attendees will have completed one full cycle of a PrD engagement, including feedback from external users.
Designing Great Dashboards for SaaS and Enterprise ApplicationsDesign for Context
Presentation by Lisa Battle at the UXPA2016 conference in Seattle, WA, on June 3, 2016.
Many SaaS and enterprise applications today provide dashboards giving users an overview of how their business is performing and summarizing the work that needs to be done. Dashboards present a great opportunity to improve user experience by providing quick answers to users’ common questions, but they are also full of potential pitfalls for design. As UX design consultants, we are frequently asked to design (or redesign) dashboards for applications, and through that experience we have established best practices for dashboard design. We will discuss our approach to ensuring a good user experience for dashboards, focusing on 8 principles of UX design that are particularly relevant and illustrating them with real project examples.
Design Rationale: 10 Steps to Killing it in Design ReviewsUXPA International
Design Reviews help drive the conversation around design. A good design rationale describes what you want your design to convey. It proves to the audience that you’ve solved the design problem by justifying every element of your design, showing that each and every element plays a part in the design solution. A good design rationale constantly answers the question why, and leaves attendees with a clear understanding of your design concept. This workshop will break down the creation of a strong design rationale into 10 very doable steps.
In this course, you will learn:
The 10 steps to developing a strong design rationale
Exercises to help craft a compelling story
Different tools to get you started
How to deal with difficult people/strong personalities
Best practices to help you drive the outcomes you need
Participants will come away with the tools they need to be successful in their next Design Review. There will be time for questions and real-world practice as well.
If you ask people what they think about Virtual Reality – they think to what it was in the 80’s and 90’s – and you get interesting reactions: laughter, head shakes; few people take it seriously. Now is the time to set aside those memories and preconceived ideas about what could have been. The technology to create immersive reality experiences as well as smart phone adoption rates has finally enabled Virtual Reality to become – reality.
Brief history of VR that demonstrates the simplicity of the technology
Why it matters todayPractical applications of VR
The near future of VR
Immersive experience research & design considerations (VR sickness, interaction patterns, etc.)
Live demonstration: An audience member will participate in a live demo of two low-fi VR experiences with real-time measurement of physical reactions, such as heart rate, to the immersion (1 ""relaxing"" experience versus 1 ""exciting"" experience).
When selling ourselves for our next job or project, we can use our Experience Design skills and a story-centered approach to craft an amazing portfolio and to interview successfully.
We will walk through the steps in the interview process from a user-centered approach, focusing on the online portfolio, the portfolio review, and the interview.
This talk will appeal to anyone starting out or seeking a job change by highlighting how you can set yourself apart in an already competitive field. With a user-centered mindset and a focus on telling a great story around your work, you can sell yourself and obtain the position you want.
How can you tackle the process of updating a mature interface? In this presentation, I will discuss our team’s approach to quickly transform the look and feel of GoToMeeting, GoToWebinar and GoToTraining for Mac over a period of four months. Learn how we kept our project on track by saying no to all but the most essential improvements, and how we incorporated design feedback without falling prey to out-of-scope requirements. I'll explain my design process and how I supported the team in my role as scrum master. You will see visual design changes that were tried and discarded, and most importantly, what impact the visual changes had on our user community. This talk will cover what can realistically be done in a short period of time to improve your interface without overcommitting, and where to go after the first release.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
Who's Using Our Product? A Story of Enterprise UX ResearchUXPA International
In the world of continuous improvement, there is a concept called ‘gemba’ – or the personal observation of real work happening in its real place. Within the oft-maligned enterprise software design space, accessing actual end-users can be extremely difficult... figuring out who's using our product can be seemingly impossible!
As a user researcher, how do you gain an understanding of the current product and inform future design decisions? How do you navigate your way to meaningful insights?
Within our own user research team at Intralinks, we have been figuring out ways to unlock access to the end-users of our enterprise file-sharing product. It has proved far more challenging than we expected.
Here we aim to go beyond a list of cliché lessons by sharing our practical and tactical steps to: identifying customer ‘ownership,’ gaining access to customer information, gauging customer temperament, accounting for product strategy, accelerating learning, and more.
As products mature, the user’s needs change over time and so must the way we work. This collaborative session will bring experienced practitioners together to compare their experiences working on mature software and complex Web applications. Together we will identify what has worked and what has not and provide the UX community with a set of best practices.
