A quick guide to winning content for researchers as part of our Social Media for Researchers series.
For full Social Media for Researchers guide, visit http://col.st/2Jb8o. A CSU log-in is required; however, this SlideShare and future presentations are open to the public.
A short guide to how to sign up for and use Twitter.
This has been developed to help people take part in the #learning3 experiment online: http://www.lluk.org/learning3.htm
A short guide to how to sign up for and use Twitter.
This has been developed to help people take part in the #learning3 experiment online: http://www.lluk.org/learning3.htm
Trying to decided if you should join the Twitter bandwagon? This presentation is for those new to Twitter. Explore how Twitter will help you be more productive in your career with this two week approach to the Why and How of Twitter.
Using Facebook Insights to Improve PerformanceJessica Stahl
Slides from a training course on using Facebook Insights - what the various metrics measure and how to use them to evaluate and improve your page. Looks at the new Insights Dashboard, and how to export data and manipulate it in Excel.
This was taught in two sessions. Session 1 covered basic metrics, the Insights Dashboard, and how to apply critical thinking and the scientific method towards rigorous decision-making. Session 2 covered how to export data and manipulate it in Excel, including useful Excel skills like performing calculations and using pivot tables.
Transcript of a presentation made as part of Social Media Week Glasgow. Some tips on how to use Twitter as a sales tool, based on the experience of working with a Dragons' Den contestant
STC13LD Communications & Publicity Social Media Basic Plan Viqui Dill
Slides for Leadership Day at the STC Summit 2013
This is a basic Social Media plan, based on a Community with limited super powers. Since your community will have a different set of super powers and different kryptonite, your basic plan will be your own. Use these as a sample and then share your story with us.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Presentation - How to enjoy Social Media happinessRebekah Lambert
Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.
Trying to decided if you should join the Twitter bandwagon? This presentation is for those new to Twitter. Explore how Twitter will help you be more productive in your career with this two week approach to the Why and How of Twitter.
Using Facebook Insights to Improve PerformanceJessica Stahl
Slides from a training course on using Facebook Insights - what the various metrics measure and how to use them to evaluate and improve your page. Looks at the new Insights Dashboard, and how to export data and manipulate it in Excel.
This was taught in two sessions. Session 1 covered basic metrics, the Insights Dashboard, and how to apply critical thinking and the scientific method towards rigorous decision-making. Session 2 covered how to export data and manipulate it in Excel, including useful Excel skills like performing calculations and using pivot tables.
Transcript of a presentation made as part of Social Media Week Glasgow. Some tips on how to use Twitter as a sales tool, based on the experience of working with a Dragons' Den contestant
STC13LD Communications & Publicity Social Media Basic Plan Viqui Dill
Slides for Leadership Day at the STC Summit 2013
This is a basic Social Media plan, based on a Community with limited super powers. Since your community will have a different set of super powers and different kryptonite, your basic plan will be your own. Use these as a sample and then share your story with us.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Presentation - How to enjoy Social Media happinessRebekah Lambert
Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
We compiled information found on the internet and designed this presentation that we use to teach small businesses the basics of social media. This particular presentation was used in a workshop for the non-profit organization Rebuilding Together El Paso.
We presented them this beginner level material in a workshop designed to kick off their new social media marketing campaign.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
Professional air quality monitoring systems provide immediate, on-site data for analysis, compliance, and decision-making.
Monitor common gases, weather parameters, particulates.
Slide 1: Title Slide
Extrachromosomal Inheritance
Slide 2: Introduction to Extrachromosomal Inheritance
Definition: Extrachromosomal inheritance refers to the transmission of genetic material that is not found within the nucleus.
Key Components: Involves genes located in mitochondria, chloroplasts, and plasmids.
Slide 3: Mitochondrial Inheritance
Mitochondria: Organelles responsible for energy production.
Mitochondrial DNA (mtDNA): Circular DNA molecule found in mitochondria.
Inheritance Pattern: Maternally inherited, meaning it is passed from mothers to all their offspring.
Diseases: Examples include Leber’s hereditary optic neuropathy (LHON) and mitochondrial myopathy.
Slide 4: Chloroplast Inheritance
Chloroplasts: Organelles responsible for photosynthesis in plants.
Chloroplast DNA (cpDNA): Circular DNA molecule found in chloroplasts.
Inheritance Pattern: Often maternally inherited in most plants, but can vary in some species.
Examples: Variegation in plants, where leaf color patterns are determined by chloroplast DNA.
Slide 5: Plasmid Inheritance
Plasmids: Small, circular DNA molecules found in bacteria and some eukaryotes.
Features: Can carry antibiotic resistance genes and can be transferred between cells through processes like conjugation.
