SlideShare a Scribd company logo
Right Cloud
Mindset in Travel
Survey Results
Hotel Industry*
*Featured survey responses are ‘Top-three Ranked’ (%)
(i.e., ranked by respondents as either Rank 1, 2 or 3)
Survey Results
Hotel Industry
Guest
Experience
Owner and Franchise
Management
Sales and Brand
Marketing
Revenue and Yield
Management
Operations
Information
Technology
Guest Experience
Key Functional Objectives Within
the Next Two Years
Guest Experience
CXOs are prioritizing contactless technologies, new connected
services and improving the booking experience
Technology-Related Challenges,
in Achieving The Objectives
38
40
42
43
50
Achieve Contactless Operations
Improve Bookings Experience
and Rooms Visualization
Launch New Connected Guests
Services
Gain efficiencies and reduce
costs through process
improvements and automation
Enable 360 customer view 42
52
60
63
73
Difficulty in accessing, handling
and provisioning the data
needed
Lack of integration of
various tools
Lack of flexibility of new
application or technology
Too much time required to
launch innovative solutions
Too much complexity
Top Areas of Investment – Next 2 Years
Guest Experience
Reservations has been identified as a key
process for investment, by 50% of CXOs,
over the next two years
50%
Reservations Housekeeping
35%
Concierge
33%
Guest Activities
32%
We, unlikemanyof our global
peers,do not haveour own PMS.
Manyof the solutionsare stillon
premisee.g., Oracle,andfor a
businesslikeours, whichis split
across geos, cloud isessential
for flexibility.
Mobility and Personalization Director
Fortune 500 Hospitality Company
• In a post-pandemic environment, the majority of travel companies continue to focus on
contactless technologies; the idea is to create a ‘phygital’ concept that can personalize
several aspects—such as shopping, identity, etc.
• While mobile check-ins and related tools are key trends on the guest experience side, the
pandemic has only accelerated the development of self-servicing capabilities.
• The potential to monetize and personalize remains high—especially as the industry
witnesses increased adoption in key technologies such as AI, ML, Chatbots, IOT and
Analytics. True differentiation lies in the ability to offer the right product through the right
channel at the right time—for enhanced loyalty and upselling and cross-selling. However,
to make this happen, it is imperative that systems talk to each other.
• It’s also important to curate experiences at every touchpoint, rather than at the ‘journey’
level. Today, the tight integration between PMS and CRM is a significant opportunity area
for cloud. Data integration between these 2 systems would enable incumbents to optimize
experiences at every touchpoint. Such a set-up would enable personalized responses on
real-time basis. For example, if there is a customer incident, companies can use CRM to
trigger an apology mail/personalized voucher and enable the workforce to make on-the-
spot decisions, driving CSAT and NPS.
Guest Experience
Owner and
Franchise
Management
Key Functional Objectives Within
the Next Two Years
Owner and Franchise Management
Hotel and franchise owners intend to advance RM capabilities and
prioritize attribute-based selling
Technology-Related Challenges,
in Achieving The Objectives
40
40
40
50
53
Achieve attribute-based selling
and advanced revenue
management
Reduce costs through process
improvements and automation
Achieve contactless operations
Enable 360 customer view
Launch new connected guests'
services within the hotels and
facilities
47
50
57
63
67
Too much time required to
launch innovative solutions
Lack of flexibility of new
application or technology
Lack of integration of various
tools
Difficulty in accessing, handling
and provisioning the data
needed
Too much complexity
Top Areas of Investment – Next 2 Years
Owner and Franchise Management
Managing commercial and non-
commercial partners continues to
be a key priority for them
53%
Manage Commercial
Partners
Manage Non-
commercial Partners
47%
• The hospitality industry has experienced
foreclosure pressures in the past 12 months,
leading to unsustainable operations for
franchisees worldwide.
• For hospitality companies, increasing
franchise control has been on strategic
agendas for the last decade. Recently, the
industry has also witnessed a steady rise in
soft brands in recent times.
• Cloud is indeed the disruptor that could effect
change; it will enable a new dimension of
