INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
At the intersection of Corporate Social Responsibility, Cause Branding and Content Marketing are deeply engaging story and content opportunities to Inspire Hearts, Inform Minds, and Influence Actions.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Various methods of marketing such as slogans and other media activities are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organization's mission.
Social Maturity of Mountain Travel IndustryKathy Herrmann
In Spring 2012, BCF, a full-service marketing agency, and I surveyed members of the Mountain Travel Symposium to determine their level of social maturity. We captured results from 36 respondents across hotels, destinations, ski areas, and travel-related vendors. The slide deck summarizes our findings.
Social Media Conversion, SFU Bus450, Fall 2015.pptxJeff Salzsauler
An introduction to social media conversion for beginners, covering:
Section 1: Defining Conversion
Section 2: Basic Conversion Strategy
Section 3: Case Studies
Section 4: Conversion Optimization
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
Are you looking for different ways to market to your consumers? In this new series we cover different strategies that marketers can use. Covered in this first part is: affinity, behavioral and ethical marketing.
A vertical marketing system is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group to meet consumer needs.
The Marketing Communication RelationshipLori Fisher
Understanding the difference between marketing and communications will help you create effective sales strategies and tactics that boost your bottom line.
Marketing & Behavioral Science Part 2 or 3Lori Fisher
Behavioral science research can be extremely powerful, as it creates evidence-based models for explaining and predicting the decisions that people make.
Emotions to Tell Your Brand Story Part 1 of 2Lori Fisher
There’s no better way to get your content into new feeds than through social engagement. Having built that relationship, it becomes ever-easier to drive the audience to your brand.
The 1990’s is the age of choice and consumption. It focused on newly popular methods such as motivational research, demographic targeting, and generational marketing.
Predictive marketing extracts information from existing datasets allowing marketers to predict which actions are more likely to succeed and lets marketers determine future outcomes and trends.
Advertising becomes easier with the emergence of desktop publishing leading to an explosion in print advertising.Hail the beginning of relationship marketing.
Europe and the US lead the industry overall. Countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
3. Holistic Marketing:
Internal Marketing-
A Unique Aspect of
the Holistic
Concept is The
Burden on Internal
Marketing
The Product is
Marketed
Internally
The Consumers,
Employees and
Managers Have to
Believe In What
They Say
This forces everyone to “think
customer”
The performance of the company is
marketed, this presents a good
corporate citizenship image
Customers indulge in a cultural and
ethical audit of corporations
Compiled by author from source: papers.ssrn.com
4. Holistic Marketing:
Case in Point-
™
Consider Apple - Their Advertising
Strategy is Simple – A Sleek,
Modern Product that Works Faster
and Smarter
Internal Marketing Ensures That Internal
Staff Link With External Customers
Employees Uphold Apple Principles and
the Brand and are Purposely Recruited,
Trained And Retained
This Strategy is Carried Across all Aspects
of the Apple Brand
This Allows Apple to Charge Prices Above
Those of Their Competition and Dominate
the Hardware Market
Compiled by author from source: marketing-schools.org Image Source: Google Images
5. Holistic Marketing:
Integrated Marketing-
Centers Around a
Strong, Focused
Brand Image
Communicates
Through a Clear,
Consistent Voice
Maintains a
Consistent Look
and Feel Across
all Media
Utilizes
Traditional and
Digital Media for
Promotion
Stresses the
Importance of
Consistent,
Seamless, Multi-
Dimensional
Brand Experience
for the Consumer
Compiled by author from source: marketing-schools.org
6. Holistic Marketing:
Integrated Approach-
Advertising
Sales
Promotion
Public
Relations
Direct Marketing
Social Media A mix of strategies and methods
designed to capture the attention
of the potential customer
Retaining a customer costs five
times less than attracting a new
one
Care is given to the costs and
