In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Optimising Organisation Movement: speeding up professional growth backed by dataReza Moaiandin
October 2022, BrightonSEO presentation explaining how we have improved engagement, retention & speed of learning for our SEO colleagues at SALT using five core methodologies & frameworks.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...Isa Lavs
As the digital PR industry evolves, stakeholders are increasingly demanding more measurable KPIs beyond just media coverage and links. The question of "you've secured us links, but what's the value?" is becoming more common. So how can we combat this? It's essential to find ways to demonstrate to clients and stakeholders the real value of a link. In this presentation, Isa explores some effective ways to demonstrate this and, how to communicate results better.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Optimising Organisation Movement: speeding up professional growth backed by dataReza Moaiandin
October 2022, BrightonSEO presentation explaining how we have improved engagement, retention & speed of learning for our SEO colleagues at SALT using five core methodologies & frameworks.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...Isa Lavs
As the digital PR industry evolves, stakeholders are increasingly demanding more measurable KPIs beyond just media coverage and links. The question of "you've secured us links, but what's the value?" is becoming more common. So how can we combat this? It's essential to find ways to demonstrate to clients and stakeholders the real value of a link. In this presentation, Isa explores some effective ways to demonstrate this and, how to communicate results better.
Learn what types of links you should take care of to reach higher positions on SERP in 2022.
We tell more about internal, outbound links, and backlinks.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
We all know that until quality backlinks are not present in a good amount with any website, they can’t grow their traffic. In this presentation, I have shared some well-proven techniques to grow your backlinks. All the backlink building techniques discussed are white hat and doesnt invite Google penalty
PRmoment - Why PR agencies should be better at SEO than SEO agenciesLaura Crimmons
Covering how PRs can support SEO performance, whether brand mentions, nofollow links and social shares have an impact on rankings and case studies for how to earn good links.
Bobby singh - Digital Marketing ServiceBobby singh
Bobby singh - Digital Marketing Service in chandigarh Digital Marketing Consultant | Mentor / Trainer | Google & Facebook Ads Strategist | 5 Million $ + Ads Spend Experience
This is my 1st SEO presentation on how to Guest Post in a sustainable way in 2014.
It comes in the wake of Matt Cutts' announcement of adding low quality guest posting as a Link Scheme in the Google Quality Guidelines and warning of a future penalty for websites abusing this tactic.
In my presentation I talk about the original purpose of guest posting and provide a sustainable, healthy approach to use it as part of a comprehensive content marketing strategy.
This involves:
1.Changing the mindset and how we talk about guest posting
2.Setting strategic goals for guest blogging campaigns
3.Finding relevant publications
4.Pitching the right way - with examples of low budget PR tactics to create interesting content
5.Building and maintaining real partnerships with publishers
Nevertheless, I also included the SEO benefits for committing to these efforts, such as mentions, co-citations and co-occurrences.
Hope you find it useful. If you have questions please drop me an email!
The webinar will help you understand the basics of a link research campaign and will help you learn actionable tips to easily find link opportunities (blogs and resource pages) in any type of industry you’re in.
Similar to Brand Mentions vs Links: Making PR Coverage Work Harder for SEO. (20)
Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand LevelsJames Brockbank
Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these.
In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy.
This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these.
Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be.
After this session, you’ll be able to:
- Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels
- Understand practical ways of building signals that show these into your existing workflow
- Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
PR Tactics to Help You Build Better Links During a Global PandemicJames Brockbank
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...
How To Use PR Tactics To Build Better Links - State of Search 2020James Brockbank
In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.
How To Turn Brand Mentions Into Links [Learn Inbound 2019]James Brockbank
Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!
How To Build Links Your Competitors Can't Steal...James Brockbank
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.
The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019James Brockbank
Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition.
Lessons Learned From 100+ Content Marketing CampaignsJames Brockbank
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.
The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...James Brockbank
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018
--
Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them?
In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.
eCommerce SEO: How To Compete With Industry Leaders On A Smaller BudgetJames Brockbank
As presented at eCommerce Show North 2017, my session here takes a look at how smaller online retailers can compete with industry leaders and bigger brands on a smaller budget.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
13. Making PR coverage work harder for SEO.
● How big is the problem of unlinked brand mentions & why is this an issue?
● What makes journalists link out in 2021?
● What can you do to prevent unlinked brand mentions?
● How can you turn brand mentions into links?