Significance: Important in biotechnology for gene cloning and genetic engineering.
Slide 6: Mechanisms of Extrachromosomal Inheritance
Non-Mendelian Patterns: Do not follow Mendel’s laws of inheritance.
Cytoplasmic Segregation: During cell division, organelles like mitochondria and chloroplasts are randomly distributed to daughter cells.
Heteroplasmy: Presence of more than one type of organellar genome within a cell, leading to variation in expression.
Slide 7: Examples of Extrachromosomal Inheritance
Four O’clock Plant (Mirabilis jalapa): Shows variegated leaves due to different cpDNA in leaf cells.
Petite Mutants in Yeast: Result from mutations in mitochondrial DNA affecting respiration.
Slide 8: Importance of Extrachromosomal Inheritance
Evolution: Provides insight into the evolution of eukaryotic cells.
Medicine: Understanding mitochondrial inheritance helps in diagnosing and treating mitochondrial diseases.
Agriculture: Chloroplast inheritance can be used in plant breeding and genetic modification.
Slide 9: Recent Research and Advances
Gene Editing: Techniques like CRISPR-Cas9 are being used to edit mitochondrial and chloroplast DNA.
Therapies: Development of mitochondrial replacement therapy (MRT) for preventing mitochondrial diseases.
Slide 10: Conclusion
Summary: Extrachromosomal inheritance involves the transmission of genetic material outside the nucleus and plays a crucial role in genetics, medicine, and biotechnology.
Future Directions: Continued research and technological advancements hold promise for new treatments and applications.
Slide 11: Questions and Discussion
Invite Audience: Open the floor for any questions or further discussion on the topic.
Observation of Io’s Resurfacing via Plume Deposition Using Ground-based Adapt...Sérgio Sacani
Since volcanic activity was first discovered on Io from Voyager images in 1979, changes
on Io’s surface have been monitored from both spacecraft and ground-based telescopes.
Here, we present the highest spatial resolution images of Io ever obtained from a groundbased telescope. These images, acquired by the SHARK-VIS instrument on the Large
Binocular Telescope, show evidence of a major resurfacing event on Io’s trailing hemisphere. When compared to the most recent spacecraft images, the SHARK-VIS images
show that a plume deposit from a powerful eruption at Pillan Patera has covered part
of the long-lived Pele plume deposit. Although this type of resurfacing event may be common on Io, few have been detected due to the rarity of spacecraft visits and the previously low spatial resolution available from Earth-based telescopes. The SHARK-VIS instrument ushers in a new era of high resolution imaging of Io’s surface using adaptive
optics at visible wavelengths.
Richard's aventures in two entangled wonderlandsRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
(May 29th, 2024) Advancements in Intravital Microscopy- Insights for Preclini...Scintica Instrumentation
Intravital microscopy (IVM) is a powerful tool utilized to study cellular behavior over time and space in vivo. Much of our understanding of cell biology has been accomplished using various in vitro and ex vivo methods; however, these studies do not necessarily reflect the natural dynamics of biological processes. Unlike traditional cell culture or fixed tissue imaging, IVM allows for the ultra-fast high-resolution imaging of cellular processes over time and space and were studied in its natural environment. Real-time visualization of biological processes in the context of an intact organism helps maintain physiological relevance and provide insights into the progression of disease, response to treatments or developmental processes.
In this webinar we give an overview of advanced applications of the IVM system in preclinical research. IVIM technology is a provider of all-in-one intravital microscopy systems and solutions optimized for in vivo imaging of live animal models at sub-micron resolution. The system’s unique features and user-friendly software enables researchers to probe fast dynamic biological processes such as immune cell tracking, cell-cell interaction as well as vascularization and tumor metastasis with exceptional detail. This webinar will also give an overview of IVM being utilized in drug development, offering a view into the intricate interaction between drugs/nanoparticles and tissues in vivo and allows for the evaluation of therapeutic intervention in a variety of tissues and organs. This interdisciplinary collaboration continues to drive the advancements of novel therapeutic strategies.
