You want to truly know the people you’re designing for. But how can you quickly mine a rich history chock-full of routines, worries, motivations, beliefs and needs? You need to embrace participant exercises, whether in an individual interview or as part of a focus group, whether as pre-work or during the research session, whether over WebEx, in a usability lab, or on a participant’s coffee table.
In this workshop you’ll:
Learn how to use participant exercises to get better, deeper responses and insights during research.
Get acquainted with nine exercise types and understand the basics to create and use each.
Immediately apply what you learn to a research project in order to expand your understanding.
Participant exercises empower people to explore, describe and interpret their own behavior and thoughts. These exercises create a vital bridge between design researchers and participants—extending the value of your interviews and observation.
UXPA 2013 Annual Conference July 11, 2013 7:00-9:00pm by Aaron Marcus
The workshop "UX in Sci-Fi Movies and TV" will summarize and analyze the past 100 years of user-experience (UX) design, usability, and human-computer interaction design as incorporated into science-fiction cinema and television, beginning with the advent of movies in the early 1900s (Melies' "A Trip to the Moon," which was recently referenced in the recent movie "Hugo").
For many decades movies have shown technology in advance of its commercialization (for example, video phones and wall-sized television displays, hand-gesture systems, and virtual reality displays). In some cases mistaken views about what is usable, useful, and appealing seem to be adopted, perhaps because of their cinematic benefits. In any case, these media have served as informal "test-beds" for new technologies of human-computer interaction and communication. They provide ample evidence for heuristic evaluations, ethnographic analysis, market analysis, critique of personas and use scenarios, and new approaches to conceptual and visual design.
The workshop examines UX design issues: whether movies/TV serve as use scenarios and personas, whether the UX depicted is good/bad, what is "futuristic"/misguided, gender-role differences, optimism/pessimism, and specific technology emphasis. Examples come from EU, USA, China, India, and Japan.
Participants in this workshop will learn the following: new terms, concepts, and issues to understand science-fiction media, user-centered design, personas, and use-scenarios; latest projects/trends in sci-fi media; and latest trends and challenges of user-interface design components (metaphors, mental models, navigation, interaction, and appearance). Benefits of the course include: increased understanding of key issues, challenges, philosophies, and principles; increased awareness of current and cutting-edge products and services; and increased knowledge of how to use your skills, expertise, and experience, specifically in regard to science-fiction media.
Participants will be informally quizzed about their recognition of the media examples shown throughout the presentation, and their analysis of contexts, technologies, business models, user communities, and designs. Discussion with participants throughout the presentation will be encouraged.
In the ideal world of user experience we always put our customer first, our teams are all on the same page, and we strive to delight customers above all else. But what happens when you are the lone customer advocate in a sea of data driven, results-focused, back end engineers? A small UX team trying to drive change across hundreds of engineers and re-focus their years of legacy work to be customer-backed seemed an impossible feat. However, with support from leadership, and some out of the box techniques that allowed us to bring a scalable customer empathy program to the organization, we’ve started to see amazing results.
We’ll take you through our journey to transform all members of our large technology organization into customer advocates. We’ll share our strategy for creating a culture of empathy, the successes and failures, and tips for how to adapt it to your own organization.
Journey Maps with Legs! Best practices & hot tips for research, design and di...UXPA International
Based on interviews with leading client-side and independent researchers, Jeanne Turner & Julie Francis will share best practices for journey mapping. Their suggestions & stories will cover many facets, including
Kick-off and Discovery: How to structure a productive journey map kickoff
Research: Which research methodologies, questions, & activities reveal the most useful insights
The deliverable: What features make a great journey map?
Dissemination: How to maximize the impact of your journey map
These tips, stories, best practices and case studies will be drawn from expert interviews with researchers, stakeholders & designers with a focus on service design and multi-channel retail. You’ll walk away with practical things you can do to deliver great journey maps that have staying power.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
IGNITE: Mobile Augmented Reality - Can It Be Made Useful? - Kevin ArthurUXPA International
Can mobile augmented reality move from gimmicks and advertising towards genuinely useful and compelling applications? I'll talk about new camera and computer vision technology that may help, and give some tips on designing for these new mobile AR experiences.
Customer Journey Maps: Why and how UX practitioners use them or avoid themUXPA International
A panel of seasoned UX practitioners bring their individual experiences to the lively topic of customer journey mapping. Brief statements from each panelist shed light on their position, with topics including a new way to create a template for an interactive journey mapping experience, issues surrounding different parts of an organization using the same words to mean different things around visualizing customer experience, to techniques for creating this visualization technique with a co-located team, to the value of using the technique for visualizing workflows for a mobile app, and, on the flip side—why you shouldn’t do customer journey mapping, plus more! With lots of time for questions, this session will be highly interactive.
UXPA 2013 Annual Conference July 11, 2013 7:00-9:00pm by Aaron Marcus
The workshop "UX in Sci-Fi Movies and TV" will summarize and analyze the past 100 years of user-experience (UX) design, usability, and human-computer interaction design as incorporated into science-fiction cinema and television, beginning with the advent of movies in the early 1900s (Melies' "A Trip to the Moon," which was recently referenced in the recent movie "Hugo").
