This document provides an overview of digital marketing on Facebook and Twitter. It discusses Facebook ads such as photo ads, video ads, and page link ads. It also discusses how to target Facebook ads using custom audiences and lookalike audiences. For Twitter ads, it outlines promoted products like promoted accounts, promoted tweets, and promoted trends. It provides details on opportunities, pricing, targeting, and analytics for various ad formats on both Facebook and Twitter.
Digital Marketing Medium PowerPoint Presentation SlidesSlideTeam
The document provides information on digital marketing strategies and metrics. It includes sections on key digital marketing statistics, elements of digital marketing, channels like email marketing, PPC, SEO, display advertising and social media marketing. For each channel, it outlines relevant statistics, strategies, sample budgets and dashboards to track performance.
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Blue Moon Activewear is a women's activewear store located in St. Louis, Missouri. It carries various premium activewear brands and targets women ages 20-40 who value fitness and fashion. The document proposes a digital marketing strategy to expand Blue Moon's online presence and customer base. This includes revamping the website, utilizing social media platforms like Facebook and Pinterest, implementing email marketing and digital coupons, search engine optimization, and hiring a social media intern to manage these efforts. The total proposed annual budget is $9,969.
This document provides information on various digital marketing channels that can be used by a company. It includes statistics and strategies for email marketing, pay-per-click advertising, search engine optimization, display advertising, and a sample dashboard for tracking digital marketing performance. The information is intended to help users understand and select appropriate digital marketing channels for their needs.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses researching keywords, on-page optimization like optimizing titles and content, off-page factors like link building, and advanced topics like international SEO and mobile search optimization. The presentation aims to help websites improve their visibility and rankings in search engines through various on-page and off-page optimization methods.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Digital Marketing Medium PowerPoint Presentation SlidesSlideTeam
The document provides information on digital marketing strategies and metrics. It includes sections on key digital marketing statistics, elements of digital marketing, channels like email marketing, PPC, SEO, display advertising and social media marketing. For each channel, it outlines relevant statistics, strategies, sample budgets and dashboards to track performance.
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Blue Moon Activewear is a women's activewear store located in St. Louis, Missouri. It carries various premium activewear brands and targets women ages 20-40 who value fitness and fashion. The document proposes a digital marketing strategy to expand Blue Moon's online presence and customer base. This includes revamping the website, utilizing social media platforms like Facebook and Pinterest, implementing email marketing and digital coupons, search engine optimization, and hiring a social media intern to manage these efforts. The total proposed annual budget is $9,969.
This document provides information on various digital marketing channels that can be used by a company. It includes statistics and strategies for email marketing, pay-per-click advertising, search engine optimization, display advertising, and a sample dashboard for tracking digital marketing performance. The information is intended to help users understand and select appropriate digital marketing channels for their needs.
Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides SlideTeam
Building a Digital Marketing PowerPoint presentation from scratch is indeed a tricky task. To help you out in this, here we are presenting our pre-made 62 slides Digital Marketing Opportunities and Challenges PowerPoint Presentation Slides deck. With support of our excellent Digital Marketing deck, you can easily cover topics like Online Marketing, Performance Overview, Search Engine Optimization Fundamentals, SEO Opportunities, Ranking, Monthly Traffic etc. With so many people online, it’s necessary for businesses to be online as well and digital marketing is an immediate way to reach them. Using the designs of this descriptive presentation show, you can also brief onlookers about the importance of digital marketing and its advantages. Furthermore, using our digital marketing presentation PPT example deck, consultants can discuss outcome and impact of digital marketing on the business to ensure whether proper marketing strategies and regulations are followed correctly or not. It has exclusive PowerPoint presentation slides like Organic Visits and Backlist, Web Traffic Insights, Web Marketing Plan, Lead Generation Activates, Monthly Social Media Dashboard etc. are included for better awareness of the topic. Download this online marketing Opportunities and Challenges PPT sample deck file and let audience see your proactive approach for internet marketing. Get away from it all with our Digital Marketing Opportunities And Challenges PowerPoint Presentation Slides. They can even create an entertaining break.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses researching keywords, on-page optimization like optimizing titles and content, off-page factors like link building, and advanced topics like international SEO and mobile search optimization. The presentation aims to help websites improve their visibility and rankings in search engines through various on-page and off-page optimization methods.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
This monthly marketing report template provides an overview of key metrics and performance for February 2019. It includes sections on marketing strategy and conversion metrics, traffic and lead sources by channel, social media and SEO results, content marketing analysis, paid campaign metrics, and social media metrics. Goals and financial projections are outlined to continue growing the brand. The report concludes with takeaways to clarify next steps.
