This document discusses online advertising and digital marketing strategies. It outlines the benefits of online advertising such as lower costs, precise targeting, and easier tracking compared to traditional media. It then describes various digital marketing tactics including search engine marketing, display advertising, social media advertising, and mobile advertising. Finally, it provides examples of campaign designs and discusses how to effectively measure success online.

2. Executive Summary
The dynamics of the world we live in
today portrays us that the optimal method
to proactively reach out and always be
known and heard is through
advancement in social and digital media;
it is essential for all the co-operations to
become directly in contact with the local
societies. Our analysis on the areas most
needed for support helps us design the
best strategies to create recognition as
well as reaching proactively through
carefully and confidentially planned
media campaigns in the thousands of
websites.

3. Portfolio

4. Why advertise online?
The average time spent by an internet user in Kuwait is 72 minutes.
Online media Vs. Traditional media:
•Online media is dedicated to reach a wider range of audience with a more precise
target than traditional.
•It’s a less expensive way to advertise BIG.
•Its more user friendly.
•Flexibility: it’s a great way to test the market on how successful the advertisement
will be. Instead of going all the way to prints, and it will be too late to change
anything.
•It is easier to track internet advertising results.

6. • Search Engine Marketing
• Search Engine Optimization
• Display Network
• Social Media Advertising
• Social Media Management

7. • Behavioral Advertising
• Media Buying
• Creative:
1. Digital Design and Animation
2. Microsites
3. Tabs Development

8. Knockbook Strategy
How do we work?
We Listen We Plan We Design We Develop

9. We Listen
Knockbook Strategy
• Understanding the goals &
objectives.
• learning the target audience of the
campaign.

10. Knockbook Strategy
• Understand brand personality and audience
• Research:
1. Brand online presence.
2. Competitors online presence.
• Determine most relevant channels to approach targeted
audience.
• We tailor media plan based on research results, followed by
deploying the right amount of volume to each channel.
We Plan

11. Knockbook Strategy
Designing & Developing campaign materials in a
way to appeal to the targeted audience therefore
achieving the campaign goals and objectives:
• Designing Banners
• Developing Landing pages
• Developing Facebook tabs (location,
competition, contact information, etc..)
We Design
& Develop

12. Google Search Engine

13. Cost Model
Depending on the network, clients can choose to pay by:
•Cost per Mile: - CPM means
that clients pay for every 1,000
times their ad appears.
•Cost per Click: - CPC means
that clients are only paying when
their ad is clicked.

14. Google Search Engine
• Where you can target interested audience by keywords. It is a great tool for direct
response advertising. You can choose to advertise for each line of product using
various text ads to highlight all features and specifications.
• When a user enters a search query on Google, it scans keywords on each webpage
in its index, to see if that page matches the user’s query. With ads, Google scans
the keywords that have been chosen to represent your line of product and show
them at the very top or bottom.
• You can advertise to people searching on Google. Even if you already appear in
Google's search results, Ad Words can help you target new audiences who are
potential buyers for your brand since you can choose exact phrases and keywords
you want to trigger your text ads.

15. When searching for cars in Kuwait through Google Search Engine, you will
notice that Ford is not showing, which means losing a huge amount of potential
buyers in the market.

16. On the other hand, being active online means being on the top of the list
to all the potential buyers searching for cars in Kuwait. This is exactly how
it will look when being active online for Ford.

17. Google Network

18. Google Network
GN is a large group of websites, such as email programs,
Social and blogs; In other words, this network allows the ads to
appear in all geo/ product/ services related websites.
This network is very important given that it is highly effective in
reaching target audience in more places, more often.
Basically, your ads reach users who are looking for/interested in
your services or products given the category targeting tool.

19. Targeting

20. Country
You can target different regions around the world where
you want your product to be exposed.

21. Languages
On the Google Network, the system looks at the
language of the webpage and shows ads targeting that
language

22. Contextual

23. Contextual
Contextual targeting method is
a great way to reach out to the
online users. Contextual
advertising is targeted
advertising that typically
occurs on a banner or pop-up
ad on a website. Contextual
ad systems target advertising
to a specific user based on the
keywords on the page he or
she is visiting.
An example of a campaign that was managed by Knockbook for Al Arabia
Channel using the Contextual method (See image above).

24. Mobile Ads

25. Behavioral &
Retargeting

27. Mass Network is integrated with all major ad
exchanges, ad networks, supply-side
platforms and data management platforms.
You can run a campaign by targeting all
these networks at the same time.

28. Huge Global Reach
Granular Campaign Control
Real-Time Reporting and
Decision-Making
No Long-Term
Commitment Required

29. Social Media

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Social Media
• Social media is a new way to use the web, it involves jargon such as
adding friends, adding, tweeting, and commenting. It involves both
listening, and talking, and being there for friends.
• The modern consumer lives online, and breathes social media.The
modern creative brands must be right there, even a step ahead of the
curve, to provide value for the brands they are building. Knockbook
Social Relationship Management (SRM) Platform gets you there.

