One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar.
if you want to achieve your revenue and audience goals, you need to plan out your promotions strategy for the next quarter ahead of time. Fortunately, building an integrated promotions calendar that incorporates contests, ballots, and deals doesn’t have to be a complicated process. Learn how simple it can be in the Calendar Check-In webinar for Q2.
The key to running a successful contesting program is advance planning. Having goals and a timeline not only creates focus for your program, but also gives you a chance to approach advertisers before they set their marketing budgets for the year. A great way to plan effectively and far out is to have a contest calendar. But how to fill it?
Rebecca Capparelli from Gatehouse recently joined us for our third annual PLAN-IT 365 webinar to discuss how coming up with a year-long contest strategy enabled Gatehouse to generate over $3 million in 2012, not to mention increase their database by 46%.
Check out the recording and our top takeaways to hear the whole story:
http://secondstreetlab.com/2012/10/top-takeaways-how-to-plan-your-revenue-generating-contest-calendar/
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Are you wanting to shake things up in 2020? Do you want to expand your market place, or change your niche all together? Looking to switch from first-time homebuyers to luxury, move from buyers agent to being a listing agent or take on the town next door. Maybe your life has given you the opportunity to move halfway across the country. How do you start over and build from scratch?
We’ll be talking with Shannon King whose done this 5 times in 20 years from Texas to Hawaii with a few stops in between. She’s going to share with us her road map to taking on new markets. You’ll learn 10 tips all agents can implement into their current business to increase clients even if you’re not expanding or reinventing your niche. You’ll learn what you need to do now before you take the leap into a new market place. A perfect session for agents and brokers alike. Shannon is a selling broker, she will share how she moves into new markets and turns strangers into clients and will give insight into launching an impactful boutique brand that recruits and trains successful agents.
The holiday season can comprise up to 40% of an online retailer's annual sales. Very soon competition will be heating up and gift buying will be in full swing. Are you ready?
if you want to achieve your revenue and audience goals, you need to plan out your promotions strategy for the next quarter ahead of time. Fortunately, building an integrated promotions calendar that incorporates contests, ballots, and deals doesn’t have to be a complicated process. Learn how simple it can be in the Calendar Check-In webinar for Q2.
The key to running a successful contesting program is advance planning. Having goals and a timeline not only creates focus for your program, but also gives you a chance to approach advertisers before they set their marketing budgets for the year. A great way to plan effectively and far out is to have a contest calendar. But how to fill it?
Rebecca Capparelli from Gatehouse recently joined us for our third annual PLAN-IT 365 webinar to discuss how coming up with a year-long contest strategy enabled Gatehouse to generate over $3 million in 2012, not to mention increase their database by 46%.
Check out the recording and our top takeaways to hear the whole story:
http://secondstreetlab.com/2012/10/top-takeaways-how-to-plan-your-revenue-generating-contest-calendar/
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Are you wanting to shake things up in 2020? Do you want to expand your market place, or change your niche all together? Looking to switch from first-time homebuyers to luxury, move from buyers agent to being a listing agent or take on the town next door. Maybe your life has given you the opportunity to move halfway across the country. How do you start over and build from scratch?
We’ll be talking with Shannon King whose done this 5 times in 20 years from Texas to Hawaii with a few stops in between. She’s going to share with us her road map to taking on new markets. You’ll learn 10 tips all agents can implement into their current business to increase clients even if you’re not expanding or reinventing your niche. You’ll learn what you need to do now before you take the leap into a new market place. A perfect session for agents and brokers alike. Shannon is a selling broker, she will share how she moves into new markets and turns strangers into clients and will give insight into launching an impactful boutique brand that recruits and trains successful agents.
The holiday season can comprise up to 40% of an online retailer's annual sales. Very soon competition will be heating up and gift buying will be in full swing. Are you ready?
Find the slides from world-class real estate keynote speaker, consultant, and coach Sherri Johnson here. Learn how to triple your real estate business in 2019.
Discover how print publications stations of all types and sizes are finding success with Readers’ Choice ballots – and how you can too – in the How Print Can Drive Revenue with Readers’ Choice Ballots webinar. We were joined by Blair Barna, the Advertising Director & Co-Owner at Charleston City Paper, Alesia Humphries, the Chief of Digital Sales for The Signal, and Bonnie Markham, the Advertising Manager for the Alton Telegraph.