#brightonSEO
14. 1 in 4 pieces of coverage earned from digital PR activity doesn’t link.
24% of the
coverage Digitaloft
earned in the last
18 months didn’t
link to our client’s
website.
#brightonSEO
15. More businesses & agencies are being measured on links than mentions.
If brand mentions
aren’t counted
towards KPIs,
campaigns have to
work harder.
You need a strategy
to turn mentions
into links.
#brightonSEO
17. Links are still the #1 goal of most digital PR activity.
Links contribute
towards SEO
success and send
referral traffic.
Brand mentions
don’t (directly).
#brightonSEO
18. Digital PR activity is often being paid for from SEO budgets.
When it’s the SEO
budget paying for
digital PR activity, links
are usually the main
KPI that success is
measured against.
#brightonSEO
19. What do in-house marketers say?
Brand mentions can provide signals to crawlers and give a greater
depth of trust and authority. However, the value of a link is much
greater, which is why our primary KPI's are often tailed towards
link acquisition.
We still look to brand mentions in a positive light and a way of
measuring success, but links will always be our ultimate goal.
Amy Leach, SEO Manager at MAGO
#brightonSEO
20. What do in-house marketers say?
Brand mentions are fine, home page links are OK but top quality
links deep into your site from high authority new linking domains
are the pinnacle. So why, as an in-house team would we KPI fine
and OK when we could spend our budget on delivering the best?
Robbie Platt, Content Marketing & Outreach Lead at RVU
#brightonSEO
21. What do in-house marketers say?
Even ignoring the lack of SEO benefits and implied attribution
expectations, mentions are a bad idea from a user perspective.
Many times, readers want to visit the research mentioned in an
article they've read, only to find no way to do so, leaving them
frustrated.
Carl Borg, Founder at Outforia
#brightonSEO
22. I reached out to 50+ journalists to ask
what encourages them to link out from
their articles...
#brightonSEO
23. When covering a PR campaign from a business, do you link to their website?
Only 51% of
journalists always
link out to external
sources as
standard.
#brightonSEO
24. Which of the following statements can you relate to the most?
To earn links, your
content must add
‘editorial value’ -
something extra on
the other end of the
link.
#brightonSEO
25. What's the #1 tip you would give to PRs
to help get their content linked to and
avoid brand mentions?
#brightonSEO
26. What do journalists say about linking out to external sources?
We almost never link to outside sites. The only instances
in which we do is when those sites have information that
we think is useful to consumers and that it's not possible
to cover in the story itself; for example, if they have a
useful tool.
#brightonSEO
27. What do journalists say about linking out to external sources?
I usually link out when it is crediting an original piece of
research that has been conducted by a business, but if it
is a generic link to plug the brand, this is considered as
advertorial and would fall into sponsored content.
#brightonSEO
28. What do journalists say about linking out to external sources?
There has to be added value to doing so [linking out],
because it takes our readers away from our own sites...
#brightonSEO
29. What do journalists say about linking out to external sources?
To be completely honest, I might not always link initially
out if working at speed, but whenever a PR emails and
politely asks for a link I'm always more than happy to
oblige.
#brightonSEO
30. What do journalists say about linking out to external sources?
Ask! I think a lot of non-SEOs don't really appreciate the
value a link gives to the creator.
#brightonSEO
31. What do journalists say about linking out to external sources?
Make sure there are specific resources that add
value/depth to any article based on the campaign. Links
to a business' homepage or generic topic page are a
waste of everyone's time.
#brightonSEO
33. How are you going to add editorial value?
#brightonSEO
34. 5 ways to add editorial value to your campaigns.
● Stop relying on press releases. You need something worth linking to.
● Create a tool or interactive asset that users can engage with.
● Work multiple stories and angles into campaign content.
● Dive deep into data and include an analysis from your experts.
● Publish blog and guide content that adds depth to reactive / expert
insights comments.
#brightonSEO
35. The faster you ask for a link, the higher your chance of success...
Our internal data shows that the chance
of successfully turning a mention into a
link doubles when we reach out on the
same day as publication.
#brightonSEO
38. Turning brand mentions into links is all about justifying why...
You need to reach out and demonstrate
the editorial value that a link would add
to an article.
#brightonSEO
39. Adopt a three-tiered strategy for reaching out to a publication.
Journalist.
#brightonSEO
40. Adopt a three-tiered strategy for reaching out to a publication.
Journalist. Editor.
