As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
The term “Brand Activation” is getting a lot of buzz these days. But what is a “Digital Brand Activation”? And, how can it help digital marketers get great bang for the low-risk buck? This quick overview will show you.
http://www.ima314.com/
http://www.ima314.com/digital-brand-activation/
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
Get Advertising Smart - Direct response in the digital eraemmersons1
Direct Response advertising has evolved in recent years; and as the media landscape adds new ways to engage and to shop, DR will likely only become more interesting and more important.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Brand activation is kind of a big deal. Using insights from some of the best brand builders in the business, this presentation will help you maximize your own brand activation efforts.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
The importance of the content distribution in e-commerce: An insight into a successful Facebook strategy [Graziashop case study]. Presented by Alissa Ugolini & Caitlin Hughes from Styla at Content Commerce Summit in Leipzig, June 2nd.
In today's competitive market, it goes without saying that your content has to stand out. However, producing a piece of exceptional, high quality content is only the beginning. Getting your message out there takes work, which is why a well thought-out distribution strategy is essential. Facebook, with over 1.49 billion active monthly users and 4.75 billion pieces of content shared daily, is a good place to start - but how is it possible to have your page and your posts stand out from the sea of content that is created and shared daily?
The term “Brand Activation” is getting a lot of buzz these days. But what is a “Digital Brand Activation”? And, how can it help digital marketers get great bang for the low-risk buck? This quick overview will show you.
http://www.ima314.com/
http://www.ima314.com/digital-brand-activation/
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
How To Create Content That Will Generate Mentions And PRPointvoucher
Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
Get Advertising Smart - Direct response in the digital eraemmersons1
Direct Response advertising has evolved in recent years; and as the media landscape adds new ways to engage and to shop, DR will likely only become more interesting and more important.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Brand activation is kind of a big deal. Using insights from some of the best brand builders in the business, this presentation will help you maximize your own brand activation efforts.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
The importance of the content distribution in e-commerce: An insight into a successful Facebook strategy [Graziashop case study]. Presented by Alissa Ugolini & Caitlin Hughes from Styla at Content Commerce Summit in Leipzig, June 2nd.
In today's competitive market, it goes without saying that your content has to stand out. However, producing a piece of exceptional, high quality content is only the beginning. Getting your message out there takes work, which is why a well thought-out distribution strategy is essential. Facebook, with over 1.49 billion active monthly users and 4.75 billion pieces of content shared daily, is a good place to start - but how is it possible to have your page and your posts stand out from the sea of content that is created and shared daily?
Trends + Trendsetters: The Best in Fashion Content MarketingNewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the fashion industry.
Interested in learning more? We'd love to hear from you! Feel free to reach out at strategy@newscred.com.
It is a Case study related to Integrated Marketing Communication. Almost four industries cases are observed here such as CPG (Consumer Package Goods), Consumers Retail, Hotel and Hospitality Industry, QSR (quick Service Restaurants.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
User generated content marketing - JustKapture InnovationsManish Agarwal
"User Generated Content" Marketing has a great potential for all industries. It's the best way to marketing or promote your product n services. It's like Word-of-mouth publicity.
Visit Us : http://www.justkapture.com/
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
The Power of Integrated Marketing Campaigns - Tinhat Creativetinhatcreative
The Power of Integrated Marketing: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
5 Best Practices to Grow and Mobilize Your Fans To Become Your Brand AdvocatesSocial_Twist
There are fans and then there are superfans. These are your best customers who not only advocate your brand but have enough clout in their social circles to influence decisions and motivate actions. As elusive as they may seem, some brands have figured out how to motivate them and have linked the outcomes of their actions to measurable ROI. We combed through 300+ hugely successful social marketing campaigns that involved sweepstakes, contests, coupons, etc. and have reached millions of consumers in the past year. Here are the top 5 tactics brands adopted to create a community of fans so engaged they became their best advocates.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting.
We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.
The Changing Role of the Community ManagerOfferpop
Marketing faces a growing number of tasks. Increasingly, the team is split into two separate roles: acquiring customers and retaining customers. We discuss how the Community Manager can serve as a bridge between these functions, and how the job of community management is evolving.
Figuring Out the Value of Social Ads - Social Marketers NYCOfferpop
The social advertising industry is growing exponentially. And many marketers are trying to figure out what it all means. We look at the growth of social ads, highlight some of the more frequent questions about them, and throw in plenty of wisdom from Jason Wellcome, Executive VP of Weber Shandwick, and Jason Bornstein, Marketing Manager in Customer Acquisition for Bonobos.
