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The document discusses holistic marketing. It defines holistic marketing as developing marketing programs that recognize the interdependencies between different marketing activities, according to Kotler. It covers the evolution of holistic marketing from technology to being different to the current approach. The main components of holistic marketing discussed are relationship marketing, internal marketing, integrated marketing, and societal marketing. The benefits of holistic marketing include better customer satisfaction, attracting new business, differentiating from competitors, growing awareness, and creating the right environment for success.
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Holistic marketing
Holistic marketing is a concept that recognizes the interdependencies between marketing programs, processes, and activities. It involves internal marketing between departments, relationship marketing to build better connections with customers, performance marketing to drive sales growth, and integrated marketing where products, services, and marketing work together for organizational growth. Holistic marketing is important because it allows companies to build their brand among all stakeholders through consistent messaging, increase efficiency by reducing repetition, and effectively reinforce the brand through a synergistic approach.
Holistic market
The holistic marketing concept has four main components: 1) relationship marketing, 2) integrated marketing, 3) internal marketing, and 4) social responsibility marketing. Relationship marketing focuses on building long-term relationships with customers, suppliers, and partners. Integrated marketing combines marketing activities to create and deliver value for customers. Internal marketing involves training employees to serve customers well. Social responsibility marketing considers the needs of society as well as customers and profits. The outcomes of holistic marketing include developing marketing strategies and plans to connect with target markets while delivering value through an integrated approach.
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Marketing segmentation chapter 4
This document discusses market segmentation, targeting, and positioning for competitive advantage. It defines market segmentation as aggregating buyers into groups that have common needs and respond similarly to marketing. Companies segment markets based on geographic, demographic, psychographic, and behavioral variables. The key steps are to segment markets, evaluate segments, select target segments using undifferentiated, differentiated or concentrated approaches, and then determine a market positioning strategy.
What is the role of marketing communication?
Marketing communication plays four key roles: (1) it serves as the voice of the company to stimulate dialogue and lead to repeat purchases, (2) it contributes to building customer equity by establishing relationships and strengthening loyalty, (3) it contributes to brand equity by creating awareness and impressions that influence customer perceptions, and (4) it provides product information to educate customers on proper usage and build the brand and company identity to influence purchase decisions.
Holistic marketing concept
Components
Diagram
Internal marketing
Integrated marketing
Social responsibility marketin
Relationship marketing
Conclusion
MCQ
Product life cycle & marketing strategies
The document discusses the product life cycle and marketing strategies at different stages. It defines the product life cycle as having 5 stages: development, introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers. The strategies discussed include penetrating pricing in introduction, expanding distribution in growth, modifying products/markets/marketing in maturity, and harvesting/divesting in decline.
Chapter 1 Marketing Management
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
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Holistic marketing
Holistic marketing is a concept that recognizes the interdependencies between marketing programs, processes, and activities. It involves internal marketing between departments, relationship marketing to build better connections with customers, performance marketing to drive sales growth, and integrated marketing where products, services, and marketing work together for organizational growth. Holistic marketing is important because it allows companies to build their brand among all stakeholders through consistent messaging, increase efficiency by reducing repetition, and effectively reinforce the brand through a synergistic approach.
Holistic market
The holistic marketing concept has four main components: 1) relationship marketing, 2) integrated marketing, 3) internal marketing, and 4) social responsibility marketing. Relationship marketing focuses on building long-term relationships with customers, suppliers, and partners. Integrated marketing combines marketing activities to create and deliver value for customers. Internal marketing involves training employees to serve customers well. Social responsibility marketing considers the needs of society as well as customers and profits. The outcomes of holistic marketing include developing marketing strategies and plans to connect with target markets while delivering value through an integrated approach.
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
Marketing segmentation chapter 4
This document discusses market segmentation, targeting, and positioning for competitive advantage. It defines market segmentation as aggregating buyers into groups that have common needs and respond similarly to marketing. Companies segment markets based on geographic, demographic, psychographic, and behavioral variables. The key steps are to segment markets, evaluate segments, select target segments using undifferentiated, differentiated or concentrated approaches, and then determine a market positioning strategy.
