Nonprofit reinvention in a time of unprecedented change

NO PRESSURE
NO DIAMONDS:
NONPROFIT REINVENTION IN
A TIME OF UNPRECEDENTED
CHANGE
Copyright © 2023 Accenture. All rights reserved.

Copyright © 2023 Accenture. All rights reserved. 2
NONPROFITS FACE
MOUNTING
PRESSURES
Rising demand
for services &
equity
Diversification
of revenue
Data &
Technology
explosion
Growing
competition
Changing
Constituent
Expectations

3
TURNING PRESSURE INTO PERFORMANCE
Leading nonprofits are working to
become truly constituent-centric and
differentiating through excellence.
Enable People &
Organizations to
Succeed in the
Future of Work
Transform Strategies
for Growth & Impact
Accelerate Performance
through Technology
Reimagine Experiences for
Constituent Engagement
1
2
3
4 5
Unlock Insights & Value
through Analytics

4
TRANSFORM
STRATEGIES FOR
GROWTH & IMPACT
1:

5
MORE THAN HALF OF NONPROFITS
LACK A DIGITAL STRATEGY
Even among those who do, yesterday’s model no
longer works with today’s realities.
Getting it Right Requires:
A holistic strategy considering how all parts integrate and
support a cohesive vision
A scalable solution that allows for future growth and digital
capabilities
1
Source: Accenture Frontier Donor Experiences, 2022

6
IMPACT DRIVEN STRATEGY
AND INNOVATION
National Wildlife Federation:
Garden for Wildlife
Case Study
The wildlife and climate crises demand innovative
solutions to urgently and quickly scale our collective
impact. We are seizing this great new opportunity to use
science and technology to make it easy for new and
veteran gardeners to plant native plants and help
pollinators and other wildlife thrive.
Dawn Rodney
Chief Innovation and Growth Officer of National

7
ENABLE PEOPLE &
ORGANIZATIONS
TO SUCCEED IN THE
FUTURE OF WORK
2:

IT IS TIME TO DO BETTER
NOW MORE THAN EVER NONPROFITS
MUST FOCUS ON WHAT MATTERS… ITS
PEOPLE
8
In today’s age, nonprofits that invest in their
workforce enable a more fulfilling and productive
experience by recognizing their worker’s desires.
While this has a close relationship with
constituent experience it cannot be understated.
Worker
Experience
Inclusion, Diversity
& Equity (ID&E)
Source: Accenture The Future of Work – Public Sector, 2022

OVERALL WORKER EXPERIENCE
ATTENTION ON WORKER NEEDS
9
People are complex and their needs have evolved. However,
consideration for these needs has never been more valued by the
workforce. Workers crave job fulfillment linking what they do to the
mission of their organization while recognizing a balance with their lives.
+10%
View full report: Work
in Progress: How the
Future of Work
Depends on Us.
59%
of someone’s intention to
stay with a company is
being omni-connected
58%
of public sector and
nonprofit workers have
some level of caregiving
duties
78%
of public sector and
nonprofit workers feel
disconnected to their
organization’s mission

HYBRID WORKER EXPERIENCE
WORKING, LIVING, AND SURVIVING IN
UNPRECEDENTED TIMES… FOR 2+ YEARS
10
Organizations are moving forward with work model decisions-
but only 23% of Public Sector and nonprofit workers are satisfied
with their company’s approach. It is time to improve.
Companies that support and enable workers in new ways can
unlock human potential, regardless of location.
View full report:
Work in Progress:
How the Future of
Work Depends on Us.
Change in proportion of workers who can be productive anywhere
+37%
Yet, just
Change in proportion of workers who can be productive onsite
+10%

PRIORITIZE ID&E
MOVING BEYOND WORDS AND INTO ACTION
11
Source: Accenture I&D: It’s time to show, not just tell, 2022: ADD GARTNER
Research shows that a organization’s focus on ID&E is favorably
viewed by employees as they not only care deeply about ID&E, but
will improve performance in working with diverse teams:
View full report:
I&D: It’s time to
show, not just tell
+10%
of employees value
diverse representation in
their organization
70%
performance improvement
by teams in high-diversity
environments:
30%

