Digital advertising terminology and options. The summary discusses types of websites and their statistics like unique users and page views. It also summarizes different types of internet ads like display, video and social media ads. Targeting options are discussed including contextual, demographic and behavioral targeting. Paid, owned and earned media frameworks are introduced.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
This document provides an overview of digital marketing concepts including types of websites, metrics, advertising properties, and targeting. It discusses common website statistics like unique users and page views. It also outlines various social media metrics and how they are measured. The document reviews different online advertising buying models including CPM, CPC, CPL, and CPA. It concludes by describing methods for targeting audiences like contextually, demographically, and behaviorally.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
This document provides an overview of online advertising, including its advantages, objectives, terminology, and types. It discusses how online advertising allows for adaptability, accountability, targeting, interactivity, and efficiency. It also outlines a step-by-step guide for getting started with online advertising, including creating a plan, identifying platforms and targets, setting a budget, designing ads, and tracking performance.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
This document provides an overview of digital advertising terms and concepts. It begins with an introduction to the presenter and what will be covered in the session. The document then discusses the key concepts of paid, owned, and earned media and provides examples. It explores digital touchpoints like desktop, mobile, and tablets. Different types of websites and their statistics like unique users and page views are explained. The document outlines various digital advertising metrics around impressions, clicks, and conversion. It covers the different types of online advertisements such as display ads, video ads, and social media ads. Targeting options for ads like contextual, demographic, and behavioral targeting are explained. The document concludes with recommendations for making paid, owned, and earned media work together
This document provides an overview of digital marketing concepts including types of websites, metrics, advertising properties, and targeting. It discusses common website statistics like unique users and page views. It also outlines various social media metrics and how they are measured. The document reviews different online advertising buying models including CPM, CPC, CPL, and CPA. It concludes by describing methods for targeting audiences like contextually, demographically, and behaviorally.
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
This document provides an overview of online advertising, including its advantages, objectives, terminology, and types. It discusses how online advertising allows for adaptability, accountability, targeting, interactivity, and efficiency. It also outlines a step-by-step guide for getting started with online advertising, including creating a plan, identifying platforms and targets, setting a budget, designing ads, and tracking performance.
Learn the end to end ecosystem of web advertising. How to use Google Adsense, Adwords and much more. Learn making blogs and writing interesting content to make money over the web. Learn how to use social networking platforms to promote your website or blog.
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
The document outlines Goodyear's "Joy of Journey" campaign, which aims to create an online platform focused on travel stories. It discusses conducting market research and segmenting target users, then developing a strategy, content, and website to engage users and spread brand awareness. The proposed approach includes informing users, facilitating journeys, and building an online community of travelers through storytelling and user-generated content.
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...MobiTree, LLC.
Mobile is changing consumer behavior across industries like travel, banking, and retail. This document discusses successful mobile marketing strategies like building local mobile communities, using rich banner ads, tailoring experiences for travelers, and hyper-local advertising. It also addresses questions around native apps versus mobile websites, and how to optimize mobile experiences through tracking, testing, and personalization. The key is to leverage mobile to amplify marketing across channels and develop social communities around brands.
This document discusses online display advertising and banner ad effectiveness. It provides information on different types of display ads like banner ads, interstitial banners, pop-ups, etc. It also discusses factors that influence banner ad effectiveness such as viewability, click-through rate (CTR), emotional appeals, incentives, credibility and acquiring the right customer. The document recommends that to maximize effectiveness, advertisers should consider viewability, optimize ad formats for higher CTR and focus on building brand image and credibility in addition to direct response. It also discusses how to allocate budgets optimally between content placement and ad networks to achieve higher CTR while minimizing risk.
The document discusses online display advertising in Vietnam. It provides statistics on Vietnamese internet users such as their age, gender, activities online, and websites visited. It also outlines the different types of online display ad formats including image banners, rich media, video, and mobile/messenger ads. The document discusses ad sizes, pricing models, and considerations for online ad campaigns including setting goals and key performance indicators for measurement. It emphasizes the importance of understanding the target audience and optimizing campaigns based on performance.