Social Media Marketing PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Social Media Marketing Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Social Media Marketing Powerpoint Presentation Slides saves hours of your time. Comprising a total of sixty one slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
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1. Leverage Google's machine learning capabilities by automating marketing campaigns and bidding strategies to maximize conversions and reduce costs.
2. Develop video content for YouTube ads and website to boost search visibility, increase purchase intent, and improve conversion rates.
3. Implement cross-channel attribution reporting to understand how customers interact across search, display, video, and social to optimize marketing spend and drive more conversions.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
The document provides information on various aspects of digital marketing including statistics, strategies, and budgets for key digital marketing channels. It includes sections on email marketing, pay-per-click advertising, search engine optimization, display advertising, and social media marketing. Each section provides data on the channel's effectiveness and recommendations or examples of budgets, metrics, and strategies that can be used.
Past present & future of personas in searchMichael King
The document discusses using personas and keyword-level demographics in search marketing. It describes how personas can be developed using social media to understand customer needs and define targeted messaging. Historic examples are provided of how implementing personas improved organic traffic and conversions. The document also discusses a future possibility of using keyword-level demographic data to further refine targeting by understanding the attributes of individuals searching for specific keywords. Code snippets are provided for how this could be implemented by tracking referrers and integrating with Facebook demographic data.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
This document discusses various digital marketing channels. It describes intent-based marketing or search marketing, which involves targeting customers through keywords. It also covers brand-based or display marketing using banners, skyscrapers and leaderboards. Community-based or social media marketing is discussed as building word-of-mouth. Partner marketing involves influencers and affiliates. Direct marketing uses email, SMS, chat and calls. Content marketing creates native content. Platform marketing leverages new devices and media. Each channel is described along with its advantages for marketing.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Social Media Marketing Powerpoint Presentation SlidesSlideTeam
Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This exclusive internet marketing PPT is useful for web marketing professionals. The content ready digital marketing powerpoint complete deck includes a set of slides such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Furthermore, all PPT templates are completely editable, you can modify the color, text and background colors as per your requirement. Increase brand awareness and improve on ROI using this ready to use online marketing presentation deck. Download the social media optimization PPT slides to create a digital marketing plan. Advise folks to advance in a disciplined fashion with our Social Media Marketing Powerpoint Presentation Slides. Discourage any jostling around. https://bit.ly/3xzGCxz
This document summarizes changes in search engine optimization (SEO) over time. It discusses how SEO strategies have evolved from focusing on on-site factors like keyword density to off-site factors like links and credibility. Content optimization has shifted from keywords to prioritizing user experience through location, media, readability and freshness. Technical code standards have progressed from simplicity to elegance using content management systems and HTML5. Credibility is now driven more by off-site metrics like citations, click-through rates and site traffic rather than just on-site elements. The presentation provides resources for further reading and takes questions.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
This monthly marketing report template provides an overview of key metrics and performance for February 2019. It includes sections on marketing strategy and conversion metrics, traffic and lead sources by channel, social media and SEO results, content marketing analysis, paid campaign metrics, and social media metrics. Goals and financial projections are outlined to continue growing the brand. The report concludes with takeaways to clarify next steps.
Social Media Marketing PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Social Media Marketing Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Social Media Marketing Powerpoint Presentation Slides saves hours of your time. Comprising a total of sixty one slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
Social Media Marketing Campaign PowerPoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Social Media Marketing Campaign Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty five slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below.
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
1. Leverage Google's machine learning capabilities by automating marketing campaigns and bidding strategies to maximize conversions and reduce costs.
2. Develop video content for YouTube ads and website to boost search visibility, increase purchase intent, and improve conversion rates.
