The Virginblue.com.au website experience is dated and fails to deliver an inspiring brand experience. Navigation is complex with too many sub-menus and tabs. Sub-brands like Blue Holidays and Velocity are inconsistently integrated. Opportunities exist to introduce more interactivity through features like a travel recommendation generator and user-generated destination gallery. The site could also give consumers a stronger voice to shape the brand through ideas sharing.
Social Media Trends in the Puerto Rico Auto Market (Q4 2010)Paco Vilaró
Something I prepared October 2010 by request during my internship at Arco Publicidad, which was never used for some particular reason. It's a summary of the social media efforts in Puerto Rico, specifically aimed at the executions performed by the automotive industry.
Contrasts were made in terms of tone, usage, and cross-channel compatibility with web pages and other efforts such as print media.
Social Media Trends in the Puerto Rico Auto Market (Q4 2010)Paco Vilaró
Something I prepared October 2010 by request during my internship at Arco Publicidad, which was never used for some particular reason. It's a summary of the social media efforts in Puerto Rico, specifically aimed at the executions performed by the automotive industry.
Contrasts were made in terms of tone, usage, and cross-channel compatibility with web pages and other efforts such as print media.
Content Strategies & Best Practices for Launching a Mobile AppSam Zises
[L]earned Media University Presents: "Content Strategies & Best Practices for Launching a Mobile App"
What this class will cover:
1) The Mobile App Landscape
2) Three Content Strategies
3) Best Practices/Actionable Takeaways
Mobile homepage feedback 15 08-2018 reviewTom Fernandes
We asked a Get Started with Beauty group to annotate print outs of the Mobile version of The Prince's Trust homepage.
They were asked to mark what stood out good/bad. Most participants had visited the website at least once. All of those who had visited the website had done so on their mobiles.
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
The ins and outs of Responsive Web Designmeijun_corp
1. What Responsive Web Design is?
Why Responsive Web Design is important for small and mid-sized businesses?
- Mobile Traffic, Increased mobile internet usage, mobile users experiences.
2. Why should this consider? Easy to manage and optimize your website
3. Pros and Cons of RWD - How would you deal with your website from a different kind of devices? People access your website's SEO. An issue with taking longer to load.
4. Examples of Responsive Web Design in different industries.
Healthcare, Non-profits, Education, Food and Drink, Retail, Publishing, and Creative.
5. Conclusion
- With an expectation that mobile sales will overtake desktop sales, you need to focus on how to make your website friendly on the mobile. Consumers are more likely to consider it is a good that a company has a positive viewing experience.
Mekong Moments is a globally unique visual consumer marketing and travel inspirational platform that collaboratively promotes the GMS and drives sales to individual businesses through social commerce while creating awareness of sustainable travel. Businesses encourage their stakeholders to share their experiences via social media and aggregate the content to MekongMoments.com.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Mobile UX breakfast briefing August 2013User Vision
Discussion on the user experience of mobile and tablet devices focusing on the importance of user research and the latest patters in use-centred design for mobile
Web Design - What's Trending in 2021-Mantran PresentationMantran
Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Website Interactivity and Typography trends with examples for each design trend. Watch the presentation.
Visit us: www.mantran.in
Contact us: contact@mantran.in
Marketing for mobile app begins when an idea turns into product. Perhaps, mobile app marketing is in huge demands due to the increasing number of mobile application uploaded on app stores. Now, you may be thinking of how I take my mobile app to different level, so that it can stand out. Thus, to solve your problem we have all 13 easy steps that will take your app marketing to next level.
Headoo est une selfie-plateforme de Picture Marketing qui permet de capter des instants mémorables dans le monde réel, et de les connecter instantanément au monde digital.
Content Strategies & Best Practices for Launching a Mobile AppSam Zises
[L]earned Media University Presents: "Content Strategies & Best Practices for Launching a Mobile App"
What this class will cover:
1) The Mobile App Landscape
2) Three Content Strategies
3) Best Practices/Actionable Takeaways
Mobile homepage feedback 15 08-2018 reviewTom Fernandes
We asked a Get Started with Beauty group to annotate print outs of the Mobile version of The Prince's Trust homepage.
They were asked to mark what stood out good/bad. Most participants had visited the website at least once. All of those who had visited the website had done so on their mobiles.
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
The ins and outs of Responsive Web Designmeijun_corp
1. What Responsive Web Design is?
Why Responsive Web Design is important for small and mid-sized businesses?
