With more than 85.4 million moms in the United States, Mother’s Day is undoubtedly a popular holiday. In 2012, spending around this holiday was projected to reach $18.6 billion. Yes, billion.
Capture a share of the revenue by running Mother’s Day contests and deals stores. Looking to discover best practices for selling Mother’s Day promotions and hear examples of past successes? Learn how to sell Mother's Day promotions from Matt Chaney & Julie Foley, Second Street's Directors fo Affiliate Success.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Marketing to the Millennial Mom - 10 Facts to Build Brands and Drive SalesMaria Bailey
Marketing to Mom expert and author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, Maria Bailey, shares tips for marketing to millennial moms. For more tips visit MillennialMomsMarketing.com.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
Marketers are constantly generating campaigns to feature new products and promotions that acquire customers.
Next, we dig into metrics and hope to hit a new all-time-high click rate or page views (and conversions likely still hover at 3%).
Learn tactical tips that will extend the reach and performance of your campaigns, including:
○ Best digital channels for each campaign
○ Key campaign-centered metrics (no vanity metrics here)
○ Optimizing campaign results throughout the lead funnel
○ Message-match tips for personalized engagement
How to upgrade your travel marketing campaigns to first classtnooz
How can travel and hospitality marketers take their campaigns from transactions to relationships that drive real revenue?
Many customers still love the high street experience of booking via a brochure and agent, whilst for others the internet brings self-service convenience and choice.
As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses.
But today's customers expect a more personal touch. Join this FREE Silverpop webinar to learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience; and hear how other travel marketers are putting this into action already.
Panelists for the webinar are:
Dave Walters, product evangelist, Silverpop
Kevin May, moderator and editor, Tnooz
Gene Quinn, producer and CEO, Tnooz
This webinar took place on Thursday 12 February 2015.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
If you attended our last event, you will remember the story of Muscle Food. Steve is the man behind their PR. London PR founder Steve McComish talks about how e-commerce brands can leverage the power of the online media to boost sales.
5 marketing strategies you can learn from Zappos to boost your businessWishpond
Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies. Its customer friendly return and shipping policy is one of the key reasons for its impressive success story.
Find out how Zappos used social media marketing to build a strong online brand and what you can learn from it to successfully implement social media strategies for your own business.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Marketing to the Millennial Mom - 10 Facts to Build Brands and Drive SalesMaria Bailey
Marketing to Mom expert and author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, Maria Bailey, shares tips for marketing to millennial moms. For more tips visit MillennialMomsMarketing.com.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
Marketers are constantly generating campaigns to feature new products and promotions that acquire customers.
Next, we dig into metrics and hope to hit a new all-time-high click rate or page views (and conversions likely still hover at 3%).
Learn tactical tips that will extend the reach and performance of your campaigns, including:
○ Best digital channels for each campaign
○ Key campaign-centered metrics (no vanity metrics here)
○ Optimizing campaign results throughout the lead funnel
○ Message-match tips for personalized engagement
How to upgrade your travel marketing campaigns to first classtnooz
How can travel and hospitality marketers take their campaigns from transactions to relationships that drive real revenue?
Many customers still love the high street experience of booking via a brochure and agent, whilst for others the internet brings self-service convenience and choice.
As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses.
But today's customers expect a more personal touch. Join this FREE Silverpop webinar to learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience; and hear how other travel marketers are putting this into action already.
Panelists for the webinar are:
Dave Walters, product evangelist, Silverpop
Kevin May, moderator and editor, Tnooz
Gene Quinn, producer and CEO, Tnooz
This webinar took place on Thursday 12 February 2015.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
If you attended our last event, you will remember the story of Muscle Food. Steve is the man behind their PR. London PR founder Steve McComish talks about how e-commerce brands can leverage the power of the online media to boost sales.
5 marketing strategies you can learn from Zappos to boost your businessWishpond
Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies. Its customer friendly return and shipping policy is one of the key reasons for its impressive success story.
Find out how Zappos used social media marketing to build a strong online brand and what you can learn from it to successfully implement social media strategies for your own business.
The winter holidays are by far the biggest spending season, and each year retailers and ecommerce sites – like your deals program – generate TONS of revenue in November and December.