For many decades movies have shown technology in advance of its commercialization (for example, video phones and wall-sized television displays, hand-gesture systems, and virtual reality displays). In some cases mistaken views about what is usable, useful, and appealing seem to be adopted, perhaps because of their cinematic benefits. In any case, these media have served as informal "test-beds" for new technologies of human-computer interaction and communication. They provide ample evidence for heuristic evaluations, ethnographic analysis, market analysis, critique of personas and use scenarios, and new approaches to conceptual and visual design.
The workshop examines UX design issues: whether movies/TV serve as use scenarios and personas, whether the UX depicted is good/bad, what is "futuristic"/misguided, gender-role differences, optimism/pessimism, and specific technology emphasis. Examples come from EU, USA, China, India, and Japan.
Participants in this workshop will learn the following: new terms, concepts, and issues to understand science-fiction media, user-centered design, personas, and use-scenarios; latest projects/trends in sci-fi media; and latest trends and challenges of user-interface design components (metaphors, mental models, navigation, interaction, and appearance). Benefits of the course include: increased understanding of key issues, challenges, philosophies, and principles; increased awareness of current and cutting-edge products and services; and increased knowledge of how to use your skills, expertise, and experience, specifically in regard to science-fiction media.
Participants will be informally quizzed about their recognition of the media examples shown throughout the presentation, and their analysis of contexts, technologies, business models, user communities, and designs. Discussion with participants throughout the presentation will be encouraged.
In the ideal world of user experience we always put our customer first, our teams are all on the same page, and we strive to delight customers above all else. But what happens when you are the lone customer advocate in a sea of data driven, results-focused, back end engineers? A small UX team trying to drive change across hundreds of engineers and re-focus their years of legacy work to be customer-backed seemed an impossible feat. However, with support from leadership, and some out of the box techniques that allowed us to bring a scalable customer empathy program to the organization, we’ve started to see amazing results.
We’ll take you through our journey to transform all members of our large technology organization into customer advocates. We’ll share our strategy for creating a culture of empathy, the successes and failures, and tips for how to adapt it to your own organization.
Journey Maps with Legs! Best practices & hot tips for research, design and di...UXPA International
Based on interviews with leading client-side and independent researchers, Jeanne Turner & Julie Francis will share best practices for journey mapping. Their suggestions & stories will cover many facets, including
Kick-off and Discovery: How to structure a productive journey map kickoff
Research: Which research methodologies, questions, & activities reveal the most useful insights
The deliverable: What features make a great journey map?
Dissemination: How to maximize the impact of your journey map
These tips, stories, best practices and case studies will be drawn from expert interviews with researchers, stakeholders & designers with a focus on service design and multi-channel retail. You’ll walk away with practical things you can do to deliver great journey maps that have staying power.
UX Research within an Agile Design and Development Sprint CycleUXPA International
Want to know how to deliver high-value, strategic research insights within a lean sprint process? Learn a quick, useful, and inexpensive process for incorporating user research & usability into Agile Design & Development sprint cycles. We will share a case study that demonstrates how it works and how we work together (research + UX design + dev).
Some of the topics we'll cover:
User Research on a slim budget & tight timeline
Planning research while still designing (what, when, how)
Rapid prototyping to support usability testing
The Post-Testing debrief (meeting with core team to discuss observations & agree on next steps for design and development)
Design iteration based on testing observations (not based on a lengthy expensive report)
IGNITE: Mobile Augmented Reality - Can It Be Made Useful? - Kevin ArthurUXPA International
Can mobile augmented reality move from gimmicks and advertising towards genuinely useful and compelling applications? I'll talk about new camera and computer vision technology that may help, and give some tips on designing for these new mobile AR experiences.
Customer Journey Maps: Why and how UX practitioners use them or avoid themUXPA International
A panel of seasoned UX practitioners bring their individual experiences to the lively topic of customer journey mapping. Brief statements from each panelist shed light on their position, with topics including a new way to create a template for an interactive journey mapping experience, issues surrounding different parts of an organization using the same words to mean different things around visualizing customer experience, to techniques for creating this visualization technique with a co-located team, to the value of using the technique for visualizing workflows for a mobile app, and, on the flip side—why you shouldn’t do customer journey mapping, plus more! With lots of time for questions, this session will be highly interactive.
This presentation will approach the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It will help the attendees understand UX career options and help them craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
I’ll cover:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Methods to present and brands oneself
Train the Trainer: Tips for Enhancing Employee Learning (Presented at HighEdW...Katie Santo
Let’s be honest: no one truly enjoys sitting through an hour or more of training that is required as part of their job. This is especially the case when said topic is less than exciting or ever so slightly technical in nature. “Come sit for an hour to learn a web content management system so I can update the university website? Well, that sounds super fun and at the top of my to-do list!” Said no one, ever. When it’s your job to facilitate training, it can be discouraging to know that your participants may not be as engaged in the topic at hand as you are. In this presentation, we’ll cover three things that you as a training facilitator can do to enhance the learning experience of your participants, so they walk away not only having learned the required material, but actually having enjoyed their time with you.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
Putting Personas to Work: Getting personas adopted throughout your organizationCarol Smith
Putting Personas to Work: Getting personas adopted throughout your organization. Presented by Carol Smith & Richard Douglass at the UPA 2012 (UXPA) Conference in Las Vegas, Nevada.