Richard's entangled aventures in wonderlandRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
Earliest Galaxies in the JADES Origins Field: Luminosity Function and Cosmic ...Sérgio Sacani
We characterize the earliest galaxy population in the JADES Origins Field (JOF), the deepest
imaging field observed with JWST. We make use of the ancillary Hubble optical images (5 filters
spanning 0.4−0.9µm) and novel JWST images with 14 filters spanning 0.8−5µm, including 7 mediumband filters, and reaching total exposure times of up to 46 hours per filter. We combine all our data
at > 2.3µm to construct an ultradeep image, reaching as deep as ≈ 31.4 AB mag in the stack and
30.3-31.0 AB mag (5σ, r = 0.1” circular aperture) in individual filters. We measure photometric
redshifts and use robust selection criteria to identify a sample of eight galaxy candidates at redshifts
z = 11.5 − 15. These objects show compact half-light radii of R1/2 ∼ 50 − 200pc, stellar masses of
M⋆ ∼ 107−108M⊙, and star-formation rates of SFR ∼ 0.1−1 M⊙ yr−1
. Our search finds no candidates
at 15 < z < 20, placing upper limits at these redshifts. We develop a forward modeling approach to
infer the properties of the evolving luminosity function without binning in redshift or luminosity that
marginalizes over the photometric redshift uncertainty of our candidate galaxies and incorporates the
impact of non-detections. We find a z = 12 luminosity function in good agreement with prior results,
and that the luminosity function normalization and UV luminosity density decline by a factor of ∼ 2.5
from z = 12 to z = 14. We discuss the possible implications of our results in the context of theoretical
models for evolution of the dark matter halo mass function.
THE IMPORTANCE OF MARTIAN ATMOSPHERE SAMPLE RETURN.Sérgio Sacani
The return of a sample of near-surface atmosphere from Mars would facilitate answers to several first-order science questions surrounding the formation and evolution of the planet. One of the important aspects of terrestrial planet formation in general is the role that primary atmospheres played in influencing the chemistry and structure of the planets and their antecedents. Studies of the martian atmosphere can be used to investigate the role of a primary atmosphere in its history. Atmosphere samples would also inform our understanding of the near-surface chemistry of the planet, and ultimately the prospects for life. High-precision isotopic analyses of constituent gases are needed to address these questions, requiring that the analyses are made on returned samples rather than in situ.
A brief information about the SCOP protein database used in bioinformatics.
The Structural Classification of Proteins (SCOP) database is a comprehensive and authoritative resource for the structural and evolutionary relationships of proteins. It provides a detailed and curated classification of protein structures, grouping them into families, superfamilies, and folds based on their structural and sequence similarities.
Multi-source connectivity as the driver of solar wind variability in the heli...Sérgio Sacani
The ambient solar wind that flls the heliosphere originates from multiple
sources in the solar corona and is highly structured. It is often described
as high-speed, relatively homogeneous, plasma streams from coronal
holes and slow-speed, highly variable, streams whose source regions are
under debate. A key goal of ESA/NASA’s Solar Orbiter mission is to identify
solar wind sources and understand what drives the complexity seen in the
heliosphere. By combining magnetic feld modelling and spectroscopic
techniques with high-resolution observations and measurements, we show
that the solar wind variability detected in situ by Solar Orbiter in March
2022 is driven by spatio-temporal changes in the magnetic connectivity to
multiple sources in the solar atmosphere. The magnetic feld footpoints
connected to the spacecraft moved from the boundaries of a coronal hole
to one active region (12961) and then across to another region (12957). This
is refected in the in situ measurements, which show the transition from fast
to highly Alfvénic then to slow solar wind that is disrupted by the arrival of
a coronal mass ejection. Our results describe solar wind variability at 0.5 au
but are applicable to near-Earth observatories.
What is greenhouse gasses and how many gasses are there to affect the Earth.moosaasad1975
What are greenhouse gasses how they affect the earth and its environment what is the future of the environment and earth how the weather and the climate effects.
2. “If you have knowledge,
let others light their
candles in it.”
-MARGARET FULLER
3. Did you know?
There are tried-and-true ways to share your
content successfully across all platforms.
While platforms have specific sharing modes,
the following are tips about what social media
users want to see in their feeds.
For an overview of platforms best for researchers, check out the
OVPR Social Media Guide for Researchers. Link in description.
Platform Help?
5. Getting it Right...
Content
What are you sharing?
Are you curating or
creating content?
Best practices whether
it’s a link, text, photo,
video, or a combination.
Time
When are your followers
online?
How do you find out?
Voice & Tone
Are your messages on-
brand as a researcher?
Are you speaking to
your audience in a
consistent voice?
7. Content is King
68% of SM users spend
time reading content
from a brand or person
they are interested in.
8. CONTENT RULES
VISUALS
This is the magnet of your
post. Photos and videos
increase likes and shares.
Taking a moment to make or
find relevant media is key.
LENGTH
You are not writing a book.
Even if a platform allows for
it, don’t take the bait. Keep it
short and simple.
LINKS
Get the right length and
format for quick viewing and
easy sharing.
MULTIPLY IT
Share your content more than
once. DIfferent people will
see it at different times.
MORE ON EACH>>>
9. VISUALS LENGTH
Articles with
images get 94%
more views.