For 3 years running (2010-2012), Cyber Monday – the Monday after Thanksgiving Day – has been the top spending day of the year. But the spending is hardly limited to just that one day. In fact, there was a 36% increase in online spending on Christmas day from 2011 to 2012.
Consumers - and advertisers - are spending. So don’t you want them to spend with you?
To learn how to encourage your customers to buy more from your site this upcoming holiday season, flip through the deck of our Promotions for the Holidays webinar above.
Valentine’s Day, which accounts for 8% of annual holiday spending in the United States, is a major gift-giving holiday and thus the perfect opportunity to run some revenue-generating online promotions.
For lots of details about how to plan and sell Valentine’s Day promotions and a few success stories, watch a recording of the webinar or read our top takeaways:
http://secondstreetlab.com/2012/12/how-to-sell-valentines-day-promotions/
Unless you take the time to understand your advertisers' businesses on a deeper level, you won’t be able to give them what they really need – a solution. To learn how to more effectively sell solutions, flip through the deck from our How to Solve Advertiser Challenges with Promotions webinar.
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
Social Fresh Charlotte - Brand Loyalty and FacebookChad Elkins
The rise of social media and advancement in mobile devices has drastically changed how brands connect with consumers and influence customer behavior. Whether it is impacting decisions at the point of purchase or driving continuous engagement through direct interaction, brands are more involved than ever in the daily lives of their consumers. We will dive into case studies from Coca-Cola and Reese's as a couple examples on how to drive brand loyalty using exclusive content in Facebook.
Achieving The ‘Triple Win’ - Exploring New Ways For Non-Profits & Busine...Jay Ziskrout
Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com).
The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well
Real business examples of Social Media programs that generate positive ROI
- Infographics, memes, kicks, captions, pins
- Local businesses that are making it work
- A few fun and surprising categories
- What is next in Social Media opportunities
- My 101% guarantee
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. PRESENTERS
Julie Foley
Director of Affiliate Contest Success
@julie_foley
Matt Chaney
Director of Affiliate Deals Success
@mattchaney
#promotionslab
3. QUESTIONS & TWITTER
Follow @secondstreetlab on Twitter!
Want to win an exclusive prize?
Be the one who tweets the most with our
hashtag
#promotionslab
Note: We are recording this
webinar and you will receive
an email with links to the
recording, slide deck, resource center and relevant
articles in the promotions lab.
#promotionslab
4. WHO WE ARE
Increase ROI, Build &
Engage Audience
#promotionslab
6. AGENDA
• Mother’s Day: By the Numbers
• Mother’s Day Contest Overview
• Contest Case Studies
• Additional Success Tactics
• Mother’s Day Deal Store Overview
• Deal Store Case Study
• Mother’s Day Resources
• Q&A
Julie Foley, Affiliate Success
#promotionslab
7. MOTHER’S DAY – BY THE NUMBERS
$18.6 billion in
consumer 85 MM mothers in
spending the U.S.
May 12, 2013
Source: Radio Advertising Bureau
$152 average
48 days away
spending per
(35 selling days)
person
#promotionslab
9. WHY CONTESTS?
• Build Audience, Page Views and
Brand Awareness
• Generate Sponsorship & Ad
Revenues
• Build User Database for Email
Marketing
• Grow your Social and Mobile Strategy
Stephanie Carey (L), Business Development
Allows for you to build contests for
Advertisers
#promotionslab
10. TEMPLATE CONTEST OVERVIEW
• Two contest templates that
can be locally branded and
run on your site
• The only submissions that
show up are ones from
your market
• Play Anywhere
• Contest is accessible on your
website, Facebook, mobile and
tablet
#promotionslab
11. TEMPLATE CONTEST OVERVIEW
• Prizes
• Local prizes can be added
• This is not a National contest.