The 3 Keys to Getting Out of the Day to Day in Your Trades BusinessSurefire Local
Most business owners are experts in their field but often lack the people and systems required to grow their business to its full potential.
In this workshop, the industry experts from Breakthrough Academy will cover the three most important aspects of creating a business that fulfills your vision and runs like a well-oiled machine without your constant involvement. You’ll leave with the tools and insights to develop a highly effective organization, including:
- The unusual planning methodology that will align your staff towards one common goal
- A proven system for recruiting top talent in your industry
- A defined process to track your numbers on every job and control how much profit you will make this year
- Bonus: You’ll get the exact forms and templates we’ve used to profitably scale nationwide trades businesses
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Welcome to the Inbound Revolution for Manufacturing - August 2016Dan Tyre
Overview of Inbound Marketing & Inbound Sales in the manufacturing vertical for companies that need help with lead generation, customer acquisition & embrace the philosophy of helping to show value.
10 Point Business Fitness Workshop: Are You Fit to GrowSurefire Local
Struggling to grow your business or reach the right clientele? Industry leader, Mark G. Richardson, will share his 10-point business checkup to help you measure just how ready you are to build a better, healthier business.
In this online workshop, you’ll learn:
- Why now is a good time to grow your home services business.
- What motivates business leaders to push for growth.
- The different ways to define growth.
- What growth rate you should aim for.
- How to measure your business fitness quotient.
Presentation to the UC Merced SBDC Network for their Monterey Conference. It covers guiding clients through marketing partner selection and navigating social media.
Efficiency First Webinar Presentation - Your Marketing PlanMike Rogers
This was delivered as part of an Efficiency First webinar, "A Strategy for Success: How to Write a Practical Home Performance Marketing Plan". Friday, December 20 from 9:30 a.m. to 11 a.m. PST
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Learn about how Cheetah Digital’s are helping Funkypigeon.com use data to build and deliver meaningful customer experiences.
Presenter:
Jalna Soulage, Digital Consultant, Cheetah Digital
Measuring the ROI of Marketing Content in the Hospitality industryDan Tyre
How can you gain more leads and customers from content marketing: Content marketing is critical to the success of your company, although for some companies it can be intimidating to measure and track. This presentation explains what to track and how.
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
The college basketball tournament will arrive at in March, and with it bracket fever. Although the tournament lasts only three weeks, it can pack a huge promotional punch and the revenue potential is immense – our partners have generated upwards of $40,000 from college basketball contests!
There are 14.3 million avid college basketball fans in the US – predominantly men between the ages of 18 and 34. Combine that with the fact that 2 out of 5 internet users visit sports websites and that college basketball fans spend an average of 90 minutes per week on basketball sites, and you have an audience ripe for college basketball online promotions.
To learn more about how to succeed with a bracket of your own, watch the How to Sell a College Basketball Contest webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/01/top-takeaways-how-to-sell-a-college-basketball-contest/
Find the slides from world-class real estate keynote speaker, consultant, and coach Sherri Johnson here. Learn how to triple your real estate business in 2019.
Discover how print publications stations of all types and sizes are finding success with Readers’ Choice ballots – and how you can too – in the How Print Can Drive Revenue with Readers’ Choice Ballots webinar. We were joined by Blair Barna, the Advertising Director & Co-Owner at Charleston City Paper, Alesia Humphries, the Chief of Digital Sales for The Signal, and Bonnie Markham, the Advertising Manager for the Alton Telegraph.
The 3 Keys to Getting Out of the Day to Day in Your Trades BusinessSurefire Local
Most business owners are experts in their field but often lack the people and systems required to grow their business to its full potential.
In this workshop, the industry experts from Breakthrough Academy will cover the three most important aspects of creating a business that fulfills your vision and runs like a well-oiled machine without your constant involvement. You’ll leave with the tools and insights to develop a highly effective organization, including:
- The unusual planning methodology that will align your staff towards one common goal
- A proven system for recruiting top talent in your industry
- A defined process to track your numbers on every job and control how much profit you will make this year
- Bonus: You’ll get the exact forms and templates we’ve used to profitably scale nationwide trades businesses
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Welcome to the Inbound Revolution for Manufacturing - August 2016Dan Tyre
Overview of Inbound Marketing & Inbound Sales in the manufacturing vertical for companies that need help with lead generation, customer acquisition & embrace the philosophy of helping to show value.