-Create your own videos and images. Plan and execute
explanations of your research using models or visual props
in videos or an infographic for a photo.
-Tools: Piktochart, PicMonkey, Windows Movie
Maker, Adobe Premiere Pro
-Curate videos and images from the web that help explain
concepts or methods of your research.
-Share videos and images related to your research. Bonus
points if they are viral or trending.
-Keep videos short (2 minutes or less), and give them
organization with text if there are difficult details.
By 2017, video will
account for 69% of
all consumer
internet traffic
No matter the
site, length
matters and
conciseness is
key. Click the
picture for the
full infographic.
Outside of the
main sites? Keep
text under 100
characters as a
rule of thumb.
10. LINKS MULTIPLY IT
Always shorten
your URL links.
Add CSU branding
by using the CSU
link shortener
-Keep the link preview on Facebook, the
site’s algorithm prioritizes this format. Delete
the link in the text.
-The CSU link shortener will add a CSU vibe
to your link giving it an affiliation. Use on
Twitter, Tumblr, ResearchGate, etc.
-Sharing other content not related to CSU?
Use Bitly or Is.Gd link shorteners.
Share content more than once. Spacing
out time is key to not being “spammy.”
Click the pic for full article.
Outside of the
regular social
media sites?
Space out every
two weeks as a
rule of thumb.
Increase if you
receive negative
feedback about
reposting.
12. SCHEDULING OPTIONS
Knowing when your audience is looking is key in sharing content that soars.
SM MANAGER SITES
Free social media site managers
act as a hub for all outgoing and
incoming communication. These
sites, like Buffer and Hootsuite,
will pick the best times for you.
ANALYTICS
Twitter and Facebook analytics
track the times your audiences
are online. You can then
regularly schedule from there.
SCOPING
Experimenting with different
times on sites like ResearchGate
will help you learn your best
times, or you can keep an eye
on popular researchers’ times.
13. GENERAL BEST TIMES: M o r n i n g
7 a.m. to 9 a.m.
GOOGLE+
9 a.m. to 11 a.m.
LINKEDIN
12 a.m. to 1 a.m.
PINTEREST
14. GENERAL BEST TIMES: A f t e r n o o n
1 p.m. to 4 p.m.
FACEBOOK
5 p.m. to 6 p.m.
LINKEDIN
1 p.m. to 3 p.m.
TWITTER
7 p.m. to 10 p.m.
TUMBLR
More Info...
15. GENERAL BEST: D a y s
Facebook:Wednesday
Twitter: Monday, Tuesday, Wednesday & Thursday
LinkedIn: Tuesday, Wednesday & Thursday
Pinterest: Saturday
Tumblr: Monday, Tuesday, Friday & Sunday
17. Before jumping in, know that
certain attributes will become
how your audience recognizes
you. Among them are your
voice and tone.
Let’s learn the difference.
Speaking to Your Audience
Voice and Tone
18. VOICE
Your research communication
personality described in an adjective.
For instance, your voice can be lively,
positive, cynical, or professional.
Most likely, you err to the side of
informational and professional.
TONE
A subset of your voice. Tone adds
specific flavor to your voice based on
factors like audience, situation,
platform, and channel.
To be less robotic, your tone can be
fun, excited, or even humorous.
19. Why They Matter
These elements humanize your research and let you take part in conversations
naturally, and people share more when they feel a human connection that is
consistent in its messaging.
Finding Your Voice: ‘Three Cs’
Culture
What does your
research represent or
stand for?
How does it stand out?
Community
Who do you wish to
communicate with?
What language do
they use?
Conversation
What is your unique
personality as a
researcher? How does
your knowledge add
to the conversation?
20. Translating Voice to Tone
A straightforward way to identify your tone is to work from a template, specifically
one that has you thinking about the ways you should and shouldn’t write in order
to keep with your voice. Make one for each social media platform you use.
Content type: What are you writing?
Reader: Who are you talking to in this scenario?
Reader feelings: What’s the reader feeling when
they are in this tone scenario?
Tone should be: Use adjectives that describe
how you should sound in this scenario.
Write like this: Give a brief example of how the
writing should sound.
Content type: Tweets
Reader: Potential customers, marketing professionals
Reader feelings: Eager and engaged to find
interesting content and information
Your tone should be: Helpful, informative, clear,
approachable
Write like this: “Did You Know: The 8-hour workday
was invented to help people work less? We have the
story here.”
Template Example
21. T h a n k s
Stay tuned for more Social Media for Researchers tips and tricks brought to you
by the Vice President for Research at Colorado State University.
Follow us
vpr.colostate.edu