12 Tips & Tricks from Social Marketing ExpertsOfferpop
From A&E to Queens Park Rangers, we asked real-life social marketing professionals for their tips on driving value and engagement from social media. The result: Quick, actionable advice you can download and enjoy again and again.
What's Next in Social: Featuring Etsy & BirchboxOfferpop
Over 100 people joined us for the first Social Marketers NYC Meetup. The topic was "What's Next in Social?" Rachel Silver of Birchbox and Laura Chin of Etsy joined us to discuss the changes, challenges and opportunities taking place in the social marketing landscape. We put together the stats, news stories and advice collected from that night.
To join us at Social Marketers NYC, join our group here: http://www.meetup.com/Social-marketers-nyc/
To learn more about Offerpop and try out a free social campaign, visit us here: www.offerpop.com
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. 2 Top 34 Digital Marketing Campaigns
As a retail marketer, it’s important that all of your
programs work toward the common goal of driving
conversions. And while traditional marketing efforts
and brand-produced materials can drive value, taking a
more modern approach and leveraging User Generated
Content in your programs can be incredibly beneficial.
Incorporating UGC into and alongside your current
programs helps to establish trust and credibility with
your consumers, and can also serve as a link from your
customers social shares, directly to the products they
are showcasing.
In this ebook, we have identified 12 of our favorite
marketing programs in Retail. These experiences range
from voting campaigns to countdown calendars, to
personalized galleries and everything in between—but
all share the common driver of getting consumers to
interact with your brand, and ultimately become loyal
customers. Interested? Read on below!
Great
Brands Need
Great UGC
Campaigns
3. 3 Top 34 Digital Marketing Campaigns
On average, Offerpop’s
retail customers
have seen:
10%increase in conversion with
UGC in purchase path
25%increase in net new
emails from UGC
26,500+
average campaign views
per month
5,400+
average UGC claims &
sign-ups
4. 4 Top 34 Digital Marketing Campaigns
1 “Very Merry” Countdown Calendar | Increase Time On Site
Bon-Ton
As the holidays approached, Bon-Ton was looking for a new way to
increase interaction with their consumers, while also guiding people
to relevant product pages. They approached this by launching a
custom countdown calendar leading up to the holidays. Every day
for 21 days, a new tile was revealed offering gift ideas for different
individuals within their target audience. So, whether consumers were
looking to buy for an “outdoor enthusiast” or a “beauty lover,” this
interactive gift guide had something for them all. Because different
ideas were revealed each day, Bon-Ton was able to keep consumers
coming back to the site to see what was revealed next.
5. 5 Top 34 Digital Marketing Campaigns
2 #MyFabKid Photo Contest | Inspire High Quality Content
FabKids.com
FabKids.com is all about celebrating fashionable children and the
parents who style them, but the content the brand was creating
just didn’t feel authentic enough. Which is why they decided to
launch a UGC campaign encouraging parents to share their own
images showcasing just how fabulous their children are while
wearing FabKids clothing. This campaign did a great job of being
extremely specific about the kind of content they were looking to
collect. This ultimately resulted in great UGC being submitted and
people spending valuable time with the FabKids brand.
3 UGC Gallery | Showcase Authentic Content
Hey Dude Shoes
Hey Dude Shoes has a huge amount of consumers who love their
products, but their brand-created photos struggled to accurately
portray that love. Which is why they launched a campaign asking
users to share photos of their Hey Dude style, and then displayed
it prominently on the front page of the Hey Dude website. This
way, consumers are presented with awesome photos from actual
customers, and are also inspired to submit photos of their own
to Hey Dude Shoes. This photo gallery is a great way to establish
trustworthiness with their consumers and also provides their
audience with some seriously relatable style inspiration.
6. 6 Top 34 Digital Marketing Campaigns
4 “Stars on Stripes” UGC Gallery and Carousel |
Generate On-Brand UGC
Hudson’s Bay
Hudson’s Bay did an excellent job of acquiring on-brand UGC
with this fun campaign. By placing “striped carpets” in various
locations across the city and asking consumers to snap a
picture of their feet while on these carpets, Hudson’s Bay
ended up with some killer content that perfectly aligns with
their overall marketing initiatives and the personality they want
their content to portray.
5 #MyIdealCurl Meme Generator | Co-Authored Content
Kerastase
Kerastase understands that no two hairstyles are exactly the
same. So to celebrate that, they launched this awesome meme
generator. In it, consumers can select one of several adjectives
to describe their “ideal curl” from a drop-down bar, and can then
upload their own photo to Kerastase’s gallery using the brand’s
meme overlay. This campaign is a great way to get consumers
interacting with and sharing with the brand, which ultimately leads
to increased product visibility!