What is the role of marketing communication?
Marketing communication plays four key roles: (1) it serves as the voice of the company to stimulate dialogue and lead to repeat purchases, (2) it contributes to building customer equity by establishing relationships and strengthening loyalty, (3) it contributes to brand equity by creating awareness and impressions that influence customer perceptions, and (4) it provides product information to educate customers on proper usage and build the brand and company identity to influence purchase decisions.
Holistic marketing concept
Components
Diagram
Internal marketing
Integrated marketing
Social responsibility marketin
Relationship marketing
Conclusion
MCQ
Product life cycle & marketing strategies
The document discusses the product life cycle and marketing strategies at different stages. It defines the product life cycle as having 5 stages: development, introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers. The strategies discussed include penetrating pricing in introduction, expanding distribution in growth, modifying products/markets/marketing in maturity, and harvesting/divesting in decline.
Chapter 1 Marketing Management
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
Retail marketing mix.ppt
This document discusses the retail marketing mix. It explains that the marketing mix consists of the 4 Ps - product, price, place, promotion. For retail services, there are additional factors - people, process, and physical evidence. The document then focuses on the retail product, breaking it down into various components including service, quality, merchandise, brand name, features/benefits, and atmospherics. It provides details on measuring service quality and the use of atmospherics to create special emotional effects that enhance the likelihood of purchases.
Product concept, level , classification, mix and product life cycle and its m...
This Presentation Discuss the first P of Marketing i.e Product. The topic covered are Product concept, level , classification, mix and product life cycle and its management.
Market segmentation
This document discusses market segmentation. It begins by defining market segmentation as dividing a potential market into distinct subgroups with common needs and characteristics. It then outlines various approaches to segmentation including mass marketing, product variety, target marketing, micromarketing, customized marketing, and personalized marketing.
The document also discusses different bases for segmentation such as geographic, demographic, psychographic, and behavioral segmentation. It provides examples of how companies segment based on these criteria. Finally, it covers procedures for segmentation, selecting market segments, segmentation strategies, and benefits and limitations of segmentation.
Core marketing concepts & their relevance
This document summarizes core marketing concepts and their relevance, including needs, wants and demands; target markets, positioning and segmentation; offerings and brands; marketing channels; paid, owned and earned media; competition; impressions and engagement; value and satisfaction; supply chain; and marketing environment. It defines these key terms and discusses how they relate to developing effective marketing strategies.
16. sales promotion
Sales promotions are used to create immediate sales by offering incentives to consumers or sales teams. They include tactics like coupons, samples, premiums, contests and trade discounts. The use of sales promotions has increased due to factors such as retailer power, less brand loyalty, and competitive pressures. The goals are to spur trial, defend current customers, target segments, and maintain trade support.
Direct and online marketing
Direct and online marketing can be summarized in 3 sentences:
Direct marketing involves communicating with customers through personal channels like mail, email, phone calls and face-to-face interactions to maximize the probability of the intended audience receiving the message. It aims to create value for customers through product creation, communicating that value through personal channels of communication, and delivering value directly. The document then discusses various forms of direct marketing like direct mail, catalogs, telephone marketing, and digital methods like email, mobile, and online marketing.
IMC Planning Process
This document discusses integrated marketing communications (IMC), which is defined as strategically coordinating different communication channels to deliver a consistent message to target audiences. It outlines the marketing communications process, which involves situation analysis, setting objectives, budgeting, program development, integration and implementation, and monitoring and evaluation. It also discusses push, pull and combination strategies as well as legal and ethical considerations for different marketing communication elements like advertising, public relations, and direct marketing.