attribute selling, which could expedite
profitability. It can also be the answer to
solving fundamental challenges, such as
handling analytical data at scale and enabling
better integration among tools. For owners
and franchisees, cloud can well be the answer
to move beyond commoditization.
Sales and Brand
Marketing
Key Functional Objectives Within
the Next Two Years
Sales and Brand Marketing
The Majority CMOs and CSOs* intend to leverage technologies to
dynamically market (and automate) their offerings
Technology Related Challenges,
in Achieving The Objectives
57
57
73
83
Innovate new
products/packages during
different booking/time periods
Centralize, automate and host
key processes
Focus on SEO and SEM, to
create personalized campaigns
Achieve multi-channel
capability 47
53
57
60
77
Difficulty in accessing, handling
and provisioning the data
needed
Lack of integration of
various tools
Too much complexity
Lack of flexibility of new
application or technology
Too much time required to
launch innovative solutions
*Refers to Chief Sales Officer
Top Areas of Investment – Next 2 Years
Sales and Brand Marketing
However, incumbents continue to rely on
outdated solutions, hampering objectives
67%
Advertising
Property
Information
50%
Marketing
Campaigns
43%
Sales Channels
40%
Promotions
33%
A bigimpactarea is digital
sellinganddigitalmarketing,to
appealto newcustomerswith
newshoppingand purchasing
patterns.Theneedfor
personalizationand
individualizedmarketingwill
entailtrialingnewdigital
marketingchannelsand
offerings.
Mobility and Personalization Director
Fortune 500 Hospitality Company
• The majority of surveyed CMOs and CSOs* want the ability to dynamically market their
offerings, i.e., innovate new products/packages during different time periods.
• However, the biggest impediment to dynamic operations is the system readiness to
handle analytical data, as reported by 77% CMOs and CSOs.
• Unfortunately, there is a big disconnect between IT strategy and respective functions, with
Sales & Marketing still relying on solutions from 10 years back. It is imperative for IT to have
a seat at the table, and in-turn help package relevant solutions for various functions,
including Sales & Marketing.
• As companies vie for differentiation in a post-pandemic world, current legacy systems
limit the ability to scale data and achieve real-time data capture and processing. Cloud
allows organizations to scale and interconnect systems and to work in a real-time
environment, across functions and channels—thereby significantly expanding horizons
around meaningful customer engagement.
Sales and Brand Marketing
*Refers to Chief Sales Officer
Revenue and Yield
Management
Key Functional Objectives Within
the Next Two Years
Revenue and Yield Management
Augmenting RM through AI/ML and improving dynamic pricing
strategies, remain the key focus for CXOs
Technology Related Challenges,
in Achieving The Objectives
43
47
70
70
70
Optimize existing distribution
channels / improve direct
capabilities
Augment Revenue
Management through AI/ML
capabilities
Improve dynamic pricing
strategies for bundled and
unbundled products
Create one-stop-shop solution,
by integrating PMS, Channel
Manager and RMS
Improve integration and data
exchange with current PMS 37
40
47
70
73
Too much time required to
launch innovative solutions
Lack of flexibility of new
application or technology
Difficulty in accessing,
handling and provisioning the
data needed
Lack of integration of
various tools
Too much complexity
Revenue and Yield Management
Within the RM space, CXOs plan to
prioritize ‘demand forecasting’ & ‘target
pricing’ capabilities, in the wake of
today’s shortened booking environment
Top Areas of Investment – Next 2 Years
77%
Demand Forecasting
Capabilities
Recommend
Target Pricing
67%
Gather
Competitive Pricing
63%
Tracking
and Optimization
50%
Collect
Historical Data
37%
There’sa significantopportunity
in revenuemanagement,a key
pain-pointin today’stimes;
currentrelianceis mostly on
inhousetools & not on 3rd
parties.
Infrastructure Technology - Network
Architecture and Engineering Director
Fortune 500 Hospitality Company
• Today, Hospitality companies can no longer rely on past data
(from 1 year), for forecasting and demand prediction. With
COVID 19 variants such as Delta and Omicron impacting
travel, the consumer booking window has shrunk dramatically
(to 7-15 days), and organizations need to master dynamic and