This is a how-to session for experienced UX professionals within organizations or on long projects who have made or are making personas.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.
Making a good persona is just the beginning. They need to be recognized and relied on by the entire team. Creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.
Design Jams! How to run creative sessions with the people who use your product.UXPA International
Getting your users together for a collaborative design sprint can provide a wealth of insight into their needs and goals, help you understand their mental model, and bring fresh ideas to your product. Based on the format of Google Venture’s 5-day design sprint, Melinda conducts 2-hour mini design jams with product users. By the end of this session you’ll have an end-to-end guide for how to plan and facilitate this with your own users.
New Kid in Town: Ramp up Quick and Effectively by OneMedical Sr PMProduct School
Main Takeaways:
-Know your strengths, articulate your goals and create personal accountability.
-Shadow all functions
-Communicate with authority with empathy
Presenters: Ashley Hoffman, Amy Gratz Barker.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/03/2018.
Designing from the student perspective requires data, but design research methods can be intimidating and time-consuming. This interactive session covers two design research
techniques, card sorting and task-based usability testing, that can be used for Libguides redesign.
http://raskar.info or CameraCulture Wiki Page
How to come up w ideas: Idea Hexagon
How to write a paper
How to give a talk
Open research problems
How to decide merit of a project
How to attend a conference, brainstorm
Strive for Five
Before 5 teams
Be early, let others do details
Beyond 5 years
What no one is thinking about
Within 5 steps of Human Impact
Relevance
Beyond 5 mins of instruction
Deep, iterative, participatory
Fusing 5+ Expertise
Fun, barrier for others
What can social psychology teach us about (better) UX research?UXPA International
Social psychologists experiment on people, and carefully consider how small changes to situations can elicit huge changes in behaviour. Sound familiar? By drawing upon social psychology research techniques, UX research can go from merely good to methodologically unassailable. I spent six years getting a PhD, but session attendees will learn how to approach UX like social psychologists in just sixty minutes.
The first part of the session will focus on tips for crafting more effective user research experiences. In the second part of the session, you will learn some tricks that can help you make sense of the many contradictions between what you expect users to do, what they actually do, and what they say.
In this session, you also will have the opportunity to participate in on-the-spot psychology experiments (electric shocks optional).
We are:
Business Problem Solving company focusing on humans motivations, needs, and fears as the basis of their INSIGHTS.
It helps us to be able to create NEW, INNOVATIVE and CREATIVE solutions through our "Design Thinking" Process.
Our Partnership:
Will rely on the need for penetration and the frequency of "Executive Education Programme" at Georgetown University.
The Human Sound Project helps businesses and organisations team-build through music making. Their offer was not well understood and they wanted to shift perceptions from being a social impact project to a credible business service.
We've Pivoted from a basic website content strategy and design brief to a full-service design strategy with Experience Journey, website and service gaps and opportunities as the project outcome.
Talk at Interaction 15, San Francisco, reflecting on what's next. A full transcription of the talk can be found here: https://medium.com/todays-office/a-year-of-reflection-820d228d999c
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
More Related Content
Similar to Kapow! Participant Exercises for Powerful Research
This presentation will approach the unique challenges that UX professionals face when crafting their career path and finding roles that are both appropriate fits for their existing skillsets and offer opportunities to grow. It will help the attendees understand UX career options and help them craft their work samples and personal interactions to maximize their chances for success, whatever that looks like to them. Participants will learn to use the core concepts they utilize for their project work to how they present themselves and their work.
I’ll cover:
The varying career paths within UX and definitions of success
Information on what employers are looking for in UX professionals
Ways to utilize existing UX skills to illustrate strengths and articulate value within a work environment or to potential employers
Tips to improve work samples to demonstrate expertise
Methods to present and brands oneself
Train the Trainer: Tips for Enhancing Employee Learning (Presented at HighEdW...Katie Santo
Let’s be honest: no one truly enjoys sitting through an hour or more of training that is required as part of their job. This is especially the case when said topic is less than exciting or ever so slightly technical in nature. “Come sit for an hour to learn a web content management system so I can update the university website? Well, that sounds super fun and at the top of my to-do list!” Said no one, ever. When it’s your job to facilitate training, it can be discouraging to know that your participants may not be as engaged in the topic at hand as you are. In this presentation, we’ll cover three things that you as a training facilitator can do to enhance the learning experience of your participants, so they walk away not only having learned the required material, but actually having enjoyed their time with you.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
Putting Personas to Work: Getting personas adopted throughout your organizationCarol Smith
Putting Personas to Work: Getting personas adopted throughout your organization. Presented by Carol Smith & Richard Douglass at the UPA 2012 (UXPA) Conference in Las Vegas, Nevada.
