This document discusses organizations embracing open innovation and provides examples of how large corporations are augmenting internal R&D through various open innovation modes. It then summarizes case studies of open innovation efforts at Bosch, Eli Lilly, Evonik Industries, Ford, HP Labs, Huawei Technologies, Pfizer, Samsung, and highlights outcomes such as new partnerships, increased innovation budget/resources, accelerated development timelines, and adoption of new technologies. The research was a collaboration between Accenture and Purdue University to study open innovation practices.

1. OPEN
INNOVATIONSMART SOLUTIONS FOR R&D PIPELINES

2. ORGANIZATIONS ARE EMBRACING
OPEN INNOVATION
Copyright 2017 Accenture. All rights reserved. 2
Our research reveals four modes of open innovation:
LARGE CORPORATIONS ARE AUGMENTING THEIR INTERNAL R&D
MODE
3
Platform/contest
MODE
1
Traditional IP
contract
MODE
4
Community
MODE
2
Partnership
of companies combine
competitions with
partnerships to solve
complex problems
60%
of companies innovate
by pairing traditional
IP contracts and
competitions
70%

3. OPEN INNOVATION AT BOSCH
Copyright 2017 Accenture. All rights reserved. 3
THE CHALLENGE:
SEEKING ENVIRONMENTALLY FRIENDLY STORAGE SOLUTIONS
Outcomes:What Bosch did:
• Established three new
partnerships
• Became active in the
energy storage discussion
• Increased capacity for
open innovation
• 20% of innovation
budget allocated to
open innovation
• 200 dedicated F/T open
innovation employees
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FULL STORY

4. OPEN INNOVATION
AT ELI LILLY AND COMPANY
Copyright 2017 Accenture. All rights reserved. 4
THE CHALLENGE:
ACCELERATING THE DEVELOPMENT OF NEW DRUG THERAPIES
Outcomes:What Eli Lilly did:
• Accessed an online
community of scientists
• Created a three-step
compound screening
process
• Redefined data sharing
rules
• Sharing test samples
made drug discovery
resource efficient and
time-bound
• Supports internal learning
and external scientists
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FULL STORY

5. OPEN INNOVATION
AT EVONIK INDUSTRIES
Copyright 2017 Accenture. All rights reserved. 5
THE CHALLENGE:
DEVELOPING NON-VACUUM-BASED PROCESS TECHNOLOGIES
TO PRODUCE ELECTRONIC DEVICES AT LOWER COST
Outcomes:What Evonik did:
• Employed an external
consultant to outline the
vision
• Developed information-
sharing rules
• Used new governance
models to coordinate
innovation
• Launched new technology
iXsenic® S to improve
hi-res displays
• Established Evonik Meets
Science program
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FULL STORY

6. OPEN INNOVATION AT FORD
Copyright 2017 Accenture. All rights reserved. 6
THE CHALLENGE:
CREATING SMART MOBILITY SOLUTIONS BACKED BY
A POWERFUL OPEN-SOURCE PLATFORM
Outcomes:What Ford did:
• Formed a unique
community (OpenXC) of
smart mobility innovators
• Used an API to offer
controlled access to data
• Pooled expertise:
Technology, domain
and end users
• OpenXC is being adopted
as an industry standard
• New applications have
been developed e.g.
haptic gear knob
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FULL STORY

7. OPEN INNOVATION AT HP LABS
Copyright 2017 Accenture. All rights reserved. 7
THE CHALLENGE:
PARTNERING WITH A MOVIE STUDIO TO SUPPORT 3D ANIMATED
FILM PRODUCTION
Outcomes:What HP Labs did:
• Partnered with specialist
DreamWorks Animation
• Secured alignment and
mutual commitment
• Experimented and created
prototypes
• Introduced new Utility
Rendering Service
• Licensed the technology
to 100+ movie studios
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FULL STORY