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Social Media
What does Knockbook Provide?
• Create, customize, and design social media channel for the clients.
• Full management for social media.
• Run Competition and manage it.
• Verify your accounts.
• Promote the client channels.
• Engage the brand.
• Full reporting about the client channel.
• Training for the agents on social media.

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Social Media
Social Media Benefits
• Build your online community.
• Keep updated about your competitor.
• Support your offline campaign.
• Drive traffic to your online channels.
• Reach exactly your target audience.
• Customer insight.
• Customer Feedback.
• Customer Care.

33. Knockapps

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Knockapps at a glance
• More than 50 reoccurring advertisers
+ 500 campaigns per month
• Deliver end-to-end mobile
advertisement solutions
• Rich Media + mobile landing pages
creative expertise
• Local presence, knowledge,
expertise, assistance and support

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Knockapps Reach
• 28 Million Unique Users serving over 3 Billion ad
impressions .
• 2,000 + Local mobile apps and sites
• Largest Arabic females inventory in the region (400
Apps)
• Accessing more than 40,000 apps and
sites through global alliances and
strategic partnerships

36. Young and dynamic audience
50%
between 15 & 27
years old
3Bn
Mobile
40%
between 27 & 37
years old
6%
37+ years old
17.4 Million
10.6 Million
Ad Impression
per month in ME 36

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Knockapps Reach By country

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Device &
OS
Seven Layers Of Targeting To Ensure The
Telco
Device &
model
Location
Age &
Gender
Category
Time of
Day
Maximum ROI

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Knockapps builds engaging
consumer experiences

40. • MENA leading online Technology
Site .
• Instant Technology news and
updates from all around the
world.
• Technology Blogs.
• Interactivity.
• Option for exclusive
sponsorship/100% SOV
40

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• Online newspaper
• Instant news from all around the
world
• Topics: business, culture, health,
sports, music, fashion, features,
reports, newspapers, technology,
writers, opinions, and special
news
• Video news
• Interactivity
• Option for exclusive
sponsorship/100% SOV

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43. Using inFootball, you keep up-to-date with all the news,
highlights, videos, goals, live updates, team squads and much more
for your favorite football teams from around the globe.
(Arabic) (English)
43

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Jamaluk
• 100% Arabic
• Topics: beauty,
health, fashion,
family, makeup,
maternity etc.
• News updates
• Galleries
• Regular news
updates

46. 46
Zaina
• 100% Arabic
• Topics: beauty,
fashion, home
care etc.
• News updates
• Galleries
• Regular news
• updates

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Make Up Tips – Jewel

48. 48

49. Global Android Network

50. GAN
GAN is the largest ad network for Android in the Middle East.
Over 40,000 Android apps use our next-generation ad
formats to generate 10x - 30x higher returns compared to
traditional in-app ads. Forget about mobile banner ads, and
try our unique and high performance ad formats including
Push Notification Ads, Icon Ads, and Dialog Ads.

51. Push Ads
• Fully opt-in for higher engagement
• Extend ad reach outside of the app
• Eliminate accidental clicks
• Create brand awareness
• Available to engage when the user chooses

52. Push Ads

53. Push Ads
53

54. Sample of GAN
• Soundboards
• Prayer Pro
• Qesas el anbiaa
• Break
• Photo Editor
• Piano
• Watch TV Free
• Flu Shot
• Photo Sketch
• Youtube Downloader
• English Sentences
• Islamic Live Wallpaper
• PossApp
• 1 Variety
• Qesas el Quran
• Battery Booster
• Scare your Friends

55. Blogs

56. Bananaq8
• BananaQ8 is 100% Kuwaiti blog that covers a wide range of day-to-day
events, exhibitions, interviews, exclusive topics, reviews and
activities in an interesting and unique way.

57. Facebook Boost
• A post published on Kuwaitiful Facebook page and boosted to reach a huge audience
• Reach:
• 50,000 Users Reached
• 100,000 Users Reached
• 150,000 Users Reached
• Benefits:
• Full report on reach, amount of likes and amount of shares
• Ability to target by:
• Gender
• Age
• Language
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59. Kora.com
• Kora.com | All about football,
to those who have the passion
of everything related to football,
up-to the minute by all details about;
matches, teams, scores, players,
leagues and videos.
• Kora.com has its professional
team & reporters on the ground
getting closer to the action and
reports from the heart of events,
they create unique &
original content at source to
deliver the news from the
leagues teams and players that
matters.

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Traffic

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Traffic by country

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63. Creative

64. Campaign Samples
Al-Shaya : Sprinkles

65. Microsites (Landing Page)

66. Campaign Samples
Al-Shaya: Harvey Nichols

67. Campaign Samples
VW: Jetta JOTUN NBK
Shakira & Amr
Diab in UAE
SHELL Etihad

68. Conclusion
To conclude, the online world today can no longer be ignored.
The private and public sectors are observing a major shift in
shaping the public opinion through useful tools such as targeted
media campaigns and social media networking. Today, the
amount of investment in the online business is exponentially
increasing due to the benefits it provides to those who are
interested in having the upper hand.

69. Thank You
Prepared By
Knockbook Business Development Team