The document summarizes the holistic marketing framework presented in the book "Marketing Moves: A New Approach to Profits, Growth, and Renewal" by Philip Kotler, Dipak C. Jain, and Suvit Maesincee. The framework focuses on three key areas: demand management, resource management, and network management. It explores value for customers, competencies for the business, and relationships within collaborative networks to create, deliver, and sustain value for all stakeholders.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Dealmaker Media
Presentation by Jeff Veen, Small Batch & Erika Hall, Mule Design on how designers & developers can work better together, critical components & process of good design.
As a supporter of open innovation in SM we present our thoughts on what is involved
in advancing Supply Management as a core competence and invite interested parties to share their views to develop this theme.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & ...Dealmaker Media
Presentation by Jeff Veen, Small Batch & Erika Hall, Mule Design on how designers & developers can work better together, critical components & process of good design.
As a supporter of open innovation in SM we present our thoughts on what is involved
in advancing Supply Management as a core competence and invite interested parties to share their views to develop this theme.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
A presentation on how to start a business by focusing on customers and understanding business models. Brief discussions on Lean Startup, blue ocean strategy and customer development. Presented at Atelierul Produselor Creative in Iasi on May 9, 2012
As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
A presentation on how to start a business by focusing on customers and understanding business models. Brief discussions on Lean Startup, blue ocean strategy and customer development. Presented at Atelierul Produselor Creative in Iasi on May 9, 2012
As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)bisg
"Publishers as 21st Century Content Providers"
What is required to be successful publishers today, to connect consumers with our content as widely, creatively, and effectively as possible?
Creating a customer-centric company that is multi-product, multi-channel, and content focused requires new areas of mastery for publishers. During this presentation, Kenneth Michaels explores how publishers need to adapt to succeed, with many activities new to traditional publishing that change how we work, how we process, the tools we use, the underlying architecture, and how we prioritize strategic investment.
I shared this presentation with the Interactive Design faculty at Ringling College of Art and Design during the Design = Business conference, Feb. 5, 2010. This was intended to help the faculty understand what I believe digital designers will need to at least be aware of prior to entering the workforce. I also included some ideas and thoughtstarters.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
Content optimization & SEO: secret weapons for driving traffic and engaging v...Tom McCracken
Drupal has a great architecture for driving traffic from search engine optimization (SEO), blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.
Let’s change that.
In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.
Employee motivation depends largely on good goals setting. The highest strategic goals are sometimes called directions. Goals are related to drivers, principles and requirements. This presentation shows an example of enterprise directions setting by the usage of an enterprise architecture tool.
Designing Big Data Interactions: The Language of DiscoveryOReillyStrata
Looking deeper than the celebratory rhetoric of information quantity, at its core, Big Data makes possible unprecedented awareness and insight into every sphere of life; from business and politics, to the environment, arts and society. In this coming Age of Insight, ‘discovery’ is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments.
To provide architects and designers with an effective starting point for creating satisfying and relevant user experiences that rely on discovery interactions, this session presents a simple analytical and generative toolkit for understanding how people conduct the broad range of discovery activities necessary in the information-permeated world.
Specifically, this session will present: • A simple, research-derived language for describing discovery needs and activities that spans domains, environments, media, and personas • Observed and reusable patterns of discovery activities in individual and collaborative settings • Examples of the architecture of successful discovery experiences at small and large scales • A vocabulary and perspective for discovery as a critical individual and organizational capability • Leading edge examples from the rapidly emerging space of applied discovery • Design futures and concepts exploring the possible evolution paths of discovery interactions
Designing Big Data Interactions Using the Language of DiscoveryJoe Lamantia
Looking deeper than the celebratory rhetoric of information quantity, at its core, Big Data makes possible unprecedented awareness and insight into every sphere of life; from business and politics, to the environment, arts and society. In this coming Age of Insight, ‘discovery’ is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments.
To provide architects and designers with an effective starting point for creating satisfying and relevant user experiences that rely on discovery interactions, this session presents a simple analytical and generative toolkit for understanding how people conduct the broad range of discovery activities necessary in the information-permeated world.