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Afaqs! campus display and search engine marketing june 21 ( rp singh)soswebscan
The document provides information on digital advertising metrics and terminology in India. It includes statistics on internet and mobile users, as well as numbers related to the digital media industry. Various digital advertising channels like display, search, mobile, and social media are defined. Common metrics and terminology used in digital advertising planning and measurement are also explained, such as impressions, clicks, CTR, cookies, and ad unit sizes.
The document provides an overview of advertising options on the WSOCTV.com website, including various types of graphical, text-based, video, and mobile ads. It details specific ad units like leaderboard ads, skyscraper ads, display ads, and video pre-roll ads. It also outlines sponsorship opportunities, email marketing, and text message alerts. The goal is to offer advertisers attention-grabbing options using the latest online and mobile capabilities. Consultants can recommend the best tools to help advertisers achieve their goals.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Motorola launched the Motorazr2 mobile phone in India with an interactive online campaign. [1] The first phase created curiosity through teaser banners on websites like MSN, Yahoo, and others, which received over 75,000 interactions. [2] The second phase officially launched the product with banners, videos, and messaging across various digital platforms, yielding over 300,000 interactions. [3] Innovation was key, with customized skins created for Winamp and Yahoo Messenger to promote the phone's features.
This document discusses the history and evolution of the internet and web technologies. It begins with early entrepreneurs like Hewlett and Packard in the 1930s and continues through modern innovators like Zuckerberg and the rise of social media. Key topics covered include the development of search engines by Google and others, the growth of e-commerce platforms like Amazon and eBay, and the emergence of social networking through sites like Facebook and Twitter. The role of cloud computing architectures and user participation in the "Web 2.0 Revolution" are also summarized.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
This document provides information about HubHuman, a social networking portal subscription service. It outlines HubHuman's unique selling propositions for both portal subscribers and individual users. Projections estimate 25,000 subscriptions in year one generating $31.25 million in revenue. Future projections estimate 400,000 global subscriptions generating $500 million annually. The document also discusses how portal subscriptions and individual users would benefit from HubHuman and compares it to other platforms. An organizational chart and two-year revenue plan are provided.
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
Higher education marketing faces significant challenges in the coming years due to dramatic shifts in the industry. Many schools take a mass marketing approach and communicate similar messages, resulting in an "identity crisis." To be successful, schools need to better understand their target audiences through research and develop more integrated and strategic marketing approaches that are consistent across media and reinforce their brands. They also need to view students as part of a lifetime relationship and capitalize on opportunities with alumni to advance the institution. Data-driven tactics and measurement of outcomes will be crucial for higher education marketers to meet future challenges.
This document discusses e-business and search engine optimization (SEO). It contains the following key points:
1. SEO involves both organic search (natural search results) and paid search (sponsored links). Organic search makes up about 70% of search traffic but requires long-term effort, while paid search allows immediate visibility but requires purchasing keywords.
2. Successful SEO relies on choosing relevant keywords, optimizing website structure and content for search engines and users, and developing high-quality backlinks from other sites.
3. Appearing in the top positions on search engine results pages, especially within the "golden triangle" of the first page, is critical for visibility and click-through rates.
This document discusses an in-video discovery platform that allows viewers to explore video content by touching points of interest on screen. It uses computer vision technology to detect objects, people, and places in videos and links them to additional information. This creates engagement opportunities for brands. The platform provides brands opportunities to tell stories and be present when viewer interest is highest, driving brand lift, top-of-mind awareness, and high ROI through opt-in advertising and purchase opportunities.
This document provides instructions for a game called "The Biggest Nose" where players compete to identify the most spices by smell alone without looking. To play, participants select all available spices from their kitchen and choose an opponent. The player who identifies more spices correctly after smelling them is the winner and earns the title of "The Biggest Nose."