- Mobile Traffic, Increased mobile internet usage, mobile users experiences.
2. Why should this consider? Easy to manage and optimize your website
3. Pros and Cons of RWD - How would you deal with your website from a different kind of devices? People access your website's SEO. An issue with taking longer to load.
4. Examples of Responsive Web Design in different industries.
Healthcare, Non-profits, Education, Food and Drink, Retail, Publishing, and Creative.
5. Conclusion
- With an expectation that mobile sales will overtake desktop sales, you need to focus on how to make your website friendly on the mobile. Consumers are more likely to consider it is a good that a company has a positive viewing experience.
Mekong Moments is a globally unique visual consumer marketing and travel inspirational platform that collaboratively promotes the GMS and drives sales to individual businesses through social commerce while creating awareness of sustainable travel. Businesses encourage their stakeholders to share their experiences via social media and aggregate the content to MekongMoments.com.
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Mobile UX breakfast briefing August 2013User Vision
Discussion on the user experience of mobile and tablet devices focusing on the importance of user research and the latest patters in use-centred design for mobile
Web Design - What's Trending in 2021-Mantran PresentationMantran
Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Website Interactivity and Typography trends with examples for each design trend. Watch the presentation.
Visit us: www.mantran.in
Contact us: contact@mantran.in
Marketing for mobile app begins when an idea turns into product. Perhaps, mobile app marketing is in huge demands due to the increasing number of mobile application uploaded on app stores. Now, you may be thinking of how I take my mobile app to different level, so that it can stand out. Thus, to solve your problem we have all 13 easy steps that will take your app marketing to next level.
Headoo est une selfie-plateforme de Picture Marketing qui permet de capter des instants mémorables dans le monde réel, et de les connecter instantanément au monde digital.
Parallax, responsive, card, and flat design are only a few modern Web Design trends that have taken the web by storm. I have listed 40 in this article, though I’m quite certain there’s more. So if you guys have spotted any modern trends that I’ve missed, just holla in the comments.
http://www.equinetacademy.com/latest-web-design-trends/
In this ppt, you will learn about how a landing page is a distinct web page designed to persuade users to take a certain action. Check out in detail by the best website designing company in Delhi–
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
Social media has become an impressive buzzword but it’s less media and more social. Find out where the real value of social media lies and how this can change your strategy from looking at numbers to looking at people.
In August 2014, Rosetta’s User Research Team completed a competitive assessment, ranking well-known tech brands’ websites against each other. This presentation contains key observations, highlights best practices and identifies opportunities for B2B brands to build a leading web presence to meet the needs of today’s enterprise technology buyers.
Companies whose website we evaluated include:
Brocade
Cisco
EMC
Intel
Juniper
Oracle
Qualcomm
Salesforce
SAP
View our findings in this summary presentation.
Responsive Design in the Retirement and Insurance IndustriesCorporate Insight
The emergence of versatile and intuitive tablets and mobile phones has sparked a shift in web development, from mobile websites and apps to multi-platform responsive websites. The responsive design shift is a targeted approach for the construction and visual structure of sites, with the goal of providing an optimal user experience across all devices. In this slide deck, we examine how firms in the retirement and insurance industries have responded to growing consumer demand by introducing new and redesigned websites.
The slide deck focuses on:
-Responsive websites developed in 2014, including public, private and advisor sites
-Predictions for website redesign in 2015 and beyond
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
2. VIRGINBLUE.COM.AU Initial Site Audit Usability Assessment OVERALL EXPERIENCE The website experience for Virginblue at present is uninspiring and fails to deliver an on-brand experience. The site feels significantly dated with in page linking and complex multi-tabbed navigation that takes significant effort to negotiate and locate priority areas quickly. Too many sub-brands are included within the site without clear relationship to each other. Some open within the same site (blue holidays and Velocity) others open a new page (V Australia). This does not convey a sense of professionalism and jumping unexpectedly between the sub-brand pages can make users question whether they are on an official Virginblue endorsed site. Users are unlikely to view Virgin Blue as forward thinking or even up to date with technology despite the fact that the content exists but is buried in further pages or relegated to areas of low visual impact.