This is a how-to session for experienced UX professionals within organizations or on long projects who have made or are making personas.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.
Making a good persona is just the beginning. They need to be recognized and relied on by the entire team. Creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.
Design Jams! How to run creative sessions with the people who use your product.UXPA International
Getting your users together for a collaborative design sprint can provide a wealth of insight into their needs and goals, help you understand their mental model, and bring fresh ideas to your product. Based on the format of Google Venture’s 5-day design sprint, Melinda conducts 2-hour mini design jams with product users. By the end of this session you’ll have an end-to-end guide for how to plan and facilitate this with your own users.
New Kid in Town: Ramp up Quick and Effectively by OneMedical Sr PMProduct School
Main Takeaways:
-Know your strengths, articulate your goals and create personal accountability.
-Shadow all functions
-Communicate with authority with empathy
Presenters: Ashley Hoffman, Amy Gratz Barker.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/03/2018.
Designing from the student perspective requires data, but design research methods can be intimidating and time-consuming. This interactive session covers two design research
techniques, card sorting and task-based usability testing, that can be used for Libguides redesign.
http://raskar.info or CameraCulture Wiki Page
How to come up w ideas: Idea Hexagon
How to write a paper
How to give a talk
Open research problems
How to decide merit of a project
How to attend a conference, brainstorm
Strive for Five
Before 5 teams
Be early, let others do details
Beyond 5 years
What no one is thinking about
Within 5 steps of Human Impact
Relevance
Beyond 5 mins of instruction
Deep, iterative, participatory
Fusing 5+ Expertise
Fun, barrier for others
What can social psychology teach us about (better) UX research?UXPA International
Social psychologists experiment on people, and carefully consider how small changes to situations can elicit huge changes in behaviour. Sound familiar? By drawing upon social psychology research techniques, UX research can go from merely good to methodologically unassailable. I spent six years getting a PhD, but session attendees will learn how to approach UX like social psychologists in just sixty minutes.
The first part of the session will focus on tips for crafting more effective user research experiences. In the second part of the session, you will learn some tricks that can help you make sense of the many contradictions between what you expect users to do, what they actually do, and what they say.
In this session, you also will have the opportunity to participate in on-the-spot psychology experiments (electric shocks optional).
We are:
Business Problem Solving company focusing on humans motivations, needs, and fears as the basis of their INSIGHTS.
It helps us to be able to create NEW, INNOVATIVE and CREATIVE solutions through our "Design Thinking" Process.
Our Partnership:
Will rely on the need for penetration and the frequency of "Executive Education Programme" at Georgetown University.
The Human Sound Project helps businesses and organisations team-build through music making. Their offer was not well understood and they wanted to shift perceptions from being a social impact project to a credible business service.
We've Pivoted from a basic website content strategy and design brief to a full-service design strategy with Experience Journey, website and service gaps and opportunities as the project outcome.
Talk at Interaction 15, San Francisco, reflecting on what's next. A full transcription of the talk can be found here: https://medium.com/todays-office/a-year-of-reflection-820d228d999c
Similar to Kapow! Participant Exercises for Powerful Research (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
