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Jitendra Kavathekar: Managing Director, Accenture Open Innovation
Madhu Vazirani: Thought Leadership Senior Principal, Accenture Research
Tuesday September 8, 2015
Harnessing the Power of
Entrepreneurs to Open Innovation
2Copyright © 2015 Accenture All rights reserved.
of Fortune 500 companies have disappeared since
2000, mainly due to the disruption of traditional industry
models by digital technologies.
of revenues of large companies expected to be
generated from digital products and services in the next
3 years, up from 16% today (Source: Accenture Research)
Markets are being disrupted by digital
The last decade saw start-ups and entrepreneurs
disrupt traditional markets.
In the next ten years, large companies will use digital to
disrupt markets themselves.
3Copyright © 2015 Accenture All rights reserved.
Large companies and entrepreneurs
must learn to collaborate effectively
The good news is that large and small companies show
every intention of collaborating with multiple parties
How important will
collaborating with these
stakeholders be in driving
your innovation & growth
in the next 3 years?
“82% of large
companies say they
can learn from
entrepreneurs about
how to become a
digital business”
Source: Accenture Research
4Copyright © 2015 Accenture All rights reserved.
And both camps see the benefits of working
with each other:
• Collaboration based revenues at large companies
will jump from 9% today to 20% in 5 years
• 82% of large companies say they can learn from
entrepreneurs about how to become a digital
business
• 46% feel the need to work with entrepreneurs to
be sufficiently innovative
5Copyright © 2015 Accenture All rights reserved.
The nature of collaboration must change
“How can I create an ecosystem of
partners collaborating on equal
terms?”
“How can I get others to help me
do what I already want to do?”
From bilateral collaboration done on the terms of large companies, to
more open ended collaboration with multiple parties
6Copyright © 2015 Accenture All rights reserved.
The journey to Open Innovation
7Copyright © 2015 Accenture All rights reserved.
Ecosystem Innovation: The power of platforms
Ecosystem innovation
represents a shift to an external
mindset in which risks and
rewards are shared mutually. It
demands greater levels of digital
collaboration in a wider
ecosystem.
“There will be more than 100 new digital
industry platforms from non-tech
companies by 2016” (IDC)
“In 2013, 14 of the top 30 global brands
by market capitalization were platform-
oriented companies” (MIT)
8Copyright © 2015 Accenture All rights reserved.
But large companies and entrepreneurs
do not see eye to eye
Commitment
Entrepreneurs and startups
are four times more likely to
say their large company
partners lack commitment than
corporates are about their
smaller collaborators
Source: Accenture Research
Culture
9Copyright © 2015 Accenture All rights reserved.
How culture compares
Source: Accenture Strategy
Comparative cultural
trends between
startups and large
companies
10Copyright © 2015 Accenture All rights reserved.
Eyes on the prize
NEXT 5 YEARS: 20%
Proportion of large companies’ revenues generated by collaboration with
startups/entrepreneurs
TODAY: 9%
Spillover effects on
economic growth
11Copyright © 2015 Accenture All rights reserved.
Taking action
Large companies
• Visibly embrace collaboration
top-down
• Define and budget for
success
• Seed an “intrapreneurship”
culture
Entrepreneurs
• Align to the market
• Adapt culture
• Time it well
Governments &
policy makers
• Develop co-financing models
• Incent collaboration between
large companies and startups
• Create collaboration networks
• Encourage a borderless
physical world
Bridgemakers
• Open up access to supply
chains
• Accelerate the network effect
of role models and mentors
• Bridge the cultural gap
12Copyright © 2015 Accenture All rights reserved.
Accenture Open Innovation As A Service
Start-ups
• High risk
• High charge velocity
• Delayed economic value
• Seek disruption
Global 2000 Companies
• Immediate economic value
• Low risk
• Low change velocity
• Look for guided disruption
Open Innovation
Tech Labs
Emerging Technologies Group
Growth Platforms
Operating Groups
Delivery
Account Teams
Accenture as a bridgemaker
13Copyright © 2015 Accenture All rights reserved.
Accenture Open Innovation as a service
Discover-Validate Operationalize-ScaleEnvision
Define
Digital
Strategy
Rapid business model & technology
ideation for digital products, services
& experiences
Prototype, launch, and manage digital
products, services and experiences
Future of the
Industry
Build MVP(s) Identify and implement new digital
capabilities, embed as core in the
organization
Your role in the
future
Validation (Market, Technology,
Organization, Partners)
Gap analysis –
Technology,
Organization,
Operations
Kick-start Innovation Program – team,
funding, mandate, exec sponsorship
Develop and execute transformation
roadmap and operating model across
culture, structure, process and
technology
Define Innovation
Strategy
14Copyright © 2015 Accenture All rights reserved.