continuous pricing strategies.
• 77% of CXOs intend to improve demand forecasting
capabilities (primary focus area), while 67% want the ability to
recommend target pricing.
• 70% of CXOs intend to augment their RM capabilities, through
AI/ML. Cloud will provide the intelligence, scale and the
combinatorial power of working with multiple technologies to
enable the differentiation that companies desire today.
Revenue and Yield Management
Operations
Key Functional Objectives Within
the Next Two Years
Operations
63% of COOs aspire to improve function collaboration and sustainability, over the next two
years; lack of integration among tools remains a major pain-point
Technology Related Challenges,
in Achieving The Objectives
43
50
53
63
63
Improve collaboration between
functions
Realize sustainability in
operations
Launch new digital
tools/services
Reduce costs through process
improvements or efficiencies
Achieve seamless collaboration
among hotel owners, individual
property owners and managers
33
53
53
57
73
Lack of integration of
various tools
Too much time required to
launch innovative solutions
Lack of flexibility of new
application or technology
Difficulty in accessing, handling
and provisioning the data
needed
Too much complexity
Top Areas of Investment – Next 2 Years
Operations
Additionally, 80% of CFOs and COOs plan
to improve their financial planning &
forecasting capabilities
43%
Manage Regulatory
Requirements Manage Facilities
33%
Perform Physical
Security and Safety
33%
Manage Property
Operations
33%
Manage Consumable
Inventory
30%
WhileCXOs recognizecloud
potential,they are concerned
about failedintegrationeffort
anddisruptionarisingfrom that.
Importantto convincethem with
pilots,with a narrativecentered
aroundrisk mitigation.Key is to
create a tangibleroadmapfor
integration,that makesbusiness
sense.
Mobility and Personalization Director
Fortune 500 Hospitality Company
80%
• As the business environment remains difficult, hospitality companies are
increasingly prioritizing transaction unit costs.
• 63% of COOs plan to improve collaboration between functions. Unsurprisingly,
73% of COOs feel that integration among tools is the key challenge faced by the
majority of today’s hospitality companies.
• Data remains the most crucial element; while companies continue to hold
proprietary data, they are unable to unlock value. The C-suite agrees that Cloud is
probably the most powerful solution for data monetization. It will help break
organizational silos and enable cross-functional services.
Operations
of CFOs and COOs intend to prioritize
Financial Planning, Budgeting and
Forecasting
Information
Technology
Develop and
Manage Business
Relationships
Develop IT
Service Strategy
Increase Efficiency
in IT Service
Management and
Operations
Information Technology
Reducing costs through automation and
achieving system integration remain key
priorities for Hospitality CIOs, CTOs and CDOs
over the next 2 years
33%
37%
50%
53%
57%
Reduce costs through process
improvements or efficiencies
Achieve system integration
among hotel owners, individual
property owners and managers
Improve collaboration with
various enterprise functions
Tracking and Optimization
Collect Historical Data
Within
Information
Technology,
CIOs plan to:
67%
63%
47%
Three mindset shifts to scale cloud
What does it take to up your cloud game?
Hint: It’s not only about the technology
Think technology to
grow business
Old mindset:
The CIO drives IT
New mindset:
The CIO drives recovery
and future growth
Think new ways of
working
Old mindset:
It is working well today
New mindset:
Future agility is non-
negotiable
Think success
beyond the change
Old mindset:
Fear around too much risk
New mindset:
Confidence in multi-fold
rewards
READ THE FULL REPORT
01 02 03
About Accenture
Accenture is a global professional services company
with leading capabilities in digital, cloud and security.
Combining unmatched experience and specialized
skills across more than 40 industries, we offer
Strategy and Consulting, Interactive, Technology and
Operations services — all powered by the world’s
largest network of Advanced Technology and
Intelligent Operations centers. Our 674,000 people
deliver on the promise of technology and human
ingenuity every day, serving clients in more than 120
countries. We embrace the power of change to
create value and shared success for our clients,
people, shareholders, partners and communities.
Visit us at www.accenture.com.