21. SAN FRANCISCO | SPRINGSTUDIO.COM
INTERVIEW A NEIGHBOR:
• Name
• Where they are from
• a favorite thing to cook OR eat
• fantasy vacation (to where? to do what?)
LET’S BREAK THE ICE
21
YOU’LL INTRODUCE YOUR NEIGHBOR TO THE ROOM.
23. SAN FRANCISCO | SPRINGSTUDIO.COM
LET’S LOOK AT 3 HIGH-LEVEL CHUNKS
23
HOW TO GET
DEEPER RESPONSES
HOW OUR MINDS WORK
WAYS TO EXPLORE
EXPERIENCE
24. SAN FRANCISCO | SPRINGSTUDIO.COM
• Interview
• Survey
WAYS TO EXPLORE EXPERIENCE
24
SAY
MAKEDO • Creative exercises
• Expressive exercises
• Researcher observation
• Participant observation
25. SAN FRANCISCO | SPRINGSTUDIO.COM
• Interview
• Survey
WAYS TO EXPLORE EXPERIENCE
25
SAY
MAKEDO • Creative exercises
• Expressive exercises
• Researcher observation
• Participant observation
26. SAN FRANCISCO | SPRINGSTUDIO.COM
• Interview
• Survey
WAYS TO EXPLORE EXPERIENCE
26
SAY
MAKEDO • Creative exercises
• Expressive exercises
• Researcher as observer
• Participant as observer
27. SAN FRANCISCO | SPRINGSTUDIO.COM
• Interview
• Survey
WAYS TO EXPLORE EXPERIENCE
27
SAY
MAKEDO • Creative exercises
• Expressive exercises
• Researcher observation
• Participant observation
28. SAN FRANCISCO | SPRINGSTUDIO.COM
• Interview
• Survey
WAYS TO EXPLORE EXPERIENCE
28
SAY
MAKEDO
Participatory exercises
• Researcher observation
• Participant observation • Creative exercises
• Expressive exercises
29. SAN FRANCISCO | SPRINGSTUDIO.COM
HOW OUR
MINDS WORK
29
CAN & WILL IT BE SAID? LAYERS OF RESPONSE
ADAPTED FROM COOPER & BRANTHWAITE
30. SAN FRANCISCO | SPRINGSTUDIO.COM
HOW OUR
MINDS WORK
30
P
U
B
L
I
C
P
R
I
V
A
T
E
E
A
S
Y
T
O
S
A
Y
H
A
R
D
T
O
S
A
Y
A
W
A
R
E
U
N
A
W
A
R
E
SPONTANEOUS
RATIONAL
PERSONAL, TACIT, LATENT
INTUITIVE
IMAGINATIVE
UNCONSCIOUS
REPRESSED
CAN & WILL IT BE SAID? LAYERS OF RESPONSE
ADAPTED FROM COOPER & BRANTHWAITE
31. SAN FRANCISCO | SPRINGSTUDIO.COM
LEAVE TO
PSYCHOLOGISTS
31
P
U
B
L
I
C
P
R
I
V
A
T
E
SPONTANEOUS
RATIONAL
PERSONAL, TACIT, LATENT
INTUITIVE
IMAGINATIVE
UNCONSCIOUS
REPRESSED
HOW OUR
MINDS WORK
CAN & WILL IT BE SAID? LAYERS OF RESPONSE
E
A
S
Y
T
O
S
A
Y
H
A
R
D
T
O
S
A
Y
A
W
A
R
E
U
N
A
W
A
R
E
ADAPTED FROM COOPER & BRANTHWAITE
32. SAN FRANCISCO | SPRINGSTUDIO.COM
DIRECT QUESTIONS
LEAVE TO
PSYCHOLOGISTS
32
P
U
B
L
I
C
P
R
I
V
A
T
E
SPONTANEOUS
RATIONAL
PERSONAL, TACIT, LATENT
INTUITIVE
IMAGINATIVE
UNCONSCIOUS
REPRESSED
HOW OUR
MINDS WORK
CAN & WILL IT BE SAID? LAYERS OF RESPONSE
A
W
A
R
E
U
N
A
W
A
R
E
E
A
S
Y
T
O
S
A
Y
H
A
R
D
T
O
S
A
Y
ADAPTED FROM COOPER & BRANTHWAITE
33. SAN FRANCISCO | SPRINGSTUDIO.COM
EXERCISES
DIRECT QUESTIONS
LEAVE TO
PSYCHOLOGISTS
33
P
U
B
L
I
C
P
R
I
V
A
T
E
SPONTANEOUS
RATIONAL
PERSONAL, TACIT, LATENT
INTUITIVE
IMAGINATIVE
UNCONSCIOUS
REPRESSED
HOW OUR
MINDS WORK
CAN & WILL IT BE SAID? LAYERS OF RESPONSE
E
A
S
Y
T
O
S
A
Y
H
A
R
D
T
O
S
A
Y
A
W
A
R
E
U
N
A
W
A
R
E
ADAPTED FROM COOPER & BRANTHWAITE
34. SAN FRANCISCO | SPRINGSTUDIO.COM
HOW TO GET DEEPER RESPONSES
34
• Reported behavior
• Opinions and beliefs
• Illustrative stories
• Expectations and desires
DIRECT QUESTIONS
35. SAN FRANCISCO | SPRINGSTUDIO.COM
HOW TO GET DEEPER RESPONSES
35
• Help participants remember,
select, talk about and interpret
past events
• Help participants become
aware of and describe behavior,
thoughts and feelings
(these are also called enabling exercises)
EXPRESSIVE EXERCISES
36. SAN FRANCISCO | SPRINGSTUDIO.COM
HOW TO GET DEEPER RESPONSES
36
• Help participants talk about
sensitive topics
• Help participants express
abstract feelings and
thoughts
(these are also called projective exercises)
CREATIVE EXERCISES
38. SAN FRANCISCO | SPRINGSTUDIO.COM
LET’S TAKE IT STEP BY STEP
38
SCENARIO EXPAND NARROW DRAFT
PILOT REVISE COLLECT ANALYZE
PLANNING:
SHARE REFLECTDOING:
39. SAN FRANCISCO | SPRINGSTUDIO.COM
COLLECT
39
SCENARIO EXPAND NARROW DRAFT PILOT REVISE
YOU’VE BEEN HIRED!
REFLECTANALYZE SHARE
40. SAN FRANCISCO | SPRINGSTUDIO.COM 40
TO UNCOVER POSSIBLE NEW PRODUCTS OR
SERVICES MEANINGFUL TO PET OWNERS
YOU’VE BEEN HIRED!
