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Get more Traffic, Leads and Sales. Exponentially! (through Viral Giveaways & Contests)
- 1. GET MORE TRAFFIC, LEADS AND SALES. EXPONENTIALLY Presented by Stoyan Vlahovski
- 2. ABOUT ME - Experience in a big marketing agency, startups, affiliate marketing - Collected thousands of leads through viral giveaways in 8+ industries (Ecommerce, SaaS, Cookware, Dating, Home Decoration, Game Development and more) - Featured in Small Business Bonfire, Growth Bug, StartUpTV, Community1x1
- 3. HOW I GOT INTO VIRAL MARKETING Ads 54 230 000 likes
- 4. - Participants are encouraged to share the giveaway with their friends WHAT ARE VIRAL GIVEAWAYS - People enter the giveaway for a chance to win a reward
- 5. EXAMPLE: “Win a Journey to Mars” https://vyper.io/c/15214voafw
- 6. LIFETIME VALUE 55% Higher THAN TRADITIONAL FORMS OF MARKETING LIKELINESS TO BUY 82% Higher THAN TRADITIONAL FORMS OF MARKETING SOURCES: APPSUMO, NIELSEN WHY VIRAL GIVEAWAYS WORK (AND WILL WORK FOREVER)
- 7. • build brand awareness • grow your email list • get referrals • grow your social following • encourage people to download your app • ask people to get your browser extensionetc. YOU CAN USE A VIRAL GIVEAWAY TO: Step 1: GOALS
- 8. Step 2: Target audience (potential customers) Based on your target audience, you have to use a different copy, design, traffic channels and most importantly a different reward
- 9. Step 3: Choosing a Reward (that people will fight over) Forget about iPhones as rewards. RELEVANT TO YOUR BUSINESS Would someone want to share they are participating in your campaign? SOCIALLY ACCEPTABLE People want what they can't have EXCLUSIVE Ask them SOMETHING YOUR AUDIENCE REALLY WANTS
- 10. Step 4: CREATING THE CAMPAIGN ALL THE FUNCTIONS, TRAINING VIDEOS SUPER INTUITIVE, HAS A FREE PLAN
- 11. Step 4: Creating the campaign "Win a ... worth ...." TITLE Best description you can give COPY LANDING PAGE
- 12. STEP 4: Creating the campaign "Comment & Share This Facebook Post" FACEBOOK Like & Tag 2 Friends INSTAGRAM SHARE PAGE
- 13. Step 5: PROMOTION Websites which list giveaways GIVEAWAY DIRECTORIES - Widget on your website - Existing followers YOUR OWN CHANNELS Compatible companies, influencers promoting your giveaway PARTNERSHIPS Participants referring friends VIRAL EFFECT It's super cheap to run conversion ads to giveaways (0,20$ per leads for the US) FACEBOOK ADS
- 14. Split in groups of 2 and brainstorm reward ideas for each others business Forget about iPhones as rewards. RELEVANT TO YOUR BUSINESS Would someone want to share they are participating in your campaign? SOCIALLY ACCEPTABLE People want what they can't have EXCLUSIVE Ask them SOMETHING YOUR AUDIENCE REALLY WANTS
Editor's Notes
- - Always been interested in marketing - Wondering how to get traffic, leads - gurus - didn’t work - became curious why some go viral and others don’t - there’s actually science behind this viral marketing - the easiest way to apply this to your business is viral giveaways
- - NOT JUST A SOCIAL MEDIA POST
- - Explain which is the landing page, which the share page, explain how the entries things work - Show it in Chrome (https://vyper.io/c/15214voafw)
- - People saying “leads don’t convert” - I don’t blame you, no one taught you how to run giveaways the right way - like FB Ads without prep and complaining - Giveaways work and numbers show it - Rewards don’t have to be expensive - Max Rhymes example
- - First step - Determines how you setup the campaign + traffic - Give the example with bonus actions based on app downloads and social media following
- - Critical for every marketing campaign - Different copy, design, traffic channels and most importantly reward - assume they have already defined their audience
- - Most critical, difference between success and failure - personal experience - if people didn’t convert, you made a mistake here - it’s about collecting targeted leads, that’s why it should meet the following criteria
- - Previous steps related to mindset of creating a giveaway - The platform keeps track of points, which bonus actions each participants has taken, stops cheaters - 2 main platforms I recommend
- - You will see how easy it is to use - Get as creative as you want, just giving you some guidelines - when people see you headline they should be shocked like this cat “This can’t be happening” - when they read the description they should be jumping like those cats in the air “Too good to be true”
- - Two favourite bonus actions (remind them what share page and bonus actions are) - keep in mind how many points you give people per action
- think about promoting, promote as hard (if not harded) that any other marketing campaign Common problem – just a facebook and expect it to go viral Yes you will get referrals but it’s not magic If enough time left, go over each in more detail
- 25. 3. 2020
- 25. 3. 2020