Brickell Motors uses social media to attract customers and reduce marketing costs. They generate website traffic and leads at lower costs than traditional advertising, convert social media leads into sales, build their customer database, and improve their online reputation. Sean and Mario will present Brickell Motors' social media strategy and how it has improved marketing, sales, service, and customer retention while reducing traditional advertising spending.
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
Social Media & E-commerce (How social commerce works)Alexandru Rada
A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.
Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
For car dealers, social media marketing has been an enigma. Can social media be used to sell cars? Or, should we relinquish it to simple branding? Well, you can sell cars with social media. With Search Engines MD we work with you to create an online experience that can drive sales, conversions and branding. We do this be examining your market, developing a strategy, and continuing to refine it to create long term success.
Web Marketing Academy Study Material - Affiliate MarketingKaushik Ghorpade
Web Marketing Academy (WMA) is a classroom Digital Marketing Training Institute in Bangalore (Indira Nagar) providing one popular course “Modern Digital Marketing Certificate Course”. WMA provides practical hands-on training and education in Globally recognized Certificates in Digital, SEO, Google Ads, Content Marketing, Social Media Marketing, Web Analytics that make you stand out.
To learn more visit - https://www.webmarketingacademy.in/
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
At the 17th Digital Dealer Conference & Exposition in Las Vegas, Cory Cox of Shoutlet explored how to generate ROI, which drives sales, share, and satisfaction at his session, “Secrets to Social ROI Success.”
5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
For car dealers, social media marketing has been an enigma. Can social media be used to sell cars? Or, should we relinquish it to simple branding? Well, you can sell cars with social media. With Search Engines MD we work with you to create an online experience that can drive sales, conversions and branding. We do this be examining your market, developing a strategy, and continuing to refine it to create long term success.
Web Marketing Academy Study Material - Affiliate MarketingKaushik Ghorpade
Web Marketing Academy (WMA) is a classroom Digital Marketing Training Institute in Bangalore (Indira Nagar) providing one popular course “Modern Digital Marketing Certificate Course”. WMA provides practical hands-on training and education in Globally recognized Certificates in Digital, SEO, Google Ads, Content Marketing, Social Media Marketing, Web Analytics that make you stand out.
To learn more visit - https://www.webmarketingacademy.in/
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
This presentation starts with the introduction to E-commerce market, its scope and present scenario. Several researches from forrester research, Comscore, IAB surveys, Hubspot had been hepful in collecting the data.
It then, explains about Social Commerce and its evolution and value in Indian Market.
Affiliates, Affiliate programs , affiliate marketing and Affiliate networks with some affiliate giants have been presented.
The presentation has 2 case studies: Indiplum.com and Quidco.com: the cash back affiliate in UK
At the 17th Digital Dealer Conference & Exposition in Las Vegas, Cory Cox of Shoutlet explored how to generate ROI, which drives sales, share, and satisfaction at his session, “Secrets to Social ROI Success.”
5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
Digital Dealer Conference 10 Integrated Social Media MarketingRalph Paglia
Presentation by Ralph Paglia at the 10th Digital Dealer Conference titled "Integrated Social Media Marketing for Car Dealers". Was delivered live during the Orlando conference in April 2011 and then scheduled for webinar delivery on June 2, 2011 by Dealer Communications, Inc.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
1. Mario Murgado
President & CEO
Brickell Motors
Leveraging Social Media to Attract More Customers for Less
Brickell Motors has been - and continues to be - an early adopter of Social Media strategies and
tactics. Their experience has enabled them to quickly identify which Social Media work and how
best to leverage them to attract, retain, and build deep customer relationships - all while
reducing marketing spend. In this joint presentation, Sean and Mario will join forces to present a
case study demonstrating how Brickell Motors utilizes Social Media to:
• Generate website traffic & leads at a lower cost than traditional advertising
• Convert Social Media leads into sales
• Communicate with thousands of customers for free
• Build a high quality customer database to support sales & service today &
tomorrow
• Reinforce the brand throughout the Social Media community
• Improve natural search engine results
• Strengthen their online reputation
• Promote their involvement in the community & support of worthy causes
• Increase both customer & employee satisfaction & retention
Sean and Mario will explain the step-by-step process they followed to develop and execute the
Brickell Motors Social Media strategy. They will also share specific metrics that show the
dramatic improvements achieved in marketing, sales, service, and retention, and the reduction
in traditional mass marketing spend.
17. • Content = Traffic (think) More Content = More Traffic
• Traffic = Sales Opportunities (think again)
• More Sales Opportunities = ? (if you’re wrong, you’re fired!)
55% More Website Visitors
for Dealers that Blog… (doh!)
18.
19.
20.
21.
22. Trademark Protection
Creating a dealership brand, reputation and website is no
longer about just claiming your domain name.
Dealers should claim their name, brand, campaign, and
franchises across hundreds of social media networks.
This not only protects a dealer’s unique Trademark and brand
name, but also helps create a channel for content delivery
and messaging among automotive consumers that ensures
Top Of Mind awareness, Dealer and Franchise consideration.
23. Dealer Visibility
• Social Media has emerged over the past 5 years as one of the
most effective advertising media for automotive retailers.
• Dealers can no longer ignore the Social Media automotive
consumer base. It is large, motivated and controls a vast amount of
vehicle and service purchasing power. Trends in buying behavior
are multiplying faster than ever with the help of social media.
• Dealers must stay visible and continuous across the entire Social
Media spectrum. This means spreading the same image or
Branding throughout each Social Media community, while still
customizing its approach to each site’s different population.
• Dealerships can customize their approach to demographic
segments in each Social Media community, while still maintaining
overall brand and/or dealer group image.
