BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Traffic vs conversions how seo & cro can work togetherChloe Fair
SEOs are focused on driving traffic to a website (to increase sales) and CROs are focused on driving conversions on a website (to increase sales) – the end goal is the same. Diving into the conversion funnel, this talk will show you how CRO and SEO techniques can be combined to drive relevant, converting traffic to landing pages, targeting a broad range of queries from high to low intent.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Is your content working better for someone else? @jonearnshawJon Earnshaw
A presentation demonstrating how easy it is to lose visibility in the organic SERPS when another website takes only a small amount of your content. The impact is wide reaching and can be disastrous; even to resellers and channel partners.
Presentation by Freya Jones at Brighton SEO 2021 about how to brushing up on your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
BrightonSEO Summer 2021 - Tech vs Content vs LinksNatalie Arney
It seems like everyone in SEO is always arguing over what makes the most impact – Tech, Links or Content? It’s a frequent discussion on social media, and causes a lot of to and fro, with everyone having their own opinions.
Let’s explore what it REALLY is, and how the different elements of SEO can work together in harmony.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
Oliver Ewbank - Become a Local Hero: PPC Tips to Boss Your NeighbourhoodOliver Ewbank
Did you know that 82% of smartphone users use a search engine when looking for a local business?
This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.
Key takeaways will include:
• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
Jon takes us through the idea of ‘Contextual optimisation’. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis.
Focussing on complementary and conflicting content, Jon shows us that working with an ecosystem approach to content creation is the only way to futureproof revenue, and preserve value.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Is your content working better for someone else? @jonearnshawJon Earnshaw
A presentation demonstrating how easy it is to lose visibility in the organic SERPS when another website takes only a small amount of your content. The impact is wide reaching and can be disastrous; even to resellers and channel partners.
Presentation by Freya Jones at Brighton SEO 2021 about how to brushing up on your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
BrightonSEO Summer 2021 - Tech vs Content vs LinksNatalie Arney
It seems like everyone in SEO is always arguing over what makes the most impact – Tech, Links or Content? It’s a frequent discussion on social media, and causes a lot of to and fro, with everyone having their own opinions.
Let’s explore what it REALLY is, and how the different elements of SEO can work together in harmony.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
Oliver Ewbank - Become a Local Hero: PPC Tips to Boss Your NeighbourhoodOliver Ewbank
Did you know that 82% of smartphone users use a search engine when looking for a local business?
This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.
Key takeaways will include:
• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies
Wine, Kittens and other dangerous fruit - Using search intent to understand y...UNIKORN
A talk delivered on BrightonSEO September 10th 2021, about how the customer journey and search intent models can work together and help you understand what your users ar asking from you, and you can give it to them by optimising for search intent.
Jon takes us through the idea of ‘Contextual optimisation’. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis.
Focussing on complementary and conflicting content, Jon shows us that working with an ecosystem approach to content creation is the only way to futureproof revenue, and preserve value.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
TechSEO Boost 2018: You Have Structured Data, Now What?Catalyst
You’ve taken the time to implement structured data. But now what? Harness your structured data to make deep technical insights, uncover competitor data, and find unseen strategic advantages for your SEO strategy.
How to Skyrocket Your SEO Performance with Topic ClustersMartin Hayman
This talk from BrightonSEO (Sept 2023) looks at the concept of topic clusters and how this SEO approach can transform your search visibility. With practical steps and real-world examples, you'll gain valuable insights into implementing successful topic clusters that captivate search engines and drive sustainable results.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
10 Steps for Putting Social Media Strategy into ActionIan Pollard
Ian Pollard, Senior Product Manager at Auto Trader UK takes you through the key social media planning action points and examples from the automotive industry.
SearchLove San Diego 2019 - Vince Nero - Creating Great Content in Boring Ind...Distilled
Let's face it, not all industries are created equal. We can't all write about celebrity gossip or sports news. This session will walk the audience through several actionable tactics for ways to make great, shareable, linkable content in boring industries. Vince will show them examples of companies that have done it successfully and will also explain how they can get it shared, drive backlinks and get it ranking.
Presentation from Salesforce ConnectCon 2015 conference, presented on October 27, 2015. Focus is on how to create a social media strategy and tips & tricks of optimizing the use of LinkedIn, Facebook and Twitter. Focus: SMB.
