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Facebook and Linkedin Jobseekers
The document provides insights into the importance of LinkedIn and Facebook for networking, emphasizing the growing user bases and key features of each platform. It outlines how LinkedIn aids in job searching and building connections, while Facebook focuses on personal relationships and engagement. The document also shares practical tips and statistics related to effective usage of both social networks.
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Facebook and Linkedin Jobseekers
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- 7. LinkedIn and FacebookHelp People Know You • 600 million on Facebook • 60 million on LinkedIn • Growing more EVERY DAY!
- 8. Today’s Agenda • 30 minutes about LinkedIn • 15 minutes question and answer • 30 minutes about Facebook • 15 minutes question and answer
- 9. Fast Facts AboutPhil •Hometown: 996 •Navy veteran •Licensed Stock Broker •IT for 15+ Years •Author of 2 Books •Reader of 1000s of books and blogs •Connected to 1000s of people •Always looking to help
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- 12. Why does LinkedInMatter? • 60 million users – A new member joins every second – Executives from all Fortune 500 companies use it • More research on company/people – Frequently there is only imperfect information on a company’s corporate website – Use search to find relevant contacts on the inside – Ask for advice or a consulting arrangement to deepen your offering – Leverage Company Pages to get more information on who works at a company, their background, and other key stats
- 13. Few Stats • Averageperson will hold down 7-8 jobs in their lifetime (US Dept. of Labor) • Average person has 3 e-mail addresses (Direct Marketing Association) • Email address change at rate of 31% per year (Direct Marketing Association)
- 14. A Seasoned Social Network 68% 35+ 66% $60k+/year 72% college grads
- 15. More on whyLinkedIn matters • Reduces blind resume sending – 500 connections can connect you to 3 million people – Connecting to even 1 “super connector” can net you tons of new contacts • Find the decision maker faster – Type in position and company, and you get the right person • Makes your network more visible – See connections right in front of you – Great rolodex for people • Review full profiles – Can review who a person is, how they got to their current position, what school they went to, what they’re reading, who they know and more to build instant rapport – Can share it with a co-worker
- 16. A few stories… •Power of Introduction – Phil’s story • Job Seeking – Power of connection • You know…would you mind introducing me? • You and I both know… • You’re interested in… • You’re reading… – Power of a question • I see you had a question about…
- 17. Top 10 NavigationTips • Contacts • Inbox • Introductions • Status Updates • People Search • Groups • Company Search • Answers • Recommendations • Other Applications
- 18. Contacts Morefirst level contacts = more second level contacts = more clients you can help
- 19. Inbox You control howmany messages make it to your e-mail
- 20. Introductions Ask for them(and make them) the right way
- 21. Status Updates What areyou doing or thinking about that can benefit your connections?
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- 23. Groups • Join onesrelevant to your industry • Join ones relevant to your interests • Join ones that contain people you want to connect with
- 24. Company Search By • Company Name • Industry • Size of company • Location (narrow down by zip code or city/state)
- 25. Answers • Answer questionsyou know something about • Ask questions when you need help • Suggest other people when you see a question they can help with
- 26. Recommendations • Give recommendationsto those who deserve it • Ask for a recommendation from those you’ve delighted
- 27. Other Applications • ReadingList – Share what you’re reading – See what others are reading • Box.net – share – Whitepapers – PDF files – Word documents • Slideshare.net – Great for sharing PowerPoint presentations – Great for seeing other presentations like yours
- 28. Any questions? Photo source:http://www.flickr.com/photos/38299630@N05/3635356091/
- 30. Why Facebook Matters • People Driven • Lots of users • Connect other applications in • Control access (some)
- 31. People Driven Facebook: Builton 1:1 1:many relationships (personal touch)
- 32. If Facebook werea country…
- 33. It would bethe 4th largest country in the world!
- 34. Fast Facebook Facts •Users spend over 5 billion minutes on Facebook every day! • Upload over 1 billion pictures and over 10 million videos every day! • Fastest growing audience? – People over 35!
- 35. Maximizing Facebook • Blog Import • Video Sharing • Photo Sharing • Status Updates can mirror LinkedIn • People/Company Search
- 36. Basics • Create YourProfile • Find People • Connect on a Human Level
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- 40. WARNING • Do NOTe-mail your entire address book and invite them to Facebook!
- 41. Group your Facebookfriends
- 42. Connect on aHuman Level • Status • Photos • Videos • Games
- 43. Privacy Settings areImportant!
- 44. 4 types ofprivacy
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- 46. Connect with Phil • phil@philgerbyshak.com • http://philgerbyshak.com • http://www.linkedin.com/in/philgerb • http://facebook.com/philgerb