Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting. We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.

1. Engaging the Mobile
Masses with SocialO

2. It's no secret. Mobile is rising fast.

3. fkfkfkfk
fkfkfkfk
NNNNNNNNNNNN
NNNNNNNNNNNN
NNNNNNN
By 2014, there will be more cell phones
than people.
Source: CTIA.org

4. 2000 2012
Global mobile traffic last year was 12x as
high as internet traffic in 2000.
Source: Cisco Visual Networking Index

5. O%
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b
a
J#
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Percentage of Mobile Travel Bookings
Finance Activities
Watched Videos
Searched for a Product
Listened to music
Played Games
Accessed a Social Network
Looked Up Directions/Used a Map
Use Search
Sent or Read Email
Took a Photo or Video
The smartphone is our Swiss Army Knife.
Source: Google ThinkInsights

6. Q
The number of
tablets shipped is
expected to grow by
175% between
2012 and 2017.
By then, tablets will
comprise marketshare
than PCs.
Tablets are becoming our second mobile
screen.
Source: IDC's Worldwide Smart Connected Device Tracker

7. Android
iOS
Windows
Blackberry
Everything Else
Brands have to work across many devices.
Source: comScore MobiLens

8. {
30% of mobile time
spent on social
More than 30 billion
minutes spent on
Facebook and Twitter
last year
Social networking eats
up more smartphone
data than web browsing
Mobile time is increasingly social time.
Source: Nielsen Co.

9. We know the facts, but have a lot of
questions.
How do we account for so many devices?
What makes a great mobile user experience?
How do we make our social strategy more mobile?
How do you measure success?

10. So we asked the experts.
Jarrod Dicker
Time Inc.
@jarroddicker
Jeffrey W. Stier
Ernst & Young
@jeffreystierey
Deepesh Banerji
CBSSports.com
@deepeshbanerji
#SocialMarketersNYC

22. What is Social Marketers NYC?
Expertise and insight. That's what it takes to be a social marketer in NYC -
and every month we deliver. We bring together journalists, analysts, social
marketers and even scientists each month to discuss trends, strategies
and cultural shifts that impact our brands. Each session includes a short
presentation and then a discussion with top experts. Members are
encouraged to ask questions and share their own insights. And we leave
plenty of time for networking with food and drinks. Join us at
http://www.meetup.com/Social-marketers-nyc/
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