This document provides tips for businesses on how to do good deeds while also benefiting their business. It recommends starting by getting employees, friends, family, and customers involved. It also suggests directly asking customers for support, using interesting and creative messaging, making it easy for people to get involved, and utilizing free online marketing tools like social media. The overall message is for businesses to pick a social cause they care about, integrate it into their operations, and tell a compelling story to gain customers' support and spread the word.

1. How to make
doing good
good for
business

2. YOU MAY KNOW US FROM
The Garage Sale Trail. A home grown project that
asks everyone to hold a garage sale on the same day.
The Greenpeace ad taking on Coca-Cola over
container deposit legislation.
The Greens ad made famous by the Gruen Transfer The Hot Potato, a national tour in support of
asylum seekers.

3. You’re winning?
What now?

4. 1. Start at the start

5. You
Employees
Friends & Family
Customers
Start here

8. 2. If you don’t ask you don’t get,
so ask!

9. In store signs
Facebook
Twitter
At the till

10. 3. It’s not just what you say,
it’s how you say it.

11. If you want to be boring,
copy everyone else.

30. Interesting just needs
clever plus a pen and
paper or Microsoft Word

36. 4. Make it easy

40. 5. Bribery and corruption
are perfectly OK.

43. What’s that? You’re not on The Internet?

44. You’re kidding, right???

51. Post a photo
Post a video
Post a comment
Ask a question
See what works for your
audience

59. It’s not just about Facebook,
all the best marketing tools are free.

62. The best place to find out how to
use the internet is the internet

63. 5. Bribery and corruption
4. Make it easy
3. Be interesting
2. If you want your
customers to vote, ask!
1. Start at the start
6. Use all the free tools you can

64. The real good is only
just beginning.

65. Something
your
customers
care about
Something
that makes
the world
better
Do this

80. Pick an issue, make it your
mission to change it.

81. Make sure there’s something
in it for me.

85. http://www.youtube.com/watch?v=VpiwfYjzCl8

86. Make it part of who you are
and what you do

90. Suddenly these awesome badges
you’ve earned are part of a bigger
story, not the story.

91. So the big question for you is what story can
you tell, to make people care?
And make people share?

92. Thank you!
@jem1ller
jess@republicofeveryone.com
facebook.com/republicofeveryone