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Using LinkedIn to Build Your
Network
Expand your network by leveraging social media for
business users
About LinkedIn                                  DRAFT



   •Launched in May 2003

   •World’s largest professional network

   •200 million members in over 200 countries

   •Digital Resume
      • High-ranking in search results
      • 4.5 billion people searches in 2012
      • Networking and job search




Page 2
Your Profile                  DRAFT




               •Basic Information
               •Job History
               •Education
               •Recent Photo
               •Contact Information
               •Headline
               •Summary Paragraph




Page 3
Your Contacts                  DRAFT




                •Those to whom your
                are connected
                •Categorization
                available




Page 4
Your Groups             DRAFT




              •Common Interest
              •Domain Interest
              •Group
              Discussions
              •Recent Activity
              •Influencers




Page 5
Your Group - Details                   DRAFT



                       • Discussions
                       specific to your
                       domain
                       •Links to Articles
                       •Community of
                       common interest




Page 6
Follow Companies                                  DRAFT

 • Follow companies of interest – news, events,
 organizational changes




Page 7
Recommendations                             DRAFT




    • Provide and request
    recommendations from colleagues,
    clients, etc
    •Validates your skills and experience
    •Community of common interest




Page 8
Endorsements         DRAFT



• Under defined
Skills & Expertise
request an
endorsement
•Easier than
writing a full
recommendation




Page 9
Active on LinkedIn                                                    DRAFT

  Here are a few ideas on how to be an active
  LinkedIn member:

  •Update your status at least three times a day on the actual
  site itself, versus using third-party tools so that you have full
  control over your message and increase engagement.
  •Share and comment on the updates of your first-, second-
  and third-degree connections at least once a day.
  •Send an invitation to connect to at least one new person
  per day.
  •Start and/or participate in LinkedIn Group Discussions
  three times a week.
  •Answer questions on “LinkedIn Answers” three times a
  week.
  •Comment on profile updates from the companies you
  follow on LinkedIn once a day.

Page 10

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Building Your LinkedIn Network

  • 1. Using LinkedIn to Build Your Network Expand your network by leveraging social media for business users
  • 2. About LinkedIn DRAFT •Launched in May 2003 •World’s largest professional network •200 million members in over 200 countries •Digital Resume • High-ranking in search results • 4.5 billion people searches in 2012 • Networking and job search Page 2
  • 3. Your Profile DRAFT •Basic Information •Job History •Education •Recent Photo •Contact Information •Headline •Summary Paragraph Page 3
  • 4. Your Contacts DRAFT •Those to whom your are connected •Categorization available Page 4
  • 5. Your Groups DRAFT •Common Interest •Domain Interest •Group Discussions •Recent Activity •Influencers Page 5
  • 6. Your Group - Details DRAFT • Discussions specific to your domain •Links to Articles •Community of common interest Page 6
  • 7. Follow Companies DRAFT • Follow companies of interest – news, events, organizational changes Page 7
  • 8. Recommendations DRAFT • Provide and request recommendations from colleagues, clients, etc •Validates your skills and experience •Community of common interest Page 8
  • 9. Endorsements DRAFT • Under defined Skills & Expertise request an endorsement •Easier than writing a full recommendation Page 9
  • 10. Active on LinkedIn DRAFT Here are a few ideas on how to be an active LinkedIn member: •Update your status at least three times a day on the actual site itself, versus using third-party tools so that you have full control over your message and increase engagement. •Share and comment on the updates of your first-, second- and third-degree connections at least once a day. •Send an invitation to connect to at least one new person per day. •Start and/or participate in LinkedIn Group Discussions three times a week. •Answer questions on “LinkedIn Answers” three times a week. •Comment on profile updates from the companies you follow on LinkedIn once a day. Page 10