There are no national prizes
• Winners
• Determined by highest number
of votes
Kelly Travis (L), Marketing
#promotionslab
12. TEMPLATE vs. CUSTOM
Template
• Turn-key
• Ad templates
• Resource Center
• Contest creation done for you
Custom
• Unique
• Stands out in your market
• Additional “Mother’s Day” contest ideas
• Mom Makeover (Sweepstakes)
• Mother-Daughter Look-alike
• Why My Mom’s the Best (Essay or Video)
• Mommy’s Day Out (Sweepstakes)
Jen Lauck (R), Customer Relations
#promotionslab
28. ADDITIONAL SUCCESS TACTICS
• Mobile
• Facebook
• Custom Emails
• Secure prize partners
Diane Villhard (wife of co-founder Doug) and their four
adorable kids! Danielle, DJ, Drew and Dia
#promotionslab
29. Why Mobile Uploading is so Important for Contests
82% of cell
45% of
phone
American
owners use
adults own a
phone to
smartphone
take pictures
25% of 68% of those
living in
American
households
adults own a earning $75,000
tablet own them
Sources: Pew Internet & American Life Project, eMarketer
#promotionslab
30. FACEBOOK
• Add to your Facebook page
• Add to your sponsor’s Facebook
page
• Add Like-Gate for both you and
your sponsor
• Power your social strategy!
• Optimize for mobile
#promotionslab
31. CUSTOM EMAILS
• Send an initial invite to your promotions
database
• Customize the “submission
received/approved” emails
• Customize the “email friends/entry link”
email
• Send “voting has begun” emails if
applicable
• Send a results/wrap up email
#promotionslab
32. IDENTIFY PRIZE PARTNERS
Grand Prize
• Offer advertising in exchange for each
runner-up and grand prizes
• Announce winners on your website,
on Facebook & Twitter, through
eBlasts, on-air or in print
Runner-up
Prizes
#promotionslab
33. MOTHER’S DAY CONTEST KEY TAKEAWAYS
• Use contests to build database for
you and your advertisers (add that
opt-in!)
• Enable, brand and promote your
MOBILE version
• Sell a multimedia package
• If using Facebook version make
sure you optimize for mobile users
• Use template resources
• Sell and promote with a Deals
store!
Matt Chaney, Affiliate Success
#promotionslab
35. Why Deal Stores?
1. Expand deal offerings
2. Run multiple deals
from same advertiser
3. Target niche audience
4. Diversify your deal
program marketing
5. Grow list & increase
revenue!
#promotionslab
36. Look for Store Opportunities
Throughout the Year
Sales Sales Sales Sales
Promo! Promo! Promo! Promo!
#promotionslab
37. Top Deal Stores
1. Holiday/Stocking Stuffer
2. Cyber Week
3. Golf
4. Destinations/Travel
5. Father’s Day
6. Mother’s Day
7. Home Improvement
8. Kids/Family
9. Summer
Adventures/Recreation
10. Best Of
#promotionslab
38. Mother’s Day: Spending Plans for 2013
% Planning to Spend MORE than last year
21%
17%
14%
Adults 18+ Men Women
Source: National Retail Federation, BIGinsight Monthly Consumer Survey, Apr-12
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39. Growth in Online Purchases for
Mother’s Day
Mother's Day Spending - Online
30%
25%
20%
15%
10%
5%
0%
2007 2008 2009 2010 2011 2012
Source: National Retail Federation, BIGinsight Monthly Consumer Survey, Apr-12
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40. Deal Spending vs.
Mother’s Day Spending
Top Categories for Mother’s Day Average Price Mother’s Day
Points Spending
Dinner or Brunch $12.97 $51.18
Jewelry $114.68 $97.19
Massage $42.28 $58.25
Flowers & Gardening $21.70 $27.17
Source: National Retail Federation, BIGinsight Monthly Consumer Survey, Apr-12
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41. Other Categories to Consider
Category Average Price
Regional Travel $126.67
Family Activity Center $35.60
Nails – Mani/Pedi $24.38
Theater $25.07
Lessons $46.27
Wineries $35.13
Golf $40.14
Skin Services $45.03
Photography $77.10
Home Services $83.11
Recreation/Adventure $45.64
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42. Lots of Gifting Options
• Mother or Stepmother
• Wife
• Daughter
• Grandmother
• Sister
• Friend
• Godmother
• Other Relative
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43. Traits of Top Deal Stores
Big Promotional push
Good variety of categories
Include complimentary deals
Higher price points
Run stores in addition to regular sales efforts
Plan months in advance
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44. Store Case Study: Tri-City Herald,
Background
Store Details
• Deals: 7
• Advertisers: 6
• Schedule
4/30 – 5/7
• Eight Days
Store Email
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45. Store Case Study: Tri-City
Herald, Results
$19.48 vs. $44.29 Deal Mix
Average Store Price - 2x
Restaurant Services
Per Deal Revenue 14% 14%
Up by 56%
Recreation
14%
Retail
Total Gross: 29%
Over $13K Beauty
29%
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46. Store Case Study: Miami Herald,
Background
Store Details
• Deals: 31
• Advertisers: 23
• Schedule
4/27 – 5/11
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47. Store Case Study: Miami Herald,
Results
Deal Mix $19.89 vs. $76.94
Average Price - over 3x
Services
13%
Four advertisers offered
Retail multiple services, prices
10%
Beauty
Top Deal:
Restaurant
16%
52%
$395 toe fungus removal
Total Gross
Recreation
6% Lessons
3%
over $60K!