Specifically, this session will present: • A simple, research-derived language for describing discovery needs and activities that spans domains, environments, media, and personas • Observed and reusable patterns of discovery activities in individual and collaborative settings • Examples of the architecture of successful discovery experiences at small and large scales • A vocabulary and perspective for discovery as a critical individual and organizational capability • Leading edge examples from the rapidly emerging space of applied discovery • Design futures and concepts exploring the possible evolution paths of discovery interactions
PowerPoint about collective intelligence and collaborative dialogue and thinking together at scale. Extracted and developed from the book "Collective Intelligence: Creating a Prosperous World at Peace" (2008, Earth Intelligence Network), Edited by Mark Tovey.
The significant concepts of Walter Kaufmann's book "Without Guilt and Justice." The New Integrity as a way to live one's life. Hopefully in an interesting and readable format.
Part three coaching_j_flaherty_09102105John Gillis
“This is heavy reading, but well worth it. Remember your college philosophy classes and associated textbooks? Well, Flaherty takes the beauty and probing questions of philosophy and creates practical use of them by applying them to the art of coaching. Flaherty relies heavily on a few of his favorite modern philosophers, and takes their discoveries and theories and converts them into assessment models, enrollment techniques, etc. What you end up with is a very lucid, free flowing book that allows the coach to see the client as a human being with varying motivations, competencies, agendas, etc., and frees us from the trap of attempting to coach our clients into becoming ourselves (someone with our values, motivations, etc.); instead allowing them to grow into their own self-correcting, self-generating person.” Amazon Customer "Child of the World.” She says it in a nutshell. Those philosophers include Fernando Flores, Humberto Maturana, and William Barrett, whom you might not have heard of; and several you probably have. But Flaherty simplifies into practicality and usability. If you coach, or want to be one, his work is stunningly necessary.
“This is heavy reading, but well worth it. Remember your college philosophy classes and associated textbooks? Well, Flaherty takes the beauty and probing questions of philosophy and creates practical use of them by applying them to the art of coaching. Flaherty relies heavily on a few of his favorite modern philosophers, and takes their discoveries and theories and converts them into assessment models, enrollment techniques, etc. What you end up with is a very lucid, free flowing book that allows the coach to see the client as a human being with varying motivations, competencies, agendas, etc., and frees us from the trap of attempting to coach our clients into becoming ourselves (someone with our values, motivations, etc.); instead allowing them to grow into their own self-correcting, self-generating person.” Amazon Customer "Child of the World.” She says it in a nutshell. Those philosophers include Fernando Flores, Humberto Maturana, and William Barrett, whom you might not have heard of; and several you probably have. But Flaherty simplifies into practicality and usability. If you coach, or want to be one, his work is stunningly necessary.
“This is heavy reading, but well worth it. Remember your college philosophy classes and associated textbooks? Well, Flaherty takes the beauty and probing questions of philosophy and creates practical use of them by applying them to the art of coaching. Flaherty relies heavily on a few of his favorite modern philosophers, and takes their discoveries and theories and converts them into assessment models, enrollment techniques, etc. What you end up with is a very lucid, free flowing book that allows the coach to see the client as a human being with varying motivations, competencies, agendas, etc., and frees us from the trap of attempting to coach our clients into becoming ourselves (someone with our values, motivations, etc.); instead allowing them to grow into their own self-correcting, self-generating person.” Amazon Customer "Child of the World.” She says it in a nutshell. Those philosophers include Fernando Flores, Humberto Maturana, and William Barrett, whom you might not have heard of; and several you probably have. But Flaherty simplifies into practicality and usability. If you coach, or want to be one, his work is stunningly necessary.