Be a Catalyst to Change to Open
Innovation

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Harnessing the Power of Entrepreneurs to Open Innovation

  • 1. Jitendra Kavathekar: Managing Director, Accenture Open Innovation Madhu Vazirani: Thought Leadership Senior Principal, Accenture Research Tuesday September 8, 2015 Harnessing the Power of Entrepreneurs to Open Innovation
  • 2. 2Copyright © 2015 Accenture All rights reserved. of Fortune 500 companies have disappeared since 2000, mainly due to the disruption of traditional industry models by digital technologies. of revenues of large companies expected to be generated from digital products and services in the next 3 years, up from 16% today (Source: Accenture Research) Markets are being disrupted by digital The last decade saw start-ups and entrepreneurs disrupt traditional markets. In the next ten years, large companies will use digital to disrupt markets themselves.
  • 3. 3Copyright © 2015 Accenture All rights reserved. Large companies and entrepreneurs must learn to collaborate effectively The good news is that large and small companies show every intention of collaborating with multiple parties How important will collaborating with these stakeholders be in driving your innovation & growth in the next 3 years? “82% of large companies say they can learn from entrepreneurs about how to become a digital business” Source: Accenture Research
  • 4. 4Copyright © 2015 Accenture All rights reserved. And both camps see the benefits of working with each other: • Collaboration based revenues at large companies will jump from 9% today to 20% in 5 years • 82% of large companies say they can learn from entrepreneurs about how to become a digital business • 46% feel the need to work with entrepreneurs to be sufficiently innovative
  • 5. 5Copyright © 2015 Accenture All rights reserved. The nature of collaboration must change “How can I create an ecosystem of partners collaborating on equal terms?” “How can I get others to help me do what I already want to do?” From bilateral collaboration done on the terms of large companies, to more open ended collaboration with multiple parties
  • 6. 6Copyright © 2015 Accenture All rights reserved. The journey to Open Innovation
  • 7. 7Copyright © 2015 Accenture All rights reserved. Ecosystem Innovation: The power of platforms Ecosystem innovation represents a shift to an external mindset in which risks and rewards are shared mutually. It demands greater levels of digital collaboration in a wider ecosystem. “There will be more than 100 new digital industry platforms from non-tech companies by 2016” (IDC) “In 2013, 14 of the top 30 global brands by market capitalization were platform- oriented companies” (MIT)
  • 8. 8Copyright © 2015 Accenture All rights reserved. But large companies and entrepreneurs do not see eye to eye Commitment Entrepreneurs and startups are four times more likely to say their large company partners lack commitment than corporates are about their smaller collaborators Source: Accenture Research Culture
  • 9. 9Copyright © 2015 Accenture All rights reserved. How culture compares Source: Accenture Strategy Comparative cultural trends between startups and large companies
  • 10. 10Copyright © 2015 Accenture All rights reserved. Eyes on the prize NEXT 5 YEARS: 20% Proportion of large companies’ revenues generated by collaboration with startups/entrepreneurs TODAY: 9% Spillover effects on economic growth
  • 11. 11Copyright © 2015 Accenture All rights reserved. Taking action Large companies • Visibly embrace collaboration top-down • Define and budget for success • Seed an “intrapreneurship” culture Entrepreneurs • Align to the market • Adapt culture • Time it well Governments & policy makers • Develop co-financing models • Incent collaboration between large companies and startups • Create collaboration networks • Encourage a borderless physical world Bridgemakers • Open up access to supply chains • Accelerate the network effect of role models and mentors • Bridge the cultural gap
  • 12. 12Copyright © 2015 Accenture All rights reserved. Accenture Open Innovation As A Service Start-ups • High risk • High charge velocity • Delayed economic value • Seek disruption Global 2000 Companies • Immediate economic value • Low risk • Low change velocity • Look for guided disruption Open Innovation Tech Labs Emerging Technologies Group Growth Platforms Operating Groups Delivery Account Teams Accenture as a bridgemaker
  • 13. 13Copyright © 2015 Accenture All rights reserved. Accenture Open Innovation as a service Discover-Validate Operationalize-ScaleEnvision Define Digital Strategy Rapid business model & technology ideation for digital products, services & experiences Prototype, launch, and manage digital products, services and experiences Future of the Industry Build MVP(s) Identify and implement new digital capabilities, embed as core in the organization Your role in the future Validation (Market, Technology, Organization, Partners) Gap analysis – Technology, Organization, Operations Kick-start Innovation Program – team, funding, mandate, exec sponsorship Develop and execute transformation roadmap and operating model across culture, structure, process and technology Define Innovation Strategy
  • 14. 14Copyright © 2015 Accenture All rights reserved. Be a Catalyst to Change to Open Innovation