This music video concept is for the D&B track "Sam Binga - ayo" and will feature young people aged 18+ to relate to the target audience of predominantly teenage males interested in D&B. The video will be filmed using a Nikon D3100 camera and edited together in Adobe Premiere with fast pacing to match the beat along with techniques like reverse speed and slow motion. Production techniques like risk assessments and storyboarding will be used.

1. Format: My FMP is a concept/performance based music video. Enjoy watching and making them,
made one last year in first year.
Synopsis: Genre D&B, creating a video for Sam Binga – ayo. One of my favourite tracks which makes
it more enjoyable for me to do
Target Audience: Predominantly teenage males aged 18+ who are interested in D&B
Target Audience needs: audience want somebody of their own age and style in the video so they can
relate to it more
How will I meet the needs: Young people featured in the video, also need to be thoughtful of the
branding I advertise
Production Techniques: Conduct risk assesments, storyboard, Nikon D3100 camera to record, Adobe
Premiere to edit clips together, fast paced video keeping up with the beat, also reverse speed and
slow motion techniques to be used.