The document discusses several conventions used in music videos and how the author incorporated or challenged some of those conventions in their own music video. Some of the key conventions included lip syncing to the song, visualizing lyrics through scenes, including a "band scene" of the artists performing, and editing visuals to the pace of the music. However, the author challenged the convention of having the actual artists by instead casting actors to portray the band members.

1. Jake Williams

2.  Lip syncing is a very important music video
convention as it is a way of linking the
images on the screen to the sound. As
shown in the images below we certainly
included the lip syncing convention in our
video.
Lip syncing shot from The Foo Fighters – The Pretender , compared to a lip
syncing shot from my music video

3.  Visualizing
the lyrics was took a huge
importance in our music video. This
convention was heavily used in our video
as the song describes lots of scenario’s
which we felt would be FUN and
INTERESTING to try and represent.

4.  Examples of this convention in practice would be
the wide angle shot of the boys sitting on the bed
wearing wigs and appearing to be watching the
t.v. This links to the lyrics at that moment which
say how the boys are watching the film ‘Legally
Blonde’

5.  In addition to this we had a shot of the boys on the bed
with one combing another guys hair and while the other
does the same guys nails. This shot was on the screen
while the lyrics say ‘There's nothing gay 'bout doing nails
and doing hair’

6.  The majority of groups seem to release videos which include a ‘band
scene’ which consists of the groups lip syncing to the song while
playing instruments. This convention was necessary in our video as
it not only ticked the box for this convention, but it was also used to
represent the bands music talent as the members in The Midnight
Beast can play real musical instrument, hence the use of guitars.

7.  Editing the images to the pace of the song
is a vital convention which we had to
incorporate into our video. By editing to the
pace of the song it makes the images flow
correctly and it helps the song and images
go together better. To do this we had to
have series of short shots and place them
together.

8.  Our music video does also challenge one of the conventions of music
videos. In most music video’s, the boys in the video often chase the girls.
This is evident in the music video ‘Glad I Crashed The Wedding’ by Busted.
 Here the boy has crashed the
wedding and trying to steal the girl,
clearly the boy wants the girl
 However, in our music video it is the girls who are chasing after the boys by
ringing them up all the time, trying to ruin their night for what the guys call a
‘booty call’.
 Here the girls are calling the boys
because they want the boys ,
whereas normally it is the boys
who want the girls

9.  As identified in my previous slideshow, the
artist performing in the music video is a
key convention of Music Video’s. However
we challenge this convention as instead of
having the actually artist, they are played
by 3 other individuals, one being myself,
which is unlike traditional band video’s

10.  Thisscreen shot from the foo fighters is an
example of the convention in action, the
band are performing in person in there
video

11.  However with our video, the three real
members of The Midnight Beasts are being
played by actors

12.  This links to Coldplay’s Video for ‘paradise’.
Their band scene instead of having themselves
visible, they are dressed as elephants. In our
video, the artists of The Midnight Beast are not in
the video, they are being performed by