3. Implement cross-channel attribution reporting to understand how customers interact across search, display, video, and social to optimize marketing spend and drive more conversions.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
The document provides information on various aspects of digital marketing including statistics, strategies, and budgets for key digital marketing channels. It includes sections on email marketing, pay-per-click advertising, search engine optimization, display advertising, and social media marketing. Each section provides data on the channel's effectiveness and recommendations or examples of budgets, metrics, and strategies that can be used.
Past present & future of personas in searchMichael King
The document discusses using personas and keyword-level demographics in search marketing. It describes how personas can be developed using social media to understand customer needs and define targeted messaging. Historic examples are provided of how implementing personas improved organic traffic and conversions. The document also discusses a future possibility of using keyword-level demographic data to further refine targeting by understanding the attributes of individuals searching for specific keywords. Code snippets are provided for how this could be implemented by tracking referrers and integrating with Facebook demographic data.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
This document discusses various digital marketing channels. It describes intent-based marketing or search marketing, which involves targeting customers through keywords. It also covers brand-based or display marketing using banners, skyscrapers and leaderboards. Community-based or social media marketing is discussed as building word-of-mouth. Partner marketing involves influencers and affiliates. Direct marketing uses email, SMS, chat and calls. Content marketing creates native content. Platform marketing leverages new devices and media. Each channel is described along with its advantages for marketing.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Social Media Marketing Powerpoint Presentation SlidesSlideTeam
Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This exclusive internet marketing PPT is useful for web marketing professionals. The content ready digital marketing powerpoint complete deck includes a set of slides such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Furthermore, all PPT templates are completely editable, you can modify the color, text and background colors as per your requirement. Increase brand awareness and improve on ROI using this ready to use online marketing presentation deck. Download the social media optimization PPT slides to create a digital marketing plan. Advise folks to advance in a disciplined fashion with our Social Media Marketing Powerpoint Presentation Slides. Discourage any jostling around. https://bit.ly/3xzGCxz
This document summarizes changes in search engine optimization (SEO) over time. It discusses how SEO strategies have evolved from focusing on on-site factors like keyword density to off-site factors like links and credibility. Content optimization has shifted from keywords to prioritizing user experience through location, media, readability and freshness. Technical code standards have progressed from simplicity to elegance using content management systems and HTML5. Credibility is now driven more by off-site metrics like citations, click-through rates and site traffic rather than just on-site elements. The presentation provides resources for further reading and takes questions.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
Google’s Matt Bush: What can search tell us about the future of advertising?Digital Journeys
Matt Bush talks at our Digital Journeys event about search and how we currently use it, also going back to the beginnings of search and the reason why we actually started to search originally.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Marketing in the Moment – NYU Guest Lecture with Rob Garner – iCrossingiCrossing
"Marketing in the Moment" presented by Rob Garner, Senior Strategy Director, iCrossing, as part of the Master of Science Program in Integrated Marketing at New York University (NYU) on Thursday, June 24, 2010.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media advertising on Facebook and YouTube to increase online traffic, shares, and conversions. It also presents strategies for native advertising and setting up an analytical framework to optimize digital campaigns.
This document outlines a digital marketing strategy to raise awareness of Honda vehicles among adults aged 25-40. The strategy involves social media campaigns on Twitter and Facebook using the hashtag #HondaChamps, as well as Google AdWords search engine optimization. Key performance indicators such as new customers, demographics, and click-to-purchase rates will track the effectiveness of the campaigns. The proposed budget of $500,000 will be spent on Google ads, social media prizes and promotions, agency fees, and promoted hashtag advertisements on Facebook and Twitter.
Growth Philanthropy Network Case Study ProposalKatherynThayer
WiT Media will design upgrades to Growth Philanthropy Network's online presence to increase brand recognition and engage donors. The plan includes online ads on the CASE Network and Google, trackable emails, and social media promotion. Analytics from past clients show high impressions, clicks, and engagement rates from these channels. The proposal aims to reach donors, publicize GPN's annual conference, and showcase its 100 most impactful nonprofits.