Topics to be covered (attendees’ desired topics will be added):
Adjusting staffing to meet changing needs
Long term staffing considerations
Models of growth and growing pains
Challenges of product monitoring and regular maintenance
Web Analytics
A/B Testing
NPS and other feedback
Maturing UX within Agile environments
Just-in-time maintenance balanced with strategic work
Cadences for research and usability testing
Product release cycles
Managing expectations for long-term customers
Empathy is a hot topic in business lately. Teams who go outside their organization to develop empathy for their customers are crafting winning products that deliver on the wants, needs, and desires of their audiences. But empathy not only plays a critical role with those we serve; it also has a vital role inside the team–collaboration is enhanced and individuals are empowered when their own needs and goals are understood.
This panel will explore the science of empathy and discuss how empathy fits inside our teams and outside with those our experiences are meant to serve. We’ll share our perspectives on the positive impact of an empathetic mindset, offer tips on how to cultivate empathy within your own organization, and answer questions you may have. Our moderator is a UX Strategist and our panelists include a Psychiatrist, a UX Research Consultant and Published Author, a Design Executive, and a UX Manager.
Journey Maps with Legs! Best practices & hot tips for research, design and di...UXPA International
Based on interviews with leading client-side and independent researchers, Jeanne Turner & Julie Francis will share best practices for journey mapping. Their suggestions & stories will cover many facets, including
Kick-off and Discovery: How to structure a productive journey map kickoff
Research: Which research methodologies, questions, & activities reveal the most useful insights
The deliverable: What features make a great journey map?
Dissemination: How to maximize the impact of your journey map
These tips, stories, best practices and case studies will be drawn from expert interviews with researchers, stakeholders & designers with a focus on service design and multi-channel retail. You’ll walk away with practical things you can do to deliver great journey maps that have staying power.
Customer Journey Maps: Why and how UX practitioners use them or avoid themUXPA International
A panel of seasoned UX practitioners bring their individual experiences to the lively topic of customer journey mapping. Brief statements from each panelist shed light on their position, with topics including a new way to create a template for an interactive journey mapping experience, issues surrounding different parts of an organization using the same words to mean different things around visualizing customer experience, to techniques for creating this visualization technique with a co-located team, to the value of using the technique for visualizing workflows for a mobile app, and, on the flip side—why you shouldn’t do customer journey mapping, plus more! With lots of time for questions, this session will be highly interactive.
Designing the Next Generation of Search User Experience - Duane Degler and Li...UXPA International
Search applications aren’t "just like Google" anymore – even Google is no longer the simple application it once was. Design is coming to the forefront of effective search applications, to help make sense of mobile search, data search, semantic search, enterprise search, federated search, and embedded search within websites and applications. So what do we need to know about designing for search? We need to understand our users’ mental models for how they perceive seeking within an information environment. We need to understand how to provide powerful user control over results and yet keep it extremely simple. We need to know how to test for effective comprehension as well as task execution. And we need to know how to get the most out of the new available technologies and data. This course is a deep dive into the essentials for a new generation of search designs.
Social math provides a method for designers to make complex numerical data about an important cause both meaningful and understandable to your audience. Social math is a design process of telling a story with data that will motivate your users to engage in the behavior you intend.
This half-day course is appropriate for all levels of experience. The lessons focus on introducing the concept of social math and detailing a method to design using social math. Design activities provide an opportunity for attendees to practice using the method.
Attendees will learn:
How to define and identify social math
Why social math is an important part of an impactful design
When to incorporate social math into the design process
Where to find reliable data for designing with social math
A method for incorporating social math into their design
What additional resources exist for using social math
Video available: http://www.designforcontext.com/insights/simplicity-web-application-design
Simplicity is one of the most important principles of design. It has been a pillar of design thinking for a very long time -- long before the advent of human factors, usability, and user experience. But, realistically, simplicity isn’t always simple. Commercial software, enterprise applications, software as a service (SaaS), and other highly interactive applications often have no choice but to do a great number of things, because they support a range of real world tasks, some of which are complex.
In this UXPA 2015 presentation, we discuss what to try when removing functionality or features isn’t an option. We provide practical questions to ask when deciding whether and how to simplify an application. And we summarize proven design techniques to use when simplifying applications, illustrated with examples from real projects.
Intimidated by conducting your own usability study? This session will give you the tools you need to conduct effective usability tests whether your participants are in the room or in a different country. The session includes practical techniques to successfully plan, prepare, and conduct your test and activities to help you become more confident with the entire process of usability testing. Finally, you’ll get tips on how to get the most useful results from your study.
Participants will also learn about:
Testing protocols
Types of usability testing and required vs. optional resources
Recruiting and scheduling usability tests
Non-disclosure and consent forms and their purposes
Pilot testing
Techniques for interacting with test participants
Current usability testing issues of interest (e.g. testing internationally, moderated vs. un-moderated, etc.)
