This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
Group Mad Social Media Credentials 06032015Carina Ong
GROUP MAD is a group of branding and leadership development consultancies that delivers strategic thinking and practical solutions that work. We build great brands by coaching the people behind them through a proven process.
Our passion and expertise lie in connecting, collaborating and nurturing leaders whether they are from Start-ups, SMEs or Multinationals. Our branding work spans across Corporate Branding, Product Branding, Employer Branding as well as training and coaching in the area of innovation and performance.
Group Mad Social Media Credentials 06032015Carina Ong
GROUP MAD is a group of branding and leadership development consultancies that delivers strategic thinking and practical solutions that work. We build great brands by coaching the people behind them through a proven process.
Our passion and expertise lie in connecting, collaborating and nurturing leaders whether they are from Start-ups, SMEs or Multinationals. Our branding work spans across Corporate Branding, Product Branding, Employer Branding as well as training and coaching in the area of innovation and performance.
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
To help Prospan - a cough relief syrup brand raise its voice to share with women’s pressures/concerns and shows support to Vietnamese women, our creative team proposed an idea: create stories telling what happens in daily life of a “frog family”. All stories are not fictional but real and may happen in all of modern Vietnamese families nowadays.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
To help Prospan - a cough relief syrup brand raise its voice to share with women’s pressures/concerns and shows support to Vietnamese women, our creative team proposed an idea: create stories telling what happens in daily life of a “frog family”. All stories are not fictional but real and may happen in all of modern Vietnamese families nowadays.
For my PR project, I worked on creating a PR campaign for an Ice Cream company called Nice Ice. They were looking to regain their target demographic and compete in the ice cream market, alongside Cornetto and Ben and Jerrys.
Draws on the RCGP Social Media Highway Code, the IMO Position Paper on Social Media and the Nursing and Midwifery Code to the Use of Social Networking Sites.
Using your brain to beat addiction. Getting your message across in addiction therapy.
This may be of interest to those working in the area of substance misuse.
Understanding Always On Content Marketingtomchapman
This presentation discusses the topic of ‘always on’ and the need for brands to supply constant, relevant content to their communities.
‘Always on’ generates a feeling with the consumer that sparks recognition, and when utilised correctly over time, it begins to create loyalty. Real time marketing content is the latest approach to engaging consumers with an initial impression that resonates with them enough to follow the story to the end. So the ability to ride your marketing wave successfully means you must simply be prepared to be relevant, and ensure that ‘always on’ firmly forms the foundation of your approach.
Conde Nast India - Digital Ecosystem Strategy for Magazine / Print Media Publ...Tushar A Amin
A Digital Strategy presentation designed (voluntarily) for aligning Conde Nast India's print publications with online, mobile and application development initiatives.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux.
Nous leur avons proposé une stratégie social media, de nature à leur garantir un maximum de contrôle tout en leur permettant de donner le la de leur marché via la démonstration de leurs expertises.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Social Media And Ethical Concerns For Healthcare Professionals Marie Ennis-O'Connor
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
A project for my Social Media Management class. All the data are educated guesses. As a food lover and a social media nerd, I love this opportunity to design a social media strategy for my favorite diner.
Strategies to Improve Facebook VisibilitySpendsetter
Your brand’s presence on Facebook contributes to your overall brand awareness more than ever before. With Facebook organic reach seemingly on a constant decline, you need to find low-cost, strategic ways of improving your brand’s visibility. If you don’t, the thousands of other brand pages will push your posts out of your audience’s News Feeds.
In this webinar presentation, learn how to increase visibility without spending all your budget, and ways to incentivize your fans to spread your content for you.