10 Point Business Fitness Workshop: Are You Fit to GrowSurefire Local
Struggling to grow your business or reach the right clientele? Industry leader, Mark G. Richardson, will share his 10-point business checkup to help you measure just how ready you are to build a better, healthier business.
In this online workshop, you’ll learn:
- Why now is a good time to grow your home services business.
- What motivates business leaders to push for growth.
- The different ways to define growth.
- What growth rate you should aim for.
- How to measure your business fitness quotient.
Presentation to the UC Merced SBDC Network for their Monterey Conference. It covers guiding clients through marketing partner selection and navigating social media.
Efficiency First Webinar Presentation - Your Marketing PlanMike Rogers
This was delivered as part of an Efficiency First webinar, "A Strategy for Success: How to Write a Practical Home Performance Marketing Plan". Friday, December 20 from 9:30 a.m. to 11 a.m. PST
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Learn about how Cheetah Digital’s are helping Funkypigeon.com use data to build and deliver meaningful customer experiences.
Presenter:
Jalna Soulage, Digital Consultant, Cheetah Digital
Measuring the ROI of Marketing Content in the Hospitality industryDan Tyre
How can you gain more leads and customers from content marketing: Content marketing is critical to the success of your company, although for some companies it can be intimidating to measure and track. This presentation explains what to track and how.
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
The college basketball tournament will arrive at in March, and with it bracket fever. Although the tournament lasts only three weeks, it can pack a huge promotional punch and the revenue potential is immense – our partners have generated upwards of $40,000 from college basketball contests!
There are 14.3 million avid college basketball fans in the US – predominantly men between the ages of 18 and 34. Combine that with the fact that 2 out of 5 internet users visit sports websites and that college basketball fans spend an average of 90 minutes per week on basketball sites, and you have an audience ripe for college basketball online promotions.
To learn more about how to succeed with a bracket of your own, watch the How to Sell a College Basketball Contest webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/01/top-takeaways-how-to-sell-a-college-basketball-contest/
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
These deal ideas will bring success to your program.
Leading up to our 30 Deals in 30 Minutes webinar, we analyzed thousands of deals to see what’s selling. Flip through the slide deck above, or watch a recording of the presentation and read our top takeaways:
http://secondstreetlab.com/2012/06/top-10-takeaways-30-deals-in-30-minutes-guns-meat-dirt-other-deals-that-work/
The Second Street Promotions Summit was an exciting, sold-out event in our hometown of St. Louis that explored how media companies can drive revenue and results with promotions.
It was a unique gathering with many different media types and market sizes represented – there were newspapers, magazines, television & radio stations, cable companies, industry consultants, and more.
The summit focused on the shift in advertisers’ marketing spend toward promotions. While the change in spending is disruptive for media companies, the group at the Promotions Summit was bent on turning it into an opportunity. Media companies are beginning to generate millions of dollars with promotions, and, more importantly, to drive remarkable results for businesses in their markets.
Contest and other online promotions create audience and revenue growth. Newspapers around the country used contests and interactive promotions to generate millions of dollars this year. You’ll learn how papers of all sizes can easily tap into this revenue stream.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football.
People throw parties every week to watch football games. They paint their faces. They spend hours outside in the sweltering heat or frigid cold tailgating before a game.
This means that the opportunity – and variety – around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Our How to Drive Revenue & Advertiser Results with Football Promotions webinar took an in-depth at how local media companies of all types and sizes are finding success with football promotions - and how you can too.
To learn how to make the most of this opportunity to generate significant revenue with deal cards, watch a recording of our Strategies for Making Money with Voter’s Choice webinar below, for which we were joined by Shawn Wilcox from UpNorthLive.com (they’re on track to make more than $200K with deal cards this year!).
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
As a newspaper or magazine, you have a large audience and a nearly unlimited inventory. You can leverage the power of print to achieve maximum results with your online promotions.