3. VIRGINBLUE.COM.AU Analysis Usability Assessment NAVIGATION There are too many areas for users to look to for navigation. The top of the screen has a primary set of navigation tabs (personal, business, velocity, holidays, V Australia) that do not correlate with what would generally be the average users most prioritised search requirements (make a booking, check-in, manage bookings, velocity rewards, etc). The secondary tabs (home, bookings, flight info, services, specials, travel, destinations) are awkwardly labelled and feature too many drop down options. There are three other navigation sections; the Find Flights on the left, Flight Specials bottom middle and a quick links section is buried in the bottom right of the page (well outside of a typical F scanning pattern used by most users).
4. VIRGINBLUE.COM.AU Analysis Usability Assessment LOOK AND FEEL & LABELLING Navigation items are at times doubled up on the same page and confusingly named. Flights vs Flight Specials vs Flight Info creates a complex user experience. Holidays (primary tab) vs Holiday Deals vs Holidays in the left hand quick links section is equally confusing. Items need to be prioritised, regrouped and the overall labelling and naming systems reviewed. Multiple icon styles create an uneasy balance on the site, with a mix of glossy buttons, 3D icons, flat and reversed symbols as well as photography placed across pages. Floating elements do not align with each other on several pages and are not contained within a holding shape or grid. The brand red of Virgin and muted greys dominate the colour of most visual elements. An extended colour palette is required to refresh the brand look and feel to stay market relevant with competitors.
5. VIRGINBLUE.COM.AU Analysis Usability Assessment INTERACTIVE CONTENT & SOCIAL MEDIA INTEGRATION Poor quality illustration and photography dominate the flash promotion in the centre of the homepage. Multiple fonts across the various sections communicate an unprofessional brand image that lacks design consideration and visual impact to catch the attention of users and draw them to special offers. The small flash banners below are in a lower visually scanned section and need to be more dynamic and engaging to compete for attention. The social media icons are tiny and hidden in the bottom left corner. They appear to be an afterthought which has been added to the site well after the original launch. Barely visible, there is no incentive to follow or visit Virginblue beyond the primary site.
7. HOLIDAY GENERATOR Opportunities Usability Assessment GENERATE TRAVEL RECOMMENDATIONS BASED ON USER INPUTS To introduce more interactivity within the website, a holiday planner interface could be introduced that allows users to quickly tailor their personal interests, preferences and maximum flying distance to generate recommended destinations. • Engage consumers and offer surprise destinations • Recommendations can tie in with destination galleries • Implementable across both website and mobile/iPad platforms • Improves VirginBlue brand perception as playful, energetic and forward looking
8. AMAZING DESTINATIONS GALLERY Opportunities Usability Assessment Maintaining momentum from original launch efforts has dwindled Current Desired Current Virginblue image tags do not align with brand values A DESTINATION GALLERY Currently saturated with uninspiring aeroplane images, both the website and sites like Flickr are fantastic portals to show a positive company culture and promote VirginBlue in a visual manner. Destination images and photogenic staff in exotic locations (an image that VirginBlue was previously renowned for as mentioned in several social media references) offer significant potential to expand this area into the website through user generated content and social media channels. • Allow users to post exciting and exotic images to the website • Incentivise them with rewards points and create brand advocacy • Provides the Virginblue Twitter site with content to repost (e.g ‘Check out these amazing shots from User324 … http://ow.ly/3ppvU’) • Create more synergy between the website and social media channels • Mobile app puts VirginBlue brand onto users mobile platforms • Tie in with media like the ‘Amazing Race’ with sponsorship
9. AMAZING DESTINATIONS GALLERY Opportunities Usability Assessment A DESTINATION GALLERY The concept could stretch not only across the website with both professional and user generated content, but develop into a branded app on other platforms
10. A DESTINATION GALLERY A free mobile app linked to the concept could encourage user generated content and put the VirginBlue brand on mobile platforms. Users could be Incentivised by offering rewards points for images posted
11. WE LISTEN Opportunities Usability Assessment GIVE CONSUMERS MORE OF A VOICE TO SHAPE THE VIRGINBLUE BRAND In a similar style to Starbucks and Dell’s Ideastorm, an ideas portal can be integrated into the website to encourage consumers to post their ideas on improving the VirginBlue experience. A voting style will allow the best ideas to elevate to the top of the list and help shape the future of the VirginBlue brand experience • Give consumers a strong tool to express their wants and needs • Utilise the power of crowd-sourcing to see what the market is demanding • Promotes transparency and encourages brand discussion • Great ideas are actually implemented at appropriate intervals