Over 100 people joined us for the first Social Marketers NYC Meetup. The topic was "What's Next in Social?" Rachel Silver of Birchbox and Laura Chin of Etsy joined us to discuss the changes, challenges and opportunities taking place in the social marketing landscape. We put together the stats, news stories and advice collected from that night.
To join us at Social Marketers NYC, join our group here: http://www.meetup.com/Social-marketers-nyc/
To learn more about Offerpop and try out a free social campaign, visit us here: www.offerpop.com
Rebooting Media: The Digital Publishing Revolution for a Fully Social WebChris Kollas
Ben Elowitz brings together eight of the most thoughtful media industry influencers and offers their most cogent assessment of the future of media on the social web.
Pinterest is the hottest social media's rising star which has experienced meteoric growth since its launch in February 2010. It is now the number three most-popular social network in the U.S only behind Facebook and Twitter.
In February'12, it was reported that Pinterest drives more traffic to retail sites than Google+, YouTube and LinkedIn combined, and in Mar'12 we learned that Pinterest drives more traffic to blogs than Twitter. When it comes to engagement, Pinterest is second only to Facebook.
But how can brands and companies utilize this platform to their advantage?
This presentation explains why the interest in Pinterest is at a fever pitch and presents recommendations that might make you consider utilizing its increasingly large user base in your marketing plan.
Key take aways:
• Why the interest in Pinterest?
• What is so addictive about it?
• How to use this one of the fastest ever growing website in history to market your Brand
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Rebooting Media: The Digital Publishing Revolution for a Fully Social WebChris Kollas
Ben Elowitz brings together eight of the most thoughtful media industry influencers and offers their most cogent assessment of the future of media on the social web.
Pinterest is the hottest social media's rising star which has experienced meteoric growth since its launch in February 2010. It is now the number three most-popular social network in the U.S only behind Facebook and Twitter.
In February'12, it was reported that Pinterest drives more traffic to retail sites than Google+, YouTube and LinkedIn combined, and in Mar'12 we learned that Pinterest drives more traffic to blogs than Twitter. When it comes to engagement, Pinterest is second only to Facebook.
But how can brands and companies utilize this platform to their advantage?
This presentation explains why the interest in Pinterest is at a fever pitch and presents recommendations that might make you consider utilizing its increasingly large user base in your marketing plan.
Key take aways:
• Why the interest in Pinterest?
• What is so addictive about it?
• How to use this one of the fastest ever growing website in history to market your Brand
Bringing the Audience - Integrated Marketing Communications 101 and BeyondWest Muse
Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
With such a saturated market, there's never been more reason to get online! Find out why it pays to be social and discover tips on how to get the most from your media. Out of the Box Marketing offers tactics and strategy that will get you noticed and ready to join the conversation!
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
2020 Social Introduction To Social Media In India2020 Social
Slides from the 2020 Social workshop on Introduction to Social Media in India.
This deck has been used for the following workshops:
- ISB Hyderabad Guest Lecture, March 2010.
Update history:
- March 2010
With such a saturated market, there's never been more reason to get online! Find out why it pays to be social and discover tips on how to get the most from your media. Out of the Box Marketing offers tactics and strategy that will get you noticed and ready to join the conversation!
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Social Media: Lecture 3 Social networking Facebook and some others…Marcus Leaning
This is lecture 3 of a course on social media at the University of Winchester. This lecture looks at the history of social networking sites and in particular at Facebook. It examines the impact of the Like, Facebook login and open graph aspect in particular.
Today, social media is one of the fastest changing industries. Sometimes a cutting-edge technology changes the social game, or an old idea. The results always have a huge impact and 2017 will be no different. Here are few trends that might be at the forefront of the social media landscape in the coming times.
Social Media Gurukul has compiled some interesting facts and figures about social media sites like facebook, twitter, linkedin, etc. This presentation is an overview of hardcore social media statistics
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
As content marketing continues to shape as a core part of many company's marketing strategy, social media quickly becomes a must-have. What trends, challenges and opportunities should we be aware of? See key stats for Facebook, Instagram, Twitter and other insights.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting.
We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.
The Changing Role of the Community ManagerOfferpop
Marketing faces a growing number of tasks. Increasingly, the team is split into two separate roles: acquiring customers and retaining customers. We discuss how the Community Manager can serve as a bridge between these functions, and how the job of community management is evolving.
Figuring Out the Value of Social Ads - Social Marketers NYCOfferpop
The social advertising industry is growing exponentially. And many marketers are trying to figure out what it all means. We look at the growth of social ads, highlight some of the more frequent questions about them, and throw in plenty of wisdom from Jason Wellcome, Executive VP of Weber Shandwick, and Jason Bornstein, Marketing Manager in Customer Acquisition for Bonobos.
12 Tips & Tricks from Social Marketing ExpertsOfferpop
From A&E to Queens Park Rangers, we asked real-life social marketing professionals for their tips on driving value and engagement from social media. The result: Quick, actionable advice you can download and enjoy again and again.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
1. What’s Next in Social?
With Etsy and Birchbox
Laura Chin Rachel Silver
Etsy Birchbox
@lorwich @racheljo
2. Our conversation focused on all the crazy changes in
social media and how marketers are keeping up.
The key themes of the
evening were…
…how social keeps getting
more mobile.
…the rise of social
spending.
…social’s more visual look.
…the pace of change in
social.
…the move towards social
Offerpop CMO Mark Cooper moderates a conversation with Rachel and Laura. data.
3. First, let’s face it. Social is going mobile. And marketers
need to figure out how to adapt.
F Facebook is increasingly mobile. As of late last year, the social
network had 680 million mobile users.
B Twitter naturally aligns with mobile given its texting-like features.