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
Mobilizr is a platform that connects brands with a large network of brand ambassadors who promote brands on social media. Brands can launch photo and video campaigns that incentivize ambassadors to post user-generated content promoting the brand. When ambassadors share this content, it amplifies the brand's message and generates engagement in the form of likes, shares, and clicks. Brands only pay Mobilizr based on the actual engagement generated by each campaign.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
Marcus Piazzisi: Social Media Advertising: Top 10 Tips for Getting the Highes...Sean Bradley
This document provides 10 tips for running a successful social media advertising campaign on Facebook and Twitter. It recommends starting with Facebook and leveraging different ad types like promoted posts and page likes to meet goals like driving website traffic, engagement, and follower growth. It also suggests fine-tuning targeting with Facebook's advanced options, incorporating lead generation forms, retargeting existing customers, and promoting service offers. For Twitter, it recommends designing a strategy aligned with Facebook and taking advantage of Twitter's targeting and conversion pixels to measure direct ROI across channels.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
This document provides a template for planning a digital marketing campaign. It includes sections for defining campaign goals and metrics, targeting audiences, key messages and offers, strategy, media mix and budget, and a media schedule. The template is intended to help marketers integrate digital tactics into broader campaigns and prompt consideration of new digital approaches. It was created by Dave Chaffey and Danyl Bosomworth of the consultancy Smart Insights to provide a structured framework for campaign planning.
This document provides a digital marketing proposal for a hair dye product called Kleur Tonacity. It outlines various traditional and digital marketing activities including augmented reality mirrors in tube stations, photo booths in stores, press features, brand ambassador events, a website and mobile app, social media presence, and paid search/display advertising. The proposal explains how the traditional and digital activities will complement each other to drive awareness, consideration, decision and purchase. Key performance indicators are identified to measure goals around generating brand awareness, driving sales, and building loyalty through acquisition, behavior and outcome metrics.
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
Similar to Facebook & Twitter: Marketing in the Moment (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
15. 15
Photo Ad
AdverAsing
Goal:
increase
awareness
and
engagement
Secondary
Goal:
Website
clicks
(bookings)
KPI:
Cost
Per
Engagement
(CPE)
16. 16
Video Ad
AdverAsing
Goal:
increase
awareness
and
engagement,
Video
Plays
Secondary
Goal:
Website
clicks
(bookings)
KPI:
Cost
per
video
play,
CPE
17. 17
Page Link Ad
AdverAsing
Goal:
drive
clicks
to
a
website
(opAon:
CTA
buNon)
KPI:
Cost
per
website
click,
Dart
Tag
conversion
data
18. 18
Mobile App Installs Ad
AdverAsing
Goal:
drive
installs
to
your
mobile
app
KPI:
Cost
per
mobile
install
(CPI)
19. 19
Published Posts
!
• Seen
on
the
brand’s
Facebook
page
as
well
as
a
user’s
newsfeed
!
• Allows
an
organic
post
to
reach
a
much
bigger
audience
!
• Can
target
exisAng
fans,
friends
of
fans,
or
incorporate
advance
targeAng
strategies
20. 20
Unpublished Posts
• Will
be
seen
within
a
targeted
user’s
newsfeed,
but
will
not
be
seen
on
the
brand’s
Facebook
page
!
• Great
if
you
don’t
want
to
cluNer
the
brand’s
Facebook
page
with
special
offers
21. 21
Targeting
CUSTOM
AUDIENCES
Target
ads
to
a
specific
set
of
people
with
whom
the
company
has
already
established
a
relaAonship
on/off
Facebook.
(email
address,
Facebook
UIDs,
phone
numbers,
app
user
IDs,
Apple’s
AdverAsing
IdenAfier
(IDFA),
Android’s
adverAsing
ID.)
!
Website
Custom
Audience
Targe?ng:
• Remarket
to
people
visiAng
your
website
• Make
your
exisAng
ads
more
efficient
by
excluding
audiences
of
people
who
have
already
converted
on
your
message
• Create
lookalike
audiences
of
people
who
look
like
the
people
browsing
your
website
!
LOOKALIKE
TARGETING
Target
Facebook
users
who
are
similar
to
their
customers
who
are
members
of
the
program
on
Facebook.
A
brand
could
ask
Facebook
to
find
the
top
1%
(opAmize
for
similarity)
or
5%
(opAmize
for
greater
reach)
of
users
in
a
specific
country
who
are
similar
to
their
customers.
This
is
great
for
expanding
the
net
since
small
customer
lists
of
1,000
people
could
o_en
be
turned
into
Lookalike
Audience
targeAng
capabiliAes
exceeding
1
Million
users.