Unless you take the time to understand your advertisers' businesses on a deeper level, you won’t be able to give them what they really need – a solution. To learn how to more effectively sell solutions, flip through the deck from our How to Solve Advertiser Challenges with Promotions webinar.
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Planning a calendar is key to success, revenue, and engagement with promotions. This webinar will help you brainstorm and build a year-long calendar that's built for success in 2016.
Retail Media Madness: A Guide to an Integrated Holiday StrategyTinuiti
Consumers are increasingly shopping on a diverse number of online retailers— which means your brand needs to be in those places,too. In this session, retail media expert Elizabeth Marsten discusses how to convert customers across the wide ecosystem of marketplaces this holiday season.
Approached to talk about lead funnels and marketing automation, I suggested we change the topic to be relevant to the problem:
- Where to Start & Attracting an Audience
- Managing Audience & Growth
Marketing is the crutch of product mediocrity ... if your offering is good enough, you don't need for marketing and any form of active sales diminishes ... your "sales-funnel" turns into something that much more closely resembles a pipe ... almost every lead that comes in the top is a conversion through the bottom.
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Socialising and Sharing the Love & Expertise @ 2 Day Startup Accelerator with Entrepreneur Social Club in Melbourne Australia
> http://www.entrepreneursocialclub.com.au
> http://www.meetup.com/Entrepreneurial-Social-Club
> https://www.facebook.com/entrepreneursc
Creating a basic actionable marketing planBrian Bateman
Persuade a potential customer your product or service solves their problem or fulfills their need(s). It can be face to face or indirect. It assumes:
Product service offering is competitive
Customer service is competitive
Sales organization is trained and motivated
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Knowledge engineering: from people to machines and back
Planning Your Revenue-Generating Promotions Strategy for the Year
1. #PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
Planning Your 2014
Promotions Calendar
September 23, 2013
2. #PromotionsLab
Presenters
Julie Foley
Director of Affiliate Success - Contests
Second Street
julie@secondstreet.com
@julie_foley
Matt Chaney
Director of Affiliate Success - Deals
Second Street
chaney@secondstreet.com
@mattchaney
3. #PromotionsLab
How to Interact with Us
GoToWebinar™
Questions Panel
Twitter Hashtag:
#PromotionsLab
Note: We are recording this
webinar and you will receive
an email with links to the
recording and the slide deck.
18. #PromotionsLab
Top Deals Store 2012
Quad-City Times
Davenport, Iowa
Cyber Week Store
$154,835 Gross
77 Deals
8,086 Sold
Great
Promotional
Package!
19. #PromotionsLab
Top Stores of 2012
1. Holiday/Stocking Stuffer
2. Cyber Week
3. Golf
4. Destinations/Travel
5. Father’s Day
6. Mother’s Day
7. Home Improvement
8. Kids/Family
9. Summer
Adventures/Recreation
10. Best Of
20. #PromotionsLab
Deal Cards are Here!
New Deal Product for
Second Street!
Multi-Merchant or
Single-Merchant
High Price Point +
Great Value
Choose your fulfillment
21. #PromotionsLab
Deal Cards
• UpNorthLive.com
– Traverse City, MI
– NBC/ABC Station
– DMA 119
• Multi-course cards
• 1 Round per Course
• Big promotional package
• $99 per card
Over
$175K &
Growing
This Year
31. #PromotionsLab
Promo Codes Case Study: Creating Buzz &
Sales
8x
increase in new
opt-ins vs.
2013 daily avg.
10x
increase in
revenue vs.
2013 daily avg.
Facebook Post
Email
35. #PromotionsLab
Sweepstakes
This contest had amazing results in terms of online entries – over 57,000 submissions
in 8 weeks! It shows how much our readers love to engage with the newspaper and
how many are willing to pick it up to enter a contest.” - Christina Chan, Sales Promotion Supervisor
57,359 Entries
32,691 Opt-ins
27,591 Advertiser Opt-ins
“
Porter Escapes
Toronto Sun | Toronto, Ontario
37. #PromotionsLab
Sweepstakes
17,361 Entries
12,294 opt-ins
71% opt-in rate!
