The document discusses the importance and effectiveness of infographics in marketing, highlighting their ROI through metrics like social interaction and sales conversions. It covers the key factors for creating successful infographics, including research, design, and promotion, while addressing common pitfalls and misconceptions. Additionally, it provides insights on the production timeline and potential unexpected results from infographics.

2. I nt r o
• Why infographics, and not
other content?
• What is the ROI of an
infographic?
How to make the business case
for an infographic?
• What makes an infographic successful?
• How much, and how long, should it take
to produce an infographic?

3. W I nf ogr aphi cs?
hy
Everything else sucks
and is boring.

4. M h:
yt Al l I nf ogr aphi cs
ar e Al i ke
Prepare
yourself.

12. Busi ness
cases
Get the picture?

13. 500,000+ Pageviews
81,000 Pins – Pinterest
5,000 Facebook Likes
186,000 Stumbles
2,400 Retweets

14. 15 million + reach
Featured in:
•Basically everything

15. 300,000+ Pageviews
1 million+ total reach
18-35 market
172,000 Stumbles
Featured in:
•Wall Street
Journal
•Yahoo
•Mashable
•Boston Globe

16. Actual sales!

18. No habl o
Por t ugues e

19. I nf ogr aphi cs ROI
• Social Interaction
• High quality links
• Press
• Leads
• Sales / Conversions

20. For m a f or Success
ul
• Research
• Design
• Promotion
• Timing
• Luck

21. How Much, How Long?
• Varies, but in the thousands
• 2-3 Weeks

22. Unexpect ed
r esul t s
• Facebook
• DEA
• Product packaging
• In-store displays
• Earnings reports

23. Com on Tr aps
m
and Pi t f al l s
• Embed codes
• Sizing
• Stretching
• Lies in stats
• No sources
• No text
• Overly greedy anchors/links

24. Thought s on
Googl e
• Cracking down? Maybe.
• Don’t be a greedy stupid jerk.

25. I nf ogr aphi c Hat e
Being tired of
infographics is a
lazy argument

26. Q&A

27. Cont act
Brian Wallace
bwallace@nowsourcing.co
502.442.7914
nowsourcing.com
@nowsourcing
linkedin.com/in/nowsourcing

28. Sour ces
The Good:
• http://www.wordstream.com/articles/facebook-vs-google-display-network
• http://www.paintersoflouisville.com
• http://www.bbb.org/top-online-scams
• http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-Infographic
• http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg
• http://www.pokersites.com/blog/casino-cheating/
•
The Bad:
• http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.asp
• http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-ball
• http://runningshoes.com/olympic-running
• http://www.infographicsshowcase.com/food-of-the-summer-infographic/
• http://infographicjournal.com/mcdonalds-whos-lovin-it/
• http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/
• http://infosthetics.com/archives/competition_health_care.jpg
The Rest:
• http://alltheragefaces.com