24. Online Reputation
• Each Dealer’s Online Reputation is the most important aspect of its
participation in Social Media. In the age of instant gratification and
immediate response a negative review can have a derogatory impact on
sales for months to come.
• A positive or negative review will trickle down the ranks and be seen by
many in the community.
• Good reviews pay off dividends, and the investment is minimal. Dealers
have the power to help promote good reviews and push down negative
reviews in search results.
• A dealership can utilize unique marketing and advertising tactics in these
spaces. There are few rules in this ever-changing social landscape.
However, the golden rule still exists, the customer is always right, and now
they can really let you know.
• A dealership’s employees must take part in their Social Media
communities. The more your team puts in, the more you’ll get out.
25. Search Engine Optimization
• SEO is key to a successful automotive digital marketing
strategy. It is proven that Google’s search results directly
correlate to website traffic, sales and service leads and the
revenue they help create. The higher the rank of a dealer’s
website within Search Engine Results Pages (SERP), the
better the traffic.
• Traffic = Sales
• More Traffic = More Sales
• Use a Social Media Account/Profile creation service that will
insert hundreds of links back to your dealership’s website…
Broadcasting a clean, consistent and clear message across the
Social Media web.
26. • Create a unique dealership email address that links to all new
social media accounts and profiles.
• Cross checks your preferred Username against all social
media sites and note where it is already reserved.
• Claim your dealership’s unique Username
- Secure your dealership name in the form of a username on every
site, where it has not yet been claimed.
- Select a consistent alternate username
• Confirm all registration verification requirements
• Uploads a profile picture onto each Social Media site
• Insert dealership’s chosen URL to create traffic generating
back-links, search rank and authority
Social Media Account/Profile Creation
27. • Insert a designated URL into each Social Media site
• Post a short Bio in each Social Media profile
• Insert address, telephone, first and last name, POC’s
• List all keywords, likes, interests related to your dealership
• Provide profile summaries with link to all Social media profile
pages under username’s vanity URL.
• Allow for spreadsheet export of all social media profiles
containing URL and brief description of Social Media Site
Tier 10 Social Media Account Services
28. How do you know what and how to integrate
and then measure if it is getting results?
29.
30.
31. Brickell Honda’s 343 Social Media accounts and profile pages are
organized into 15 categories based on the type of content that is appropriate
to post into each site… 85 accept automated content feeds.
32. Brickell Honda’s Social Media Management Dashboard set up by
Tier 10 Marketing allows quick comparisons of the latest rankings and SEO
authority for over 500 User Generated Content (UGC) sites allowing Brickell’s
Social Marketing team to quickly determine where content placements will
reach the most consumers in the Miami area…
33. As seen in this example, when comparing Viddler to Howcast,
which was shown in the previous screen, Brickell Honda can reach more
consumers and gain more SEO rank and authority by placing videos on
Viddler first, then on Howcast if there is time available… However, based on
the pop-up description provided for Howcast, we also know that is the Brickell
Honda video is a “How To” video, then it would be more relevant on Howcast!
41. Send an Update
www.Facebook.com/BrickellHonda
Tere are many ways to use Facebook as a means of
communicating and maintaining relationsip with customers.
The use of Fan Page Updates is a key method to turn Fans into
ales, referrals and recurring service drive revenue..
53. After I click the “Share” button below a photo in Brickell Honda’s MyMiamiHonda.com social
network, a new window automatically pops open and Facebook recognizes me, has me already logged
in and the photo’s headline, description and thumbnail is preloaded and ready to go… I add a
comment in the box at the top explaining why I am sharing this Honda dealer’s image because it
shows a business reinvesting in the local community… Wouldn’t you? If user is not in the mood to
type, they can just click the “Share” button on the bottom right…
54.
55.
56. When I was dropped back into
MyMiamiHonda.com, I clicked on
the Twitter link… With that one
click of my mouse, the site’s
syndication integration pushes a
status update to the Miami Honda
Twitter account, ready to share
with customers, friends, family,
coworkers (Twitter followers) in a
nicely pre-populated message…
With a link to the photo!
57. When a consumer wants to share content from MyMiamiHonda.com on
Twitter, they click the Twitter link… With that one click of my mouse,
the site’s syndication integration pushes a status update to their own
personal Twitter account, ready to share with friends, family, coworkers
(Twitter followers) in a nicely pre-populated message… With a link to
the photo! In this example, the visitor to MyMiamiHonda.com shares
Mario Murgado’s photo from the Brickell Honda Toy Drive with 3,063
Twitter Followers…
58. What about Search Engines?
Will Social Network pages, blogs, etc. be
indexed by Google?
Is there any value to references made about
our dealership and the anchor text links
that we put into our profile pages?
Brickell Social Media Profiles in Search
Engine Results Pages (SERP)…
Measured in “Pages” rather than “Position”!
71. 1. Set Up a “Profile” for each Dealer/Owner
2. Create a “Group” for your Franchise/Brand
3. Create a “Fan Page” for your Community
4. Post Links to dealer eCommerce site content items
72. Ads were seen 7,201,334 times in October by
Facebook members who live near the two
dealerships in this case study…
1,730 of those Facebook members clicked on
one the two dealer advertisements…
Since we spent $1,595.25 for the Facebook Ad
Campaigns, each click customer visit to our
community site, or Fan page cost 92 cents.
To show Facebook members our dealership
ads 1,000 times, it cost 22 cents…
73. Thank you for considering Brickell Honda’s
Social Meda Marketing Strategies and Tactics
Presentation available at: www.ADMPC.com
1. Join ADM Professional Community
2. Go to “ADM Forum”
3. Use Search: “Presentation File Exchange”