Blueseed provides digital advertising services including video advertising, content marketing, and data management. They work with top publishers and technology partners to deliver innovative ad formats across multiple online platforms and devices. Their services help clients like Attack, Aquafina, Coca-Cola, and Celano build brand awareness, loyalty, and drive sales through targeted online campaigns.

2. 1. About Us
2. Why Blueseed?
3. Our Partners
4. Our Services
5. Our Clients
6. Showcase
Welcome
1

3.  Industry leading ad serving technology
 Most innovative ad formats
 Best local content publisher partners
1. About us
2

4. Our mission
Blueseed aims to deliver the most innovative and engaging advertising formats utilizing market
leading video advertising technology and premium online environments to your specific target audience.
Ho Nguyen
CEO
Bill Crang
Head of Data Strategy
Nga Nguyen
President – Sales Supervisor
Alexander Grygoruk
Chairman
Board of Directors & Management Team
Lan Le
Head of Sales
Truong Le
Head of Ha Noi
Long Nguyen
Head of Business Development
1. About us
3

5. 4
We Provide a Complete Digital Video Eco-System…
Content Marketing Creator
 Sitcom 5S Online
 Talk show Những Kẻ Lắm Lời
 Chàng trai ngọt ngào
 Phố Hàng Ăn
 Chuyện kể bé nghe
 Nhật ký bí bầu
Video Content Platforms
 FlixTV
 hdonline.vn
 hdviet.com
The Leading Video
Ad Network for brand marketers
Combining leading audience reach,
engagement and technology with the
best publishers in Vietnam.
1. About us

6. 5
2. Why Blueseed?
Leading Video Viewer Reach and Inventory
Video Metrix Media Trend - comScore, June 2017
Total Unique Viewer (000)

7. 6
The Blueseed Advantages Include…
2. Why Blueseed?
PREMIUM
Industry leading innovative &
high engagement ad formats
on premium websites
PEFORMANCE
Dedicated campaign
optimization, performance
measurement & realtime
analytics
We drive incremental reach
across screens to maximize
campaign brand impact
MULTI SCREEN
Control campaign reach with our
powerful capping & anti-
fraud technology
MAX REACH
MAX ROI
Control of effective targeting
options. Deliver your campaign
at the right time on the right
channels to the right
audience.
TRANSPARENCY
Available via market
leading 3rd party
partners

8. 7
23.657.000
Unique Video Viewers
(85.9% of all internet users)
21.2 mil
11.1 mil
9.6 mil
MAX ROI
June, 2017
2. Why Blueseed?
Our fully managed service maximizes reach and effectiveness for your brand
on all major video platforms

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32.3%
15 – 24
25.6%
25 – 34
16%
35 – 44
55+
43.1%
56.9%
Ha Noi
Other
HCM
29%
30%
41%
68% 32%
Gender - Age Location - Device
June, 2017
Audience Insight
Jul, 2017
2. Why Blueseed?

10. Demographic Profiles:
200.000+
Users:
26.000.000+
cookies
Ad Engagements:
164.000.000+
Impressions:
300.000.000+
300+ sites including
5.000.000+ URLs
Video Ad Requests:
2.000.000.000+
2. Why Blueseed?
Blueseed DMP - Delivering Ad Intelligence Using:
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11. Ad Intelligence Segments Based on:
2. Why Blueseed?
CITY
RETARGETINGLOOK A LIKE CLICK
ACTION
FREQUENCY
DEMOGRAPHIC
GENDER
AGE
CAPPING
TARGETING
DEVICE TIME RANGE
LANGUAGEBROWSER
TECHNOLOGY
COUNTRY
GEOGRAPHIC
CONTENT TOPIC
BEHAVIOR
WEBSITE
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Extensively Reach Across Content Channels with
Huge Capacities
2. Why Blueseed?
Entertainment
1,577,196,048
Women
1,390,367,379
Youth
1,335,540,678
Men
726,057,735
Automotive
607,253,951
Family
567,308,932
Business
478,124,513
1,800,240,000
Ad Requests
Jul, 2017

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3. Our partners
Top 100 Publishers
We’re Working with The Best Partners…
Top Agencies
Global Leading
Technology Partners

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4. Our products
 Get 100% viewer attention
 Maximize engagement
 Target right audience with massive
reach and high quality content
 Provide best cost effectiveness
 Deliver ads naturally across leading
websites
Click here to see Ads format

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5. Our clients
+ more than 500 leading brands