It makes sense that 63% of users access them from a mobile
device.
60% of smartphone 22% of time spent on
owners access social Android phones and
networks from their device iPhones is on social
on a daily basis. networking apps.
4. Meanwhile, social media’s getting more respect – and
more money. Spending on social is on a steep upswing.
$ Brands will spend 37%
more on social this year.
And social’s slice of the
budget is expected to
rise from 8.4% to 21.6%
over the next five years.
5. Social networks are getting more visual, too. Marketers
need to think in pictures. Call it the Pinterest effect.
Pinterest broke into the most visited sites
list in the US in September at 50th. By
January it had rose to 39th.
Sept. ‘12 Jan. ‘13
Shortly after Twitter
"
Facebook’s redesigned
News Feed – where
released its Vine 40% of users time is
product, the new spent – heavily
service saw more emphasizes visual
than 100,000 videos content, both for
uploaded over a people and brands.
single weekend.
6. Change is a constant. Almost every major social network
has announced new features since January.
On January 15,
Two weeks later,
Facebook ups its
Twitter releases
P Y
search efforts by
Vine – inventing
announcing Graph
Search the six-second film
By February 5, On February 20,
F U
Instagram decides Twitter announced
to introduce a Web its Ad API
platform
March 7 rolls Not even a week
around, and
H M
later, Pinterest
Facebook rolls out unveils analytics
a new look for the for business pages
News Feed
7. Social data is a huge opportunity for marketers. It’s also
a big challenge.
Clearly, people are sharing data. 30 billion pieces of content
are shared on Facebook every month.
500 million tweets are processed on Twitter per day.
Yet, CMOs consistently report that they don’t feel social
media is well integrated with other marketing efforts.
8. So with all these topics, changes and challenges in mind,
we got together to talk with Laura and Rachel.
9. Thinking about all the shifts we just
mentioned, I’m curious: what’s the
biggest way your job has changed over
the past year?
10. It’s shifted from a
community management
role to a marketing
strategist role. We’re
working across
departments, and sharing
data about how customers
are interacting and
engaging with us.
We’ve become the
educators internally. Social
media is becoming much
more important and it’s
changing so rapidly that
we’ve all had to pitch in to
explain how it works, and
how to be effective.
11. Of all the big updates to major social
networks, which are you most excited
about?
12. I’m really excited about the new Facebook
News Feed. I think people will start to
consume it like a personal newspaper,
replacing services like Google Reader and
RSS. I used to read like 300 articles a day on
Reader, then I shifted to Twitter. But now I
think Facebook could be the news aggregator.
If brands do content well, then they’ll be able
to take advantage of this change because it’s
more visual.
13. How do you keep up with all the platform
changes? What’s the vetting process?
14. Try everything that’s new,
even if it doesn’t end up
working. The idea is to get
a sense of what works and
what doesn’t. That way,
you’re ahead of the trends.
Social is now the testing
ground for new campaigns
and ideas. Social has
become an immediate
focus group. Through our
social campaigns, we get a
sense of what content or
campaigns are resonating.
15.
How much do you pay attention to
influencers? Are you targeting and
identifying them?
16. We have a very active blogger and
influencer community, and are always
looking at ways to find new influencers to
interact with. We create authentic
relationships by engaging people that are
fans of the brand who post, comment, or
ask questions through a variety of
platforms. We provide them with Birchbox
news and content, invite them to exclusive
events, and listen to their feedback.
We have relationships with all types of blogs
with a range of followers, and we make sure
we interact regularly with all of them.
17.
Can you share some of your strategies
for Facebook ads?
18. Our fans would rather see
content than ads. So we’re
ramping up Sponsored
Posts, rather than creating
traditional ads.
Our growth over the last two years
has really been organic. When we
do use Facebook ads, we often use
Sponsored Posts to target fans and
friends of fans, which makes our ad
spend relevant.
19. How are you tackling the growing number
of mobile users engaging with social
campaigns?
20. We’re always surprised at how
many people engage with us
and shop on mobile, which is
why we are constantly
brainstorming ways to innovate.
Our goal is to make the user
experience enjoyable and
seamless.
We’re trying to go from bucketing
mobile as one thing to establishing
the nuances between tablets and
smartphones. It’s not all the same
experience. So we try to design with
these different experiences in mind,
but don’t design exclusively for
mobile.
21.
How do you connect the physical
experience of your brand with the social
media experience?
22. We look to Etsy sellers to
see how they market
themselves. A lot of these
tactics can be used across
the company. Lately,
they’ve been using Vine to
show off their product
features. So we’re looking
into replicating that.
What I would do is setup an
Offerpop campaign and then ask
people to share the experience,
using a specific hashtag, for a
reward. We find people are really
willing to share for a reward.
23. What is Social Marketers NYC?
Expertise and insight. That's what it takes to be a social marketer in NYC -
and every month we deliver. We bring together journalists, analysts, social
marketers and even scientists to discuss trends, strategies and cultural
shifts that impact our brands. Each session includes a short presentation
and then a discussion with top experts. Members are encouraged to ask
questions and share their own insights. And we leave plenty of time for
networking with food and drinks. Join us at
http://www.meetup.com/Social-marketers-nyc/
About Offerpop
Offerpop is a super easy-to-use social marketing platform for Facebook
and Twitter. Marketers across the globe use Offerpop to build active fan
bases, optimize their social content, and unlock rich, actionable data that
converts fans into customers. From small businesses to top brands like
Amazon, Pepsi, and MTV, companies use Offerpop to drive success across
their key marketing channels – engaging and converting fans like never
before. Offerpop is a Facebook® Preferred Marketing Developer, qualified
by the PMD program in Apps. Try us out for free at www.offerpop.com.