Creative Cakes By Kim is a custom cake business that aims to build awareness and reputation through local advertising and social media engagement. The business will target prospective customers in the local area through Facebook, fliers, business cards and word-of-mouth. The owner, Kim, will interact with customers, offer discounts, understand customer needs and engage the community to grow the business over time. The objective is to establish Kim's Creative Cakes as a professional cake decorator through creative cakes and local promotions.

1. Creative Cakes By Kim
Creating custom cakes for
that special occasion!

2. Reach
• Local prospective customers
• Target an audience
• Advertise though social media,
fliers, and business cards
• Word of mouth to other customers

3. Act & Engage
• Achieve interaction with the customers
• Offer discounts/coupons/promotions
• Understand what the customer wants
& adjust
• Time is everything for a business to
grow
• Engage everything into your business
(people, family, products, etc.)

4. Facebook
• Use page
www.facebook.com/pages/creativecake
sbykim to optimize customer’s searches
and examples of work
• Allow customers to contact you via
Facebook (be interactive)
• Encourage friends to “like” and “share”
posts
• Keep to local-area based

5. Website
• www.creativecakesbykim.webs.com
• Create traffic to website from
Facebook and Google
• Make weekly promotions
• Make local AdWords to increase
traffic

6. Objective
• Build awareness and reputation of Kim’s
Creative Cakes to identify new business
prospects and accomplishments. Establish as
professional cake decorator in the culinary
business.
• Advertise locally to increase company revenue.
• Provide new and existing customers with
pictures/examples
• Allow test tasting
• Local competitors are professional cake making
business’, with no specialty cakes. Therefore,
the competition is limited. They are not
“creative”.

7. Strategy
• Targeting the right audience
• Creating good value and customer
service
• Engagement with the community and
business/customers
• Great communication
• Always being prepared
• Great social networking skills
• Promoting an appropriate amount.

8. Tactics
• Search engine optimization (or
AdWords)
• Online advertising
• Social Networking
• Fliers, business cards
• Word of mouth

9. Budget
• One batch of frosting: $2.74
• Fondant: $20/5lbs
• No stick cooking spray: $1.75/oz.
• Cake boards: 12” 75 cents
• Coloring: $1.89/jar
• Price: Per serving: $3.00
• Delivery: 75 cents/mile

10. Goals
• Targeting the right audience
• Creating good value and customer
service
• Engagement with the community and
business/customers
• Great communication
• Always being prepared
• Great social networking skills
• Promoting an appropriate amount

11. Succession