Adversarial to Harmonious: Building the Developer/UX ConnectionUXPA International
Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer.
Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create.
Being stuck in a storming phase isn’t good for you, your product, and ultimately your users. Bringing harmony to your team is important to your success and your sanity. Hone your best expertise to build relationships, handle differences of opinion, and learn to speak geek to be heard!
Walk out with tools and techniques to stay efficient and deliver the best possible experience for the real human beings who will use it.
You'll learn:
- How to run the right research on tight timelines
- How to plan research while still designing
- How object-oriented UX can improve the Agile process
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Know Thyself, and to thine users be true: Understanding and Managing Biases t...UXPA International
Despite our best intentions, UX practitioners are subject to hidden biases and barriers as any of our fellow humans. It’s more important than ever to understand our own biases to make sure we can be most effective in our communication and our design work. Increasing application of AI and machine learning as well as ever increasing amounts of data on people particularly are areas where hidden and unmitigated biases can create bad and even harmful outcomes. We explore ways to discover and discuss biases constructively before they undermine work, look at case studies of products that suffered from hidden biases, and consider pragmatic approaches to manage their influence in our projects
Presented by Karen Bachmann
Have you seen those beautiful websites that you can't use? Or the super-cool ones that make it hard to actually accomplish your tasks? There's a better way. Duane Degler joined the DC Web Mavens to cover the landscape of understanding goals, users, tasks, content, and, particularly, context.
Presumptive Design: "It's not research! We're getting stuff done!"UXPA International
Agencies and client UX professionals alike point out a growing trend: companies are becoming allergic to research. Budgets are shrinking and making the case to leaders grows more difficult each month.
Working in small groups, professionals from across the UX spectrum (research, design and communications) will learn Presumptive Design (PrD), a technique for capturing the unmet, and often unspoken, needs of our stakeholders.
PrD *is* a research method, but because it begins with designing an artifact, stakeholders are far more receptive to it as a process. Further, the method is fast, reducing time *and cost* to insights.
Attendees will learn the theoretical frameworks behind PrD as well as gain hands-on experience practicing the method. By the end of the course, attendees will have completed one full cycle of a PrD engagement, including feedback from external users.
Unconscious Design: Constructing Interfaces for the Untapped PsycheUXPA International
The most successful products are the ones that people love. But what makes us love these products so much? Legendary designers throughout history have found ways to capture people’s hearts and imaginations by creating products that truly resonate with people. Over the course of decades and even centuries, these designers have gradually built up a catalog of timeless principles that apply universally across many areas design (ranging from architecture, to mechanical engineering, to software). Not until recently have these laws been validated and supported by a new wave research studying the human unconscious. This topic may be the key to understanding the cognitive underpinnings behind great design.
"Innovate or Die.” In a hyper-competitive, fast-paced world, companies must increase their pace of learning and production to stay competitive. But being agile is no longer enough. Though much has been written about the benefits of adopting Lean UX and experimentation practices, even the best-intentioned leaders struggle with shifting ingrained work habits. Real culture change requires a new type of embedded leader: the Experiment Coach.
Learn 3 techniques that great Experiment Coaches use to create a culture of user-centric design and innovation:
Facilitating experiment planning using the Experiment Grid.
Building momentum by chaining experiments together.
Catalyzing culture change by focusing on user needs and behaviors.
You'll learn tools and processes to be a great coach, and hear stories of failures and successes from top companies. By the end of this interactive session, you will have run your first experiment and be on your way to becoming a great Experiment Coach.
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
What can social psychology teach us about (better) UX research?UXPA International
Social psychologists experiment on people, and carefully consider how small changes to situations can elicit huge changes in behaviour. Sound familiar? By drawing upon social psychology research techniques, UX research can go from merely good to methodologically unassailable. I spent six years getting a PhD, but session attendees will learn how to approach UX like social psychologists in just sixty minutes.
The first part of the session will focus on tips for crafting more effective user research experiences. In the second part of the session, you will learn some tricks that can help you make sense of the many contradictions between what you expect users to do, what they actually do, and what they say.
In this session, you also will have the opportunity to participate in on-the-spot psychology experiments (electric shocks optional).