6. sales planning
This chapter discusses the importance of sales planning, the sales manager's role as both planner and administrator, and the sales planning process. As a planner, the sales manager is responsible for sales forecasting, setting objectives, developing the sales organization, and preparing budgets. As an administrator, the sales manager supervises the sales team, delegates responsibilities, coordinates activities, and motivates employees. The sales planning process involves setting objectives, analyzing the internal and external environment, determining operations, organizing implementation, measuring results, and reevaluating plans. Accuracy in sales planning depends on factors like the time frame, management involvement, communication, and whether planning is top-down or bottom-up.
How to develop a marketing plan
1. A marketing plan is a blueprint for achieving marketing goals through determining objectives, strategies, and tactics as well as allocating necessary resources and schedules.
2. Developing an effective marketing plan involves conducting a thorough situational analysis of the internal and external environment through tools like SWOT and PESTEL analysis.
3. The marketing plan process then establishes SMART sales and marketing objectives, outlines strategies and tactics through the marketing mix, and includes action plans, budgets, and key performance indicators to ensure goals are met.
Marketing ethics
Ethical marketing refers to applying ethics to the marketing process in order to benefit society both in the short and long term. It involves honestly and factually representing products and marketing them in a socially responsible way. Ethical marketing aims to win customer loyalty through community involvement, honesty, and fairness rather than manipulation. It overlaps with media ethics and examines issues like whether marketing damages autonomy or manipulates values.
Company orientation towards a marketplace
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This document discusses sales promotion and public relations. It defines sales promotion as a range of tactical marketing techniques designed to add value to a product and achieve sales objectives. Some common sales promotion techniques mentioned include money-off vouchers, buy one get one free offers, and in-store sampling. Public relations aims to establish goodwill between an organization and its publics through planned communication. It discusses the roles, objectives, and functions of public relations programs.
Product decision
This document discusses product line decisions and the product life cycle. It defines a product and outlines the key decisions involved in forming and distributing a product, including product design, production, launch timing and product mix/line choices. It also explains the concept of the product life cycle and the typical stages of introduction, growth, maturity, saturation, and decline. Strategies for expanding, contracting or altering product lines are presented. Factors like market demand changes, competition, marketing influences, finances, and product attributes are noted as influencing product line decisions. The document uses examples and diagrams to illustrate product life cycle concepts.
Sales budget
This document provides information about a group presentation on sales budgeting. It discusses key concepts like the meaning of a sales budget, objectives of sales budgeting, factors that influence sales budgets, and the importance and process of preparing a sales budget. The sales budget is the first component of the master budget and estimates future revenue and expenses for the sales department. It depends on sales forecasting and considers various internal and external factors.
Product line decisions & Product Life Cycle
Includes Product line decisions along with their relative importance. The concept of product life cycle is also depicted using apt examples.
Objectives and Nature of Sales Management
Objectives of sales management are derived from the organizations marketing objectives.
Ultimate sales objective of an organisation is to have a decent growth in sales.
More specifically, sales management objectives can be grouped under:
Quantitative Objectives (Short-term)
Qualitative Objectives (Long-term)
Marketing management unit 2 recap,Market Segmentation & Targeting,New Produc...
The document discusses market segmentation and the product life cycle. It defines market segmentation as dividing the heterogeneous market for a product into relatively homogeneous segments. Marketers segment customers based on geographic, demographic, psychographic, and behavioral factors. The benefits of segmentation include developing specialized, targeted marketing offers. The product life cycle consists of introduction, growth, maturity, and decline stages as products gain acceptance, compete with alternatives, and eventually lose popularity.
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The document discusses various aspects of controlling the salesforce, including salesforce expense plans, salesforce audits, evaluating sales organization effectiveness, and controlling salesperson performance. It covers criteria for effective expense plans, types of plans, purposes of audits and the evaluation process. It also explains analyzing sales, costs, profits and productivity to evaluate effectiveness, and setting standards, reviewing performance, and taking actions to control salesperson performance. Finally, it discusses ethical, social and legal responsibilities of sales managers.
