This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, activations, and digital promotions. Metrics like reach, engagement, and clicks are recommended to demonstrate return on investment. Tailoring the sponsorship experience and fostering real connections with potential customers is emphasized.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
This guide is filled with tips and tricks to help you plan, organize, and market your next event!
From social media (including in-depth guides for Twitter and Facebook) to old-fashioned tactics and the latest event trends this guide is packed with info for eventprofs or those planning on throwing their first event.
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Maximizing Your Budget: Get Value From Social MediaWahine Media
A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?
In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses.
Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.
Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
Getting Started Socially, for Hospitality ProfessionalsLauren Teague
Social media strategy introduction for Hospitality & HFTP Professionals. Originally presented at the HFTP First Coast June 2012 meeting in Jacksonville, Florida
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
As a small business owner, how can you use social media wisely in your customer journey? In a way which will generate results and avoid aimless posting and wasted time. Digital Media & Customer Experience expert, Gemma Screen explores how different elements of social media fit in your customer journey as part of Enterprise Nation's Small Business Social Media Summit for Social Media Week Bristol #SMWiBristol
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Maximizing Your Budget: Get Value From Social MediaWahine Media
A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?
In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses.
Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.
Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
Getting Started Socially, for Hospitality ProfessionalsLauren Teague
Social media strategy introduction for Hospitality & HFTP Professionals. Originally presented at the HFTP First Coast June 2012 meeting in Jacksonville, Florida
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
As a small business owner, how can you use social media wisely in your customer journey? In a way which will generate results and avoid aimless posting and wasted time. Digital Media & Customer Experience expert, Gemma Screen explores how different elements of social media fit in your customer journey as part of Enterprise Nation's Small Business Social Media Summit for Social Media Week Bristol #SMWiBristol
Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials - but have you ever heard a millennial's side of the story? Join us as we present an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!
Programmatic Advertising and Local: Assessing the Opportunities for Marketers...MediaPost
Marketers can extend their audience reach and optimize brand messaging and ROI with local media and geotargeted audience targeting in their campaigns. In this presentation, we'll present the current state and where we see local programmatic headed in 2016 for both linear media like broadcast and MVPD and digital media.
5 Tips for #Eventprofs to Connect Sponsors to AttendeesGary Schwake
Whether you organize conferences, festivals or endurance events, effectively connecting event sponsors to attendees is critical not only for acquiring sponsors, but also retaining them.
These slides were originally presented during a webinar hosted by Virtual Event Bags and Eventbrite Australia, the goal of which was to help event organizers learn more about:
* The importance of fostering the connection between sponsors and attendees
* How organizers have tried to do this in the past
* Actionable recommendations to delight both your attendees and sponsors
* Practical tips to immediately apply to your next event
You can find a summary of the webinar at http://www.virtualeventbags.com/?p=1122
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
Raising money can be the hardest step in launching your project, event or start-up.
You can be passionate about your idea and convince a lot of people with your passion, but it takes the right information.
Learn how to ask for what you need, and close the deal.
Join us in Toronto's finest surroundings for 60 minutes of valuable info, links and the tactics you need to start applying immediately after leaving the workshop.
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Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
Canadian auto show_social_media_reportKundan Joshi
Joshi Inc was the Social Media and Mobile App Provider for the Canadian International AutoShow, this year. Our engagement at the AutoShow included Social Media Strategy, Training & Execution, as well as development of mobile apps at the event, including the most successful data collection app at the show, Social Media Camera App and the official Mobile Site for the show.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
In this slideshare I will teach you how to start, build and grow your voice online through social media and blogging.
Starting, growing, & connecting your business to a digital audience. After going through this you should understand how to do the following:
1. Build your online business and brand.
2. Grow your following and brand reputation.
3. Connect with your audience to create brand ambassadors.
Learn more here: https://www.johnrampton.com
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
How To Run A Successful Crowdfunding Campaign - Spring ActivatorKatie Jeanes
In this slideshare, learn how to plan and execute a successful crowdfunding campaign to fund your next project. Be it Kickstarter, Indiegogo, or another crowdfunding platform, there are three key steps you can take that will increase the funds raised on any project.
This slideshare was by Katie Jeanes, program director of Spring Activator. After running her own crowdfunding campaign and achieving mediocre results, Katie took those lessons learned now helps entrepreneurs fund their startups on Indiegogo and Kickstarter. To date she has helped to raise over $48,000 through crowdfunding.
Similar to NCAFE - Showfest 2017-- Sponsors & Social: The Art of Partnership Promotion (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
27. There is more to sponsorship than branding on posters, fliers,
and napkins. Sponsors want you to pay thoughtful attention
to who they are as a company, and from there, tailor your
promotional program to this identity.
28. What Sponsors Want
• Signage is still important – the second largest sponsor “want” item
• Experiential marketing
• Expanding digital platforms
31. GETTING STARTED
• Thorough research before reaching out
• Find your shared values, and highlight
• Brainstorm ways to more directly connect your customers to your sponsors
•
33. FIND THE RIGHT FIT
• Think of it as targeted
prospecting instead of random
• What do you have in common
with a potential sponsor?
• What can you offer that will
benefit your sponsors the
most?