The Ultimate Wearables: Interactive Implants - Tony FernandesUXPA International
Wearables are a quickly evolving part of the technology landscape and are beginning to add value to people's lives. The idea of having controllable implants to enhance human performance or add convenience has to date been the stuff of science fiction. The thought of using technology in this way immediately brings up ethical, privacy, and health issues. However, this type of implant already exists and is in use today. [COMPANY NAME] partnered with [COMPANY NAME] to design medical implants that live in the body but can be controlled from outside the body using a simple remote control to address perceptions of pain and to stop involuntary tremors. [COMPANY NAME] will present its research and design journey and the impact it had on the researchers/designers, the patients, and the implication of this type of technology on the future of UX.
Stop guessing colors! A system to help you build a UX Design color palette.UXPA International
Picking colors is often frustrating: so many options! Art history, cultural differences, color theory, brand guidelines, and usability inform our decisions.
This presentation offers a systematic approach to color for UX design. Based on value contrast first, we will approach color selection as a system, rather than a series of unrelated choices.
Good design teams prototype – often. This presentation takes a hard look at prototyping and provides a framework for assessing the prototyping needs of a team or project. If you have a “standard approach” to prototyping this session will help you re-think your prototyping strategy. If your prototypes are usually created in a similar way, this session will help expand your knowledge of prototyping and ways you can change what you’re doing to be more effective and efficient.
Designing with the Mind in Mind: the Psychological Basis of UI Design RulesUXPA International
UI design guidelines are not simple recipes. Applying them effectively requires determining guideline applicability and precedence and balancing trade-offs when guidelines clash. By understanding the underlying psychology, designers and evaluators enhance their ability to apply guidelines. This course explains that psychology. It is based on the instructor's recent book: Designing with the Mind in Mind, 2nd Edition (Elsevier, 2014).
Topics covered:
Perception is biased
Vision is optimized to perceive structure
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience & executing learned actions. Hard: novel actions, problem-solving, calculation
Human decision making is rarely rational
Hand-eye coordination follows laws
Have you reached an inflection point in your career? Not sure how to get to the next step – or even what the next step will be? In this hands-on session, you will get an overview of the hiring landscape and salary trends for UX professionals. You’ll hear about the most in-demand positions and skills that employers are willing to pay a premium for – and learn how you can target your own skill set to those opportunities. You’ll also participate in a few exercises to help actively identify new career directions, keep your digital skills relevant to employers, overcome job-hunting obstacles and, ultimately, forge a fulfilling professional path.
How do Asian and Western websites differ, and why? Recent findings in experim...UXPA International
Anyone who has done UX work in Asia knows that Asian websites typically feature more visually complex designs, with a greater density of information and interactive elements, than those from America and Europe. Observers have offered a number of explanations for this difference, including a greater cultural need for security and information, higher Internet bandwidth, a less mature UX ecosystem, and more complex urban environments.
Drawing on recent research in experimental psychology, we argue that a tendency in Asian cultures towards more contextually rich and relational processing in comparison to American and European cultures can explain many of these differences. Next, we examine emerging findings that suggest similar cognitive tendencies exist based on religion, region, class, political orientation. We conclude with a summary of best practices for designing user experiences across cultural contexts, emphasizing the importance of local knowledge and user research in the increasingly diverse world of UX.
We’ve collaborated on design research for 15 years—now we have 15 lessons learned to make you more awesome.
Whether you’re just starting out or have years of experience, come to find out our lessons learned (with examples, strategies, and resources) to be even more effective as a design researcher.
Where our hard-earned lessons come from: We’ve done research at startups, large corporations, agencies and as independent consultants. We’ve done everything from ethnography to usability to optimization to hybrid experiments. We do research in-person, in groups, online, in labs, coffee shops, living rooms and offices. We do research globally and locally. We do research to support feature and product design, product strategy, communication, content, brand—whatever needs to be informed, we inform it.
We're passionate about design research and want to help you be a great researcher because time is ticking—get out there and be awesome!
Making Data Informed Decisions - Alyson MurphyAlyMurphy
At a time when people throw around the term "data-driven" frequently, people often get lost in how to use data wisely. This presentations covers the structure for how to make a data informed decision.
Mature Products: The Cycle of UX Reinvention UXPA 2016Carol Smith
As products mature, the user’s needs change over time and so must the way we work. This presentation discusses various experiences working on mature software and complex Web applications and a set of best practices.
The State of Enterprise UX 2016: Panel Discussionuxpin
You'll learn:
- The most pressing challenges faced by enterprise product teams today.
- The emerging themes of enterprise design for 2017 and beyond.
- Effective solutions for overcoming the hurdles of enterprise UX.
Re-use and Recycle: Building sustainable relationships with your usersUXPA International
Usually, the primary goal of user research is to answer specific questions about a design. But what happens when you shift your primary objective from conducting research to “building a lasting relationship”? The presenters will share stories about how this approach has forever changed the breadth and depth of information that they learn about users, and how it’s actually made some of the hardest parts of enterprise research, such as recruiting users, easier.