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48. Intersection of Deals & Contests –
Killeen Daily Herald
Cutest Couple Contest Valentine's Day Store
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49. Starts with Planning
• Base plans on Special
Sections calendar
• Provide store-specific
pitch decks to help reps
• 2012 Stores
– Valentine’s
– Home & Garden
– Mother’s Day
– Father’s Day
– Back-to-School
– Cyber Week
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51. Killeen Daily Herald,
Store Results
• 4x increase in daily
database growth
average
• Cross-promoted
store on contest
page
• Store revenue alone
surpassed previous
February
• Total Gross:
over $12K
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52. Deal Store Key Takeaways
• Target deals with higher price
points
• Use turnkey resources to spice up
your site
• Deal quality remains crucial
• Plan ahead & do multiple stores
throughout the year
• Create a strong promotional
package for your store
Matt Chaney, Affiliate Success
#promotionslab
53. RESOURCES
• Two fully branded Mother’s
Day contest designs
• Deals Store creative
• Contest & Deals Store overview
• Print & web promo ads
• Advertisers to consider
• Sales PPT decks
• User Manual & FAQs Jim Benton, Development
#promotionslab
54. Q&A
Julie Foley
Director of Affiliate Contest Success
@julie_foley
Matt Chaney
Director of Affiliate Deals Success
@mattchaney
#promotionslab
Editor's Notes
Julie
You can tweet tooWe will be tweeting relevant stories using that hashtagFollow us to take informed and get bonus materials
Julie
The Second Street Promotions Lab is the source for original content about the world of online promotions for the media industry.The Lab features insights, analysis and actionable content from Second Street’s team of deals and contesting experts and other industry insiders covering trends, best practices and real-world case studies.
Julie
#14 most popular contest typeConsumer spending for Mother’s Day was expected to reach $18.6 billion in 2012, with the average person spending around $152 on gifts for their mothers, wives, grandmothers, sisters, and friends. Men spend even more, with an average $190. Popular gift choices included flowers (66.4%), clothing (32.8%), electronics (12.7%), gift cards, and massages or spa services. Over half of those who celebrated the holiday (54.3%) treated a mother to a nice dinner or brunch out. The best part? In 2012 a full quarter (25.6%) of shoppers bought their gifts online.
We are offering the contest template to all UPICKEM partnersIf its important for you to have a contest that stands out or is truly unique you may consider developing:
Rock Star Mom from Rock Radio StationMommy Makeover from ABC 15Mother’s Day Gift from ARK Dem GazAmazing Mom Essay contest prize: new mattress! I can appreciate that as sleep is a luxury with a 9 mo old whose teething!
Roanoke, VACirculation: 100K2012 was actually the third year Roanoke has done a photo contest for Mother’s Day. It has grown in popularity each year, with 2012 setting a record with the most entries and votes. They have repeated this contest each year, not only because of its proven popularity among our audience, but also because it draws interest from our advertising partners.