Branding refers to featuring brands in films and TV shows to promote products. Casino Royale featured several brands in its scenes. In-film branding can boost product awareness and sales if done effectively. Recommendations are made to maximize the benefits of in-film branding.
The document outlines Goodyear's "Joy of Journey" campaign, which aims to create an online platform focused on travel stories. It discusses conducting market research and segmenting target users, then developing a strategy, content, and website to engage users and spread brand awareness. The proposed approach includes informing users, facilitating journeys, and building an online community of travelers through storytelling and user-generated content.
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...MobiTree, LLC.
Mobile is changing consumer behavior across industries like travel, banking, and retail. This document discusses successful mobile marketing strategies like building local mobile communities, using rich banner ads, tailoring experiences for travelers, and hyper-local advertising. It also addresses questions around native apps versus mobile websites, and how to optimize mobile experiences through tracking, testing, and personalization. The key is to leverage mobile to amplify marketing across channels and develop social communities around brands.
This document discusses online display advertising and banner ad effectiveness. It provides information on different types of display ads like banner ads, interstitial banners, pop-ups, etc. It also discusses factors that influence banner ad effectiveness such as viewability, click-through rate (CTR), emotional appeals, incentives, credibility and acquiring the right customer. The document recommends that to maximize effectiveness, advertisers should consider viewability, optimize ad formats for higher CTR and focus on building brand image and credibility in addition to direct response. It also discusses how to allocate budgets optimally between content placement and ad networks to achieve higher CTR while minimizing risk.
The document discusses online display advertising in Vietnam. It provides statistics on Vietnamese internet users such as their age, gender, activities online, and websites visited. It also outlines the different types of online display ad formats including image banners, rich media, video, and mobile/messenger ads. The document discusses ad sizes, pricing models, and considerations for online ad campaigns including setting goals and key performance indicators for measurement. It emphasizes the importance of understanding the target audience and optimizing campaigns based on performance.
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Afaqs! campus display and search engine marketing june 21 ( rp singh)soswebscan
The document provides information on digital advertising metrics and terminology in India. It includes statistics on internet and mobile users, as well as numbers related to the digital media industry. Various digital advertising channels like display, search, mobile, and social media are defined. Common metrics and terminology used in digital advertising planning and measurement are also explained, such as impressions, clicks, CTR, cookies, and ad unit sizes.
The document provides an overview of advertising options on the WSOCTV.com website, including various types of graphical, text-based, video, and mobile ads. It details specific ad units like leaderboard ads, skyscraper ads, display ads, and video pre-roll ads. It also outlines sponsorship opportunities, email marketing, and text message alerts. The goal is to offer advertisers attention-grabbing options using the latest online and mobile capabilities. Consultants can recommend the best tools to help advertisers achieve their goals.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Motorola launched the Motorazr2 mobile phone in India with an interactive online campaign. [1] The first phase created curiosity through teaser banners on websites like MSN, Yahoo, and others, which received over 75,000 interactions. [2] The second phase officially launched the product with banners, videos, and messaging across various digital platforms, yielding over 300,000 interactions. [3] Innovation was key, with customized skins created for Winamp and Yahoo Messenger to promote the phone's features.
This document discusses the history and evolution of the internet and web technologies. It begins with early entrepreneurs like Hewlett and Packard in the 1930s and continues through modern innovators like Zuckerberg and the rise of social media. Key topics covered include the development of search engines by Google and others, the growth of e-commerce platforms like Amazon and eBay, and the emergence of social networking through sites like Facebook and Twitter. The role of cloud computing architectures and user participation in the "Web 2.0 Revolution" are also summarized.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
This document provides information about HubHuman, a social networking portal subscription service. It outlines HubHuman's unique selling propositions for both portal subscribers and individual users. Projections estimate 25,000 subscriptions in year one generating $31.25 million in revenue. Future projections estimate 400,000 global subscriptions generating $500 million annually. The document also discusses how portal subscriptions and individual users would benefit from HubHuman and compares it to other platforms. An organizational chart and two-year revenue plan are provided.