You'll learn about
circumstances where this approach is (and is not) appropriate
specific tools and techniques to support relationship building
how this approach returns richer data which can more deeply impact products (and even the product team's culture)
Handouts will be provided.
This presentation is best suited for practitioners who work with enterprise or complex multi-use applications, and beginner to intermediate UX practitioners who as part of their job talk to users, regardless of their title.
Product Management for Startup Founders, CEOs, and CTOsChris Cera
This presentation was given to participants in the Philly Startup Leaders Bootcamp Accelerator. I have realized that many startup founders struggle with figuring out what to build, and then how to manage building it (i.e. product management and project management). This presentation is meant to be an introduction to these topics.
UXPA 2016 - Using UX Skills to Shape Your CareerAmanda Stockwell
These are the slides from Amanda Stockwell's 2016 UXPA workshop, "Using UX Skills to Shape Your Career."
This presentation covered the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It helps the attendees understand UX career options and craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
We covered:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Competitive Analysis: Strategic UX Spy Games - Lyle KantrovichUXPA International
A Competitive Analysis is a great way UX teams can benchmark, generate ideas, learn about users, and stretch their thinking about design and UX strategy. A UX-centric competitive analysis is very different than what you’ll find outlined in any business book. This presentation outlines an approach for conducting competitive analysis even if your company or product “has no competitors”. This session will show you what a competitive analysis is, why it’s useful, when to do one, how to do it, and what the deliverable should include. You’ll also learn how a competitive analysis can help reinvigorate your organization’s focus on UX.
StartupWeekend organizer Marsh Sutherland's formula to win StartupWeekend events. From Friday night pitches to secure your team with an emotional connection to your idea to crafting a final Sunday pitch to win the hearts and minds of the judges. Check it out!
How to Leverage Your Skill Set for Product by Google Product ManagerProduct School
Product managers love to apply frameworks to solving big thorny business challenges in their day to day. Interestingly enough, one can use a framework for the PM job itself to abstract away the details and optimize for success. Learn about the most important advice on how to leverage your skills here
This webinar will provide guidance for proper planning and managing, in order to get your distributed teams working smoothly and effectively. Prerequisites: A working knowledge of Lean and Scrum NPD methods (stand-up meetings, user stories, backlog, sprints, burn-down charts, etc.)
We will cover the following topics in this webinar:
· Qualifying and monitoring distributed partners
· Planning an Agile project
· Project execution across time-zones and cultures
· Encouraging true Innovation and Collaboration
· Effective Internet tools
· Q&A
Making Workflow Automation Personal: The Next Step in Digital Transformation...Michael Oryszak
True digital transformation requires more than incremental improvements and goes beyond individual projects or processes. To become true digital masters, organizations need to think differently and work to enable their members to rethink everything they do in order to identify opportunities for automation. By addressing the capabilities for enhancing workflow automation as a personalized technology capability, organizations can take a giant leap forward and feed and innovation cycle without any limits. This session will help reframe the primary focus from large, centralized processes to enhancing individual and team collaborators that can drive their own process automation using a variety of commonly available no-code solutions. We will dive into techniques to educate and grow the organization's capabilities and also review some of the commonly supported models for measuring the results and ROI.
20230413 ARMA Western Michigan Building Your RIM Program with a RIM Playbook....Jesse Wilkins
This presentation, delivered virtually to the ARMA Western Michigan chapter on April 13, 2023, described how to build and sustain a RIM program with a RIM playbook.
World Usability Day 2016 in Antwerp (Belgium), Thursday, November 10th - Jan Moons, UX expert and co-founder at UXprobe
"Hands on with Lean and Agile User Testing"
Jan Moons shows how to use the latest tools to easily integrate user testing into a lean process. Discover how user testing can be the answer for problems of conversion, usability, and UX quality. In the workshop you will explore all sides of user testing (be the user, be the moderator, be the client) and you will see how lean and agile user testing can be.
Jan is the co-founder of UXprobe, company that is focused on a mission of helping companies build great digital products that deliver a fantastic user experience. Jan has almost 20 years of experience as a software engineer and is a certified usability designer.
