Tips and Tricks for Pinterest and Facebook

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Business is Personal
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Today We’ll Cover:
• The Difference Between Your Personal and
Business Profiles on Pinterest and FB
• Why these platforms may or may not work for
your business
• Best Practices
• FB advertising
• Creating content

Pinterest By the #’s
• 70 million users worldwide
• 83% women
• Accounts for about 41% of ecommerce
• It can drive highly targeted website traffic

Pinterest Offers Personal and
Business Profiles

You Build Boards
• Boards can reflect brand/personality
• Boards can be product focused

How to Set Up Boards

What’s On Your Boards?

You Can Set Up a Separate
Business Account or Convert a
Personal One

With Business Pinterest
You Get Analytics

“Rich” Pins: Perfect If You Have
an Online Store

Also Called “Enhanced” Pins
• They show pricing and connect directly to the
item on your website.
• They update automatically when you update
your website (such as price changes)
• Can drive traffic and increase sales
• There’s a Wordpress plugin for them or you
may need your developer to help

“Add from a Website” to
Connect Your Blog Posts
• This 3 minute task can increase your visibility,
attract more potential clients and help you
bring more people to your website.

How to Upload Your Blog Post
for the Most Value

Then, Drop In Your URL

That Way, It Links Back to Your
Site

Don’t Forget to Participate!
• Follow, like and pin others’ pins
It’s through participation that you
get noticed and build a following.

Questions on Pinterest?

Facebook
• Over a billion users
• One in 5 page views is on Facebook
• 50% of users log in 5x a day or more

Facebook
Personal Profile Vs. Business Page
.

As an Individual:
• You can join groups like Network Now
• You can like Business Pages
• You get to know people as individuals

As a Business Page
• You get Analytics – you can see if people are
liking your material and how many people see
your posts
• You can schedule posts in advance (saves
time!)
• You can “like” other Pages
• People can “Check in” to your real location
• You can buy Facebook Ads

There Are Different Types of
Posts
• Text only
• Photo
• Video
• Text + Link
• Photo + Link

“Tag” – You’re It!

Who Has a Question About How
to Network on Facebook?

How to Flip Between Personal and
Biz

On Your Business Page You Can
Schedule Posts

If You Have a Physical Location:
Check In

Regularly, Review Your Metrics

???

FB Ads:
You Can Target Your Customer
• Do you want to reach Central Bucks School
District elementary school teachers between
35-45 who are married with children and live
in Doylestown?

FB Ads

Two Ways to Get Started

Promote Your Page

Example of a
Page Promotion in the Newsfeed

Or, Promote Specific Posts
• Boost the Post (recommended)

It’s a Cost Effective Way To
Reach More People

Choose Your Best Content to
Promote

Visibility in the Newsfeed
Depends On:

The Actions You Take Impact
What You See

Let’s Talk Content

Here’s a Text Only Post That
Struck a Nerve

Via Chris Brogan
“Becoming the brand that people know is NOT
about talking about yourself.
It’s about helping people, about giving them
something they need, something they want,
something they’ll remember.”

What Kind of Content Can You
Create?

The ROI of Social Media
• You develop trust
• You build connections
• You use FB to bring people back to your
website where you deepen that trust
Blog
Invite people to sign up for your newsletter

Social Builds Awareness

Your Website Needs a System To
Make Sales
• Email Newsletter
• A Reason to Sign Up
• A Series of Useful Emails
• Landing Pages
• Great Content
• And more….

Your Website Action Step
• Make sure you have an email sign up
• A reason to subscribe
• A well-planned email series
• Useful content that speaks to your visitors

Wrap Up
• Choose one platform as your primary tool.
Make sure it’s the one where your audience
hangs out the most
• Spend the time getting to know both the
platform and your audience
• Experiment

Let’s Connect!
• www.jenphillipsapril.com
• jen@jenphillipsapril.com
• https://www.facebook.com/JenPhillipsApril
• @jenphillipsapri on Twitter
About Write Words Marketing
A web writer since 2004, Jen helps small to medium
businesses and nonprofits drive results online. A pet
lover, she launched www.all-natural-dog-treat.com in
2004 and grew it to 80,000 organic visitors/month with
optimized web content. Now she writes and consults
for a variety of small and medium size businesses. She
speaks on SEO and social media around the country.
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