12
REIMAGINING
ORGANIZATIONAL STRATEGY
& JOURNEY ROADMAP
W.K. Kellogg Foundation:
HR Transformation
Case Study
Accenture helped the organization identify critical gaps to serve
its mission and long-term strategic goals, delivered effective
transition management, defined a Journey Management strategy,
and recommended a near and long-term organizational HR model
resulting in:
• Success navigating the organization through a redesign
process for all departments and prepared leadership for
discussions with Foundation employees.
• Assisted the organization with a smooth transition as the
Foundation adopted and executed the proposed Journey
Roadmap.

13
REIMAGINE
EXPERIENCES FOR
CONSTITUENT
ENGAGEMENT
3:

MEETING CONSTITUENT
EXPECTATIONS
14
Based on Accenture's constituent research, nonprofits must focus on the
following three core areas to meet evolving constituent expectations.
Engaging
constituents
where they are
and on what
they care about
Offering
experiences that
give them what
they truly want
Shaping new
digital frontiers
of engagement

DONORS ARE MORE LOYAL TO THEIR
CAUSE OVER AN ORGANIZATION
15
Source: Accenture Frontier Donor Experiences – Donor Survey, 2022 (n=1,000)
Constituents across all age groups are more loyal to the cause they
support compared to any one specific organization or institution that
supports the cause. This is especially true across younger donors.
of constituents agree or strongly
agree with the statement 'I am loyal
to the cause I support more than the
organizations or institutions
(nonprofits, corporations, political
parties, etc.) that supports them.'
68% Nonprofits must prove
they are the most
compelling option to win
the attention of donors.

TOP CONSIDERATIONS
WHEN SELECTING A
NONPROFIT TO DONATE TO
of donors ranked effectiveness of donation in their top three
considerations when selecting a nonprofit to donate to
71%
of donors ranked amount of donation that goes to
administrative costs in their top three considerations when
selecting a nonprofit to donate to. Donors ultimately
understand that administrative and technology costs can
drive greater efficiency
41%
Source: Accenture Frontier Donor Experiences – Donor Survey, 2022 (n=1,000)
COMPARED TO
ONLY

OFFER EXPERIENCES
CONSTITUENTS WANT
DONORS WILL GIVE MORE FOR A
PERSONALIZED OR PREMIER EXPERIENCE
17
20%
21%
22%
22%
27%
28%
29%
30%
48%
0% 10% 20% 30% 40% 50% 60%
Chance to win personalized video message from celebrity
Interactive donation experience, such as mini programs,…
Chance to win tickets to virtual exclusive event (for example,…
Donation comes with a shareable text, photo, or filter to post…
Group donations with peers
Donation comes with free item (shirt, water bottle, sticker,…
Donation comes with 15% discount at partner brand
Chance to win tickets to in-person exclusive event (for…
Donation matched by partner organization
53%
GenZ and Millennial
donors would donate
more (at least 25% more)
for a personalized or
premier experience
Donors who would donate at least 25% more for the
following experiences

Of constituents agree that
nonprofits have an important
role to play in shaping the
norms of the next wave of
digital change
59%
18
NEW FRONTIERS
NONPROFITS ARE EXPECTED TO PLAY A
ROLE IN THE EVOLUTION OF OUR
DIGITAL LIVES

19
CAPTIVATE THE DIGITAL
CONSTITUENT
National Multiple Sclersosis
Society: Bike Ms
Jennifer Lee
EVP of Development, National MS Society
Partnering with Accenture to build an
exceptional experience for our cyclists
during the pandemic was one of the bright
spots during such an uncertain time. I am so
appreciative of their generosity and
innovation…
Case Study

UNLOCK INSIGHTS & VALUE
THROUGH ANALYTICS
4:

TRANSFORMING
DATA INTO INSIGHTS
21
Source: Accenture Digital Adoption Report
Thanks to dramatically lower technology costs, analytics
are now accessible and affordable.
NONPROFITS SEEM TO BE LAGGING.
see significant
efficiency gains
Only
have taken up
data analytics
39%
But, for
those that do
83%