What is the Relation Between PM and UX Roles by Cohealo UX PMProduct School
Main takeaways:
-Understand the missing design skills Product Management should have, or understand how to leverage if they don't own them themselves
-How a deep understanding of user data can be used to drive strategic direction and product features, as well as lower-level product details
-How the UX position can be used to drive strategic insight (even when it's not your job)
Practical Strategies to Designing Engaging PortalsKanwal Khipple
No one starts a project with the intent of building an ugly intranet. We always have good intentions to build the best communication and collaboration portal the company has ever seen. We ensure that executives and end users are involved to design and implement from a portal based on their experience. What ends up happening? Portals are built with too many links to content or even stale content, images that take too long to load or are generic. You even had good intentions to leverage many features and perhaps some are even using it. What you typically find is that after the initial buzz of the launch, adoption fails. Why is that? If that sounds like what you recently went through, then attend this session to learn the strategies and implement them tomorrow. Learn the key principles in building innovative solutions that are simple but capture user’s attention and increase adoption.
By the end of the session, you’ll learn
How to get executives engaged early and ensuring they don’t get in the way
How to effectively run requirement gathering workshops that are not IT focused
What UX strategies are effective in delivering intuitive user experiences
And much more
This session will be filled with examples and there will be giveaways to those that share their own journey.
Similar to Strategic User Experience Management (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Strategic User Experience Management
1. Strategic
User Experience
Management
Janice Anne Rohn
Vice President, User Experience
Wynyard Group
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Slides from Janice Rohn and Arnie Lund
3. • Combination of lectures and exercises
• Feel free to ask questions throughout
• If time does not allow for all questions, may be time at
the end of sections and the tutorial
Format
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5. • Early pioneer in the field
• Founding Board member and past President of UXPA
• Founded UXPA Outreach program
• Presented at most CHI conferences for over 20 years
• Management and Usability Co-Chairs at 5 conferences
• Founded and led UX departments at 8 companies
• Over 23 years of UX management experience
• Over 10 years at VP level
• Hired hundreds of UX professionals
• Built over 15 usability labs and design rooms
• Products have received awards and high ratings from users,
press, and analysts
• Numerous publications, presentations, lectures, keynote
speeches
Janice’s Background
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6. • Decades of personal experience
• One of my specialties in the field is UX Management
research and teaching
• Co-chaired Management Community at CHI Conference
for 4 years
• Led many Management panels and SIGs
• Led multiple full-day workshops of experienced
executives in the field to discuss the most important
management topics
• UX management publications
• Executive Program at Stanford Graduate School of
Business
UX Management Background
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Session Survey: http://www.uxpa2016.org/session/survey/356
7. • This course is a combination of a course that Arnie Lund
has created, plus some of my course
• I teach a full-day course on Leading Highly Effective UX
Teams for Nielsen/Norman group, which is quite different
and complementary to this course
• Course is based on hundreds of years of experience
cumulatively over the past 35 years, with an emphasis on the last
5 years
• Providing a UX Management Framework
• Best practices
• Certain elements are true regardless of the organization
• Some are more contextual
• Think about your situation and what will work best
UX Management Framework
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Session Survey: http://www.uxpa2016.org/session/survey/356
8. • Course for aspiring, first-time, and experienced leaders
• Will cover topics of interest to all
• Tutorial applies to new and existing organizations
• Advantageous to employ strategies and tactics sooner
rather than later
• Sometimes more obvious to employ when manager or
group is new
• Even if the UX group is not new, still need to employ
these and update on a regular basis—never too late!
Management Journey
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9. • Management experience
• None
• Less than 5 years
• 5 or more years
• Executives at the Director level or above
• Function
• UX
• Product
• Engineering
• UX Team
• Just starting
• Existing
• Less than 15
• 15 or more
Your Experience
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11. • UX is more widely recognized as a necessary function
• Some top challenges
• Managing creative individuals while still creating a
consistent user experience across features and
products
• Field has matured greatly, but is still not seen as
critical as functions such as Engineering
• Skirmishes of responsibilities and ownership can
occur with Product, Marketing, and Engineering
• Some new trends, such as Agile, have impacted UX
teams’ ability to deliver great solutions
Why do you want to lead UX?
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Session Survey: http://www.uxpa2016.org/session/survey/356
12. • Ask yourself:
• Why do you want to manage a UX team?
• What is driving you?
• Valid reasons
• Broaden your influence
• Mentor others
• Personal growth
• Question if:
• Only path for career growth
• Should be a parallel individual contributor path to
support career growth for non-managers
Motivation
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13. • Can be very rewarding, and can also be very
challenging, so important to understand your motivation
• Ensure you have an internal driver that steers you
through the challenges
• Core value system of what you will and won’t do
• Will keep information confidential when necessary,
even though the information may benefit team
members
• Won’t spend the vast majority of time jockeying for
position or control
• Won’t prioritize personal benefit to the detriment of
others
• Need to have a strong moral compass
Motivation
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15. 5
Have a POV
Find Big Ideas
Be Passionate
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16. 5
Keep your eye
on the goal
#UXPA2016
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19. What is your value proposition?