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
Higher education marketing faces significant challenges in the coming years due to dramatic shifts in the industry. Many schools take a mass marketing approach and communicate similar messages, resulting in an "identity crisis." To be successful, schools need to better understand their target audiences through research and develop more integrated and strategic marketing approaches that are consistent across media and reinforce their brands. They also need to view students as part of a lifetime relationship and capitalize on opportunities with alumni to advance the institution. Data-driven tactics and measurement of outcomes will be crucial for higher education marketers to meet future challenges.
This document discusses e-business and search engine optimization (SEO). It contains the following key points:
1. SEO involves both organic search (natural search results) and paid search (sponsored links). Organic search makes up about 70% of search traffic but requires long-term effort, while paid search allows immediate visibility but requires purchasing keywords.
2. Successful SEO relies on choosing relevant keywords, optimizing website structure and content for search engines and users, and developing high-quality backlinks from other sites.
3. Appearing in the top positions on search engine results pages, especially within the "golden triangle" of the first page, is critical for visibility and click-through rates.
This document discusses an in-video discovery platform that allows viewers to explore video content by touching points of interest on screen. It uses computer vision technology to detect objects, people, and places in videos and links them to additional information. This creates engagement opportunities for brands. The platform provides brands opportunities to tell stories and be present when viewer interest is highest, driving brand lift, top-of-mind awareness, and high ROI through opt-in advertising and purchase opportunities.
This document provides instructions for a game called "The Biggest Nose" where players compete to identify the most spices by smell alone without looking. To play, participants select all available spices from their kitchen and choose an opponent. The player who identifies more spices correctly after smelling them is the winner and earns the title of "The Biggest Nose."
Branding refers to featuring brands in films and TV shows to promote products. Casino Royale featured several brands in its scenes. In-film branding can boost product awareness and sales if done effectively. Recommendations are made to maximize the benefits of in-film branding.
This document defines various terms related to modern marketing. It includes glossaries on advertising, branding, direct marketing, market research, pricing, product development, public relations, internet marketing and search engine optimization, and social media. Some key terms defined include advertising, branding, market research, direct marketing, pricing, product development, and internet/social media marketing concepts. The document provides concise definitions for over 100 modern marketing terms across these core areas.
In-film branding, also known as product placement, involves strategically placing branded products or logos within movies. This allows brands to be exposed to large audiences without traditional advertisements. It is seen as effective due to the emotional engagement of viewers with films. Some examples of successful in-film placements include Nokia phones in the Bollywood film Om Shanti Om and Aston Martin cars in James Bond films. While it provides brand exposure, disadvantages include lack of control over how products are portrayed and potential failure to reach audiences if the film flops. Overall, in-film branding has grown as an innovative advertising technique that circumvents traditional advertising.
Product placements [In-Film Branding] and advertising in moviesKartik Mehta
The benefits of product placement can go well beyond on-screen exposure. You can promote the association with a film by generating internal and external promotional campaigns keyed to that movie. In-film branding inside commercial films is a highly cost-effective way to gain huge exposure and visibility at a fraction of the traditional advertising costs
An impression is taken of prepared teeth using light body impression material to capture detail, followed by heavy body material placed in a tray and seated over the light body to provide stability. A cord may be used to displace soft tissue for better impression material flow. The impression captures the prepared tooth shape and margins and is sent to the lab to construct a temporary bridge until the permanent one is ready. Some practices now use digital impressions to replace traditional impression materials.
Product placement involves strategically incorporating branded products or logos into movies, TV shows, and other media. It has grown tremendously, with over 100 agencies devoted to placements that generated $2.21 billion in 2005. Placements can be effective at increasing brand awareness and liking even if the brand is not consciously recalled. However, some argue that many placements are too brief or obscured to be effective, and placements aimed at children for unhealthy products are controversial.
