Infosys is an Indian IT services company founded in 1981 with over $4 billion in annual sales. It provides software development, engineering, consulting, and BPO services through a network of development centers globally. The company's strategic vision is to do unusual things to secure its future growth. Infosys' holistic marketing concept involves internal marketing, integrated marketing, performance marketing, and relationship marketing to train and empower employees, offer an integrated suite of services, achieve performance ratings, and build relationships with customers across industries.

1. HOLISTIC MARKETING CONCEPT OF
INFOSYS

2. ABOUT THE COMPANY
Infosys Technologies Ltd is an information technology
(IT) Services. Company founded in Pune, (India) in
1981 by N. R. Narayana Murthy and six of his
colleagues. It operates nine development centers in
India and has over 30 offices worldwide. Infosys is
India second largest outsourcing company with more
than $4 billion in annual sales. It provides software
development and engineering through a network of
development centers in
Asia, Europe, and North America.

3. STRATEGIC VISION
"ALWAYS BELIEVE IN DOING
UNUSUAL STUFF, AND THEREBY BE IN
A POSITION TO SECURE OUR FUTURE
AND
GROWTH".

4. HOLISTIC MARKETING
The holistic marketing concept is based on
the development, design, and
implementation of marketing programs.

5. COMPONENTS
INTERNAL MARKETING
INTEGRATED MARKETING
PERFORMANCE MARKETING
RELATIONSHIP MARKETING
5

6. Internal Marketing of Infosys
Competing Offering Training Stressing
for Talent a Vision Employees Teamwork
Knowing
Rewarding
Empowerment Employees’
Performance
Needs
6

7. INTEGRATED MARKETING OF
INFOSYS
The services offered by Infosys are:-
 IT Services- They create IT-enabled business solutions for their
clients by leveraging their domain and business expertise along with a
complete range of services.
Engineering Services- They provide engineering services to improve
product operations.
Consulting Services – Consulting services ensure that you become
stronger, more competitive and capable of managing global business.
BPO Services
Infosys BPO combines domain expertise, process skills and technology
to deliver world-class process outsourcing.

8. Products :-
Finacle- It is their Universal Banking Solution addressing the
core banking, e- banking, Islamic banking, treasury, wealth
management, and CRM requirements of retail, corporate and
global banks
Infosys Active Desk-It is a comprehensive optimization
solution for Customer Service Representatives enabling them to
manage customer calls efficiently, enhance customer experience,
increase revenue per customer through cross-selling, and track
their own performance as well.
Infosys iPrower
Infosys mConnect
Infosys Unified Communications and Collaboration (UC)

9. PERFORMANCE MARKETING OF
INFOSYS
It has been rated the ‘Best Outsourcing Partner’ for the third
consecutive year by the readers of Waters magazine in its annual
survey on best service providers to banking and capital markets firms.
Infosys BPO also earned the highest rating, Level 5, for the e-
Sourcing Capability Model (eSCM-SP: v2.0) from Carnegie Mellon
University's IT Services Qualification Center.
Reputation Institute’s Global Reputation Pulse 2009 ranked Infosys
among the world’s top 50 most respected companies

10. RELATIONSHIP MARKETING OF
INFOSYS
COUSTOMERS :-
 AEROSPACE AND DEFENCE.
AIRLINES.
BANKING AND CAPITAL MARKETS.
COMMUNICATON SERVICES.
COUSTOMER PACKAGED GOODS.
EDUCATION.
ENERGY.
HEALTHCARE.
RETAIL.
MANUFACTURING.
HOSPITALITY AND LEISURE.
PUBLISHING. e.t.c

11. PARTNERS & CHANNELS OF
INFOSYS:-
ATG -ATG provides the most advanced commerce software and
services to power the growth of more than 1,200 of the world's
top brands. Offering the industry's leading commerce solution,
ATG works in partnership with clients to drive sales via a
personalized customer experience
ATG is uniquely capable of powering the most innovative and
successful commerce experiences.
JIVE SOFTWARE - Jive Social Business Software (SBS),Is
driving the biggest change to business practices in decades. Jive
SBS takes all the great things people love about social networking
software, collaboration software, and community software; and
makes those work for business. Jive is number one in Social
Business Software.