The value proposition is
a description of how the
benefits of what you are
offering outweigh
competitive alternatives.
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20. ROI
Save Costs (e.g., support)
Increase Revenue
Total Cost of Ownership
(TCO)
Represent Customers
Deliver Brand
Create Excitement and
Emotion
Grow Design Thinking
Drive Innovation (patents,
product concepts)
Quality
Vision
more…
Value Proposition Factors
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Session Survey: http://www.uxpa2016.org/session/survey/356
21. Value Proposition Example Process
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22. Value Proposition Example Process
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
23. Value Proposition Exercise
• Each table introduce yourselves
• Discuss management challenges
• Pick one person for whom you’ll create a value
proposition for their organization
• Think about how their value proposition would compare
to yours
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Session Survey: http://www.uxpa2016.org/session/survey/356
24. What is your elevator pitch?
An elevator pitch (or
elevator speech or
statement) is a short
summary used to
quickly and simply
define your team and
its value proposition.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
25. 5
Tell Stories
Keep it Simple and Concrete
Stir Emotions
Be Credible
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
26. Elevator Pitch Exercise
• Within your table, pick a team to coach.
• Explore context and corporate/organizational strategic
goals.
• Brainstorm elevator pitches about the heart of the special
value their team brings to to the company or organization.
(The answer to “What do you do?”)’
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
27. 5
Cultivate
Champions
Find Them
Win Them
Support Them
Celebrate Them
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
29. Persuasion and Storytelling
• Successful leaders provide
• Vision
• Plan for how to achieve vision
• Ability to influence and persuade
• As important as the vision and the plan is the ability to
influence and persuade people
• Stories + Data is the strongest influencer
• Jennifer Aaker at Stanford Graduate School of
Business
• https://www.youtube.com/watch?v=AL-PAzrpqUQ
29
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30. What is your vision?
The purpose of your
vision statement is to
give shape to the future
you are creating, and to
provide the organization
with a sense of what
could be. It is rallying call
to energize the team, not
a prophecy.
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31. The best way to predict the
future is to create it.
– Peter Drucker
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32. Creating Them
Purpose
Goal is to energize and engage, and to provide identity.
Hints
Short and crisp (one or two sentences, at most a paragraph or
two).
Should capture something unique about what you want to do.
It should be aspirational, an ideal, a destination for the journey.
It should answer the question “Where are we heading?” It often
completes “We want to…” or “We want to be…”
It needs to be plausibly attainable. It should pass a “red faced
test.”
When you can, build it collaboratively.
Collect phrases.
Organize through affinity.
Iterate to closure.
Revisit it periodically as a team.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
33. Examples
Disneyland: Create a place for people to find happiness
and knowledge.
Ford: Produce a car that everyone can afford.
Girl Scouts: Help a girl reach her highest potential.
Cirque du Soleil: Invoke the Imagination; Provoke the
Senses; Evoke the Emotions.
Zappos: The online service leader.
Microsoft (original): A personal computer in every home
running Microsoft software.
AT&T (original): One policy, one system, and universal
service.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
34. Vision Statement Exercise
• Within your table, choose the same or a different team
• Create a vision statement for that team
• Prepare to present to the class, along with your rationale
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Session Survey: http://www.uxpa2016.org/session/survey/356
35. What is your mission?
The mission is the
organization’s reason for
existence, and the vision is
what it wants to be.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
36. A mission statement is a statement of purpose.
It speaks to how you will accomplish your vision.
It speaks to how you are different. It should
guide the actions of the organization, spell out its
overall goal, provide a path, and guide decision-
making. It provides the context of your strategy.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
37. Creating Them
Purpose
Goal is to energize and engage, and to provide identity.
Hints
Short, precise, easily understood
Who, what, how and why
Not a vision
Elements
What makes you unique
What you do
For who
How
Use for shaping strategy and prioritizing work
Revisit periodically to provide context for plans
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
38. Mission Statement Examples
The Coca-Cola Company exists to benefit and refresh everyone it
touches. The basic proposition of our business is simple, solid, and
timeless. When we bring refreshment, value, joy and fun to our
stakeholders, then we successfully nurture and protect our brands,
particularly Coca-Cola. That is the key to fulfilling our ultimate obligation
to provide consistently attractive returns to the owners of our business.