COLLECTSCENARIO EXPAND NARROW DRAFT PILOT REVISE REFLECTANALYZE SHARE
41. SAN FRANCISCO | SPRINGSTUDIO.COM 41
SCENARIO EXPAND
PET OWNERSHIP IS ALL ABOUT…
COLLECTNARROW DRAFT PILOT REVISE REFLECTANALYZE SHARE
42. SAN FRANCISCO | SPRINGSTUDIO.COM 42
SCENARIO EXPAND NARROW
WORKSHEET WITH A PARTNER
(15 MIN)
COLLECTDRAFT PILOT REVISE REFLECTANALYZE SHARE
43. SAN FRANCISCO | SPRINGSTUDIO.COM 43
SCENARIO EXPAND NARROW DRAFT
FIRST ALL THE EXERCISE TYPES
AND THEN WE DRAFT
COLLECTPILOT REVISE REFLECTANALYZE SHARE
45. SAN FRANCISCO | SPRINGSTUDIO.COM
TYPES OF EXERCISES
45
LIST MAD LIB STORY TRACK SORT
PLAYMAPDIAGRAMMAKE ?
46. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Collecting elements of a category (e.g. “types of meals I cook”)
• Gathering feelings and needs around a topic
• Compiling inventories (e.g. “What’s in my bathroom cabinet”)
• Capturing schedules
• Lists can be lower effort for participants to complete but yield rich discussion. Good as
an opening exercise.
LIST
46
47. SAN FRANCISCO | SPRINGSTUDIO.COM
LIST
47
List combined with Diagram to show priority of
elements—inner circle is higher priority
48. SAN FRANCISCO | SPRINGSTUDIO.COM
LIST
48
from Afshan Amjad’s research with students about their
school experiences before & after immigration.
http://www.academia.edu/1473148/
Interviewing_Participants_About_Past_Events_The_He
lpful_Role_of_Pre-Interview_Activities
49. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Eliciting associations, desires, preferences, values
• Gathering participant’s own words around a prompt to help with evaluating the
symbolic meanings associated with the topic
• Can be used to assess motivations and attitudes
• Good bang for the buck— these are easier to create and offer high value results!
MAD LIB
49
(AKA Sentence Completion)
50. SAN FRANCISCO | SPRINGSTUDIO.COM
MAD LIB
50
(AKA Sentence Completion)
from Sentence Completion for Evaluating
Symbolic Meaning by Kujala and Nurkka, 2012
http://www.ijdesign.org/ojs/index.php/
IJDesign/article/view/1166/523
Nice projective question! —>
51. SAN FRANCISCO | SPRINGSTUDIO.COM
MAD LIB
51
(AKA Sentence Completion)
First time home buying experience:
left side provides “get to know you” material
expectations vs reality
analogies
52. SAN FRANCISCO | SPRINGSTUDIO.COM
MAD LIB
52
Mad Lib combined with sketch to understand the
role of cash relative to digital payments
(AKA Sentence Completion)
53. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Learning about negative/positive events
• Exploring a category—understanding perspectives and values around a topic
• Gathering lessons learned
• These are best as solo-work to enable enough time for reflection.
FORMATS TO CONSIDER:
• Letters to myself (past self/future self)
• Mini-stories: “tell about a time when…”
• Photo story
STORY
53
54. SAN FRANCISCO | SPRINGSTUDIO.COM
STORY
54
Snags & Delights are mini-stories about
negative and positive experiences.
55. SAN FRANCISCO | SPRINGSTUDIO.COM
STORY
55
Letter to My Younger Self helps to understand the
impact of past choices on a participant’s current state
56. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Recording behavior, routines, feelings over time
• Gathering photos from participant POV—empowers your participants!
• Enabling awareness of automatic behavior around a topic
• Good platform for comparing moments (e.g. does this log reflect what is normal?)
FORMAT VARIABLES TO CONSIDER:
• Diaries & calendars
• Analog or digital
• Any time period, brief or lengthy!
TRACK
56
57. SAN FRANCISCO | SPRINGSTUDIO.COM
TRACK
57
30 day Mood Calendar to track emotions,
key moments, and provide a platform for
follow-up discussion.
Researcher’s post-it notes from —>
follow-up conversation
58. SAN FRANCISCO | SPRINGSTUDIO.COM
TRACK
58
dscout snippet for week long diary using
a smart phone to log moments
59. SAN FRANCISCO | SPRINGSTUDIO.COM
TRACK
59
Visual story book of one dinner - this
project happened before smart phones. I
like that it breaks down a 1 - 2 hour
event into multiple stages to gather
great process details. Participants took
10 - 15 photos over the course of the
one special dinner.
60. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Identifying and exploring categories
• Understanding relationships among elements - leads to uncovering mental models
• Learning about preferences and priorities (when participants rank order elements)
• Remembering stories (when participants select or sort images)
• Always collaborative to create a deck of triggers/images — it helps eliminate gaps
in your individual thinking
SORT
60
61. SAN FRANCISCO | SPRINGSTUDIO.COM
SORT
61
An elegant content sort from
userresearch.blog.gov.uk
62. SAN FRANCISCO | SPRINGSTUDIO.COM
SORT
62
Photo deck to choose images that best fit certain
criteria. (This was an exercise to help participants
practice developing a design vocabulary so they
could react to unbranded website designs on the
basis of imagery, color, and font only.)
