This document discusses the benefits of using infographics to present information for business purposes. It notes that infographics can drive social media engagement, link building, press coverage, leads and sales. Successful infographics require research, design, promotion and good timing. They generally take 2-3 weeks to produce and can cost thousands of dollars. Infographics may lead to unexpected results like increased social media followers, partnerships or coverage in unexpected places. Common pitfalls to avoid include poor image quality, inaccurate statistics and lack of attribution.