Umbrella Giveaway
WSAZ| Charleston, WV
WSAZ runs this contest every year and our audience loves it. We are able drive traffic
to our site and grow our email list with this big promotion and every year its better
than ever!”
“ - Jack Deakin, Digital Sales Manager
45. #PromotionsLab
Killeen Daily Herald,
Contests + Store
Store Results
• 4x increase in daily
database growth
average
• Cross-promoted store
on contest page
• Store revenue alone
surpassed previous
February
• Total Gross:
over $12K
59. #PromotionsLab
Contests:
Revenue Growth
• Minimum of 2 per year
• Multi-month promotion locks advertisers into
longer contracts
• Pro Football, College Basketball, Auto Racing
Managed Sports
• Minimum of 2 per year
• Look at the top 10 list for ideas
• Kids, Sweepstakes, Couples
• Align with special sections/deal stores
Custom
60. #PromotionsLab
Contests:
Audience Growth & Engagement
• Run as many as you can!
• Run ahead of a big promotion (deal store)
• Utilize “Thank You” codes and survey
questions
Sweepstakes
• Minimum of 2 per year
• Metro + Niche Ballot
• Align with programming or special section
(e.g. Holiday Shopping or Football)
Ballots
62. #PromotionsLab
Deals:
Revenue Growth
• Min. 2 per year
• Reserve for big events, seasonal promotions
• Cyber Week/Holidays, Golf, Summer Fun
Stores
• 2 per year – look at your seasons
• March - Golf
• September – Ski, Spa
Cards
63. #PromotionsLab
Deals:
Audience Growth & Engagement
• Min. 2 per year
• Send ahead of a big promotion
• Engage inactive buyers with a targeted code
Promo Codes
• 1-2 per year
• Free Deal goal – making a big splashFree Deals
64. #PromotionsLab
Stores &
Cards
Free Deals &
Credits
Contests Sweepstakes Ballots
January Free Deal Kids
February Golf
March
Card:
Golf Card
Basketball
April Mother’s Day Contest
May
Promo Code:
Inactive Buyers
June Summer Fun Metro
July
Store:
Summer Fun
Pets
August Free Deal
September Football (Sept-Feb) Spa
October
Card:
Spa Card
Halloween Holiday
November
Promo Code:
Inactive Buyers
Holiday Shopping
December
Store:
Cyber
Monday/Holiday
Store
65. #PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
TAKEAWAYS
66. #PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
TWO PATHS OF
GROWTH
75. #PromotionsLab
Upcoming Webinars - Ballots
Strategies for Making Money - Tuesday, October 1st, 1pm EST
Ideas for Year-Round Ballots - Tuesday, October 8th, 1pm EST
Voter’s Choice Overview - Thursday, October 31st, 1pm EST
78. #PromotionsLab
Questions?
Julie Foley
Director of Affiliate Success - Contests
Second Street
julie@secondstreet.com
@julie_foley
Matt Chaney
Director of Affiliate Success - Deals
Second Street
chaney@secondstreet.com
@mattchaney
Editor's Notes
Julie
ChaneyComment & questions on TwitterQuestions RecordingSurvey at the end – your feedback is welcomed
Chaney
You know you should. Like your vegetables.We going to give you a 5-step plan to make it easy.Just make promotions a part of your regular discussion.
If you don’t have a plan, you could find yourself hanging – which leaves you vulnerable to hasty and unstrategic decisions
If you don’t put the right pieces in place, you’ll never reach your goal; these things don’t happen magicallyWe all have the wish to grow revenue, so let’s talk about the ways you can do that
We want you to “Get it right the first time.”So, we’re going to talk about about what to plan and how to plan
DEAL QUALITYDeal quality always mattersNever run a deal just to fill your calendar; with planning, you can be more strategic and thoughtful with your calendarGoal: Great deals tailored to your audience in the right season
KY3Springfield, MOReally understand the power of seasonal promotionsStore Details7/8 – 7/22, two weeks14 deals, 11 of which were recreation dealsTotal Gross Revenue: $43K ($87K for the month)PriceStore: $32 vs. Daily Avg. $17
Matt$39K in promotional value – well worth the investmentThis is almost double what they did last year! They’re laser focused on deal quality, planning and doing strategic stores that make sense
MattHalf tied to a holiday or specific seasonHalf evergreenLots of good ideas. All of these are solid choices.#10 is going to be a lot higher on this chart in 2013. Seeing lots of sites experiment with this. Look for an upcoming article on two great examples on the SS Lab.