#brightonSEO
41. Adopt a three-tiered strategy for reaching out to a publication.
Journalist. Editor. Corrections.
#brightonSEO
43. Don’t make it difficult for a publication to add a link...
Make it as easy as possible for whoever
you reach out to to add the link.
#brightonSEO
44. Don’t make it difficult for a publication to add a link...
Your email request should be polite,
simple and straight to the point.
#brightonSEO
45. Here’s the email we send to successfully turn mentions into links...
Hi [Name],
I’m getting in touch regarding an article which you published on [publication] with the title of “[article title]”
This article was written based on research conducted by my client, [business].
It was great to see that the research was of interest, and thank you for the coverage. It was appreciated.
I wondered, however, whether it would be possible for a link to the research to be added within the article or to have the research page
linked and cited as a source? This would enable readers to [demonstrate the editorial value], as well as to provide full credit to my client for
their work.
I’ve included the relevant links below:
Article:
[Article URL]
Research:
[Campaign URL]
If I can help with any questions at all, please do not hesitate to get in touch.
#brightonSEO
46. Here’s the email we send to successfully turn mentions into links...
Hi [Name],
I’m getting in touch regarding an article which you published on [publication] with the title of “[article title]”
This article was written based on research conducted by my client, [business].
It was great to see that the research was of interest, and thank you for the coverage. It was appreciated.
I wondered, however, whether it would be possible for a link to the research to be added within the article or to have the research page
linked and cited as a source? This would enable readers to [demonstrate the editorial value], as well as to provide full credit to my client for
their work.
I’ve included the relevant links below:
Article:
[Article URL]
Research:
[Campaign URL]
If I can help with any questions at all, please do not hesitate to get in touch.
A clear intro.
1
#brightonSEO
47. Here’s the email we send to successfully turn mentions into links...
Hi [Name],
I’m getting in touch regarding an article which you published on [publication] with the title of “[article title]”
This article was written based on research conducted by my client, [business].
It was great to see that the research was of interest, and thank you for the coverage. It was appreciated.
I wondered, however, whether it would be possible for a link to the research to be added within the article or to have the research page
linked and cited as a source? This would enable readers to [demonstrate the editorial value], as well as to provide full credit to my client for
their work.
I’ve included the relevant links below:
Article:
[Article URL]
Research:
[Campaign URL]
If I can help with any questions at all, please do not hesitate to get in touch.
A clear intro.
1
A ‘thank you’.
2
#brightonSEO
48. Here’s the email we send to successfully turn mentions into links...
Hi [Name],
I’m getting in touch regarding an article which you published on [publication] with the title of “[article title]”
This article was written based on research conducted by my client, [business].
It was great to see that the research was of interest, and thank you for the coverage. It was appreciated.
I wondered, however, whether it would be possible for a link to the research to be added within the article or to have the research page
linked and cited as a source? This would enable readers to [demonstrate the editorial value], as well as to provide full credit to my client for
their work.
I’ve included the relevant links below:
Article:
[Article URL]
Research:
[Campaign URL]
If I can help with any questions at all, please do not hesitate to get in touch.
A clear intro.
1
A ‘thank you’.
2
Show the editorial value.
3
#brightonSEO
49. Here’s the email we send to successfully turn mentions into links...
Hi [Name],
I’m getting in touch regarding an article which you published on [publication] with the title of “[article title]”
This article was written based on research conducted by my client, [business].
It was great to see that the research was of interest, and thank you for the coverage. It was appreciated.
I wondered, however, whether it would be possible for a link to the research to be added within the article or to have the research page
linked and cited as a source? This would enable readers to [demonstrate the editorial value], as well as to provide full credit to my client for
their work.
I’ve included the relevant links below:
Article:
[Article URL]
Research:
[Campaign URL]
If I can help with any questions at all, please do not hesitate to get in touch.
A clear intro.
1
A ‘thank you’.
2
Show the editorial value.
3
Links for easy reference.
4
#brightonSEO
50. Top tips for asking a publication to turn a mention into a link.
● The faster you reach out and ask, the higher your chance of being
successful.
● Communicate the editorial value that a link would add.
● Clearly indicate which article you’re referencing and include a link.
● Highlight where you’d like the link to point to - don’t make someone have
to figure this out for themselves, they probably won’t bother.
#brightonSEO