63. SAN FRANCISCO | SPRINGSTUDIO.COM
SORT
63
Scenario-based sort with multiple decks:
big cards with scenario elements and
small cards with social media elements
64. SAN FRANCISCO | SPRINGSTUDIO.COM
SORT
64
Dixit cards to help with storytelling
65. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Using metaphors & analogies to express hard-to-articulate ideas
• Capturing moods & feelings
• Generating future scenarios
• Participants need lots of time to create and explain - do not rush!
FORMATS TO CONSIDER:
• Drawings
• Collage
• Sculpture, models
• Building (e.g. with Legos or cut-outs/pieces made by you)
MAKE
65
66. SAN FRANCISCO | SPRINGSTUDIO.COM
MAKE
66
Drawing to express how it feels to
have family in different countries.
67. SAN FRANCISCO | SPRINGSTUDIO.COM
MAKE
67
Mood board collage to explore
current state & future state.
68. SAN FRANCISCO | SPRINGSTUDIO.COM
MAKE
68
Sculpture about possible new
ways to use technology in a hotel
69. SAN FRANCISCO | SPRINGSTUDIO.COM
MAKE
69
Cut-outs of design elements for participants
to use to build paper prototypes, prioritize
features, add new features, etc.
70. SAN FRANCISCO | SPRINGSTUDIO.COM
DIAGRAM
70
WHAT IT’S GOOD FOR:
• Understanding timelines and steps in a process
• Looking at relationships (e.g. people, objects, activities)
• Exploring conceptual categories
• Use simple Venns, 2x2s and linear scales as frameworks
• Unless you know the user’s native terms, resist using internal labels on
process steps—be vague (e.g. “how it begins”)
71. SAN FRANCISCO | SPRINGSTUDIO.COM
DIAGRAM
71
How a teacher feels over the course
of an assignment
This is an example of a time when we
did know the user’s vocabulary and
put specific labels on the journey.
72. SAN FRANCISCO | SPRINGSTUDIO.COM
DIAGRAM
72
Venn diagram to categorize which channel
should be used for each need (Sort hybrid)
73. SAN FRANCISCO | SPRINGSTUDIO.COM
DIAGRAM
73
How time is spent vs how time would
like to be spent
74. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Understanding relationships among elements in a category
• Comparing activities to locations
Maps provide a good platform for creating multiple layers of meaning. Create ways to
code and annotate the base layer in order to explore:
• likes/dislikes/feelings
• channel use
• purpose/role of mapped items
• priority of mapped items
MAP
74
75. SAN FRANCISCO | SPRINGSTUDIO.COM
MAP
75
Social media tools this participant uses, the
importance of each, how each is engaged with,
the purpose of each and how she controls
interactions among them.
76. SAN FRANCISCO | SPRINGSTUDIO.COM
MAP
76
Maps are a form of diagrams but deserve to be
recognized as a unique form…this one is nice
because it is flexible to accommodate each
participant’s story and has many layers of
information (see left column).
Follow the participant’s lead on the narrative.
Go back to add layer details in one fell swoop
(e.g. timing, emotions, roles—use post-its if
your map base gets too crowded)
77. SAN FRANCISCO | SPRINGSTUDIO.COM
MAP
77
Map of accounts and color-
coded channel pathways for how
money enters the system and
moves within the system.
78. SAN FRANCISCO | SPRINGSTUDIO.COM
WHAT IT’S GOOD FOR:
• Exploring important scenarios - and noticing emotions/assumptions in
scenarios
• Lessening pressure around sensitive topics
• Gathering values, norms, rules, and native language
• Exploring solution spaces
FORMATS TO CONSIDER:
• Role playing
• Games
PLAY
78
79. SAN FRANCISCO | SPRINGSTUDIO.COM
PLAY
79
Role-play moderating for a difficult
topic from userresearch.blog.gov.uk
instead of the participant having to
take on a “depressing role”, the
researcher played that part and the
participant played the role of family
member or friend to coach the
researcher in what to do to meet his
needs on the website.
80. SAN FRANCISCO | SPRINGSTUDIO.COM
PLAY
80
Game for community building from Thesis Chronicle,
https://thesischronicle.wordpress.com/2011/07/14/
change-by-design-kenya/
85. SAN FRANCISCO | SPRINGSTUDIO.COM 85
NOW YOU DRAFT! (33 MIN)
• Sketch - use a whole page per exercise
• Try multiple versions or approaches
• Avoid perfectionism
SCENARIO EXPAND NARROW DRAFT COLLECTPILOT REVISE REFLECTANALYZE SHARE
86. SAN FRANCISCO | SPRINGSTUDIO.COM 86
SCENARIO EXPAND NARROW DRAFT PILOT REVISE
TIME TO PILOT!