8. OPEN INNOVATION
AT HUAWEI TECHNOLOGIES
Copyright 2017 Accenture. All rights reserved. 8
THE CHALLENGE:
CREATING AN INTERNET OF THINGS CELLULAR SOLUTION
Outcomes:What Huawei did:
• Focused on industry
collaborations
• Chose companies with
shared or similar interests
• Designed a problem-
solving process based
around customer needs
• Introduced new
technology within three
years—two years faster
than in the past
• Developed a more
disciplined approach to
open innovation
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FULL STORY

9. OPEN INNOVATION AT PFIZER
Copyright 2017 Accenture. All rights reserved. 9
THE CHALLENGE:
DEVELOPING A TECHNOLOGY-ENABLED PACKAGING DEVICE
FOR PREFILLED SYRINGES
Outcomes:What Pfizer did:
• Used a team-based
contest approach via
an intermediary
• Formally clarified the
rules around data and
information exchange
• Gained support from
internal volunteers
• Developed a solution that
exceeded expectations
• Gained additional
prototype ideas at fixed
cost
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FULL STORY

10. OPEN INNOVATION AT SAMSUNG
Copyright 2017 Accenture. All rights reserved. 10
THE CHALLENGE:
INNOVATING WITH INTERNET OF THINGS TECHNOLOGIES
FOR A BETA VERSION PLATFORM
Outcomes:What Samsung did:
• Used a contest to gather
ideas for IoT apps
• Openly shared information
and ideas
for new concepts
• Kept contestants informed
and committed with cash
incentives
• Received 150 submissions
from its innovation contest
• Positioned the company
and the platform for the
future
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FULL STORY

11. ABOUT THE RESEARCH
WWW.ACCENTURE.COM/RANDDINNOVATION
Copyright 2017 Accenture. All rights reserved. 11
Collaborated with
The Research Center for
Open Digital Innovation
at Purdue University
Revenues of at least
US$250 million
1,000 employees Selected 8 study targets
who had performed open
innovation for 2 years

12. CONTACT US
Copyright 2017 Accenture. All rights reserved. 12
The smart way to open
your innovation process
RAGHAV NARSALAY
Managing Director
Accenture Research
raghav.narsalay@accenture.com
SABINE BRUNSWICKER
Associate Professor for Innovation
and Director Research Center for
Open Digital Innovation
Purdue University
sbrunswi@purdue.edu
VISIT
WWW.ACCENTURE.COM/RANDDINNOVATION

13. Copyright 2017 Accenture. All rights reserved. 13
ABOUT ACCENTURE
Accenture is a leading global professional
services company, providing a broad
range of services and solutions in
strategy, consulting, digital, technology
and operations. Combining unmatched
experience and specialized skills across
more than 40 industries and all business
functions—underpinned by the world’s
largest delivery network—Accenture
works at the intersection of business and
technology to help clients improve their
performance and create sustainable
value for their stakeholders. With
approximately 394,000 people serving
clients in more than 120 countries,
Accenture drives innovation to improve
the way the world works and lives.
Visit us at www.accenture.com.
ABOUT ACCENTURE
RESEARCH
Accenture Research shapes trends and
creates data-driven insights about the
most pressing issues global organizations
face. Combining the power of innovative
research techniques with a deep
understanding of our clients’ industries,
our team of 250 researchers and analysts
spans 23 countries and publishes
hundreds of reports, articles and points
of view every year. Our thought-provoking
research—supported by proprietary
data and partnerships with leading
organizations such as MIT and
Singularity—guides our innovations
and allows us to transform theories
and fresh ideas into real-world
solutions for our clients.
ABOUT THE RESEARCH
CENTER FOR OPEN
DIGITAL INNOVATION
The Research Center for Open Digital
Innovation (RCODI) is home to scholars
and researchers who advance the
understanding of open innovation models
in the digital age. Through rigorous
research and virtual experimentation,
the center deepens our understanding
of the Drivers of our society's innovation
productivity. The interdisciplinary team
also develops tools and instruments that
increase this productivity by supporting
collective and collaborative processes of
humans and increasingly smart systems.
Based in Purdue University’s Discovery
Park, RCODI is also actively engaged in
developing graduate education programs
that will mold future leaders, system
designers and researchers. To learn
more about the center visit
www.purdue.edu/opendigital