The Jeremiah Program, a broad-based collaborative community
initiative, assists low-income mothers and their children to help
themselves complete their education and achieve economic self-
sufficiency through empowerment skills, access to affordable housing,
child development services, health care, support services and
meaningful employment. The Jeremiah Program mothers and children
develop positive self-esteem and clarify their values on which to build a
successful life.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
39. The International Committee of the Red Cross (ICRC) is an
impartial, neutral and independent organization whose
exclusively humanitarian mission is to protect the lives and
dignity of victims of armed conflict and other situations of
violence and to provide them with assistance. The ICRC also
endeavors to prevent suffering by promoting and strengthening
humanitarian law and universal humanitarian principles.
At IBM, we strive to lead in the invention, development and
manufacture of the industry’s most advanced information
technologies, including computer systems, software, storage
systems and microelectronics. We translate these advanced
technologies into value for our customers through our
professional solutions, services and consulting businesses
worldwide.
Examples
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Session Survey: http://www.uxpa2016.org/session/survey/356
43. What is your strategy?
A strategy is a plan of
action designed to
achieve a vision as you
execute your mission.
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
47. Strategy Exercise
A strategy is a plan
of action designed to
achieve a vision as
you execute your
mission.
Identify one or two
strategic initiatives
that are consistent
with the mission, and
will advance the
mission.
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Session Survey: http://www.uxpa2016.org/session/survey/356
48. 5
Change the
DNA
Transform the Assumptions
Alter the Motivation
Create the Language
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
49. What is your brand?
Team Name
Influence Plan
Identity
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Session Survey: http://www.uxpa2016.org/session/survey/356
51. 5
Make Wow
Create Compelling
Design
Engage Empathy
Stimulate Insight
Cause a Parade
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
52. Top Leadership Skills
What skills do you think are the most important for being
an effective leader?
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
53. • Honesty
• Trust your team
• Being ”in the know”
• Ethical
• Delegate
• Prepare to be surprised
• Multiple minds are better than one
• Clear communication
• Particularly important when managing globally with
different native languages
• Many people are better with written communication
• Good to follow up with written to ensure everyone is on the same page
Top Leadership Skills
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
54. • Confidence
• Provide stability and direction
• Avoid communicating all of your concerns
• Shield the group when possible
• Have faith in your abilities
• Particularly important with more junior members of
the team
• Commitment
• Lead by example
• Lead with passion and energy
Top Leadership Skills
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Session Survey: http://www.uxpa2016.org/session/survey/356
55. • Positive Attitude
• Optimistic realist or a realistic optimist
• Can-do attitude while being realistic
• Creativity
• Think about the realm of possibilities to address challenges
• Involve your team in generating solutions
• Intuition
• Learn to trust your instincts based on your experience
• Inspire
• Make it clear how everyone’s work impacts the company
and its customers
• Provide a vision for everyone’s contributions
Top Leadership Skills
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Session Survey: http://www.uxpa2016.org/session/survey/356
56. • Customized Approach
• Everyone has different levels of experience, needs, and
capabilities
• Also different cultures, languages, and educational backgrounds
• In addition to a foundation of principles by which to manage, it’s
important also to have a customized approach
• More junior members require more skills development
• More senior members require more leadership and
management development
• Vary in how they accept feedback and what types of rewards
work best
Top Leadership Skills
#UXPA2016
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Session Survey: http://www.uxpa2016.org/session/survey/356
57. • Honesty
• Trust your team
• Being ”in the know”
• Ethical
• Delegate
• Prepare to be surprised
• Multiple minds are better than one
• Clear communication
• Particularly important when managing globally with
different native languages
• Many people are better with written communication
• Good to follow up with written to ensure everyone is on the same page
Top Leadership Skills
#UXPA2016
www.uxpa2016.orgConference Survey: www.uxpa2016.org/survey
Session Survey: http://www.uxpa2016.org/session/survey/356
58. • In thinking about these different leadership
qualities, which would you like to work on?
• Honesty
• Delegation
• Clear Communication
• Confidence
• Commitment
• Positive Attitude
• Creativity
• Intuition
• Inspire
• Customized Approach
Leadership Exercise
#UXPA2016
www.uxpa2016.orgConference Survey: www.uxpa2016.org/survey
Session Survey: http://www.uxpa2016.org/session/survey/356
59. • Keep your eye on the goals
• Create a strategic framework with and for
your group
• Communicate your goals and framework
• Provide stability and guidance
• Be a visionary leader for your group
Summary
#UXPA2016
www.uxpa2016.orgConference Survey: www.uxpa2016.org/survey
Session Survey: http://www.uxpa2016.org/session/survey/356