benefits of the customer
perceived value
The Holistic
Approach To
Communication
Compiled by author from source: papers.ssrn.com
7. Holistic Marketing:
Case in Point-
Engagement
Exposure
Interaction
Relationships
They created an interactive technology filled
store they named “Heineken the City”
They made new “green” changes and advertised
the ways they were saving the planet
Heineken City was created to physically give
customers a place to experience the brand
They developed sponsorship programs with many
local businesses
They stepped up global presence, while
consistently portraying the brand and product
image
Brand Repositioning
Heineken
Focused
on Four
Main
Themes:
Compiled by author from source: tiffanybrown.wordpress.com - marketingteacher.com Image Source: Google Images
8. Holistic Marketing:
Socially Responsible Marketing-
Ethics: Social Responsibility:
Social
Responsibility
Considers the
Total Effect of
Your Practices on
Society
Ethics Focuses
on the
Marketing
Groups
Decisions
Compiled by author from source: cleverism.com Image Source: Google Images
10. Holistic Marketing:
Case in Point-
Starbucks Introduced America to
The Rich Sensory Experience of
Coffee
Gave Comprehensive
Health Care to all its
Employees, Even
Temps
Offers “Bean Stock”
Financial Option,
Applied Fair Trade
Export Practices
Offered the World’s
First Recycled Cup;
While Promoting a
Literacy Program
Thus Retaining its
Passion For Coffee,
With a Sense of
Humanity
Compiled by author from sources: papers.ssrn.com Image Source: Google Images
11. Holistic Marketing:
Relationship Marketing-
Compiled by author from source: bizible.com Image Source: Google Images
Practices & Strategies Used by Companies
to Manage Customer Exchanges and Data
During the Customer Lifecycle
Helps Grow Business Relationships
With Customers, Assists in Customer
Retention and Driving Sales
12. Holistic Marketing:
Case in Point-
The company measures its value by
performance based indicators and
two other factors
It has been getting, keeping and
growing customers by connecting
strong bonds
Environmental
Impact
Social Impact
™
Compiled by author from source: papers.ssrn.com Image Source: Google Images
13. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
14. Sources Cited:
"6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth." 6 Ways B2B Marketers Use
Their CRM To Achieve Dramatic Growth. N.p., n.d. Web. 25 Aug. 2016.
http://www.bizible.com/blog/b2b-marketers-crm-best-practices
"A Holistic Marketing Success Story: Heineken." Holistic Marketing Concepts. N.p., 2012. Web.
26 Aug. 2016. https://tiffanyabrown.wordpress.com/2012/10/20/heineken/
"The Advantages of Ethical Behavior in Business." Small Business. N.p., n.d. Web. 11 Aug. 2016.
http://smallbusiness.chron.com/advantages-ethical-behavior-business-21067.html
"Holistic Marketing Concept - Explained with Examples." Marketing91com. N.p., n.d. Web. 17
Aug. 2016. http://www.marketing91.com/holistic-marketing-concept/
Holistic Marketing Concepts
http://easyonlinebooks.weebly.com/uploads/1/1/0/7/11075707/holistic_marketing_concept.eas
y.pdf
"Holistic Market." Holistic Market. N.p., n.d. Web. 17 Aug. 2016.
http://www.slideshare.net/skmhassan3/holistic-market
"How Business Ethics Improves Your Bottom Line." Small Business. N.p., n.d. Web. 11 Aug. 2016.
http://smallbusiness.chron.com/business-ethics-improves-bottom-line-41036.html
15. Sources Cited:
"Internal Marketing - Marketing Teacher." Marketing Teacher. N.p., 2014. Web. 29
Aug. 2016. http://www.marketingteacher.com/internal-marketing/
"Internal Marketing | What Is Internal Marketing?" Internal Marketing | What Is
Internal Marketing? N.p., n.d. Web. 25 Aug. 2016. http://www.marketing-
schools.org/types-of-marketing/internal-marketing.html
Kuriakose, Francis, Markets and Morality: Tracing the History and Evolution of Ethical
and Sustainable Marketing Practices (September 24, 2015). Available at
SSRN: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2664977
"Nestle Slim Milk: Holistic and Sustainable Marketing." Marketing Diary. N.p., 2014.
Web. 17 Aug. 2016. https://surabhiudas91.wordpress.com/2014/09/26/nestle-slim-
milk-holistic-and-sustainable-marketing/
"Social Responsibility & Ethics in Marketing." Cleverism. N.p., 2015. Web. 09 Aug.
2016. https://www.cleverism.com/social-responsibility-ethics-marketing/
What is Social Branding: What Makes a Brand Social? http://idr.is/what-is-social-
branding-what-makes-a-brand-social-what-do-you-need-to-do-to-become-a-truly-
social-br/