More Related Content

What's hot

Fueling the Energy Future
Fueling the Energy FutureFueling the Energy Future
Fueling the Energy Future
accenture
 
PwC's Global Technology IPO Review -- Q1 2015
PwC's Global Technology IPO Review -- Q1 2015PwC's Global Technology IPO Review -- Q1 2015
PwC's Global Technology IPO Review -- Q1 2015
PwC
 
The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action
accenture
 
Australia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. KearneyAustralia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. Kearney
Kearney
 
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | AccentureFederal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
accenture
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. Kearney
Kearney
 
The FDA and industry: A recipe for collaborating in the New Health Economy
The FDA and industry:  A recipe for collaborating in the New Health EconomyThe FDA and industry:  A recipe for collaborating in the New Health Economy
The FDA and industry: A recipe for collaborating in the New Health Economy
PwC
 
Shaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | AccentureShaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | Accenture
accenture
 
Joining Forces: Interagency Collaboration and "Smart Power"
Joining Forces: Interagency Collaboration and "Smart Power"Joining Forces: Interagency Collaboration and "Smart Power"
Joining Forces: Interagency Collaboration and "Smart Power"
Booz Allen Hamilton
 
Tech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & GrowthTech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & Growth
accenture
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
Deloitte United States
 
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
McKinsey & Company
 
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & BeverageThe Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
L.E.K. Consulting
 
How fit is your capital allocation strategy?
How fit is your capital allocation strategy? How fit is your capital allocation strategy?
How fit is your capital allocation strategy?
EY
 
Navigating a digital-first home furnishings market
Navigating a digital-first home furnishings market Navigating a digital-first home furnishings market
Navigating a digital-first home furnishings market
L.E.K. Consulting
 
Global Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionGlobal Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st edition
EY
 
The Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive StudyThe Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive Study
PwC's Strategy&
 
PwC Trends in the workforce
PwC Trends in the workforcePwC Trends in the workforce
PwC Trends in the workforce
PwC
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
PwC
 
The 4th Annual New Mobility Study 2019
The 4th Annual New Mobility Study 2019The 4th Annual New Mobility Study 2019
The 4th Annual New Mobility Study 2019
L.E.K. Consulting
 

What's hot (20)

Fueling the Energy Future
Fueling the Energy FutureFueling the Energy Future
Fueling the Energy Future
 
PwC's Global Technology IPO Review -- Q1 2015
PwC's Global Technology IPO Review -- Q1 2015PwC's Global Technology IPO Review -- Q1 2015
PwC's Global Technology IPO Review -- Q1 2015
 
The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action
 
Australia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. KearneyAustralia: Taking Bigger Steps | A.T. Kearney
Australia: Taking Bigger Steps | A.T. Kearney
 
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | AccentureFederal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. Kearney
 
The FDA and industry: A recipe for collaborating in the New Health Economy
The FDA and industry:  A recipe for collaborating in the New Health EconomyThe FDA and industry:  A recipe for collaborating in the New Health Economy
The FDA and industry: A recipe for collaborating in the New Health Economy
 
Shaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | AccentureShaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | Accenture
 
Joining Forces: Interagency Collaboration and "Smart Power"
Joining Forces: Interagency Collaboration and "Smart Power"Joining Forces: Interagency Collaboration and "Smart Power"
Joining Forces: Interagency Collaboration and "Smart Power"
 
Tech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & GrowthTech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & Growth
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
 
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
 
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & BeverageThe Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
 
How fit is your capital allocation strategy?
How fit is your capital allocation strategy? How fit is your capital allocation strategy?
How fit is your capital allocation strategy?
 