Call Me Isa is a Miami based blog based on all things fashion and fun within the personal lifestyle of Isa Perez. Here is the brand's social media strategy for 2017.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
Similar to SL/CE MAGAZINE - The Social Media Strategy (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
3. Target Readers
PrimaryPrimary
• Ages 18 to 28 years old
• Age range part of World’s largest
demographic grouping in 2014
• Included in 40.78% (25 – 54 years old)
of the world population at 7.1 billion
Young Adults
Young adults interested
in food journalism and
lifestyle
Young adults interested
in food journalism and
lifestyle
SecondarySecondary
Readers who are design
enthusiasts with a soft
spot for minimalism
Readers who are design
enthusiasts with a soft
spot for minimalism
4. Attract, Engage, Convert Fans: Instagram (@slicemag)
Target AudienceTarget Audience
Young adults and potential
readers on Instagram
Young adults and potential
readers on Instagram
Marketing CampaignMarketing Campaign
• @slicemag will launch an ongoing story-
telling campaign #streetslice
• Followers can tag their posts to be
featured on @slicemag and win
exclusive gift bags.
• @slicemag will be on the search for
brand advocates, directing interest back
to the magazine
• Use social media influencers to promote
pre-order sales
• Direct traffic from Instagram back to
SLICE Facebook page
• Build excitement leading up to launch
event. Engage with followers through
surprise giveaways.
• @slicemag will launch an ongoing story-
telling campaign #streetslice
• Followers can tag their posts to be
featured on @slicemag and win
exclusive gift bags.
• @slicemag will be on the search for
brand advocates, directing interest back
to the magazine
• Use social media influencers to promote
pre-order sales
• Direct traffic from Instagram back to
SLICE Facebook page
• Build excitement leading up to launch
event. Engage with followers through
surprise giveaways.
Business ObjectivesBusiness Objectives ImpactImpact
Brand AwarenessBrand Awareness
Data CollectionData Collection
Customer AcquisitionCustomer Acquisition
Increase ProfitsIncrease Profits
Increase LoyaltyIncrease Loyalty
5. Attract, Engage, Convert Fans: Facebook
Target AudienceTarget Audience
Older fans who are active on
Facebook compared to Instagram
& Potential Advertisers
Older fans who are active on
Facebook compared to Instagram
& Potential Advertisers
Marketing CampaignMarketing Campaign
• Encourage use of Instagram to direct traffic
back to SLICE Facebook page
• Build excitement leading up to launch event.
Engage with followers through surprise
giveaways
• Introduce interactive in-app game as part of
sustenance efforts
• Encourage fans from all over the world to take
part in the two-week challenge
• Create viral marketing through friend
invitation. Users can earn more points by
sending challenges to their friends and scores
will be tracked and tallied accordingly
• Top 3 winners will receive a $200 gift bag and
complimentary 4-issue subscription.
• Encourage use of Instagram to direct traffic
back to SLICE Facebook page
• Build excitement leading up to launch event.
Engage with followers through surprise
giveaways
• Introduce interactive in-app game as part of
sustenance efforts
• Encourage fans from all over the world to take
part in the two-week challenge
• Create viral marketing through friend
invitation. Users can earn more points by
sending challenges to their friends and scores
will be tracked and tallied accordingly
• Top 3 winners will receive a $200 gift bag and
complimentary 4-issue subscription.
Business ObjectivesBusiness Objectives ImpactImpact
Brand AwarenessBrand Awareness
Data CollectionData Collection
Customer AcquisitionCustomer Acquisition
Increase ProfitsIncrease Profits
Increase LoyaltyIncrease Loyalty
• Encourage use of Instagram to direct traffic
back to SLICE Facebook page
• Build excitement leading up to launch event.
Engage with followers through surprise
giveaways
• Introduce interactive in-app game as part of
sustenance efforts
• Encourage fans from all over the world to take
part in the two-week challenge
• Create viral marketing through friend
invitation. Users can earn more points by
sending challenges to their friends and scores
will be tracked and tallied accordingly
• Top 3 winners will receive a $200 gift bag and
complimentary 4-issue subscription.
• Encourage use of Instagram to direct traffic
back to SLICE Facebook page
• Build excitement leading up to launch event.
Engage with followers through surprise
giveaways
• Introduce interactive in-app game as part of
sustenance efforts
• Encourage fans from all over the world to take
part in the two-week challenge
• Create viral marketing through friend
invitation. Users can earn more points by
sending challenges to their friends and scores
will be tracked and tallied accordingly
• Top 3 winners will receive a $200 gift bag and
complimentary 4-issue subscription.