This document provides an overview of digital advertising. It discusses how search engine usage has increased tremendously, with billions of searches conducted monthly on Google alone. It then covers the history of digital advertising from 1993 to present day. The remainder of the document discusses goals for digital advertising campaigns, different advertising models and payment types, targeting options on Facebook, and metrics for measuring success. It concludes with recommendations for getting started with platforms like Google AdWords, YouTube, Bing, Twitter and Facebook advertising.
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
Product placement involves placing branded products in television shows, movies, and other media to gain exposure for the brand. It is a form of advertising where the featured product is not part of an economic exchange. Examples of early product placement include cigarettes and alcohol in movies. Product placement has become a large industry, growing from $190 million in 1974 to over $4 billion in 2005. Branded items are commonly featured in television shows and movies to increase brand awareness and exposure.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
The document defines advertising as a paid form of non-personal communication designed to induce people to buy ideas, goods, or services. It aims to differentiate products from competitors, communicate product information, urge product use, expand distribution, and increase brand loyalty and preference while reducing costs. Advertising benefits manufacturers by increasing and stabilizing sales, retailers by guaranteeing quick sales with minimal effort, and consumers by aiding decisions and ensuring better quality, affordable options. It also benefits society by raising living standards and employment while upholding culture.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
The template provides sections for key information to include in an online media plan such as objectives, target audience, strategy, tactics, budget, timeline, and metrics. It outlines the goals, channels, budget allocation, schedule, and metrics for measuring success.
Objectives:
- State the goals and objectives of the campaign (e.g. increase brand awareness by 15%, generate 500 new leads)
Target Audience:
- Describe the target audience (demographics, interests, behaviors)
Strategy:
- Explain the overall strategy to reach goals (e.g. leverage social and paid search to drive traffic to website)
This document discusses metrics for measuring online advertising networks. It describes how comScore will calculate potential reach as the total unduplicated visitors across all sites contracted by each ad network, while actual reach represents the reach of ads served during a reporting period. The document also discusses the emergence of niche ad networks that target specific audiences more precisely.
This document discusses social networking sites and provides statistics about key players and markets. It analyzes the competitive environment using Porter's five forces model and identifies possible success factors. Facebook is presented as a case study with a SWOT analysis. The long term objectives and recommendations for social networking sites are also mentioned.
This document discusses metrics for measuring online advertising networks. It introduces potential reach and actual reach metrics, where potential reach represents the largest audience a network could deliver to and actual reach represents the audience ads were actually served to during a reporting period. It also discusses comScore's plans to report on these metrics for ad networks and how the data can help networks and advertisers.
1. EPSO is the HR selection arm of the EU institutions that received over 500,000 candidates and conducted 700 competitions in 2011, selecting over 17,000 successful candidates.
2. The presentation outlined best practices for using social media in graduate recruitment, including knowing your audience and priorities, creating tailored messages, listening and responding to feedback, and continuously monitoring, measuring and optimizing performance.
3. Results from EPSO's 2011 graduate campaign showed that 25% of their media spending on Facebook ads generated 66% of traffic to their microsite.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
This document discusses social networking websites and provides statistics about key players and the industry. It summarizes user numbers and revenues for top social networks like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on time spent on social networks in India and worldwide, the rapidly growing market in India, and the top social networking markets globally.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
This document provides an overview of digital marketing strategies and key performance indicators (KPIs). It discusses various paid, owned, and earned media channels that comprise the digital marketing ecosystem. It defines common KPIs like impressions, click-through rate, conversion rate, and explains how to measure audience reach and engagement. The document also outlines tools for planning, optimization, and analyzing digital marketing campaigns. Overall, the summary provides a high-level introduction to developing and evaluating multi-channel digital marketing strategies.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
Buzzinate.com provides an easy-to-use online platform where advertisers and publishers come together to create a viral distribution channel. The platform will focus on widgets, which is more interactive and provides a better overall user experience, while leveraging on the popularity of social networking sites.
