The document provides information on AdAsia Digital Platform, an integrated marketing platform. It allows users to view multiple campaigns within a single dashboard. The platform includes demand-side platform (DSP) services for banner, video, and display ads. It also includes an influencer marketing platform called CastingAsia to help brands find and manage influencers. Additionally, the document discusses AdAsia's video production services and Ad network for delivering video and display ads to premium publishers.
7. What is AdAsia Digital Platform?
AdAsia Digital Platform is an integrated platform allowing you to view multiple campaigns within a single
dashboard! It is further supported by AdAsia Video Production & Moments.
DSP (Demand-Side Platform)
• Banner Ads
• Video Ads (In-Stream/
Discovery)
• Display Ad- Big Banner
• Video Ads- Out-Stream &
Parallax
• Premium Publishers
• Ultra HD Video Production
• Ultra HD Drone Video
• Full HD Graphic Motion Video
AdAsia
Video Production
• Influencer Marketing Platform
Supported by:
• Top Page Ad
• Video article
8. Easy Access to Reports
Within AdAsia Digital Pla/orm, you have access to your campaign reports anywhere, anytime.
9.
10. Why AdAsia Digital Bidder?
3 Features on why AdAsia Digital Bidder is better than otherDSPs.
Largest Advertising Inventory1
Competitive CPM / CPC / CPV2
3 Cutting Edge Targeting Technology
11. BRAND
AGENCY
Your
Ad is Here!
Target
• Programmatic Buying
• Ad Optimization
• Monitoring
• Analysis
• Reporting
1. Largest Advertising Inventory
AdAsia Digital Bidder connected with more than 30 Ad Networks/Ad Exchanges/SSPs – thebiggest
inventory in the world and many local premium media.
• Banner
• In Stream
• In Display
• YouTube
12. 2. Competitive CPM/CPC/CPV
Buying
Model
Reach
(Non Targeting)
Audience
Targeting
Retargeting
CPM 0.02$ 0.1$ 0.4$
CPC 0.03$ 0.1$ 0.2$
CPV 0.02$ - -
Thanks to the biggest inventory, AdAsia Digital Bidder can provide better price for brands and agencies.
(VND)
13. Cutting Edge Targeting Technology
AdAsia Digital Bidder has many targeting solution for clients.
* The price may be increased because of the targeting(Please ask the details about it to sales.).
Media Targeting
Audience Targeting
Location Targeting
Contextual Targeting
Target the media which is relevant to the brand
category. e.g. Japankakkoii and marumura
Audience Interest: e.g. Automotive/RealEstate
City level: e.g. Tokyo, Bangkok, Jakarta, HCMC
Target the article which is relevant to the brand
category. e.g. advertising/marketing/digital etc.
* Keyword should be prepared by client.
* Total Reach may be decreased significantly
14.
15. What is AdAsia Ad Network
AdAsia Ad Network delivers Video Ads(Out Stream/In Stream) to Local PremiumPublishers
BRAND
AGENCY
Your
Ad is Here!
Target
Premium
Publisher
• Data Ad Format
• Out stream
• In stream
16. Out Stream/ Big Banner Reference
Out Stream Video shows up in-line placement, which is created between article paragraphs ,deliver ad to
different placement based on target behavior by Video ad or Ad Banner
Your
AD
Is Here!
Desktop Mobile
Your
AD
Is Here!
Demo: https://AdAsiaholdings.com/blog/blog_detail/696/
17. Parallax Video
An engaging video format that offers the native experience for users while showcasing the entire video at the
same time. It enhances the impact of the advertising without intruding on the user’s experience.
Verticalad
will retain
while
scrolling
down the
page
Video Formats
1. Vertical Video
Creative size: 320x560
2. Video +Background
Creative size: 640x360 (Auto-
adjustment)
3. BasicVideo
Creative size: 640x360 (Auto-
adjustment)
Click on Ad links toLanding
Page
Demo:
https://adasiaholdings.com/jp/demo/parallax-mobile/
18. Platform Buy Type Creative Type View Reach CPV (VND)
CPCV
(VND)
CTR
CPCV
Rate
Sounds Media
AdAsia
CPV Out Stream 5 sec
35
million
250 1,200 2.00% 30% Mouth Over
Local Premium
Media
YouTube
CPV In Stream 30 sec
35
million
450 450 0.10% 20% DefaultOn YouTube
Facebook
CPV In Feed 3 sec
42
million
50 1,500 0.25% 15%
Tap to
sounds
Facebook
Why AdAsia Video Network?
Using YouTube/Facebook is not enough to reach your audience and deliver the best results, but with
AdAsia Video Network, you can connect to your audience on Local Premium Publishers.
20. Out-stream / Big Banner Creative
Demo: https://AdAsiaholdings.com/blog/blog_detail/696/
1
2
3
4
5
Clients may send us any video file type, it will be
automatically adjusted to (640x360).* Dimension: 16:9
Big Banner , File: 640x360 and within 150kb
Landing Page (Click to website)
When a user clicks on the video, it will go to landing page.
Text Ad, Max 65 characters
Sharing Button (Optional) User can share URL
21.
22. What is CastingAsia?
INFLUENCER CLIENT
→Find right influencer for yourcampaign
→Recruit, manage, and track influencer,all
within onepla/orm
→Quick andconvenient
→Various categories & influencers toopt
from
Influencer marketing platform that matches influencers’ data to brand preferences to achieve the
“Right Influencer to the Right Brand”
23. WHY INFLUENCER MARKETING?
20% of women
will consider
purchasing
products supported
by influencers
30% of consumers
under 32 spend time
on social media
digesting peer
written content.
68% of consumers
trust online opinions
from other consumers.
Conversions can
increase
3-10xwhen brands
share content through
influencers in their
industry.
Source: INFLUENCER MARKETING STRATEGY IN 2016 (flying point digital)
24. WHY INFLUENCER MARKETING?
SALE -
Generates 2X the sale of
paid advertising
MARKET SHARE-
Increase brand market
share by as much as 10%
WORD-OF-MOUTH-
Generates 3X more
‘word-of-mouth’
messages
RECOMMENDATIONS-
83% of consumers fully trust
by friends and family
25.
26.
27. Video Production
Drone/ 360 degree camera, Please kindly check our products
https://AdAsiaholdings.com/service/AdAsia_video_network_AdAsia_video_production/
28.
29. SEO
SEM
SNS
Search engine optimization is a methodology of strategies,
techniques and tactics used to increase the amount of visitors to a
website by obtaining a high-ranking placement in the search results
page of a search engine (SERP) in search engine
Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by increasing
their visibility in search engine results pages (SERPs) primarily
through paid advertising
Social media marketing (SNS) refers to the processof
gaining website traffic or attention through social
media sites. Social media marketing programs usually center on
efforts to create content that attracts attention and encourages
readers to share it with their social networks.
Other Service: Digital Marketing
We also provide digital strategic planning/ social media marketing to support all brands