6. Commitment & Success Measurement: Instagram
Key MetricsKey Metrics
• Followers
• Engagement Rate: Likes,
Comments
• Hashtag tracking: #slicemag
#streetslice
• Highest engagement from user-
generated content – to determine
successful brand advocates
• Followers
• Engagement Rate: Likes,
Comments
• Hashtag tracking: #slicemag
#streetslice
• Highest engagement from user-
generated content – to determine
successful brand advocates
CommitmentCommitment
• Daily posting
• 2 ~ 3 times a day
• Usually in the day
• Videos over the weekend
• Daily posting
• 2 ~ 3 times a day
• Usually in the day
• Videos over the weekend
3-month Goals3-month Goals
• 1k followers
• Average of 100 likes per post
• Daily user-generated contribution
in #slicemag and #streetslice
• 60% of followers reside in
Singapore
• 25% of product sales to come
from discount codes released by
social media influencers
• 1k followers
• Average of 100 likes per post
• Daily user-generated contribution
in #slicemag and #streetslice
• 60% of followers reside in
Singapore
• 25% of product sales to come
from discount codes released by
social media influencers
7. Commitment & Success Measurement: Facebook
Key MetricsKey Metrics
• Followers
• Engagement Rate: Likes,
Comments
• Profiling through data capturing by
surveys and Facebook Insights
• Followers
• Engagement Rate: Likes,
Comments
• Profiling through data capturing by
surveys and Facebook Insights
CommitmentCommitment
• 4 ~ 5 times a week
• Once a day
• Usually in mornings or at night
• No timing restrictions on
weekends
• 4 ~ 5 times a week
• Once a day
• Usually in mornings or at night
• No timing restrictions on
weekends
3-month Goals3-month Goals
• 1k fans / likes
• Average of 100 likes per post
• Daily user-generated contribution
in #slicemag and #streetslice
• 60% of followers reside in
Singapore
• 1k fans / likes
• Average of 100 likes per post
• Daily user-generated contribution
in #slicemag and #streetslice
• 60% of followers reside in
Singapore
• Average Conversation Rate: 50
• At least 500 referals from in-app
game
• 25% of product sales to come
from discount codes released on
Facebook
• Average Conversation Rate: 50
• At least 500 referals from in-app
game
• 25% of product sales to come
from discount codes released on
Facebook
3-month Goals3-month Goals
8. Crisis Communication: Positive Feedback and Enquiries
Assess the messageAssess the message
Do you want to respond?Do you want to respond?
Yes
No
No responseNo response
Can you add value to the response?Can you add value to the response? Thank user for taking time to provide feedback.Thank user for taking time to provide feedback.
Respond in relation to feedback and share.
Thank the user.
Respond in relation to feedback and share.
Thank the user.
No
Yes
9. Crisis Communication: Negative Feedback Response Guide
Yes
Evaluate purpose of
comment
Evaluate purpose of
comment
Unhappy reader?Unhappy reader?
No
Yes
Serial Complainer?Serial Complainer?
Trouble-maker?Trouble-maker?
No
Yes
Yes
Take action to fix the
issue. Let the
commenter know that
action has been taken.
Take action to fix the
issue. Let the
commenter know that
action has been taken.
Are the facts correct?Are the facts correct?
Does reader need
more info?
Does reader need
more info?
Politely correct the
facts.
Politely correct the
facts.
Yes
No
Are the facts correct?Are the facts correct?
Yes
Monitor post before
deciding on action
Monitor post before
deciding on action
Yes
Is the problem being
fixed?
Is the problem being
fixed?
Explain what is being
done to fix the issue.
Explain what is being
done to fix the issue.
No Still unhappy?Still unhappy?
Yes
10. Conclusion
Through driving awareness, we can enhance SLICE’s brand
experience and product sales. The proposed
communications strategy on Facebook and Instagram as great
viral marketing power that can strengthen SLICE as a brand in
diverse ways.
Through driving awareness, we can enhance SLICE’s brand
experience and product sales. The proposed
communications strategy on Facebook and Instagram as great
viral marketing power that can strengthen SLICE as a brand in
diverse ways.
Editor's Notes
All images from readcereal.com
1k followers
Average of 100 likes per post
Daily user-generated contribution in #slicemag and #streetslice