The document discusses the rise of social media and its importance for brand marketing. It provides statistics showing large growth in social media users and usage from 2008 to 2009. Examples are given of how brands can benefit from social media by listening to customer conversations and engaging in word-of-mouth promotion. Metrics for measuring social media impact on sales and conversions are recommended.
Social media marketing involves engagement with online communities to generate exposure, opportunities, and sales for a business. The main advantages are generating exposure and increasing traffic and partnerships. It includes adding links to social bookmarking sites and allowing fans to promote the brand themselves. Popular social media sites mentioned include YouTube, Facebook, Twitter, blogs, forums and social networks. Metrics and tracking are important to measure things like traffic patterns, click-through rates, conversion rates and ROI.
This document discusses mobile pay-per-click (PPC) advertising. It begins by outlining why mobile advertising is important due to the rise of mobile internet and device usage. It then provides tips for targeting mobile campaigns, including focusing on location, device, age and gender. It also discusses different types of mobile ads and considerations for mobile landing pages, such as using simple designs and calls to action. Resources for learning more about mobile marketing standards and ad networks are also included.
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
2008 User Generated Content, Social Media and AdvertisementGonzalo Martín
This document provides an overview of user generated content, social media, and advertising in 2008. It discusses the rise of user generated content through early forms like reviews sites, blogs, and wikis. It describes how social media platforms like social networks and content sharing sites are transforming the media landscape and advertising industry. The document outlines trends in user generated content advertising, challenges and opportunities for marketers, and concludes by listing the member companies of the IAB UGC & Social Media Committee.
Seth Duncan/Context Analytics 2009 Institute for Public Relations Research Me...sethlduncan
Web analytics can help PR professionals measure the impact of earned media by tracking website traffic and engagement. Basic analytics provide information on referral sources and traffic, while advanced methods integrate these data with attributes of media coverage to understand what drives visitors and business outcomes. With analysis, PR can create targeted strategies matching effective messages to responsive audiences. However, web analytics have limitations and integrating different data sources requires additional skills.
Similar to Digital advertising – terms & terminology (20)
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
2. What we will and wont cover
Message
Placement
The scope of this session is to understand the placement choices,
options and rationale, based on campaign objective & target group
3. What you will learn today
• Types of websites
• Website statistics
• Media metrics
• Types of ad properties
6. Paid-Owned-Earned Media
Paid Owned Earned
media All forms of media Corporate / media
advertising – TV official website,
PR coverage
ads, print ads, specific
OOH, online ads microsite
Social media
pages – Social media –
Sponsorships facebook, likes, shares,
twitter, youtube, comments
etc.
Logo, Tagline,
Communication
assets – TVC’s,
photos, print
ads, etc
11. Website / Mobile Metrics
Term What does it stand for
A unique user is an individual visitor to a
Unique user
Web site
Occurs when a users browser requests a
web page. A single page view may create
Page View
multiple hits to the server if the page
contains multiple elements such as banners.