Brand equity
A brand equity measurement system involves conducting brand audits, developing tracking procedures, and designing a brand equity management system. Tracking studies provide descriptive and diagnostic information by collecting data from consumers on a routine basis over time. Effective tracking surveys customize questions to the specific brand and address areas like brand awareness, image, personality, quality judgments, and consideration. Tracking studies indicate how well marketing programs are impacting the customer mindset and driving business results.
The Holistic Marketing Approach
The holistic marketing approach takes several strategies into consideration, such as: Integrated, Internal, Relationship and Social Responsibility.
Holistic marketing
The document discusses managing marketing organizations and improving marketing performance. It covers trends in marketing like outsourcing and partnering. It also discusses organizing the marketing department through functional, product, or market-based structures. The document also discusses improving marketing skills through developing customer focus, using tools like marketing audits to monitor performance, and practicing social responsibility through cause marketing.
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16. sales promotion
Sales promotions are used to create immediate sales by offering incentives to consumers or sales teams. They include tactics like coupons, samples, premiums, contests and trade discounts. The use of sales promotions has increased due to factors such as retailer power, less brand loyalty, and competitive pressures. The goals are to spur trial, defend current customers, target segments, and maintain trade support.
Direct and online marketing
Direct and online marketing can be summarized in 3 sentences:
Direct marketing involves communicating with customers through personal channels like mail, email, phone calls and face-to-face interactions to maximize the probability of the intended audience receiving the message. It aims to create value for customers through product creation, communicating that value through personal channels of communication, and delivering value directly. The document then discusses various forms of direct marketing like direct mail, catalogs, telephone marketing, and digital methods like email, mobile, and online marketing.
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This document discusses integrated marketing communications (IMC), which is defined as strategically coordinating different communication channels to deliver a consistent message to target audiences. It outlines the marketing communications process, which involves situation analysis, setting objectives, budgeting, program development, integration and implementation, and monitoring and evaluation. It also discusses push, pull and combination strategies as well as legal and ethical considerations for different marketing communication elements like advertising, public relations, and direct marketing.
6. sales planning
This chapter discusses the importance of sales planning, the sales manager's role as both planner and administrator, and the sales planning process. As a planner, the sales manager is responsible for sales forecasting, setting objectives, developing the sales organization, and preparing budgets. As an administrator, the sales manager supervises the sales team, delegates responsibilities, coordinates activities, and motivates employees. The sales planning process involves setting objectives, analyzing the internal and external environment, determining operations, organizing implementation, measuring results, and reevaluating plans. Accuracy in sales planning depends on factors like the time frame, management involvement, communication, and whether planning is top-down or bottom-up.
How to develop a marketing plan
1. A marketing plan is a blueprint for achieving marketing goals through determining objectives, strategies, and tactics as well as allocating necessary resources and schedules.
2. Developing an effective marketing plan involves conducting a thorough situational analysis of the internal and external environment through tools like SWOT and PESTEL analysis.
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Objectives and Nature of Sales Management
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Ultimate sales objective of an organisation is to have a decent growth in sales.
More specifically, sales management objectives can be grouped under:
Quantitative Objectives (Short-term)
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Brand equity
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Marketing management
This document provides an overview of marketing concepts including definitions of marketing, the marketing process, marketing environment, and market segmentation, targeting, and positioning.
It defines marketing as a planned process to identify customer needs and satisfy them through products and services. The key aspects of the marketing process are identified as environmental scanning, identifying customer needs and wants, developing products/services, determining value and cost, exchange, customer relationship management, and understanding customer behavior.
It also describes the various components of the marketing environment including microenvironment factors like suppliers, marketing intermediaries and competitors as well as macroenvironment factors such as political, economic, technological, cultural, and natural forces.
