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This document discusses using social media marketing for car reviews. It recommends using Facebook to market Jaguar cars due to Facebook's large user base and ability to develop lasting relationships. The plan is to post engaging content like photos and videos of Jaguar cars to generate leads and sales. Reviews will provide insights into different car models and help customers make informed purchase decisions. Prizes and success stories will also be used to increase customer engagement on the Facebook page. The goal is to promote Jaguar as a brand and showcase its products.
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De Forenede Stater mener, at det er hævet over loven og gentagne gange er afhængig af hjælp "fronter" (som Moder ALLY Storbritannien og søster ALLY Sverige) for at skjule sin rolle i sådanne Gengældelsesforanstaltninger / kriminelle handlinger rettes mod Julian Assange for at rapportere NEWS og udsættes for USA krigsforbrydelser / Nürnberg overtrædelser eller andre terrorhandlinger fra rejsende! Vær tålmodig, USA præsident Barack Obama og hans advokat / hvidt overherredømme (Baker Donelson Bearman Caldwell & Berkowitz) vil levere chefen for USA "på et fad!"
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Professor Sameer Mathur, IIM - Lucknow
Toyota case study pdf
Toyota has become the world's second largest car maker through strategic marketing. It follows demographic and psychographic segmentation and considers country culture during expansion. Toyota created the hybrid Prius trend and has made successful acquisitions. Its product strategy focuses on customization, fuel efficiency, safety, and design quality. Pricing is market-oriented or value-based. Distribution uses dealerships and retailers globally. Promotion uses advertising, personal selling, PR, and direct selling. Toyota innovates to reduce costs through lean manufacturing and continuous improvement, integrating global assembly plants.
Tribal Fusion Automotive Solutions
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
Automobile Industry - Benchmarking
The document analyzes the social media presence of major automobile companies in India and globally, finding that Mahindra & Mahindra has the most Facebook likes in India while Mercedes Benz has over 18 million Facebook likes globally. It discusses how establishing a strong digital presence through social media can benefit companies by building their credibility as experts, showcasing innovations, and providing insights into market trends. It also describes how the consulting firm Digiqom can help automobile companies develop engaging social media content and campaigns to connect with online communities and influencers in the industry.
Marketing Strategy
Pak Suzuki Motors uses segmentation strategies to target different customer groups. It segments customers based on geography, demographics like income and family size, and psychographics. It uses a value chain to source materials and distribute assembled cars through authorized dealers. Pak Suzuki has a diverse product portfolio including automobiles, motorcycles, and outboard engines. It pursues various market expansion strategies and uses an integrated promotional mix including advertising, sales promotions, and public relations.
Toyota company.jub
Toyota is a Japanese automaker that began as a textile company in 1926. It established an automobile department in 1933 and became Toyota Motor Corporation in 1937. Toyota produces a variety of passenger vehicles and commercial trucks. It is known for innovations like hybrid electric vehicles and its Toyota Production System. Toyota has a global presence with manufacturing in over 26 countries. It focuses on high quality, fuel efficiency, and environmental sustainability.
The Future of Customer Experience: Digital Marketing Inside the Dealership
The Future of Customer Experience: Digital Marketing Inside the DealershipViewPoint Interactive Kiosks
The document discusses innovations in digital customer experiences in retail and how those innovations could impact the future of car buying experiences. It provides examples of interactive digital displays being used by brands like UGG, Neiman Marcus, and Ford to enhance customers' ability to learn about, customize, and virtually experience products. While car shopping currently lacks these kinds of engaging digital tools, the document argues that dealerships will need to integrate more immersive digital technologies to improve the experience as buyers increasingly begin their research online. Interactive kiosks were presented as one approach dealerships could use to bring digital experiences directly into car showrooms, inventory areas, service departments and other parts of the customer journey.Similar to Smm (20)
How Auto Brands are Using Social to Maximize Marketing Strategies
How Auto Brands are Using Social to Maximize Marketing Strategies
The Future of Customer Experience: Digital Marketing Inside the Dealership
The Future of Customer Experience: Digital Marketing Inside the Dealership
Recently uploaded
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Recently uploaded (20)
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Smm
- 1. SOCIAL MEDIA MARKETING A Car Review Presentation
- 2. SOCIAL MEDIA MARKETING WHY CARS? • High Involvement Category • Fastest growing industry in India today • Great market for international brands such as Porsche, Audi, Volkswagen, Renault, Lamborghini, Aston Martin and many more • Most impactive and impressive utility provider • Essentially used for travelling, family, pickup and get together purposes • Fosters, saves and harvests relations • Time and energy saver • Hybrid Cars The ‘In’ Thing
- 3. SOCIAL MEDIA MARKETING WHY FACEBOOK®? • Access to a worldwide online directory of drivers • Better returns on advertising • Greater, faster and instant reach • High market potential • Global footprint • Boosts 15% average customer retention • Reaches markets where they gather • Developing lasting relationship beyond contact • Establish social connections among car enthusiasts across the globe
- 4. SOCIAL MEDIA MARKETING WHY JAGUAR REview? • Crave for detailed news, reviews and forthcoming attractions • Need for comprehensive information at time of purchase for youth • Practical insights and honest feedback helps stay buyers connected • Unveils pros and cons of cars along most significant criteria Power v/s Mileage Headroom v/s Legroom Body Shape v/s Body Style Engine Type v/s Fuel Type Various Models / Variants • Envisages author’s experience and knowledge about cars • Access to hot scoops from the automobile industry
- 5. SOCIAL MEDIA MARKETING OUR PLAN • Developing lasting relationship beyond contact • Interacting with prospects with engaging content • Providing value to convert prospects into potential customers • Reaching out to markets where potential is high • Regular posts of offerings by Jaguar® with exciting pictures and videos • Using Facebook® as a medium to generate leads and bookings • Cross-posting car blogs a catalyst to promote Jaguar® • Exclusive videos on new unveilings and concept cars • Using tabs such as information, pictures, specifications, customisation, services and warranty etc. to dig deeper into the brand and its products • To provide a holistic view of the company as it is appears on the .com domain
- 6. SOCIAL MEDIA MARKETING OUR PAGE
- 7. SOCIAL MEDIA MARKETING 1ST CASE
- 8. SOCIAL MEDIA MARKETING 1ST CASE • Posting videos from Youtube regarding car performance for review purpose • Regular posts of new cars for the review • Adding various images (Interior and Exterior) for new cars
- 9. SOCIAL MEDIA MARKETING 2ND CASE
- 10. SOCIAL MEDIA MARKETING 2ND CASE • Various Prizes to increase the customer engagement. • Regular updates , posts on walls regarding reviews of newly launched cars. • Links to youtube to actually see the video showing the style, performance of the car. • Success story telling of a common man having uncommon experience regarding his car . • Straight comparison made between cars of same prize range , type ( sedan, SUV )
- 11. PRESENTED BY JEEVITHA RAMAN (PG10030) JUGAL SHAH (PG10033) KAUSTABH SATANEKAR (PG10037)