Make friends first, do business last Is your business struggling to connect with the next generation? Wondering how you can do social media the right way, without pushing your products and services? Want your business and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making friends first, and doing business last. It’s no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.

1. Phil Gerbyshak
Make Friends First and Do Business Last

2. The rules of social
media!

3. Rule #1

4. Be Careful of Acronyms

6. UrbanDictionary.com

7. Rule #2

8. If you suck, social media
will help you suck
faster!

9. Rule #3

10. Don’t Ask for Business
on the First Date

11. Rule #4

12. All business is personal

13. My team

14. But not too personal…

15. Actual LinkedIn Profile Pic

16. Rule #5

17. It’s all about the
community (and
communities)

18. Rule of 150

19. How do you do this?

24. But don’t be afraid to
repeat yourself…

28. R.O.E. is easy,
R.O.I. is hard

29. Say no to Freebooting