34. HIGHLIGHT YOUR SPONSORS NICHE
• What do they specialize in and how can it be featured
in relation to your organization
• Internet Service Providers – On-site wifi access
• Media Outlets – Video footage, press coverage, photography
• Waste Management – Trash & recycling pick-up
• Social media contests/giveaways using their products?
• Can you recommend their product/service?
38. It's critical that organizers provide a platform
for sponsors to foster real connections with
potential customers.
39. Sponsored Giveaways Rewarding Social Posts
• Reward customers for interacting with your sponsors
• Work with sponsors to make sure the incentive they
offer has value for your customers, and helps show
the sponsor’s value as well
41. SWEEPSTAKES – ENTER FOR CHANCE TO WIN
• Sweepstakes encourage the most posts in exchange for one large prize
• Sweepstakes can reward users for using a specific hashtag or for checking in at specific
locations
• Turn your sweepstakes into a “Scavenger Hunt” by including numerous check-in locations
around your event
• Tip: Include your sponsor’s booth on the list of required check-in locations
42.
43.
44. BEST POST WINS
• May result in fewer submissions, but higher
quality
• One large prize for many participants
• Choose what’s best for you, larger reach or better
quality photo
45.
46. SMALL INCENTIVES FOR EACH POST
• Ask a sponsor to offer a small donation to your charitable organization every time a hashtag is
used, either within the organization or a partner organization
• Sponsor receives great exposure as a philanthropic organization
• Give sponsors recognition with a hashtag dedicated to them. For example – “#ThanksSponsor”
47.
48. SPONSORED “INFLUENCER EVENTS”
• Host a sponsored event before or
during your main event
• Invite local influencers, whether
it’s local “celebrities” or even fans
who have a lot of Followers
• Create a VIP atmosphere that
attendees will want to share
49.
50. NEGOTIATE NUMBER OF POSTS
• Include the number of social posts in which you will
mention the sponsor, in the contract
• Also determine if the sponsor is willing to tweet or
post about you, to their audience as a substitute for
traditional sponsorship
54. REAL TIME PROMOTION
Before Your Event
• Ticket Sales at Sponsor location
• Ticket Discounts at Sponsor location
During Your Event
• 1st 100 fans that go to Sponsor’s Booth get X prize
55. FOSTER REAL CONNECTIONS
• Allow sponsors to share in exclusivity of special announcements
• Sneak Peek previews available to fans of event and key sponsor (i.e. concert lineups, first
available ticket sales, etc.)
• Include links to sponsors social media and website
• Encourage customers to visit sponsors at booth, at their business locations, and online
56. DON’T BE AFRAID OF FREE
Making sponsors feel special will go a long way.
Most digital marketing doesn’t cost you anything but time & effort.
57. • OFFER one social media post, plan to give two –
It’s FREE.
• GIVE unpurchased sponsorship benefits to an
existing sponsor
• SHARE your sponsors’ posts on your Facebook
wall—quickly becoming the best way to gain
exposure on Facebook, and businesses will
appreciate it!
• A THANK YOU message can go a long way!
FREE IDEAS
82. TOTAL INTERACTIONS
• How many times was your sponsors hashtag used?
• Paid services:
• RebelMouse pulls hashtag conversations happening anywhere on social
media, it also offers integrated Google Analytics, social sharing, RSS feeds
and content moderation.
• Tagboard gathers text, video and image posts to give you an overall picture
of what’s being said around a hashtag.
• Simply Measured offers some free options for analytics, & covers all
83. TOTAL REACH
• Total reach– How many followers potentially saw posts containing your
sponsor’s hashtag, according to the number of followers each user had at
the time of posting? Including reposts, retweets etc.
84. ENGAGEMENT
• How many likes, retweets, shares, etc were there of the posts containing
your sponsor’s hashtags?
85. BEST POSTS
• You can share the top tweets, Instagram photos, etc with your sponsors.
• Gives qualitative proof of the effectiveness of their sponsorship.
• They may even be able to use the user-generated content in future campaigns, and will
thank you for the assets.
87. PER TWEET
• You can now view analytics from your twitter account!
• Go to http://analytics.twitter.com/
• Provided because of advertising on Twitter
97. OPPORTUNITIES VARY
• Don’t be discouraged!
• Many reasons people partner with you.
• Make sure you’re prepared with the right information when you meet with
them.
THE WORST THING TO DO IS TO SAY I CAN’T!
99. CLICKS PER SPONSOR LOGO
BEHAVIOR>EVENTS>OVERVIEW>EVENT LABEL
http://doteduguru.com/id7229-idiots-guide-to-event-tracking.html
100. ADD VALUE
YEAR-ROUND MARKETING
• Collateral Materials
• Media Exposure
ON SITE EVENT POMOTION
• Logos on Merchandise
• Signage
• Call outs via PA
• Play commercials
• Booths
HOSPITALITY
• Tickets to Events
• Recognition Dinners
• VIP Areas
• Your services
WHAT ELSE IS VALUABLE TO YOUR SPONSOR AND WHAT CAN YOU OFFER?
101. FINAL TIPS
• Written goals can help- know what you want to achieve
• Be willing to negotiate & go the extra mile
• Remember to have fun!