Facebook Marketing
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This document provides tips for using Facebook to market a business. It discusses establishing a Facebook page to interact with customers, sharing valuable content, and using advertising strategies effectively. Some key recommendations include focusing on helping others rather than selling, building trusting relationships, optimizing ads for low cost per new fan, and testing ads frequently to improve performance. The goal is to use Facebook authentically to engage customers and grow a business over time.
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Zeke Camusio, CEO of The Outsourcing Company, presented a webinar on video marketing. He began with mind-blowing statistics on video viewing habits and the high conversion rates of video. He then covered equipment options, competitive analysis techniques like keyword research, seven great video ideas like testimonials, differences between YouTube, Vimeo and Wistia, YouTube optimization tricks, and monetization strategies like providing additional content before promoting products. The presentation provided best practices for creating effective video marketing campaigns.
Remarketing Tutorial
The document is a presentation about AdWords remarketing by Zeke Camusio, CEO of The Outsourcing Company. It discusses how remarketing works, how to set up remarketing lists in Google Ads, how to create custom remarketing combinations, and how to integrate remarketing with Facebook and LinkedIn advertising. The presentation includes slides explaining these key aspects of remarketing and examples of different types of remarketing lists and audiences.
7 Proven Internet Marketing Tactics for Your Business in Portland
Zeke Camusio, CEO of The Outsourcing Company and Z Soft, gave a marketing presentation about local SEO, coupon marketing, check-in marketing, and advanced Google advertising. The presentation provided information on listing businesses locally, using keywords, getting reviews, creating coupons on Google Offers, Groupon and Living Social, implementing check-ins on Facebook Places, Foursquare and Yelp, and using location extensions, phone extensions and remarketing in Google advertising. After the presentation, there was time for Q&A, networking and a presentation by Nicole.
Google analytics webinar
Tracking key metrics and goals is important for understanding user behavior and business performance in Google Analytics. The document outlines how to set up goals and segments in Google Analytics to measure main business goals and micro-goals, and how to analyze segments, traffic sources, keywords, and content to better understand user behavior and optimize business goals. It concludes by providing contact information for the author to ask any questions.
Social Media Marketing - March 2011
The document provides an agenda and overview for a social media marketing event. It includes introductions, presentations on Facebook, Twitter, LinkedIn and YouTube marketing, Q&A sessions, networking and food. Tips are provided for each platform including getting followers, monitoring keywords, customizing profiles and channels, using calls to action and integrating platforms. The overall message is that social media marketing is about quality connections, having a plan, and being unique and generous rather than focusing only on metrics.
SEO - April 2011
The document summarizes an SEO seminar presented by Zeke Camusio. It outlines a 9-step SEO process including running projections, testing assumptions with AdWords, keyword research, competitive analysis, site optimization, content creation, local SEO, link building, and analytics. It then provides more details on Zeke's proven step-by-step SEO system and how to monetize SEO traffic. The seminar includes tips, tools, and strategies for improving search engine rankings and growing a business through organic search engine results.
Linkedin Marketing
The document outlines 14 tactics for using LinkedIn to promote a business, including getting recommendations, reaching out to connections, joining groups, starting discussions, adding links, growing your network, answering questions, promoting events, linking profiles to blogs and websites, meeting local connections, promoting your profile on business cards and websites, and using LinkedIn ads. The final sections introduce Zeke Camusio, the CEO of an outsourcing company that offers search engine optimization and social media marketing services.
Local SEO Webinar
Local SEO strategies for small businesses to improve search engine rankings. A 3-step process is outlined: 1) Claim listings on Google Places and other local directories. 2) Claim industry-specific site listings. 3) Optimize listings with keywords, photos, reviews, and local phone numbers/addresses. The document provides tips on how to properly optimize listings and get genuine customer reviews to help businesses win at local SEO.
Keyword Research Webinar
This document discusses how to perform keyword research for SEO and pay-per-click campaigns. It recommends discovering keywords related to your business, products, clients and competitors. Tools mentioned for keyword research include the Google Keyword Tool, KeywordDiscovery.com and WordTracker.com. The document advises analyzing keywords based on search volume, current ranking, competition and relevancy. It provides guidance on choosing primary keywords that are 5-15 keywords with a 50/50 split of broad and long-tail keywords, and secondary keywords of 100-500 long-tail keywords related to each primary keyword page. Keyword analysis for pay-per-click involves testing all keywords and analyzing which ones bring traffic and sales/leads.
Google Adwords Advanced Tactics Webinar
The document discusses 18 advanced tactics for optimizing Google AdWords campaigns, including optimizing for cost per conversion, improving keyword-ad-landing page consistency, and enhancing quality score. It also covers tactics like using negative keywords, enhanced CPC bidding, sitelinks, experiments, remarketing, and different match types. The document is presented by Zeke Camusio and provides contact information to learn more about advanced AdWords strategies.
Competitive analysis
The document discusses competitive analysis for search engine optimization (SEO). It explains that competitive analysis involves knowing the different search engine result pages (SERPs) and how to track metrics to analyze a website's performance. It provides actionable steps website owners can take to improve metrics like increasing backlinks, optimizing on-page elements, and growing social media engagement. The document encourages downloading additional resources and offers contact information for the author.
YouTube Marketing
This document provides 16 tips for using YouTube to promote a business. Some key tips include creating engaging video content around useful, funny, or weird topics, customizing your channel, including calls to action in videos, organizing contests to engage viewers, promoting videos on other platforms, and analyzing video performance to improve engagement over time. The goal is to use YouTube as a marketing tool to attract and engage viewers while providing value rather than direct sales pitches.
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Facebook Marketing
- 1. Facebook Marketing How to Use Facebookto Grow Your Business
- 2. Questions?
- 3. The Golden Rule of Facebook “It’s Not What They Can Do for You. It’s What You Can Do for Them.”
- 6. 6 Companies Winning at Facebook Marketing
- 8. Pizza Hut
- 9. Starbucks
- 10. Red Bull
- 11. Jack In The Box
- 12. Having Fun in San Francisco
- 14. Download the PowerPoint Presentation www.bit.ly/zeke-facebook
- 15. Thank You! Zeke Camusio 503-367-7561 zeke@TheOutsourcingCompany.com www.TheOutsourcingCompany.com/blog @ZekeCamusio LinkedIn.com/in/ZekeCamusio Facebook: Facebook.com/ZekeCamusio