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Uploaded byLori Fisher
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The Four Components of Holistic Marketing

The document discusses holistic marketing, which incorporates a broad perspective that aligns all stakeholders towards common objectives. It outlines four main components: internal marketing (focusing on employee satisfaction), integrated marketing (creating a unified customer experience), relationship marketing (building lasting connections), and socially responsible marketing (considering ethical implications and societal impact). The content emphasizes the importance of synergy and effective communication across various marketing functions.

Marketing◦
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Marketing Strategies•
HOLISTIC MARKETING The Four Components
A Wider Perspective: Holistic marketing believes that matters” The belief is that everything should be looked at from a broad and integrated perspective It considers all the various stakeholders When the resources of an organization move towards a common objective, survival is easier in the hyper- marketplace Compiled by author from source: projectguru.in
Four Main Components: Holistic Marketing Internal Marketing Relationship Marketing Integrated Marketing Socially Responsible Marketing You can think of this as different levels, physical, emotional, mental and spiritual All human beings are multi-dimensional We have conscious and unconscious aspects, rational and irrational aspects Compiled by author from source: thedma.org
Internal Marketing Treating Employees Like Customers
Internal Marketing: Helping employees make a powerful and emotional connection to the products and services of the business: Employees are internal customers; their satisfaction is key to achieving the goals of customer satisfaction Building a skilled and self-motivated workforce, where everyone understands the philosophy towards customer satisfaction Seeks to maintain harmony among various marketing functions and between other departments Compiled by author from source: projectguru.in Image Source: Google Images
Integrated Marketing Creating a Unified Experience
Integrated Marketing: Unified & Seamless Sales promotion Advertising Public relations Direct marketing Social media Based on the proposition that rather than utilizing individual marketing activities, create one integrated marketing program The program seeks to communicate and deliver better value for customers It is about designing an effective marketing mix, executed well, to derive synergy Compiled by author from source: projectguru.in
Relationship Marketing Building Lasting Relationships
Relationship Marketing: • Customers • Employees • Suppliers • Financial institutions • Regulatory bodies Building long-lasting relationships with various parties connected to a business Including: Maintain regular contact Keep reminding everyone of the brand Repeat purchases demand a strong relationship Enhancing relationships over time Compiled by author from source: projectguru.in Image Source: Google Images
Socially Responsible Marketing Responsibility is not only limited to customers
Socially Responsible Marketing: Marketing should consider: Ethics Society Laws Environment Marketing activities which are economically profitable but socially harmful are restricted Marketing should not adopt an irresponsible behavior towards the society Increasing popularity of corporate social responsibility activities Compiled by author from source: projectguru.in Image Source: Google Images
CONTACT US FOR THE FULL PRESENTATION: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
SOURCES CITED: • Agarwal, Ankita. "Concept of Holistic Marketing." Knowledge Tank. N.p., 23 Oct. 2012. Web. 22 Nov. 2016. <https://www.projectguru.in/publications/concept-of-holistic-marketing/>. • "Integrated Marketing Definitions." Thedma.org. N.p., 2016. Web. 28 Nov. 2016. <https://thedma.org/membership/member-groups-communities/integrated- marketing-community/integrated-marketing-definitions/>. • "Principles of Marketing: Fourth European Edition." Pearson:. N.p., 2005. Web. 22 Nov. 2016. <http://s1.downloadmienphi.net/file/downloadfile8/148/1372857.pdf>.