William Isaacs is a Senior Lecturer in the MIT Leadership Center at the MIT Sloan School of Management. His work builds on the roots of Lewin, Argyris, Senge, Bohm, et al. "…neither the enormous challenges human beings face today, nor the wonderful promise of the future on whose threshold we seem to be poised, can be reached unless human beings learn to think together in a very new way." http://www.ideaconnection.com/open-innovation-articles/00172-Thinking-Together-Part-1.html
William Isaacs is a Senior Lecturer in the MIT Leadership Center at the MIT Sloan School of Management. His work builds on the roots of Lewin, Argyris, Senge, Bohm, et al. "…neither the enormous challenges human beings face today, nor the wonderful promise of the future on whose threshold we seem to be poised, can be reached unless human beings learn to think together in a very new way." http://www.ideaconnection.com/open-innovation-articles/00172-Thinking-Together-Part-1.html
William Isaacs is a Senior Lecturer in the MIT Leadership Center at the MIT Sloan School of Management. His work builds on the roots of Lewin, Argyris, Senge, Bohm, et al. "…neither the enormous challenges human beings face today, nor the wonderful promise of the future on whose threshold we seem to be poised, can be reached unless human beings learn to think together in a very new way." http://www.ideaconnection.com/open-innovation-articles/00172-Thinking-Together-Part-1.html
William Isaacs is a Senior Lecturer in the MIT Leadership Center at the MIT Sloan School of Management. His work builds on the roots of Lewin, Argyris, Senge, Bohm, et al. "…neither the enormous challenges human beings face today, nor the wonderful promise of the future on whose threshold we seem to be poised, can be reached unless human beings learn to think together in a very new way." http://www.ideaconnection.com/open-innovation-articles/00172-Thinking-Together-Part-1.html
William Isaacs is a Senior Lecturer in the MIT Leadership Center at the MIT Sloan School of Management. His work builds on the roots of Lewin, Argyris, Senge, Bohm, et al. "…neither the enormous challenges human beings face today, nor the wonderful promise of the future on whose threshold we seem to be poised, can be reached unless human beings learn to think together in a very new way." http://www.ideaconnection.com/open-innovation-articles/00172-Thinking-Together-Part-1.html
Fragments of a real live analysis of a patient, Joseph Wortis, by Sigmund Freud, near the end of Freud's life. It captures Freud's words and opinions on key elements of psychoanalysis.
How the original migration of people from Europe to North America occurred. From 1500 AD through the 19th century, the displacement and migration of 50 million people.
Great book about leadership and management by the captain of a nuclear submarine, L. David Marquet. Modern, interesting, classic, tangible, and demonstrated effectiveness. Very interactive with applicable questions to your people and your organizations.
This is a great book about how to get your ideas across, how to communicate, what to do and what not to do. An important book that will only grow in importance as future communications will have to be in nanoseconds and nanobytes. Great for presentations.
Quantum Leap - The Future of TechnologyJohn Gillis
Quantum physics and digital computing merge. A quantum computer would be vastly more powerful than the computers of today. Excerpted from TIME magazine, 2-17-2014.
Exerpts of concepts from Michael E. Porter. From the books: Competitive Strategy; Competitive Advantage; and a bit of Competitive Advantage of Nations. From the Course XIV.
Michael E. Porter, Jay W. Lorsch, and Nitin Nohria (Dean of the Harvard Business School) offer some surprising thoughts for new and about to be new CEOs.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Exploring Patterns of Connection with Social Dreaming
Holistic marketing framework
1. Marketing Moves
Philip Kotler, Dipak C. Jain, & Suvit
Maesincee . Marketing Moves: A New
Approach to Profits, Growth, and Renewal
(Boston, MA: Harvard Business School Press, 2001).
2. Holistic Marketing Framework
Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 2
3. Holistic Marketing Framework
Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
Value chain
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 3
4. Holistic Marketing Framework
Product design Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 4
5. Holistic Marketing Framework
Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
Marketing design
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 5
6. Holistic Marketing Framework
Demand Marketspace
Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 6
7. Holistic Marketing Framework
Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Marketing
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 7
8. Holistic Marketing Framework
Demand Resource Resource design Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 8
9. Holistic Marketing Framework
Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational Resource management
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 9
10. Holistic Marketing Framework
Value framework
Demand Resource Network
Management Management Management
customer core collaborative
focus competencies network
value cognitive competency resource
exploration space space space
market business
offerings architecture
value customer business business
creation benefits domain partners
marketing operational
activities system
value customer internal business
delivery relationship resource partner
management management management
Kotler, Jain, Maesincee. Marketing Moves HBS Press, 2002
10/11/12 jgillis767@aol.com 10