Top 5 Content Marketing Trends - ad:tech AustraliaRyan Bonnici
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015 – and we’re already seeing new trends emerge for 2016.
Not only is content marketing is becoming more localised and more personalised – new channels are revolutionising the way customers experience your brand. For example, Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers much more consumer data to work with.
It’s time to put these changes into perspective as we enter 2016. Join HubSpot marketing director Ryan Bonnici as he shares his insights around inbound marketing, and the top 5 content marketing trends he’s seeing in Australia.
Key Takeaways will include:
- How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x.
- How personalised content can increase your traffic to lead conversion rate by 500%.
- How to nurture leads with real time content that can increase your average sale price, and decreases the length of your sales cycle.
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Whether you’re a skeptic or you’ve already invested in a natural language strategy, getting a practical sense for how much natural language will impact your business is going to be the key to long-term success. Being thoughtful will pay off, knee-jerk reactions will not. Take thoughtful tips from agency pros to plan ahead, use what you have and drive results. This webinar brings over 40 years of collective marketing experience to dig into how natural language will impact content marketing, advertising strategy, and organic web traffic.
How to setup and manage international content marketingMarcin Chirowski
Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. In attached slides you can find a presentation that I've presented at ISS 2014 conference.
SEO is often thought of as some dark nebulous cloud full of unknown scary things. This presentation will try and make things like fitting SEO into a business strategy, translating those strategies into actionable items, and then measuring those results using real dollar figures not so scary. And most importantly, in real terms that everyone can understand.
Similar to BrightonSEO March 2021 | Jon Earnshaw (20)
SEO in the Shed - Matt Hunt - Enter the Answer Engine and the Way of the Inte...Pi Datametrics
Matthew Hunt, SEO Consultant at Builtvisible, shows us how Google takes with one hand, stealing our traffic and taking over our industries, but gives with the other, offering us invaluable real estate and new conversion opportunities.
SEO in the Shed - Chris Green - The SERPs Whisper: How to Learn All You Need ...Pi Datametrics
Chris Green, Head of Marketing Innovation at Footprint Digital, shows us how we can gauge intent direct from the Google SERPs when planning our content and SEO strategy.
Zoe ashford - Don't hide your (search) light under a bushelPi Datametrics
Creating stand out content is increasingly becoming a hygiene factor, in a crowded market with multiple marketing channels to support, Zoe shares experience of harnessing search to inform, amplify and positively marry brand with commercial metrics when delivering campaigns.
Weldon Whitener | Pricesearcher | The power of pricing data | LeoVegasPi Datametrics
Weldon W. Whitener, the former Head of Pricing at Amazon UK, showed us the importance of having a price driven strategy with pricing data.
We find out how it is operated at the highest level, how to stay stay on top, and the tools we’ll need to drive our business to the next level!
Mattias Bergehed | LeoVegas | Fuelling M&A with search data in iGaming | Elev...Pi Datametrics
The iGaming industry has seen huge growth over the last five years, as market regulations drive players online.
Using share of voice data as customer insight, LeoVegas have successfully entered new markets and devised an astute M&A strategy.
Mattias tells us how LeoVegas elevated their search strategy in eight fast-moving markets, across 1,200 different products.
John Brasington | BrightonSEO September 2018 | Contextual optimisation: How t...Pi Datametrics
John takes us through the idea of 'Contextual optimisation'. As Google evolves, it’s no longer enough to optimise content on a page-by-page basis.
Focussing on complementary and conflicting content, John shows us that an ecosystem approach to content creation is the only way to futureproof revenue and preserve value.
Alina Ghost | Tesco | Brighton SEO slides April 2017 | Managing SEO in a comp...Pi Datametrics
Alina Ghost’s Brighton SEO takeaways:
- Categorisation helps customers find product & increases rankings via internal linking
- Prioritisation means knowing what you want to achieve, seeing the big picture and making use of pages that already rank
- Enabilisation is all about working collaboratively with your teams to achieve great SEO success
Zak Edwards | Prezzybox | Brighton SEO slides April 2017 | Don't be awesome! ...Pi Datametrics
Zak Edwards Brighton SEO takeaways:
- Don't be awesome! Just be alright at everything
- You can only be a Digital Marketing Superhero if you are alright at everything!