Market segmentation involves dividing the market into distinct groups based
NATURE AND SCOPE OF MARKETING
The document provides an overview of the nature and scope of marketing. It defines marketing according to various authorities and outlines its core concepts. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing customer relationships. The key elements of the marketing environment, including the internal, micro, and macro environments are described. The document also discusses customer satisfaction, value, and Michael Porter's value chain model.
Ba5207 Marketing Management
This document provides an overview of key marketing management concepts including definitions of marketing, the marketing management process, the 4Ps of the marketing mix, and marketing orientations like production, selling, and marketing concepts. It also discusses the internal and external environment, needs, wants and demands, and holistic marketing including relationship marketing, integrated marketing, internal marketing, and social responsibility marketing. The marketing environment comprises demographic, economic, technological, political, legal, social, and ecological forces impacting marketing activities.
Unit i marketing management
Marketing is understood to mean the sale and purchase of goods and services but it is too narrow view to understand it. These slides will be helpful yo understand the broader view of it
An Overview of Marketing .pptx
This document provides an overview of marketing and marketing management. It defines marketing as a process of creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers. The core concepts of marketing include needs, wants and demands, products and services, value and satisfaction, exchange and relationships. Marketing philosophies like production, product, selling, and marketing concepts are discussed in relation to a company's orientation. The importance, scope and goals of marketing are also outlined. Marketing management involves planning, organizing, implementing and controlling marketing efforts as part of a company's strategic approach.
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
The document provides an overview of the basics of marketing including definitions, scope, concepts, and environments.
1) It defines marketing as the process of creating, communicating, and delivering value to customers and managing relationships. The goal is to benefit the organization and stakeholders through customer satisfaction.
2) The scope of marketing covers a wide range of activities from product development and pricing to promotion, distribution, and customer service.
3) Key marketing concepts discussed include the exchange, production, product, selling, and marketing concepts which guide organizational philosophy.
4) Marketing environment is analyzed as the internal, micro, and macro factors that influence marketing decisions outside a firm's control. The micro environment closely impacts customers while
mba ist year course Marketing managemet.pptx
The document provides an overview of key marketing concepts. It defines marketing as satisfying customer needs through the exchange of goods and services. The marketing concept holds that organizations should determine customer needs and meet them more effectively than competitors. There are various philosophies of marketing such as production, product, and selling concepts which focus on outputs rather than customer needs. Marketing differs from selling in that it focuses on customer needs rather than pushing existing products. Marketing also occurs in a changing environment consisting of micro factors like suppliers and macro factors like the economy.
Holisticmarket 131009183651-phpapp02
The holistic marketing concept has four main components: 1) relationship marketing, 2) integrated marketing, 3) internal marketing, and 4) social responsibility marketing. Relationship marketing focuses on building long-term relationships with customers, suppliers, and partners. Integrated marketing combines marketing activities to create and deliver value for customers. Internal marketing involves training employees to serve customers well. Social responsibility marketing considers the needs of society as well as customers and profits. The outcomes of holistic marketing include developing marketing strategies and plans to connect with target markets while delivering value through an integrated approach.
XIIBS_CH11_Kavi.pptx
This document provides an overview of key marketing concepts including the functions of marketing, features of marketing, roles of marketers and marketing management. It discusses marketing management philosophies from production to societal orientation. It also describes the traditional view of markets and how marketing involves satisfying customer needs through exchange. Key functions of marketing are identified as gathering market information, marketing planning, product development, packaging and customer support.
Introduction to marketing
The document defines marketing as identifying and satisfying customer needs profitably. It discusses the evolution of marketing from a production orientation to a sales orientation to a modern marketing orientation focused on customer wants. Key aspects of marketing include identifying parties that can exchange value, communication between parties, and parties having the freedom to reject exchanges. The document also outlines external factors like the political, economic, social and technological environment that influence marketing decisions.
13th cairo marketing club (holistic marketing) by dr.mohamed saad
13th cairo marketing club (holistic marketing) by dr.mohamed saad
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Marketing environment
The document discusses various marketing concepts and philosophies. It defines marketing according to several experts and outlines 6 major marketing concepts: production, product, selling, marketing, societal marketing, and holistic marketing. It also discusses the fundamental principles of the marketing concept, emerging challenges in marketing, and key tasks of marketing management.