-multi offer ‘punchcards’ for multiple merchants-great high price point allows you to group similar businesses together to give customers a great value $99-$150 on average per card, straight trade-encourage repeat business and also gives customers opportunity to try new businesses-Multi Merchant cards are great for golf or ski deals-Single Merchant cards are ideal for spas – include several treatments for one great, upscale spa – this will encourage repeat business and grow loyalty-Choose between printed/mailed redemption OR digital/mobile redemption for each campaign you run
Weekdays + after noon on weekends“Local” season instead of peak seasonDepending on the market, you could multiple cards per year1 salesperson to focus on it; give to junior repGolf courses - no regular spenders; new revenue$99+ Limited inventory – they commit to x number of rounds of golf per courseValid through the season – launch in April valid thru SeptemberBIG promotional package – sports-focused content; golf programing is ideal; golf special sectionGolf is a sharable deal – people don’t golf aloneRound of golf costs them nothing – upsell on cartTrade deal (unless a single course – that’s a revshare)
MattHalf tied to a holiday or specific seasonHalf evergreenLots of good ideas. All of these are solid choices.#10 is going to be a lot higher on this chart in 2013. Seeing lots of sites experiment with this. Look for an upcoming article on two great examples on the SS Lab.
This model has been proven to work in markets large and small23 weekpro football pickem contestSo many sponsors that the paper went from a double truck each week to a FOUR PAGE PULLOUT each week. For 23 weeks. Tied back in with the contest that was running online. ability to integrate an online solution with a print solution allows this to become a $100k solutionCombination of the power of integrated campaign: email, online, being a VIP picker and in a double truck ad. $100k in revenueSecured 30 sponsors & advertisersProviding results for advertisers with FREQUENCY element and leveraging this plan for additional sales.
Sponsored by Second National Bank, Local Ford Dealer & the Great Darke County FairCommunity sees contest as integral part of the fairWe have been running the Fair Photo Cover Contest for three years now,It began when we were trying to come up with some good contests; it just made sense and gave us a local focus. Since that first year, entries have doubled. Because the contest is so popular, it is very easy to find sponsors. We focus on banks, local restaurants, grocery stores, and locally owned and operated small businesses. During the fair, people come to our booth just to pick up the magazine and flip through the photos from this year’s contest.
By this point, due to the Fair Photo Cover Contest and our extensive coverage of Fair Week events, the community sees us as an integral part of the fair. Even the Fair Board has started to look to us for ideas about how to successfully promote and manage fair giveaways! We’re certainly looking forward to next year’s Fair Photo Cover Contest. 100k in rev
The Lexington Herald-Leader92K Circulation18K Deals DatabaseDaily Avg. Revenue - $641 vs. $6,330Daily Avg. Opt-ins – 11 vs. 88Only promoted to email database and social mediaCredit DetailsSunday SavingsAvailable for one day – most of them were used between 2pm and midnight480 deposits Last minute push to help them get their revenue goal – $6,305 in sales, 731 deals sold
MattPromo CodeCan be unique or a shared code – like “holidays13”30% of audience are active buyersCincySavers.comRadio cluster in Cincinnati, OHDeposits – 970Sent to: 24K subscribersIncreased active buyers % by a couple of pointsBut most importantly$9,700 investment results in over $25K in purchases, netting them $16K in incremental revenueNearly 1,500 purchases made – averaging 1.5 purchases per person
Promos vs. Daily Average4x over average30% of opt-ins for the year came from three promotionsMarchSome really big deals ran during the same weekLittle CaesarsMarch 21-27 – free pizza from two diff. locations 1,206Sonic - 1,173 totalMay (7-15) – breakfast burrito or jr. sundae, 539 given awayDecember (3-17) – regular burger or ice cream, 634Target a business that reaches the audience that you want to reach or just go broadDon’t repeat the same promotion too often
One umbrella a week for a monthAnnounce winners on the news – growing online and on air audience!