!
22. 22
Targeting
!
• Split
test
audience
segments
• Target:
demos,
interests,
behaviors
• Use
graph
search
feature
for
addiAonal
interests
• Can
target
a
lookalike
audience
for
a
brand’s
campaign
24. 24
PROMOTED
PRODUCTS
Promoted
Accounts
Promoted
Tweets
Promoted
Trends
Website
Cards
Mobile
App
Cards
Video
Cards
Lead
GeneraAon
Cards
!
TARGETING
Interest
TargeAng
Keyword
TargeAng
Tailored
Audiences:
CRM,
TwiNer
ID,
Exclusion
TargeAng
TV
x
TwiNer
SegmentaAon
Overview
25. Fun Facts
25
65%
of
Twitter
mobile
users
use
Twitter
at
home
while
watching
TV.
!
21%
of
Twitter
mobile
users
use
Twitter
while
shopping.
!
620
million
travel
related
conversations
on
Twitter
this
year.
!
More
than
148
million
travel
bookings
are
made
online
each
year.
21%
of
leisure
travelers
use
social
media
to
plan
trips.
25%
of
business
travelers
use
social
media
to
plan
trips.
27. Promoted Accounts
27
OPPORTUNITIES
• Build
a
social
community
• Grow
incremental
earned
media
• Increase
brand
exposure
• 90%
Follower
Retention
• Include
call
to
action
encouraging
user
to
follow
brand’s
Twitter
account
!
PRICING
&
TARGETING
• Cost-‐per-‐Follow
auction
• Interest-‐based
targeting
&
gender
• Geo-‐Target
at
country
and
DMA
level
• Device
targeting
(mobile
&
desktop)
!
ANALYTICS
• Impressions:
Times
users
are
served
the
Promoted
Account
• Clicks:
Clicks
on
a
Promoted
Account
username
or
avatar.
A
Click
on
the
follow
link
or
the
hide
link
doesn’t
record
a
click.
• Follows:
Follows
gained
from
a
Promoted
Account
impression
• Follow
Rate:
Follows
divided
by
impressions
• Cost-‐per-‐follow
(CPF):
Total
spend
divided
by
new
followers
from
campaign
All Promoted Accounts are clearly marked
with a promoted icon.
28. Promoted Tweets
28
PROMOTED
TWEETS
IN
TIMELINES
• Increase
awareness
-‐
served
to
users
outside
current
followers
• Drive
action
and
engagement
• Leverage
your
Followers
to
scale
the
message
organically
!
PROMOTED
TWEETS
IN
SEARCH
• Position
around
trending
topics
• Own
industry
terms
(i.e.
‘weekend’,
‘travel’,
‘vacation’)
• Reach
competitor
audiences
!
PRICING
DETAILS
• Cost-‐per-‐engagement,
second
price
auction
!
ANALYTICS
• Impressions
• Clicks
• Retweets,
Replies,
Follows
• Engagement
Rate
• eCPE:
Total
spend
divided
by
total
billed,
non-‐billed
and
earned
media
engagements.
All Promoted Tweets are clearly marked
with a promoted icon.
29. Promoted Trends
29
PROMOTED
TRENDS
IN
TIMELINES
• Increase
brand
advocacy
• Greater
purchase
consideration
• Long-‐term
impact
on
earned
media
• Position
brand
at
the
top
of
Twitter’s
trend
list
for
24-‐
hour
windows
• Capture
the
moments
consumers
care
about
most
• Kickstart
a
conversation
• Launch
new
products
• Run
major
campaigns
• Target
key
dates
to
drive
mass
awareness
PRICING
DETAILS
• Cost-‐per-‐engagement
!
ANALYTICS
• Follows,
Mentions,
Impressions
• Trend
Impressions
• Tweets
Displayed
• Engagement
Rate:
Number
of
total
engagements
for
the
Promoted
Tweets
divided
by
total
impressions All Promoted Trends are clearly marked
with a promoted icon.
Source: Twitter Ad Blog - https://business.twitter.com/products/promoted-trends and https://blog.twitter.com/2013/study-the-value-of-promoted-trends
30. Website Cards
30
OPPORTUNITIES
• Drive
web
traffic
with
website
card
• Expand
Tweet
• Site
Imagery
• Preview
of
Information/Title
of
Site
• Read
More
Button
• Large
Clickable
Area
to
drive
traffic
!