10 (X2) MIN FOR EACH TEAM
10 MIN TO GIVE FEEDBACK
30 MIN TOTAL
COLLECT REFLECTANALYZE SHARE
88. SAN FRANCISCO | SPRINGSTUDIO.COM 88
SCENARIO EXPAND NARROW DRAFT PILOT REVISE
REVISE (30 MIN)
• Fix confusing instructions
• Look for opportunities to add layers for more depth
• Create new exercises if you didn’t like the result you got
COLLECT REFLECTANALYZE SHARE
89. SAN FRANCISCO | SPRINGSTUDIO.COM 89
SCENARIO EXPAND NARROW DRAFT PILOT COLLECT REFLECTANALYZE SHAREREVISE
MORE RESEARCH
15 MIN FOR EACH TEAM
30 MIN TOTAL
90. SAN FRANCISCO | SPRINGSTUDIO.COM 90
AN INTERLUDE ABOUT ANALYSIS
AND OTHER THINGS NOT YET
COVERED…
SCENARIO EXPAND NARROW DRAFT PILOT REFLECTSHAREREVISE ANALYZECOLLECT
91. SAN FRANCISCO | SPRINGSTUDIO.COM
EXERCISES GET FIVE MAIN DATA TYPES:
• Catalog-able things: inventories, types, resources, tools, needs, etc. It can be helpful for
your stakeholders to learn by seeing a “set” of information (tell meal types story here.)
• Behavior and process: your participants’ routines, the order of steps, variations,
relationships among the parts of processes. This is the stuff of journey maps.
• Feelings and desires. This helps you develop empathy in yourself and stakeholders.
• Mental model ingredients: needs, motivations, attitudes, preferences, roles
• High octane illustrative quotes and stories so you can tell a riveting tale.
WHAT DATA TO EXPECT
91
92. SAN FRANCISCO | SPRINGSTUDIO.COM
PATTERN IDENTIFICATION IS FUN & E-Z WITH ARTIFACTS!
• Try starting with a framework (AEIOU, POEMS, etc) to look for commonalities and
differences among the artifacts. Sorting into groups is half the battle. (Effectively, truly
naming what is going on in the groups is the other half of the battle.)
• Language/text analysis plays a big part—tag repeating words and language motifs.
• Make a consolidated master.
• It’s ok to keep emotional data simple - it can often speak for itself with just a little
category framing from you.
• Weirdly, sometimes you don’t do analysis on the exercise artifact itself if it was used in an
organizational way, meaning it helped you track and structure a complex conversation.
So, if the resulting artifacts are wildly divergent and not catalog-able, then don’t stress.
WORKING WITH EXERCISE DATA
92
93. SAN FRANCISCO | SPRINGSTUDIO.COM
CATALOG
(AKA MAKE
A “MASTER”)
93
95. SAN FRANCISCO | SPRINGSTUDIO.COM
GET IMMERSIVE:
• Consider a science fair (analog or digital)
• Ask for engagement (e.g. “who are you like, who are you unlike?)
• Show artifacts in your deliverables
SHARING WITH STAKEHOLDERS
95
98. SAN FRANCISCO | SPRINGSTUDIO.COM
FULLY DIGITAL OR PARTIALLY ANALOG
• google slides and google docs are your friends
• consider an overhead projector
WHAT ABOUT REMOTE EXERCISES?
98
100. SAN FRANCISCO | SPRINGSTUDIO.COM
GOOGLE
SLIDES
100
GO TO GOOGLE
NOW…
101. SAN FRANCISCO | SPRINGSTUDIO.COM
• Instructions are critical when participants are handling exercises on their own. Triple check
how the instructions are interpreted before you send to real participants.
• Keep instructions short. Don’t layer on a lot of steps in pre-work. Save exploring additional
layers for the debrief conversation. In-person exercises can more easily have many layers
because the moderator is there to manage the complexity.
• Plan your follow up questions carefully—the exercise isn’t fully prepared until you know
what to probe on, listen for, and layer on during follow up conversation.
• Try sending pre-work as simple email prompts or in a google form—exercises do not have
to be visually designed to be effective! Lists, mad-libs & stories require fewer visuals.
• In-person maps and diagrams can start with a blank page, as long as you have your
checklist of elements to layer on and you have practiced how to guide the build-up of info.
CONSIDERATIONS FOR PRE-WORK VS. IN-PERSON
101
102. SAN FRANCISCO | SPRINGSTUDIO.COM 102
ANALYZE (20 MIN)
WHAT’S YOUR RECOMMENDATION FOR THE
DECISION THAT CLIENT NEEDS TO MAKE?
SCENARIO EXPAND NARROW DRAFT PILOT REFLECTSHAREREVISE ANALYZECOLLECT
104. SAN FRANCISCO | SPRINGSTUDIO.COM 104
SHARE OUT:
• THE DECISION YOU’RE HELPING THE CLIENT MAKE
• 1 0R 2 NEAT-O THINGS YOU FOUND
• YOUR RECOMMENDATION
SINCE YOU ARE “SATISFICING" TODAY, JUST DO WHAT YOU CAN WITH
THE DATA AND TIME THAT YOU’VE GOT! IT WILL BE JUST RIGHT. :-)
SCENARIO EXPAND NARROW DRAFT PILOT REFLECTREVISE COLLECT SHAREANALYZE
105. SAN FRANCISCO | SPRINGSTUDIO.COM 105
WHAT DID YOU NOTICE?
SCENARIO EXPAND NARROW DRAFT PILOT REVISE COLLECT ANALYZE REFLECTSHARE