Great name – Big Honking DealsThey run weekly dealsWent from 4 to 9 deals for the monthPromoted it through all channels – social, print, online ads…and even a contest
6 Deals5 MerchantsStore ran three days$2,000 GrossTotal May: $5,370Sales TipThey set up their deals as an entry point for other productsMerchants have a choice whether to get a 50/50 revsplit or 100% of gross proceeds (really 93%) towards future advertising
Promotions:Cover wrap on The PostCover wrap on our free daily650,000+ emails to various local listsResultsSocial sharing drove over 23% of claimsGrew Facebook fans by 149%65% of claims were new signups to The Capitol DealSurrounding deals that week averaged 2x a typical deal
Nathan is a one-man show - So he uses the templates smartly that we provideTop prize Romance Package at Hilton$100 deals creditSecond Prize$75 deals creditsDaily 34 during contests vs. 7 daily in 2012 as a whole$15K for Mother’s Day
Nathan is a one-man show - So he uses the templates smartly that we provide – Top prize Romance Package at Hilton$100 deals creditSecond Prize$75 deals creditsDaily 34 during contests vs. 7 daily in 2012 as a whole338 new $15K for Mother’s Day
Here’s a great exampleAuto Dealer gets his own contest on July 9, - $14k package for next monthGoogleAdWords, YouTube Pre-RollsThe contest was $4k - fun prize, enter for your chance to drive a new Ford Mustang convertible for 2 weeks’will have an email opt-ins, and ask some simple survey questions - what make and model do you drive, are you looking to buy a car
448 entrants, 30 people said next 3 months, 13 people said next month, 12 people said 6 months, TALK ABOUT HOT, QUALIFIED LEADS
209 people signed up to receive more information from Reynold’s Ford
LaunchedSept 3rd – go online and check it out! 2nd year of holiday best ofBest ofs work really well and they needed more of these types of promotions on their calendar19 counties in their footprints – huge market area. lots of boutiques - SMBsNeeded something for holidays to tap into these retailersAlso needed to breathe new life into their Holiday Gift Guide published in early NovThe holiday gift guide has Editorial around Shopping, Entertaining, Events, Parties, Decorating, Recipes and they wanted a way to crowd source some of that information to make the print piece more exciting.Created this LOCAL shopping ballot Voting Categories Shopping Local Bargain Hunting Specialty Shopping Holiday Décor Holiday Pampering Holiday Entertaining 39 subcategories For Voters To Tell Us Who’s The BEST What’s new this year: Mobile friendly Faster vote tabulation and voter tracking Ability to offer enhanced listings to grow Social Media audience and drive website traffic Collecting opt-ins for deals program
Customized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tentsCall it “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listingsPrint ads for gift guideThis year they are selling online ads, Facebook PPC, ENHANCED LISTINGS and Finalists/Top Performers in a Holiday themed store!!Goal is $70k this year! Adding Deal revenue on top of that and this could be a $100k promotion in 2013!The power of the print gift guide is something that TV and Radio can’t duplicate. You have an unfair advantage over them. Lets take a look at another one!
Revenue growthTarget a new audienceEngage an existing audienceTarget a niche audienceIncrease your per deal revenue
Full Promotions Team:MarketingSalesEditorial/Newsroom/Promotions ManagerITSupport
Look ahead two monthsConsider external factorsConsider Internal factorsHistorical data and trendsAlign with other company goals, efforts (sales, marketing/promotions, newsroom)Train your team on the power of promotions (sales/marketing)
Excite your sales teamCreate sales materials to make it easy for repsGive spiffs and bonusesMake promotions a part of the regular sales meetingHave a sales blitz
Work ahead - target advertisers when they’re planning ad budgets, not during their peak seasonGive your reps a roadmap Help build your roster of deals with multi-deal contracts – campaign for the year versus a single dealMore easily plan your next deal store or site themeMeans having a per deal revenue goal in mind
Excite your sales teamCreate sales materials to make it easy for repsGive spiffs and bonusesMake promotions a part of the regular sales meetingHave a sales blitz
But your promotions shouldn’t live in a silo - TIE PROMOTIONS IN WITH WHAT YOU’RE CURRENTLY DOING