- Avoid Silos! Be alright at everything!
Chris Fender | L'Oreal | Brighton SEO slides April 2017 | The digital data op...Pi Datametrics
Chris Fender’s Brighton SEO takeaways:
- Data discovery demands consistency of inputs
- Digital tools are only as effective as the user using them, so remember to upskill and train
- DJing and data analytics aren’t as far apart as you may think
Graham McFadyen | Barnados | Brighton SEO slides April 2017 | Content strateg...Pi Datametrics
Graham McFadyen's Brighton SEO takeaways:
- Own the domain – become the home of the thing your customers are searching for
- Find a role in people’s lives – end the short-term campaign culture
- Design for growth – de-frag the online user experience
- Structure for storytelling
Conflicting Content Your biggest nightmarePi Datametrics
Jon Earnshaw's deck from the 20:20 Digital Marketing Summit - March 2016.
The presentation covered the four types of cannibalisation:
1. Internal conflict
2. Subdomain conflict
3. International conflict
4. Semantic Flux
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
1. Double the quality and quantity of
your site traffic in these 4 steps
Jon Earnshaw, Chief Product Evangelist at Pi Datametrics
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
2. Part 4
Don’t
optimise
content in
isolation
Introduction
Part 3
Stop
asking ‘are
we on
page one?’
Part 2
Get inside
the mind
of your
audience
Part 1
Don’t leave
money on
the table
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
3. Part 1
Don’t leave money on the
table!
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
4. Even the strongest performers leave money on the table!
Begin with a high level landscape view
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
5. Put a value on content that is not being found
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
6. Break the opportunity down by category
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
7. We need to answer three questions
1
Why is it on
page ⅔ and not
higher?
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
8. We need to answer three questions
2
Has it always
been there?
1
Why is it on
page ⅔ and not
higher?
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
9. 2
Has it always
been there?
We need to answer three questions
1
Why is it on
page ⅔ and not
higher?
3
Are there any
patterns?
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
10. Reasons we’re leaving money on the table
43% is due to internal conflict
27% is due to poor optimisation
(including internal linking)
10% low E-A-T signals
20% supportive content
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
12. Part 2
Get inside the mind of your
audience
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
13. How we create and optimise our content now
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Start with a
topic / idea
/ etc...
Build
content —
using what
we have
available
Optimise Publish Look at the
SERP to see
how it
performs
14. This is all wrong
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15. We need to begin with the SERP
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16. The SERP can help us
answer questions about
our customers
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
17. 1 What are they looking for?
The SERP can help us answer questions about
our customers
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18. 1 What are they looking for?
2 What questions are they asking?
The SERP can help us answer questions about
our customers
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
19. 3 What are they thinking?
1 What are they looking for?
2 What questions are they asking?
The SERP can help us answer questions about
our customers
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
20. The SERP can help us answer questions about
our customers
4 What are they consuming right now?
3 What are they thinking?
1 What are they looking for?
2 What questions are they asking?
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21. When we look at the SERP
first — the true nature of our
opportunity is revealed!
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22. Creating content for the
Golden Globes?
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23. Campaign:
Golden Globes 2021
Run Up
Search engine:
Google US Mobile
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24. Part 3
Stop asking ‘are we on page
one?’
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25. How many doorways have we
opened on page one?
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26. There is no reason not to target multiple
touchpoints
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27. Begin with — Do we belong
on page one?
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28. 3 Connected ecosystem approach
Do we belong on page one?
1 Identify doorway opportunities
2 Get to page one
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29. As we add more and more
content — particularly around
a topic we always run the risk
of internal conflict
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30. Part 4
Don’t optimise content in
isolation
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32. Fridge worthy resources
Content optimisation and contextualising
your ecosystem
Duplicate content: How to deal with it
Featured snippets: What are they & how
do you own them?
pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #BrightonSEO
33. ⇢ Ask - why is my content on page 2 & 3 of
Google?
⇢ Find answers to questions in the search
landscape
⇢ Open multiple doorways
⇢ Never optimise in isolation!
Summary
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34. For my latest videos, studies, talks,
webinars — and even charts you’ll want
to stick up on your fridge!
SEO in the Shed
Subscribe to Shed News!
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