22
There is a fear about just using analytics and thinking that
everything is just a number. People are uncomfortable with
that because it doesn’t pick up the whole story. You really
need to look at the right numbers, and need to balance
perspectives.
Courtney Brown, PhD
Lumina Foundation
CHANGING OUTCOMES
REQUIRES CHANGING MINDSETS

23
HUMANITY AND DATA COLLIDE
Arolsen Archives: Preserving Memories & History
Floriane Azoulay
Executive Director, Arolsen Archives, Germany
Our work is to make sure victims’ stories can be
told, so we can be vigilant when we witness
intolerance
Case Study
The Arolsen Archives — International Center on Nazi
Persecution maintains the world’s most comprehensive
archive on the victims and survivors of Nazism. The help of a
human-machine collaboration powered by Solutions.AI is
helping to accelerate the speed and accuracy of document
digitization.

24
ACCELERATE PERFORMANCE
THROUGH TECHNOLOGY
5:

25
Source: Accenture Public Service Global Citizen Survey
For nonprofits, innovative technology used to be the
exception. Now it’s the expectation.
How to get there?
Revitalizing IT strategy
Integrating disjointed systems
Tapping into cloud and other emerging technology solutions
Build technology-enabled ecosystems for sharing what’s
working
DEPLOYING TECHNOLOGY
TO AMPLIFY MISSION IMPACT

FROM THE BACK OFFICE TO
THE FRONT LINES
Of CEOs are thinking about
the right technology, tools,
and processes to shape a
better future of work
26%
26
Only
Effective leadership must empower
workers with the right digital strategy.

27
APPLYING TECHNOLOGY TO
PRESERVE NATURE
World Wildlife Fund:
Harness the power of Workday
Case Study
Mike Pejcic
Chief Financial Officer, World Wildlife Fund
WWF’s goal with project Panorama was to
construct a solid operational foundation for the
future... and Accenture partnered with us to
rethink the way WWF works.

Contributors: Tiffany Lin,
Nicholas Marusin
Authors
Amit Patel
Managing Director
Nonprofit Practice
Sean Burke
Principal Director
Nonprofit Practice
Accenture
The nonprofit sector plays a critical role in improving how people live and
tackle complex problems, and there has never been a greater opportunity
for the sector to make an impact. Accenture helps clients throughout the
sector, including mission service nonprofits, cultural institutions,
foundations, associations, multilaterals and others. Combining industry-
leading services and expertise derived from our work with leading
commercial companies and governments, we apply our unique skillset to
address the particular challenges confronting the nonprofit sector. We help
our nonprofit clients to reframe their strategy and operations, magnify
results through analytics, captivate the digital constituent and accelerate
impact through technology. The result is unparalleled: enterprise-grade
strategy and operations and technology applied to accomplish the mission
better, faster, and more effectively.
Accenture Research
Accenture Research shapes trends and creates data-driven insights about
the most pressing issues global organizations face. Combining the power of
innovative research techniques with a deep understanding of our clients’
industries, our team of 300 researchers and analysts spans 20 countries
and publishes hundreds of reports, articles and points of view every year.
Our thought-provoking research—supported by proprietary data and
partnerships with leading organizations, such as MIT and Harvard—guides
our innovations and allows us to transform theories and fresh ideas into real-
world solutions for our clients.
This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document
refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this
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MORE ABOUT
HOW TO
TRANSFORM
YOUR NONPROFIT

Research Methodology
Donor Survey (n=1,000)
A balanced demographic of Americans who had donated money, goods, or time as
a volunteer in the last year, were surveyed in May 2022 using an electronic survey
from an external vendor. Donors contributed to a variety of causes, at different
dollar amounts, at different frequencies.
Expert Interviews (n=11)
Through an external vendor, 11 in-depth telephone interviews in May 2022 with U.S.
based Nonprofit Executives at the Director level of above (n=6), and Business
Leaders (n=5) at the Director level or above, from B2C businesses (with revenue
$500m+ and more than 1,000 employees) engaged with Nonprofit organizations.

Nonprofit reinvention in a time of unprecedented change

Nonprofit reinvention in a time of unprecedented change

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