The document discusses the various lines of appeal that advertisers use according to Gillian Dyer's book "Advertising as Communication." Some of the lines of appeal mentioned include using images that tap into desires or fears, depicting happy families to appeal to belongingness, luxury lifestyles to appeal to aspirations, dreams and fantasy, romance and love to attract attention, experts to convey authority, glamorous places to seem desirable, careers to represent success, art and history to seem cultured, nature to seem wholesome, beautiful women to attract male attention, pride and self-importance to boost ego, comedy and humor to entertain, and childhood to elicit nostalgia or nurturing instincts.
This presentation about the Social Media and Prominent Types of Social media and also about the mobile social media includes using phone or mobile to connect with the social media.
As part of an internship group project, my team had to create a campaign that would increase positive feedback about JCPenney and positively affect their sales- this is what we came up with.
The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
This is a sample question on case study material. For my case study I chose Broadcast Fiction - specifically Crime/Drama. The series I analysed were Dexter, The Killing, Mentalist, Criminal Minds.
This presentation about the Social Media and Prominent Types of Social media and also about the mobile social media includes using phone or mobile to connect with the social media.
As part of an internship group project, my team had to create a campaign that would increase positive feedback about JCPenney and positively affect their sales- this is what we came up with.
The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
This is a sample question on case study material. For my case study I chose Broadcast Fiction - specifically Crime/Drama. The series I analysed were Dexter, The Killing, Mentalist, Criminal Minds.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
(note: many animations do not replicated in SlideShare; it is suggested that you view in the native PowerPoint program)
Week One – “A History of Media Psychology”, which will feature discussion of the early “moral panic” days of research, including The Payne Fund Studies, The Seduction of the Innocent, and a discussion of the psychological underpinnings of the infamous War of the Worlds broadcast. Our discussion this week will also include an overview of the history of leisure and it’s relation (positive and negative) to society.
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
(note: many animations do not replicated in SlideShare; it is suggested that you view in the native PowerPoint program)
Week One – “A History of Media Psychology”, which will feature discussion of the early “moral panic” days of research, including The Payne Fund Studies, The Seduction of the Innocent, and a discussion of the psychological underpinnings of the infamous War of the Worlds broadcast. Our discussion this week will also include an overview of the history of leisure and it’s relation (positive and negative) to society.
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
Safeway - Corporate Social Responsibility Audit and RecommendationsGeorgetown University
An analysis on Safeway's Corporate Social Responsibility (CSR) campaign, Heart of Safeway, and recommended communications strategies. Includes company background, landscape analysis, platform/content audit and recommended tactics for campaign optimization.
How to Create a Brand Mythology for L'Oréal's Kérastase Salon ProductDexter King, MBA
A concise marketing strategy deck on how to create a brand mythology for a luxury haircare brand. A mythology (or ethos or story) is key to establishing desire in people who will become your loyal customers.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
This campaign was created with one other Ithaca College Integrated Marketing Communications student. We developed a campaign to redefine the classic Timberland yellow boot target audience and brand image. We created three print deliverables and a digital contest in order increase brand identity.
Four Ways to Differentiate Your Brand by CDG BrandIrina Mc Cann
This slideshow was presented by our CEO Paul Mc Cann at #RICEIRE16 on 3rd of March.
"Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence."
This slideshow was presented at #RICEIRE16 on 3rd March 2016 by our CEO Paul Mc Cann.
"Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence."
www.cdgbrand.com Irish Award-winning Brand Design Agency
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
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