Roanoke had just one exclusive sponsor. Kroger returned for the third year and wanted exclusivity.Ad package: A four-week multi-media campaign promoting the contest with the sponsor’s logo on all materials. The campaign spanned all mediums including, print, digital, social, email and outdoor. The sponsor also received exclusive ad positions on the contest pages for brand and product promotion.Promotion: sponsor’s logo was in all promotion for the contest. The ads on the contest site (in our wrapper) were 100% Kroger ads.Revenue and Results:Revenue –The contest sponsorship cost Kroger $3,500, plus the advertiser provided the prizes, worth $1500. In 2012, we had 303 photo submissions – setting a record of almost 100 more than our previous Mother’s Day contest. We had more than 28,000 votes, and almost 230,000 page views to the contest page. The sponsor has already told us that they want to be involved in this contest again this year.Alison O’Brien, Certified Digital Media Salesperson Digital Product ManagerThe Roanoke Times
Promotional campaign was divided into 3 parts: Pre contest, enter now and voting phase
Cape Girardeau, MissouriDMA 81
We liked the idea of running a Mother’s Day photo contest, because it allows our viewers to be engaged and interact with our website and Facebook page.2. We capped it at 3 sponsors who each provided very nice prizes (1st, 2nd, 3rd). It felt easier to stop at 3 and make it exclusive rather than selling 5 or more and get into additional prizes, placement, etc.3. The advertising package was:o Fixed position on our Mother’s Day Contest pageo 50,000 Tile Ad Impressions on KFVS12.como KFVS will match the cost of the prize giveaway in Mobile Advertising on our News and Weather Apps! (this led to us getting some amazing prizes, including a pair of Diamond Earrings)4. We promoted the contest on air, online, and on our Facebook page which has over 53,000 fans. Each sponsor got 50,000 ad impressions, plus mobile impressions based on the value of their prize. In addition, we ran over 1 MILLION digital ad impressions (online and mobile) promoting the contest with a generic Mother’s Day Contest ad that was tagged with each sponsor. Those impressions generated over 3,000 clicks into the contest by themselves. 5. Station profit was $3,000. The contest generated 523 Users and 3,456 Votes.
San Diego, CADMA rank: 28
We were excited to run this contest since photo contests are really popular, especially with kids.We had 2 sponsors – a spa/resort and furniture store.We targeted spas, salons, florists, retail and restaurants.Package included high impact pencil ads, eblasts, ROS ads and inclusion on contest page.We used the online ads and email blasts to drive traffic to the contest page.Over 300k total impressions Winner received a treatment and lunch at the spa and a $250 gift card for the furniture store. 247 submissions7210 votes
300x250 promoPencil ad big and pencil ad small
WNCY FMCountry stationGreen Bay , WIDMA rank: 69
What was the inspiration for this contest? Why did you decide to run it? We wanted an easy promotion for Mom's Day and we saw you had a template for it.How many sponsors did you have? Which advertisers did you target? we had 5 sponsors, a flower shop, a dentist, resort, camera shop and an outlet mall.What was the advertising package the sponsor received? Please be as specific as possible. Fixed position 300x250 display ad on the page. Name mention in 50 promo's that aired on WNCY-FM.How did you promote? How did you include the sponsor in the promotion? Could you share your promo schedule with us? It was promoted on the station with 50 promo's. The first week was seeking photo's to be submitted, and the second week was encouraging people to vote for their favorite photo.How much revenue did the contest generate? What other results can you share (i.e. pageviews, advertiser reactions, etc)? Not a big money maker, $1250, we didn't know what the response was going to be. We ended up with 122 submitted photo's, 92,640 pageviews and 76,918 unique users. Advertisers were pleased with the results.
