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SOCIAL MEDIA MARKETING
A Car Review Presentation
SOCIAL MEDIA MARKETING
WHY CARS?
• High Involvement Category
• Fastest growing industry in India today
• Great market for international brands such as
  Porsche, Audi, Volkswagen, Renault, Lamborghini, Aston Martin and many more
• Most impactive and impressive utility provider
• Essentially used for travelling, family, pickup and get together purposes
• Fosters, saves and harvests relations
• Time and energy saver
• Hybrid Cars  The ‘In’ Thing
SOCIAL MEDIA MARKETING
WHY FACEBOOK®?
•   Access to a worldwide online directory of drivers
•   Better returns on advertising
•   Greater, faster and instant reach
•   High market potential
•   Global footprint
•   Boosts 15% average customer retention
•   Reaches markets where they gather
•   Developing lasting relationship beyond contact
•   Establish social connections among car enthusiasts across the globe
SOCIAL MEDIA MARKETING
WHY JAGUAR REview?
•   Crave for detailed news, reviews and forthcoming attractions
•   Need for comprehensive information at time of purchase for youth
•   Practical insights and honest feedback helps stay buyers connected
•   Unveils pros and cons of cars along most significant criteria
           Power v/s Mileage
           Headroom v/s Legroom
           Body Shape v/s Body Style
           Engine Type v/s Fuel Type
           Various Models / Variants
• Envisages author’s experience and knowledge about cars
• Access to hot scoops from the automobile industry
SOCIAL MEDIA MARKETING
OUR PLAN
• Developing lasting relationship beyond contact
• Interacting with prospects with engaging content
• Providing value to convert prospects into potential customers
• Reaching out to markets where potential is high
• Regular posts of offerings by Jaguar® with exciting pictures and videos
• Using Facebook® as a medium to generate leads and bookings
• Cross-posting car blogs  a catalyst to promote Jaguar®
• Exclusive videos on new unveilings and concept cars
• Using tabs such as information, pictures, specifications, customisation, services and
  warranty etc. to dig deeper into the brand and its products
• To provide a holistic view of the company as it is appears on the .com domain
SOCIAL MEDIA MARKETING
OUR PAGE
SOCIAL MEDIA MARKETING
1ST CASE
SOCIAL MEDIA MARKETING
1ST CASE
• Posting videos from Youtube regarding car performance for review purpose
• Regular posts of new cars for the review
• Adding various images (Interior and Exterior) for new cars
SOCIAL MEDIA MARKETING
2ND CASE
SOCIAL MEDIA MARKETING
2ND CASE
• Various Prizes to increase the customer engagement.
• Regular updates , posts on walls regarding reviews of newly launched cars.
• Links to youtube to actually see the video showing the style, performance of the
  car.
• Success story telling of a common man having uncommon experience regarding his
  car .
• Straight comparison made between cars of same prize range , type ( sedan, SUV )
PRESENTED BY
JEEVITHA RAMAN       (PG10030)
JUGAL SHAH           (PG10033)
KAUSTABH SATANEKAR   (PG10037)

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Smm

  • 1. SOCIAL MEDIA MARKETING A Car Review Presentation
  • 2. SOCIAL MEDIA MARKETING WHY CARS? • High Involvement Category • Fastest growing industry in India today • Great market for international brands such as Porsche, Audi, Volkswagen, Renault, Lamborghini, Aston Martin and many more • Most impactive and impressive utility provider • Essentially used for travelling, family, pickup and get together purposes • Fosters, saves and harvests relations • Time and energy saver • Hybrid Cars  The ‘In’ Thing
  • 3. SOCIAL MEDIA MARKETING WHY FACEBOOK®? • Access to a worldwide online directory of drivers • Better returns on advertising • Greater, faster and instant reach • High market potential • Global footprint • Boosts 15% average customer retention • Reaches markets where they gather • Developing lasting relationship beyond contact • Establish social connections among car enthusiasts across the globe
  • 4. SOCIAL MEDIA MARKETING WHY JAGUAR REview? • Crave for detailed news, reviews and forthcoming attractions • Need for comprehensive information at time of purchase for youth • Practical insights and honest feedback helps stay buyers connected • Unveils pros and cons of cars along most significant criteria  Power v/s Mileage  Headroom v/s Legroom  Body Shape v/s Body Style  Engine Type v/s Fuel Type  Various Models / Variants • Envisages author’s experience and knowledge about cars • Access to hot scoops from the automobile industry
  • 5. SOCIAL MEDIA MARKETING OUR PLAN • Developing lasting relationship beyond contact • Interacting with prospects with engaging content • Providing value to convert prospects into potential customers • Reaching out to markets where potential is high • Regular posts of offerings by Jaguar® with exciting pictures and videos • Using Facebook® as a medium to generate leads and bookings • Cross-posting car blogs  a catalyst to promote Jaguar® • Exclusive videos on new unveilings and concept cars • Using tabs such as information, pictures, specifications, customisation, services and warranty etc. to dig deeper into the brand and its products • To provide a holistic view of the company as it is appears on the .com domain
  • 8. SOCIAL MEDIA MARKETING 1ST CASE • Posting videos from Youtube regarding car performance for review purpose • Regular posts of new cars for the review • Adding various images (Interior and Exterior) for new cars
  • 10. SOCIAL MEDIA MARKETING 2ND CASE • Various Prizes to increase the customer engagement. • Regular updates , posts on walls regarding reviews of newly launched cars. • Links to youtube to actually see the video showing the style, performance of the car. • Success story telling of a common man having uncommon experience regarding his car . • Straight comparison made between cars of same prize range , type ( sedan, SUV )
  • 11. PRESENTED BY JEEVITHA RAMAN (PG10030) JUGAL SHAH (PG10033) KAUSTABH SATANEKAR (PG10037)