Brian Wallace, President of NowSourcing gives a live presentation about online reputation management issues to the American Advertising Federation - North Central Indiana in Lafayette, IN - home to Purdue University.

1. Online Reputation
Management:
The Dark Side of
Social Media

2. Background
• 15 years in IT/Web/Marketing
• Established NowSourcing in 2005
• ORM to the rich and famous

3. Clients

4. Intro
• What is ORM?
• Being Proactive
• HR / Hiring
• When things get ugly

5. What is ORM?
• Protection
• Company
• Brand
• Key men
• Your name is everything.

6. Be Proactive
• Google Yourself
• Claim all Social Profiles
• Domain Names
• “Sucks”

8. Claim Profiles

9. …or someone else will

11. Alerts and Tracking
• Google Alerts
• Trackur
• Twitter Search
• RSS Reader

12. Twitter Search
• Boolean is your friend - AND OR
NOT NEAR

13. Trackur

14. HR / Job Application Process
• 78% check search engines
• 63% check social media sites
• 8% fired for abusing social media
• What will they find in your profile?
• Lesson: Don’t be stupid.

15. If All Else Fails

16. If All Else Fails

17. …and After the Fail
• Give Google and Humans a
Better Story
• Hire an ORM company
• Lawyer Up
• Pay ‘Em Off
• Infographics

18. 1 50,000+
P age vie ws
25,000 P ins –
P inte re s t
2,000 F ace b ook
Like s
40,000 S tu m b le s
2,400 R e twe e ts
F e atu re d in:
N ational
G e ograp h ic

19. 300,000+
P age vie ws
1 m illion+ total
re ach
1 8-35 m arke t
1 26,000 S tu m b le s
500 R e twe e ts
F e atu re d in:
•Wall S tre e t
Jou rnal
•Yah oo
•M as h ab le
•Bos ton G lob e

20. • The Bad
• The Ugly
• The Unmentionable

21. Petrol Station
• September 11th anniversary
• Local Business
• Yelp
• What could go wrong?

23. McDonald’s
• Big brand
• Try out promoted Tweets
• Tell the story behind our brand
and farmers
• Use Hashtags. Those are cool,
right?

24. #MCDStories

25. Don’t Tweet Your Internal
Monologue
Cisco just offered me a job! Now I have to weigh the utility of a fatty
paycheck against the daily commute to San Jose and hating the work.
Fedex sent email to Board of Directors

26. Chinese Spies: Hax ur Internets
• Head of NATO, U.S. Navy
Admiral James Stavridis
• People are not what they seem

27. Facebook Responds

28. Interactive Session

29. Contact
Brian Wallace
bwallace@nowsourcing.com
502.442.7914
nowsourcing.com
@nowsourcing
linkedin.com/in/nowsourcing

30. Sources
• http://theundercoverrecruiter.com/content/infographic-how-pro
• http://bbb.org/top-online-scams/
• http://nowsourcing.com/blog/wp-content/uploads/2012/01/loui
• http://zdnet.com/blog/facebook/chinese-spies-used-fake-faceb
• http://trackur.com
• http://flickr.com/photos/blakeimeson/2743011812/
• www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-whe
• http://ohinternet.com/Facepalm