WGMEPortland, MaineDMA rank: 78
Revenue and Results 1. We wanted to take advantage of through the duration of submittingthe Mother’s Day holiday to run a photo contest. 2. One sponsor last year – Revelation Massage. Jewelers were the primary target, then day spas and restaurant.3. See attached4. Everything had a “brought to you by…” tag on it. The copy included what the prize package was so they got a mention their too. We posted on FB as well with a “brought to you by…”5. generated $1900. We’re doing it differently this year and looking to increase REV by 400%.6. We had 216,594 page views to the contest and 320 entries. keep in mind how we’re executing it this year and the revenue we should generate will be much more. More in line with what we did with Cutest Couple contest
These work if you’re doing the template or if you’re doing a custom contest
Thanks to the advent of iOS 6 and Android Jellybean, toward the end of 2012 it finally became possible to upload photo and video directly from a mobile device to the Internet. mobile photo and video uploading allows for increased flexibility with contesting since users now have the ability to take and upload photo and video on the spot as opposed to having to work through a computer. This gives you the ability to reach your audience where they are.Mobile photo and video uploading is a game-changer for contesting because of the way mobile devices have become integrated with the way people interact with digital media. Nearly half of all American adults (45%) – and a full two-thirds of young adults (66%) – own smartphones and one quarter (25%) own a tablet.photography, is one of the most common activities performed with a smartphone, and 82% of cell phone owners use their phones to take pictures. This ability to take, edit, and immediately upload photos and video lowers significant barriers to contest participation.Take advantage of this newfound versatility to push your contesting program in new directions – just be sure to optimize your contests for mobile Template mobile & tablet version is branded with contest logoCustomize mobile version with sponsor adsPower your mobile strategy!
Including deals that might not be able to stand on their Good for advertisersNo out of pocket cost and no risk as usualReceive a lot of additional print & digital promotionGood for customersLots of local deals & big discounts to choose fromCreates a shopping mall & browsing experience
Look for dips in revenueLook at your promotions calendar
Six stores over $10 for Mom’s Day – average over $12KHalf tied to a holiday or specific seasonHalf evergreenLots of good ideas. All of these are solid choices.#10 is going to be a lot higher on this chart in 2013. Seeing lots of sites experiment with this. Look for an upcoming article on two great examples on the SS Lab.
Indulge, Entertain, Relax Gadgets are good for moms, tooGetaway with Dad; keep it drivable; you may have to bend some on restrictions to get these but the pay off is worthRoller skate rink, adventure parks, raceways – celebrate mom as a groupThese are solid deals year around but can be especially good for a deals store; use multi-option price points to offer one and both servicesTake mom out for a show – great way to support local arts; ticketed events are great deals as a way to kick-off sales or as a way to clear out unsold tickets; food/merchHelp mom try that thing she always wanted to learn – horseback riding lessons, sushi lessons, archery, or bowling lessons; better to have a full class than having instructors only teaching to a small groupWineries – this is a personal favorite; these make great gifts – a wine tasting tour or discounts at the winery shop; appeals to that more affluent audience media reachGolf – in season; whether mom goes with the girls or dad or as a family; these are great deals – may get some extra sales from guys also wanting to play (one for them one for mom)Facials are the standout here; and a healthy price point or maybe help mom get ready for a summer trip with a tanning dealEverything from portraits of the kids or your favorite family photo on canvas; these make great deals for a store but probably don’t stand alone wellGive mom a break and get some help with cleaning servicesRecreation – zip line, hot air balloon ride – for the adventurous mom
It isn’t just men buying giftsWomen will shop for their daughters, sisters, moms – even themselves!Healthy deal mix Over $100 in gifts given since November
Min. of 7-10 dealssome experimentation requiredNursery Deal + National Deal for Garden ToolsHave a deadline – a site was already telling us they’re selling Q3!
44K Sunday CircServingKennewich, WA and the surrounding areas
Subject: 50% off Mother’s Day Gift Specials from 6 Local BusinessesGreat mix of deals – most every category representedTop deals – nursery and restaurant$1,064 vs. $1,916
Low, medium and high price pointsMedical spas are great for this – half hour, full hour or another combination (massage)
Planning Stores in advanceCreating decks that allow reps to have a focus discussion with the merchantMother’s Day 2012 - $15KDecks show:Advertisers to targetPast examples from their site Cyber Week - $17K vs. Typical Week - $5K
Nathan is a one-man show - So he uses the templates smartly that we provideTop prize Romance Package at Hilton$100 deals creditSecond Prize$75 deals creditsDaily 34 during contests vs. 7 daily in 2012 as a whole$15K for Mother’s Day
Nathan is a one-man show - So he uses the templates smartly that we provide – Top prize Romance Package at Hilton$100 deals creditSecond Prize$75 deals creditsDaily 34 during contests vs. 7 daily in 2012 as a whole338 new $15K for Mother’s Day
Don’t expect a bad deal to perform better because it is in a store – don’t use filler deals