• Unique users will always be less than or equal to the page views
15. Sources of such data
Website owner
- Unique users
- Page views
Web - Time spent
Analytics tool - Which sections are
more popular
- Sources of traffic
3rd party audience
measurement tools
- Unique users
- Page views
Panel data - Time spent
- Demographic data
16. How do you read the data?
Average
Total Unique Total Pages Total Minutes
Website Pages per
Visitors (000) Viewed (MM) (MM)
Visitor
YOUTUBE.COM* 34,299 2,165 63 3,094
FACEBOOK.COM 53,498 15,562 291 11,855
Yahoo! Sites 40,106 2,725 15 2,615
Yahoo! India Homepages 23,768 258 11 228
Yahoo! Mail 20,598 1,492 72 1,359
Yahoo! Cricket 3,800 42 11 28
The Times of India 12,140 156 13 131
The Times Of India - Cricket 759 4 5 3
The Economic Times 4,552 55 12 72
GAANA.COM 2,787 57 21 55
ZIGWHEELS.COM 2,208 12 6 8
MAGICBRICKS.COM 1,242 15 12 16
Rediff.com India Ltd 14,353 778 54 411
Indian Railways 11,761 481 41 297
Linkedin 9,079 232 26 171
FLIPKART.COM 8,149 154 19 107
Source: Comscore August 2012 data
27. Media Definitions
Term Definition
An ad impression is reported whenever an individual ad is
Ad impressions displayed on your website. Different ad formats will display
varying numbers of ads
Click A click is counted when a user clicks on an ad
clickthrough rate (CTR) is the number of ad clicks divided by
the number of individual ad impressions.
Ad CTR = Clicks / Ad impressions
CTR
For example, if your ad received 5 clicks out of 1000 ad
impressions, your ad CTR would be .5%.
28. For example
Booked Delivered
Clicks CTR
impressions impressions
1,000,000 1,000,519 1,021 ?
500,000 501,009 1,119 ?
31,000,000 31,100,081 105,491 ?
What happens to the remaining 99% of the impressions?
30. How does it work?
Control Exposed
Source: Millward Brown
31. How does it work?
Did they see Do the results
the campaign? indicate a difference?
Exposed*
Brand Awareness
Have you heard of the
following company offering
YES this product?
∆ +8 47%
39%
Control*
NO
Control Exposed
* Both groups are random samples from the same population (they are statistically the same people)
Source: Millward Brown
32. What can a brand study measure?
Brand Metric Delta Shift Observation
Unaided Brand Creatives did a good job aiding with
Awareness recall
Aided Brand Control Scores at 89, indicate already
Awareness high level of awareness
Online Ad
Creatives did a good job here
Awareness
Message
Stable, no significant shift
Association
Stable, no significant shift
Brand Favorability
Stable, no significant shift
Purchase Intent
Source: Millward Brown
43. Social media metrics
• Impressions – Number of times impressions of your ads were seen
• Reach – Number of unique people who saw your ad.
• Interactions – Any sort of interaction with your ad unit.
• Interaction Rate – Interactions/Impressions
• Video Plays – Number of video starts.
• Video Play Rate – Video Plays/Impressions.
• Actions - If you’re promoting a Page, Actions measures the number of times
people - liked your Page, liked posts on your Page, commented on your Page
posts, @mentioned your Page in a status update, checked into your Place, tagged
your Page in a photo, shared your Page posts, claimed your offer, answered your
question, followed your question, clicked on the Page post link, viewed the Page
post photo, viewed the Page post video.
• Daily People Talking About The Page - Daily The number of people sharing
stories about your page. These stories include liking your Page, posting to your
Page's Wall, liking, commenting on or sharing one of your Page posts, answering
a Question you posted, RSVPing to one of your events, mentioning your Page,
photo-tagging your Page or checking in at your Place (Unique Users)
46. Targeting – the objective of media planning
Youth, 18- New Nokia
color
24 accessories
Male, 25+ Renault Escala
Female, Surf Excel
matic “no soak”
25+
47. Types of targeting on display advertising
Contextual Demographic Behavioral
Advertising Advertising to Advertising
based on reach a based on user
content being particular behavior online
consumed e.g. demographic e.g car buyer
samsung note TG e.g. female
II ad on a 25+
technology site
50. Demographic targeting
• Where all do you remember having given your
demographic details – age, gender, city, etc.
willingly?
Email Messenger Social networks
52. Behavioral targeting
• Works best for highly involved product or TG
categories such as parenting, travel, automobiles
• Behavioral targeting video:
http://www.youtube.com/watch?v=WPfDN97lEQY
53. Targeting on the mobile
Handset
Operating system
Cell site
More…
58. Recommended reading
• Mashable.com: best known for their infographics
• Socialbakers.com: for social specific statistics
• Youtube.com: search for video case studies
• Your facebook timeline