Introduction to marketing management
Marketing Management PPT
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1. marketing basics
Marketing involves understanding customer needs and delivering value through products and services. There are different concepts of marketing such as production, product, and selling orientations which focus on outputs rather than customers. The modern marketing concept focuses on customer satisfaction by determining customer needs and wants. Marketing management aims to influence demand and achieve organizational goals through exchange with target markets.
Marketing basics
Marketing involves understanding customer needs and delivering value through products and services. There are different concepts of marketing such as production, product, and selling orientations which focus on outputs rather than customers. The modern marketing concept focuses on customer satisfaction by determining customer needs and wants. Marketing management aims to influence demand and achieve organizational goals through exchange with target markets.
Marketing management orientations
Marketing involves anticipating customer needs and satisfying them profitably. It includes identifying target markets and creating value for customers. Marketing management orients a company around different concepts like production, marketing, selling, product, and societal marketing. The production concept focuses on efficiency and availability, while the marketing concept is customer-centered. The selling concept relies on promotion, and the product concept emphasizes quality. The societal marketing concept considers customer, social, and company welfare. Understanding different orientations helps companies meet customer needs, avoid mistakes, uncover opportunities, and implement emerging technologies for higher satisfaction.
First Seminar.pptx
The presenter has extensive academic and professional experience in marketing. They discuss the evolution of marketing from early production and product concepts to more modern concepts like marketing, societal marketing, and holistic marketing. Digital marketing and customer relationship management are now key in the current era. The presentation covers 8 marketing concepts and philosophies and their differences. It concludes with forming groups to research examples of businesses using these strategies.
Marketing concepts | Kamal Singh
This document provides an overview of marketing concepts and the marketing environment. It begins with definitions of marketing from various scholars such as the American Marketing Association, Philip Kotler, and Peter Drucker. It then discusses the types of marketing including traditional, digital, social, and mobile marketing. Next, it explores the internal and external factors that make up the marketing environment, including customers, competitors, public, suppliers, economic conditions, technology, and government regulations. Environmental scanning techniques like SWOT analysis, PEST analysis, and Porter's Five Forces model are also summarized. The document aims to give the reader a high-level understanding of foundational marketing concepts.
Similar to Holistics marketing2 (20)
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
13th cairo marketing club (holistic marketing) by dr.mohamed saad
13th cairo marketing club (holistic marketing) by dr.mohamed saad
Holistics marketing2
- 2. INTRODUCTION Marketing is a term that refers to the approach made by individuals or organizations to promote their products and/or services to their respective targets.
- 3. TOPICS COVERED •Definition of holistic marketing •Evolution of holistic marketing •Components of holistic marketing •Benefits of holistic marketing
- 4. DEFINITION In the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies”
- 5. EVOLUTION OF HOLISTIC MARKETING •Technology and marketing •Being different •Holistic marketing
- 7. •RELATIONSHIP MARKETING - customer retention and satisfaction rather than a dominant focus on sales transactions. •INTERNAL MARKETING - functional process aligns, motivates, and empowers employees to deliver a satisfying customer experience. •INTEGRATED MARKETING - an approach to brand communications, reinforces the brand’s core message. •SOCIETAL MARKETING - corporate social responsibility
- 8. FOUR ELEMENTS OF SOCIETAL MARKETING a) The Community b) Ethics c) Environment d) The Legal Perspective
- 9. BENEFITS OF HOLISTIC MARKETING •Better customer satisfaction •Attracting new business •Differentiating from competitors •Growing awareness of business •Creating the right environment for success
- 10. CONCLUSION By practicing the holistic marketing approach the organizations can realize “it should make what it can sell, instead of trying to sell what it has made”
- 11. THANK YOU