7. 7 Top 34 Digital Marketing Campaigns
6
7 “Very Perry World” Lookbook | Increase Engagement
with New Products
Perry Ellis
In order to drive their social fans to their latest clothing
items, Perry Ellis artfully displayed their menswear line, and
featured an animated section directing users to “The Suit
Spot.” Additionally, Perry Ellis embedded a video of the brand’s
seasonal lookbook, and through a form at the bottom of the
page, fans were able to redeem a 20% off coupon. Campaigns
like these are ideal for encouraging visits to the site, increasing
social engagement, collecting consumer data, and ultimately
driving sales.
“What’s Your Spirit Animal” Quiz? | Use Consumer’s
Interests to Drive ECommerce
Lucky Brand Jeans
As a way to lead their customers to relevant products based on
their interests, Lucky Brand launched this interactive personality
quiz. Since people love to procrastinate by taking quizzes online
anyway, this campaign plays into people’s natural tendencies. After
answering just a few questions, users are able able to unlock their
results by providing Lucky Brand with a little information about
themselves which enables the brand’s future marketing efforts.
8. 8 Top 34 Digital Marketing Campaigns
8 “80s Prizes” Hashtag Giveaway | Generate Social Buzz
Radio Shack
In order to increase conversation surrounding their brand on
social media channels, Radio Shack tapped into consumer’s 80’s
nostalgia and inspired them to tweet about some amazing prizes.
Each prize had a corresponding hashtag, and users were asked to
share socially about whichever one appealed to them the most for
a chance to win. Campaigns like this are perfect for engaging your
audience while also increasing two-way conversions with your
brand on social media.
9 “Are You Thready?” UGC Gallery | Promote Foundation
While Engaging Consumers
White Stuff
Popular UK retail brand, White Stuff, encouraged their audience to get
crafty through this charitable campaign. The brand sought to promote
their foundation while playing into their audience’s interests. Local White
Stuff stores gave out fabric patches, and consumers were then asked
to craft it into something creative. After an individual’s masterpiece was
complete, they could share it on social media, and the brand would donate
5 pounds to their local store’s designated charity. This campaign played
into consumer’s emotions and social responsibility, while also providing
incentives such as the 50 pound White Stuff voucher prize which was given
to one lucky entrant at each storefront.
9. 9 Top 34 Digital Marketing Campaigns
10 #ScoutBags Carousel | Increase Brand Awareness
Through Customers
Scout Bags
As a smaller retail brand that was looking to spread awareness
by leveraging their existing customers, Scout Bags launched their
#ScoutBags campaign. Through this, UGC is being collected by
Scout Bags, and showcased in both a carousel on their homepage,
and in a content gallery. Both aspects of this campaign include
conversion units to encourage shopping while offering style
inspiration. The presentation of this experience also fits perfectly
with Scout Bag’s overall voice as a brand.
11 #WeWood UGC Gallery | Use UGC to Drive Conversions
We Wood
As a way to inspire shoppers as soon as they visit We Wood’s
site, this gallery includes consumer-produced content and
conversion units. The We Wood fan base shared photos of
their watches on social media in hopes of being featured on
the brand’s website homepage. By checking out how other
people style these watches, individuals can picture themselves
wearing them too. And shopping for these products is just a
few clicks away, since the conversion units are right on the side
of each individual image.
10. 10 Top 34 Digital Marketing Campaigns
#ImWearingRI Commerce Gallery | Drive Product Discovery
and Conversion
River Island
As a way to utilize consumer content to drive conversions, River Island
launched this custom experience. This gallery collects UGC from
#ImWearingRI on social media, and showcases the content right on the
brand’s website. In addition to that, once you click on a piece of UGC,
the conversion units on the side tell you exactly what each consumer is
wearing so you can shop immediately. If that’s not some major fashion
inspiration, we don’t know what is!
TIP! Include conversion units in your galleries to move consumers further along
the purchase path. Connecting UGC to product pages can increase conversions
by 10 percent!
12
11. 11 Top 34 Digital Marketing Campaigns
As you can see, there are practically endless
possibilities when it comes to launching your next
UGC campaign. Keeping your brand’s voice, your
particular audience, and your objectives in mind
will inevitably pay off. Whether you’re looking to
count down to an event, engage customers on
social media, or allow fans to participate in quizzes,
with these templates you’ll have everything you
need to take your digital marketing to the next
level. Ready to jump right in? Contact one of our
Visual UGC Strategists today!