16. 6. Showcase
Preroll TVC Drives Brand Awareness within Target Audience
Attack’s campaign
Brief
 Increase the impact of Attack’s TVC campaign
outside traditional TV Audiences
 To understand the impacts of online advertising
on the target audience
 Decision Lab were engaged to measure
the campaign results
Challenge
 Attack is quite new product in the market, the compa-
ny has focused on creating awareness by using traditi
-onal television commercials along with online TVC.
 Use limited digital budget with a highly targeted audie
-nce and transparent data
Solution
 Target audience who is female, 25 – 35 years
old and lives in nationwide
 Use Preroll format which is high performance
and appears naturally
 Deliver ads to premium inventories
Result
 13% Incremental Reach (saw ad online only), 28%
of all respondents saw ad online. Those who saw
the campaign via BSD had a 50% higher brand awar
-eness than those who didn't
 Above benchmark 'in target' view rate of 27%
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17. 6. Showcase
Attack’s campaign
Preroll TVC Drives Brand Awareness within Target Audience
Highlights
Preroll
Reach: 3.063.815 ppl
Impr: 19.608.416
Freq: 6.4
CTR: 2.9%
VCR: 60%
Source: Decision Lab – June, 2016
27%
13%
15%
2%
27%
16%
Recall TV only
Recall TV + Online
Not Recall
Recall Online only
Recall TV + LCD
Don't Remember
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18. Aquafina’s campaign
Blueseed and Aquafina’s Super Preroll Interactive TVC
6. Showcase
Brief
Aquafina took it a step further utilizing the interactive
nature of the digital medium with their “Pure Fashion”
campaign. Audiences were able to define their specific
fashion sense in a branded experience.
Challenge
The ads can interact directly according to user’s gender
and specific fashion style
Solution
 Blueseed is the leader providing this innovative
solution in Vietnam
 Aquafina’s campaign is breakthrough in video adve
-rtising network. Super Preroll TVC enables users
to directly interact with the advert
 Target audience who is female, male; 18 – 30 years
old and lives in nationwide
Result
Fashionista’s definitely took the opportunity to engage
with the brand! 6% of users clicked through to the Aqu
afina campaign page and 35% of all users completing
the entire TVC
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19. Aquafina’s campaign
Super Preroll
Reach: 652.790 ppl
Impr: 1.160.000
Freq: 1.78
CTR: 6%
VCR: 35%
Highlights
Blueseed and Aquafina’s Super Preroll Interactive TVC
6. Showcase
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20. Brief
Build brand loyalty naturally for target audience
Challenge
Cococola which uses many format ads to reach customer
so they know exactly how to spend money wisely, is famo
-us brand. They look for special format, highly attractive
to an audience who increasingly ignore traditional interru-
ption advertising & are increasingly viewing content on
small mobile screens.
Solution
 Inspirato produced “Phố Hàng Ăn – Chết Vì Thèm”
short format foodie video series, and Blueseed deli
vers it to exactly target audience by premium inve-
ntories
 Target audience who is female, male; 18 – 35 year
-s old and lives in nationwide
Result
 Reach target audience naturally and make brand love
for them
 Have 4.774.339 view including mobile viewership is
82%
Cocacola’s campaign
Coca Cola, Blueseed & Inspirato Break the Attention Barrier
6. Showcase
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21. Cocacola’s campaign
Coca Cola, Blueseed & Inspirato Break the Attention Barrier
InRead, Youtube,
Facebook
Ad Impr: 10,489,431
CTR: 3%
Clip Views: 4.774.339
Time spent viewing:
7.975.839 minutes
Mobile Viewership – 82%
Highlights
6. Showcase
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22. Celano’s campaign
Celano Contest Build’s Brand Love
6. Showcase
Brief
Enhance brand awareness, create brand love, produc
t awareness and increase loyalty through engaging co
ntest designed to attract youthful target audience.
Challenge
 Create creative idea to turn around Celano’s ice cream
naturally and attractively
 Explore what the most favorite taste of Celano is
 Viral campaign on more and more channel effectively
 Reach target audience both PC and mobile
Solution
 Run 2 campaign: “Inspire your mind” - users uploa
-d clip turning around Celano’s ice cream with their
life inspiration, and “My Celano Cone” - users creat
-e their Celano’s the most favorite taste
 Target audience who is female, male; 13 – 28 year
-s old and lives in nationwide
Result
 420 clips were uploaded & 8.670 ice creams were creat
-ed
 Suggest what taste users like to Celano
 Reach 526.669 people in the short time
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23. Celano’s campaign
Celano Contest Build’s Brand Love
CTR: 1.19%
User: 526.669
Pageview:
2.340.775
Freq: 1.78
Balloon Expand; Mobile
Inpage Fullscreen; Standard
Banner
420 clips & 8.670 ice
creams
Impr: 12.835.423
Highlights
6. Showcase
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