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HDI LCO Social Media Presentation (Fall 2009)
The document outlines the importance of social media as a communication tool for local chapters, detailing how it can enhance member engagement, grow membership, and increase attendance. It provides guidelines on best practices and worst practices for using various social media platforms, blogging, and document sharing, emphasizing the need for strategy and consistency. The document also includes suggestions for tools to use, as well as the role of content sharing in fostering collaboration and communication within the community.
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HDI LCO Social Media Presentation (Fall 2009)
- 2. Social Media is: •Technological evolution of human interaction • Communication tool of today • Evolving from personal into business use and the marketplace of the future
- 3. What is SocialMedia?
- 4. Why are wehere? • Local chapters are already using Social Media • Needed guidelines and best practices • Some officers/chapters need basics of what and how • Some officers advanced “power users” on leading edge of using Social Media for local chapters • Committee formed to explore and formalize ideas • Resulting white paper on CHKR
- 5. Who are we? Brandon Caudle, Chair Committee members Roy Atkinson Marie Clark Eric Euting Phil Gerbyshak Jamie Kuttenkuler *LinkedIn profile pictures were used in this slide
- 6. Why use SocialMedia? • This is where the people are: • Twitter – 9 Million accounts • LinkedIn – 40 Million accounts • Facebook – 400 Million accounts • All ages, not just Gen Y
- 7. Why use SocialMedia? • Engage members and bridge time between meetings • Grow membership • Increase meeting attendance • Find speakers • Find sponsors
- 8. How to useSocial Media? • Need a chapter brand and logo • Set up accounts • Use your accounts • Develop a strategy • Succession planning
- 9. Why Use SocialNetworking Tools?
- 10. LinkedIn • Respectedprofessional social network • Easy to create groups, send messages to a focused audience FaceBook • Most popular site • Links to inline communities and bidirectional conversation
- 11. Twitter •The “nextbig thing” • Short, simple messages with links to drive traffic to your site Plaxo •A good mix of friends and business •Your “Pulse” can be sent out to your connections indicating changes
- 12. Best Practices • Useyour profile as an elevator pitch for your chapter • Use each Social Media tool to promote other social media tools and your website • Use spell check • Ask questions to spark conversation and activity on your page • See how other businesses and chapters are using Social Networking tools
- 13. Worst Practices • Concentratingon quantity over quality • Using the tool only to sell your chapter • Not having enough people dedicated to keeping your site updated
- 14. Document, Video andPhoto Sharing
- 15. What to dowith Document Sharing? • Upload slides from presentations • Pictures of chapter meetings • Video testimonials • Post written recap of meeting to website • Collaborate with members on a document
- 16. Why use Documentand Media Sharing? • Engages members • Disperse information to those that couldn’t attend meetings • Increases ease of accessing information and collaboration • Testimonials to communicate value and add members
- 17. Best Practices • Consistent usage • Present information and slides from meetings • Maintain professionalism • Ensure you have rights or permission to post material • Obtain feedback on member needs
- 18. Worst Practices • Offensivematerial • Alienating members • Illegibility • Broken links • Stolen information (non-cited) • Surveys with no follow-up
- 19. Tools to Use DocumentSharing • Office Live • Huddle.net • Google Docs • Slideshare Photo Sharing • Flickr • Shutterfly • Snapfish Video Sharing • YouTube • Vimeo
- 20.
- 21. Why Blog? • Toreinforce the chapter's Web presence. • To publicize events, speakers, meetings. • To deliver content that contributes to professional development
- 22. • To entertainand enlighten all, not just members • To broaden the reach of HDI's mission and message.
- 23. Launching Your Blog •Consider the decision – it’s not a whim • Make a commitment to keep it up – include succession planning • Have an editorial policy • Use the blog to expand your Web presence • Tell your story • Use the best tools at your disposal (maybe your Web host can host a blog as part of your site) • Free blog sites are plentiful
- 24. Worst Practices • Plagiarism •Posting intellectual property without clearance • Posting internal business • Poor writing • Neglect (70% of blogs are neglected) • Duplicating effort across media (repurpose instead)
- 25. Best Practices • UseHDI logos according to guidelines • Identify the blog as a chapter blog, not just “HDI” • Have a bio about your chapter • Welcome comments as feedback • Respond to comments with good info – and be kind • It’s all about interaction and communication
- 26.
- 27. Old School • Manypeople still prefer newsletters • Periodic, regular schedule • Aggregate information in one delivery method
- 28. Best Practices • Usea template • Decide on HTML or PDFs • Look to other chapters and associations for ideas
- 29. Best Practices • Includeeducational content • Ask vendors and chapter officers for articles • Interview members
- 30. Worst Practices • Notprof-raeding it befor it is sennt out • Just throwing something together • Stealing • Selling
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- 32. Join The Discussionon LinkedIn
- 33.