This document provides tips for creating a VIP customer experience through 4 simple steps: 1) Evaluate your business environment and materials from a customer perspective, 2) Personalize interactions to make customers feel important, 3) Engage and influence customers through educational content and opportunities, 4) Deliver on promises to customers with excellence. It emphasizes showing customers you care about their value and taking the time to learn about them in order to develop a clear and personalized customer experience and communication process.

1. Create A V.I.P. Customer Experience

2. Create an experience that
brings value, makes them feel
important, influences their buying
choices and delivers on your promise
Here are four simple steps to get started

3. • Stand in your parking lot – what do you see?
• Is your office clean, organized, up to date? Beverages? Magazines?
• Is your staff clean and kept in appearance, friendly, courteous?
• What do your promotional materials look like? Misspellings?
• Is your pricing model clear? Appropriate?
• Are you prepared and in control? Did you take the time to learn about your
prospect?
• What is your process? Is it clear and concise?What is your follow up? What can
they expect from you? Will you show, tell, educate, invite them?
• Call your office – do they answer timely, are they friendly, are you on hold?
• Look for ways to personalize VIP moments
#1 Be the Client
ShowYou Care. ShowYourValue.

4. #2 MakeThem Feel
Important
• Thoughtful Meetings
• A Follow up Call
• A Personal Note
• A Birthday Card
• Business Anniversary Card

5. #3 InfluenceThem by
EngagingThem
• Host a speaking event or a webinar
• Send a PersonalizedToken
• An article or white paper
• Advanced notice of an upcoming
sale
• A product sample
• Continue to add services that keep
them coming back for more, show
you are an expert in your field and
you are a growing business.
Your customers want to be led and influenced by someone who will show them the right way - YOU.

6. #4 Deliver OnYourVIP Promise
• Value
• Important
• Influence
• Promise
DeliverYour Promise with Excellence In AllYou Do!

7. Do the

8. VIP Action Plan
DefineYour BusinessValues
DetermineYour Methods of Communication
Create An Experience Model
Listen forVIP moments to personalize service
Make ExcellenceThe Standard In AllYou Do

9. OurFocusPoint VIP Experience
• An Informative, Engaging and Interactive Community FocusPointStrategy.com
• Ways to follow and engage with us through our Focus on Business News, Facebook,
Twitter and LinkedIn offering Information, Motivation and Humor
• Complimentary Resources –Webinars, Slide Share
• Educational White Papers, Blogs
• Coaching and Consulting for Entrepreneurs
• On Site Consultations
• DetailedClient Questionnaires – Pre meeting resources, follow up calls, token gifts
• Engaging marketing materials, E-zine coming soon,YouTube videos, Workshops
• SpeakingTopics that are relevant to today’s business

10. Thank you
www.focuspointstrategy.com
Are you our nextVIP?
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630-780-1078