PRICING
DETAILS
• Cost-‐per-‐engagement
31. Mobile App Cards
31
OPPORTUNITIES
• Drive
App
installs
with
Mobile
App
Cards
• Image
App
Ad
visually
showcases
app
• Expanded
Mobile
Tweet
• Site
imagery
• Preview
of
Information/Title
of
App
• Large
Download
Button
• Re-‐Direct
straight
to
App
Store
for
purchase
PRICING
DETAILS
• Cost-‐per-‐engagement
!
THIS
CAN
WORK
FOR:
• Promoting
app
32. Video Cards
32
OPPORTUNITIES
• Drive
views
&
engagement
with
video
cards
• Expanded
Mobile
&
Desktop
Tweet
• In-‐Tweet
Native
video
experience
• Large
Follow
button
• Video
Title/Tagline
• Video
Analytics
-‐
Starts,
Completions,
quarterly
reporting,
promoted
vs.
organic
video
content
performance
within
tweets
PRICING
DETAILS
• Cost-‐per-‐View
33. Lead Generation Cards
33
OPPORTUNITIES
• Drive
email
acquisition
• Expanded
mobile
&
desktop
tweet
• Lead
call
to
action
• Logo/Imagery
• Large
Opt
in
button
“Sign
up
free”
• User’s
info
pre-‐filled
• Large
Follow
button
PRICING
DETAILS
• Cost-‐per-‐engagement
!
THIS
CAN
WORK
FOR:
• Email/offer
enrollment
34. Click to Call Cards
34
OPPORTUNITIES
• Generate
Leads
with
Click
to
Call
card
• Expanded
Mobile
Tweet
• Call
to
action
and
appended
tweet
• Logo/Imagery
• Large
Call
button
!
PRICING
DETAILS
• Cost-‐per-‐engagement
!
THIS
CAN
WORK
FOR:
• Offers/Packages
• General
Booking
36. Interest Targeting
36
Reach
the
right
user
with
Interest
Targeting
Target
the
right
set
of
consumers
for
any
campaign.
TRAVEL BROAD
25 top level
Travel, Hobbies & Interests, Life Stages, Family &
Parenting
HOTELS SPECIFIC
300+ second tier
Hotels, Air Travel, Bed and Breakfasts, Honeymoons &
Getaways, Traveling with Kids, Luxury Travel,
Newlyweds, Empty Nesters
SIMILAR TO
FOLLOWERS OF…
FOCUSED
similar to @usernames
@Delta, @AmericanAir, @JetBlue, @Virgin
37. Keyword Targeting
37
Reach
users
with
the
right
intent,
at
the
right
moment,
and
in
the
right
context
with
Keyword
Targeting
Brands
can
narrow
down
specific
keywords
or
sets
of
keywords
(such
as
‘weekend’,
‘getaway’,
‘travel’,
‘vacation’
etc.)
that
users
-‐
within
and
outside
of
the
brand’s
audience
-‐
tweet
to
intercept
with
the
brand’s
Promoted
ads.
Source: Twitter Ad Blog - https://blog.twitter.com/2013/introducing-keyword-targeting-in-timelines and https://blog.twitter.com/2013/introducing-broad-match-for-keyword-targeting
38. Tailored Audiences
38
OPPORTUNITIES
In
January
2014,
Twitter
announced
new
ways
to
create
tailored
audiences
so
that
brands
can
define
groups
of
existing
and
potential
customers
more
flexibly
and
connect
with
them
on
Twitter.
The
combination
of
these
tools
enables
a
highly
relevant
and
useful
message
for
the
user
and
creates
the
opportunity
for
you
to
reach
these
known
audiences
on
Twitter
with
more
efficient
campaigns.
Web
Approach
Visitors
to
your
website
CRM
Approach
“Booked
Room
in
past
3
months”
Twitter
ID
Approach
“Bio:
Travel
Blogger”
39. CRM Approach
39
OPPORTUNITIES
You
can
now
create
tailored
audiences
from
lists
of
email
addresses
from
your
own
customer
relationship
management
(CRM)
database
or
you
can
use
your
CRM
database
records
that
you
store
with
an
ads
partner.
Let’s
say
a
brand
wants
to
advertise
and
offer
on
Twitter,
and
they’d
prefer
to
show
their
ad
to
those
that
have
signed
up
to
receive
offers
from
them
in
their
database.
To
get
the
special
offer
to
the
brand’s
database
who
are
on
Twitter,
they
may
create
a
tailored
audience
using
unreadable
scrambles
(called
hashes)
of
the
email
addresses
from
the
existing
database,
through
an
ads
partner.
We
can
then
match
that
information
to
Twitter
accounts
in
order
to
show
the
matched
users
a
Promoted
Tweet
with
the
sale
information.
THIS
CAN
WORK
FOR:
• Offers/Packages
Source: Twitter Ad Blog - https://blog.twitter.com/2014/new-ways-to-create-and-use-tailored-audiences
40. Twitter ID Approach
40
OPPORTUNITIES
You
can
also
create
tailored
audiences
using
lists
of
Twitter
IDs
-‐
either
usernames
or
user
IDs.
Suppose
a
retailer
wants
to
build
relationships
with
new
prospects
on
Twitter
who
are
influencers
in
fashion.
The
retailer
can
use
public
information
on
Twitter
like
a
user’s
bio,
follower
count,
verified
status,
or
past
Tweets
—
from
Twitter
or
by
using
Twitter’s
API
or
Certified
Products
—
to
identify
the
specific
accounts
on
Twitter
which
are
the
most
appropriate
potential
customers.
The
retailer
may
then
use
this
list
of
Twitter
ID’s
to
create
a
tailored
audience
through
an
ads
partner,
show
those
travel
influencers
a
Promoted
Account
and
engage
them
as
followers.
Source: Twitter Ad Blog - https://blog.twitter.com/2014/new-ways-to-create-and-use-tailored-audiences
41. Exclusion Targeting
41
OPPORTUNITIES
You
have
the
ability
to
exclude
selected
CRM
and
Twitter
ID
audiences
from
the
set
of
Twitter
users
reached
through
existing
targeting
options:
interests,
keywords
and
TV.
For
example,
if
a
brand
is
also
running
a
new
customer
acquisition
campaign
for
a
program,
targeting
Twitter
users
interested
in
Family
Travel
or
Leisure
Travel,
and
wants
to
exclude
their
current
email
database,
their
same
tailored
audience
can
now
be
used
to
remove
any
user
who
fits
the
interest
targeting
and
is
also
already
part
of
the
current
email
database.
This
creates
another
opportunity
for
you
to
reach
these
known
audiences
on
Twitter
with
more
efficient
campaigns.
Target
your
audience
Hotel
Example
Exclude
your
audiences
from
targeting
Travel/Hotel
example
Source: Twitter Ad Blog - https://blog.twitter.com/2014/new-ways-to-create-and-use-tailored-audiences
42. TV x Twitter
42
OPPORTUNITIES
Ability
to
leverage
what
people
are
watching.
There
are
2
ways
to
extend
your
TV
strategy
on
Twitter:
• TV
ad
targeting
-‐
Start
a
conversation
on
TV
with
commercials
and
continue
it
on
Twitter
(only
available
in
the
U.S.)
• TV
conversation
targeting
-‐
Deliver
tweets
to
people
talking
about
a
specific
TV
program
(only
available
in
certain
countries)
THIS
CAN
WORK
FOR:
• Brand’s
TV
commercials
• Fall
TV
Premieres
43. Segmentation
43
OPPORTUNITIES
• Segment
your
audiences
based
on
conversion
type:
Site
Visit,
Enrollments
• Connect
again
with
users
who
have
already
expressed
interest
and
strengthen
their
loyalty
• Segment
audiences
on
iOS
and
Android
by
operating
system
version,
specific
device,
and
WiFi
connectivity
• Reach
users
who
have
compatible
OS
versions,
ideal
device
types
for
app
usage
with
high
connectivity
to
prompt
a
new
download
or
re-‐engagement
through
an
app
card
• Promote
loyalty
and
rewards
to
users
on
their
specific
devices,
or
reach
new
prospects
on
older
devices
• Focus
specific
campaigns
on
users
with
device
models
that
are
indicative
of
demographics
which
align
with
campaign
goals