Navigating a digital-first home furnishings market
Navigating a digital-first home furnishings market Navigating a digital-first home furnishings market
Navigating a digital-first home furnishings market
 
Global Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionGlobal Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st edition
 
The Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive StudyThe Diversity Imperative: 14th Annual Australian Chief Executive Study
The Diversity Imperative: 14th Annual Australian Chief Executive Study
 
PwC Trends in the workforce
PwC Trends in the workforcePwC Trends in the workforce
PwC Trends in the workforce
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
 
The 4th Annual New Mobility Study 2019
The 4th Annual New Mobility Study 2019The 4th Annual New Mobility Study 2019
The 4th Annual New Mobility Study 2019
 

Similar to Right Cloud Mindset: Survey Results Hospitality | Accenture

Right Cloud Mindset: Survey Results Aviation | Accenture
Right Cloud Mindset: Survey Results Aviation | AccentureRight Cloud Mindset: Survey Results Aviation | Accenture
Right Cloud Mindset: Survey Results Aviation | Accenture
accenture
 
CRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTORCRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTOR
SameerK23
 
Crm system (nbfc sector)
Crm system (nbfc sector)Crm system (nbfc sector)
Crm system (nbfc sector)
Gupta Ravi
 
Digitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue SolutionsDigitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue Solutions
Radhakrishnan Iyer
 
Six building blocks for creating a high performing digital
Six building blocks for creating a high performing digitalSix building blocks for creating a high performing digital
Six building blocks for creating a high performing digital
Col Mukteshwar Prasad
 
Rise of the new media finance organization
Rise of the new media finance organization Rise of the new media finance organization
Rise of the new media finance organization
accenture
 
Contoso Final Assignment Strategy & Finacial acumen Duco Boomsma
Contoso Final Assignment Strategy & Finacial acumen Duco BoomsmaContoso Final Assignment Strategy & Finacial acumen Duco Boomsma
Contoso Final Assignment Strategy & Finacial acumen Duco Boomsma
Duco Boomsma
 
How Executives Can Evolve their Business with Cloud Managed Services
How Executives Can Evolve their Business with Cloud Managed ServicesHow Executives Can Evolve their Business with Cloud Managed Services
How Executives Can Evolve their Business with Cloud Managed Services
Cloud Managed Services Mastek
 
Lead to Cash: The Value of Big Data and Analytics for Telco
Lead to Cash: The Value of Big Data and Analytics for TelcoLead to Cash: The Value of Big Data and Analytics for Telco
Lead to Cash: The Value of Big Data and Analytics for Telco
Sam Thomsett
 
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
RapidValue
 
The Next Generation of Contact Centers
The Next Generation of Contact CentersThe Next Generation of Contact Centers
The Next Generation of Contact Centers
Appian
 
B2B Marketing Report 2023
B2B Marketing Report 2023B2B Marketing Report 2023
B2B Marketing Report 2023
Social Samosa
 
10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf
10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf
10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf
Flowace.ai
 
Redefining the Information Management Landscape for Competitive Advantage
Redefining the Information Management Landscape for Competitive AdvantageRedefining the Information Management Landscape for Competitive Advantage
Redefining the Information Management Landscape for Competitive Advantage
Cognizant
 
Creating a Capability-Led IT Organization
Creating a Capability-Led IT OrganizationCreating a Capability-Led IT Organization
Creating a Capability-Led IT Organization
Cognizant
 
Zero2Ten-Whitepaper-ROI-of-Everything-CRM
Zero2Ten-Whitepaper-ROI-of-Everything-CRMZero2Ten-Whitepaper-ROI-of-Everything-CRM
Zero2Ten-Whitepaper-ROI-of-Everything-CRM
Zero2Ten
 
An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)
Tim Bourgeois
 
Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...
Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...
Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...
IRJET Journal
 
Sales and Marketing Technology
Sales and Marketing TechnologySales and Marketing Technology
Sales and Marketing Technology
Benjamin Scherer
 
CIS_Presentation1.pptx
CIS_Presentation1.pptxCIS_Presentation1.pptx
CIS_Presentation1.pptx
Suresh Boga
 

Similar to Right Cloud Mindset: Survey Results Hospitality | Accenture (20)

Right Cloud Mindset: Survey Results Aviation | Accenture
Right Cloud Mindset: Survey Results Aviation | AccentureRight Cloud Mindset: Survey Results Aviation | Accenture
Right Cloud Mindset: Survey Results Aviation | Accenture
 
CRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTORCRM SYSTEM IN NBFC SECTOR
CRM SYSTEM IN NBFC SECTOR
 
Crm system (nbfc sector)
Crm system (nbfc sector)Crm system (nbfc sector)
Crm system (nbfc sector)
 
Digitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue SolutionsDigitizing Insurance - A Whitepaper by RapidValue Solutions
Digitizing Insurance - A Whitepaper by RapidValue Solutions
 
Six building blocks for creating a high performing digital
Six building blocks for creating a high performing digitalSix building blocks for creating a high performing digital
Six building blocks for creating a high performing digital
 
Rise of the new media finance organization
Rise of the new media finance organization Rise of the new media finance organization
Rise of the new media finance organization
 
Contoso Final Assignment Strategy & Finacial acumen Duco Boomsma
Contoso Final Assignment Strategy & Finacial acumen Duco BoomsmaContoso Final Assignment Strategy & Finacial acumen Duco Boomsma
Contoso Final Assignment Strategy & Finacial acumen Duco Boomsma
 
How Executives Can Evolve their Business with Cloud Managed Services
How Executives Can Evolve their Business with Cloud Managed ServicesHow Executives Can Evolve their Business with Cloud Managed Services
How Executives Can Evolve their Business with Cloud Managed Services
 
Lead to Cash: The Value of Big Data and Analytics for Telco
Lead to Cash: The Value of Big Data and Analytics for TelcoLead to Cash: The Value of Big Data and Analytics for Telco
Lead to Cash: The Value of Big Data and Analytics for Telco
 
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
Digitizing Insurance - Transforming Legacy Systems to Adopt Modern and Emergi...
 
The Next Generation of Contact Centers
The Next Generation of Contact CentersThe Next Generation of Contact Centers
The Next Generation of Contact Centers
 
B2B Marketing Report 2023
B2B Marketing Report 2023B2B Marketing Report 2023
B2B Marketing Report 2023
 
10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf
10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf
10 Ways To Overcome The BPO Tech Challenges And Transformation In 2024.pdf
 
Redefining the Information Management Landscape for Competitive Advantage
Redefining the Information Management Landscape for Competitive AdvantageRedefining the Information Management Landscape for Competitive Advantage
Redefining the Information Management Landscape for Competitive Advantage
 
Creating a Capability-Led IT Organization
Creating a Capability-Led IT OrganizationCreating a Capability-Led IT Organization
Creating a Capability-Led IT Organization
 
Zero2Ten-Whitepaper-ROI-of-Everything-CRM
Zero2Ten-Whitepaper-ROI-of-Everything-CRMZero2Ten-Whitepaper-ROI-of-Everything-CRM
Zero2Ten-Whitepaper-ROI-of-Everything-CRM
 
An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)
 
Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...
Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...
Employee Performance and CRM Analysis of UCI Dataset using Machine Learning A...
 
Sales and Marketing Technology
Sales and Marketing TechnologySales and Marketing Technology
Sales and Marketing Technology
 
CIS_Presentation1.pptx
CIS_Presentation1.pptxCIS_Presentation1.pptx
CIS_Presentation1.pptx
 

More from accenture

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
accenture
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
accenture
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
accenture
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
accenture
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
accenture
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
accenture
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
accenture
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
accenture
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
accenture
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
accenture
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
accenture
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
accenture
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
accenture
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industry
accenture
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
accenture
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
accenture
 

More from accenture (20)

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industry
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
 

Recently uploaded

Opencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of MünsterOpencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of Münster
Matthias Neugebauer
 
Recent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS InfrastructureRecent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS Infrastructure
KAMAL CHOUDHARY
 
The importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT StandardizationThe importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT Standardization
Axel Rennoch
 
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
aslasdfmkhan4750
 
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes..."Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
Anant Gupta
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
maigasapphire
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
Salesforce AI & Einstein Copilot Workshop
Salesforce AI & Einstein Copilot WorkshopSalesforce AI & Einstein Copilot Workshop
Salesforce AI & Einstein Copilot Workshop
CEPTES Software Inc
 
Figma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdfFigma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdf
Management Institute of Skills Development
 
CiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.pptCiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.ppt
moinahousna
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
HackersList
 
Feature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptxFeature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptx
ssuser1915fe1
 
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and OllamaTirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Zilliz
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc
 
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
Priyanka Aash
 
CHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSE
CHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSECHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSE
CHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSE
kumarjarun2010
 
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesBLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
SAI KAILASH R
 
Integrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecaseIntegrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecase
shyamraj55
 
Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024
aakash malhotra
 

Recently uploaded (20)

Opencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of MünsterOpencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of Münster
 
Recent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS InfrastructureRecent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS Infrastructure
 
The importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT StandardizationThe importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT Standardization
 
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
 
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes..."Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
"Mastering Graphic Design: Essential Tips and Tricks for Beginners and Profes...
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
Salesforce AI & Einstein Copilot Workshop
Salesforce AI & Einstein Copilot WorkshopSalesforce AI & Einstein Copilot Workshop
Salesforce AI & Einstein Copilot Workshop
 
Figma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdfFigma AI Design Generator_ In-Depth Review.pdf
Figma AI Design Generator_ In-Depth Review.pdf
 
CiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.pptCiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.ppt
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
 
Feature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptxFeature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptx
 
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and OllamaTirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
 
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
(CISOPlatform Summit & SACON 2024) Digital Personal Data Protection Act.pdf
 
CHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSE
CHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSECHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSE
CHAPTER-8 COMPONENTS OF COMPUTER SYSTEM CLASS 9 CBSE
 
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesBLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
 
Integrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecaseIntegrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecase
 
Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024
 

Right Cloud Mindset: Survey Results Hospitality | Accenture

  • 1. Right Cloud Mindset in Travel Survey Results Hotel Industry* *Featured survey responses are ‘Top-three Ranked’ (%) (i.e., ranked by respondents as either Rank 1, 2 or 3)
  • 2. Survey Results Hotel Industry Guest Experience Owner and Franchise Management Sales and Brand Marketing Revenue and Yield Management Operations Information Technology
  • 4. Key Functional Objectives Within the Next Two Years Guest Experience CXOs are prioritizing contactless technologies, new connected services and improving the booking experience Technology-Related Challenges, in Achieving The Objectives 38 40 42 43 50 Achieve Contactless Operations Improve Bookings Experience and Rooms Visualization Launch New Connected Guests Services Gain efficiencies and reduce costs through process improvements and automation Enable 360 customer view 42 52 60 63 73 Difficulty in accessing, handling and provisioning the data needed Lack of integration of various tools Lack of flexibility of new application or technology Too much time required to launch innovative solutions Too much complexity
  • 5. Top Areas of Investment – Next 2 Years Guest Experience Reservations has been identified as a key process for investment, by 50% of CXOs, over the next two years 50% Reservations Housekeeping 35% Concierge 33% Guest Activities 32% We, unlikemanyof our global peers,do not haveour own PMS. Manyof the solutionsare stillon premisee.g., Oracle,andfor a businesslikeours, whichis split across geos, cloud isessential for flexibility. Mobility and Personalization Director Fortune 500 Hospitality Company
  • 6. • In a post-pandemic environment, the majority of travel companies continue to focus on contactless technologies; the idea is to create a ‘phygital’ concept that can personalize several aspects—such as shopping, identity, etc. • While mobile check-ins and related tools are key trends on the guest experience side, the pandemic has only accelerated the development of self-servicing capabilities. • The potential to monetize and personalize remains high—especially as the industry witnesses increased adoption in key technologies such as AI, ML, Chatbots, IOT and Analytics. True differentiation lies in the ability to offer the right product through the right channel at the right time—for enhanced loyalty and upselling and cross-selling. However, to make this happen, it is imperative that systems talk to each other. • It’s also important to curate experiences at every touchpoint, rather than at the ‘journey’ level. Today, the tight integration between PMS and CRM is a significant opportunity area for cloud. Data integration between these 2 systems would enable incumbents to optimize experiences at every touchpoint. Such a set-up would enable personalized responses on real-time basis. For example, if there is a customer incident, companies can use CRM to trigger an apology mail/personalized voucher and enable the workforce to make on-the- spot decisions, driving CSAT and NPS. Guest Experience
  • 8. Key Functional Objectives Within the Next Two Years Owner and Franchise Management Hotel and franchise owners intend to advance RM capabilities and prioritize attribute-based selling Technology-Related Challenges, in Achieving The Objectives 40 40 40 50 53 Achieve attribute-based selling and advanced revenue management Reduce costs through process improvements and automation Achieve contactless operations Enable 360 customer view Launch new connected guests' services within the hotels and facilities 47 50 57 63 67 Too much time required to launch innovative solutions Lack of flexibility of new application or technology Lack of integration of various tools Difficulty in accessing, handling and provisioning the data needed Too much complexity
  • 9. Top Areas of Investment – Next 2 Years Owner and Franchise Management Managing commercial and non- commercial partners continues to be a key priority for them 53% Manage Commercial Partners Manage Non- commercial Partners 47% • The hospitality industry has experienced foreclosure pressures in the past 12 months, leading to unsustainable operations for franchisees worldwide. • For hospitality companies, increasing franchise control has been on strategic agendas for the last decade. Recently, the industry has also witnessed a steady rise in soft brands in recent times. • Cloud is indeed the disruptor that could effect change; it will enable a new dimension of attribute selling, which could expedite profitability. It can also be the answer to solving fundamental challenges, such as handling analytical data at scale and enabling better integration among tools. For owners and franchisees, cloud can well be the answer to move beyond commoditization.
  • 11. Key Functional Objectives Within the Next Two Years Sales and Brand Marketing The Majority CMOs and CSOs* intend to leverage technologies to dynamically market (and automate) their offerings Technology Related Challenges, in Achieving The Objectives 57 57 73 83 Innovate new products/packages during different booking/time periods Centralize, automate and host key processes Focus on SEO and SEM, to create personalized campaigns Achieve multi-channel capability 47 53 57 60 77 Difficulty in accessing, handling and provisioning the data needed Lack of integration of various tools Too much complexity Lack of flexibility of new application or technology Too much time required to launch innovative solutions *Refers to Chief Sales Officer
  • 12. Top Areas of Investment – Next 2 Years Sales and Brand Marketing However, incumbents continue to rely on outdated solutions, hampering objectives 67% Advertising Property Information 50% Marketing Campaigns 43% Sales Channels 40% Promotions 33% A bigimpactarea is digital sellinganddigitalmarketing,to appealto newcustomerswith newshoppingand purchasing patterns.Theneedfor personalizationand individualizedmarketingwill entailtrialingnewdigital marketingchannelsand offerings. Mobility and Personalization Director Fortune 500 Hospitality Company
  • 13. • The majority of surveyed CMOs and CSOs* want the ability to dynamically market their offerings, i.e., innovate new products/packages during different time periods. • However, the biggest impediment to dynamic operations is the system readiness to handle analytical data, as reported by 77% CMOs and CSOs. • Unfortunately, there is a big disconnect between IT strategy and respective functions, with Sales & Marketing still relying on solutions from 10 years back. It is imperative for IT to have a seat at the table, and in-turn help package relevant solutions for various functions, including Sales & Marketing. • As companies vie for differentiation in a post-pandemic world, current legacy systems limit the ability to scale data and achieve real-time data capture and processing. Cloud allows organizations to scale and interconnect systems and to work in a real-time environment, across functions and channels—thereby significantly expanding horizons around meaningful customer engagement. Sales and Brand Marketing *Refers to Chief Sales Officer
  • 15. Key Functional Objectives Within the Next Two Years Revenue and Yield Management Augmenting RM through AI/ML and improving dynamic pricing strategies, remain the key focus for CXOs Technology Related Challenges, in Achieving The Objectives 43 47 70 70 70 Optimize existing distribution channels / improve direct capabilities Augment Revenue Management through AI/ML capabilities Improve dynamic pricing strategies for bundled and unbundled products Create one-stop-shop solution, by integrating PMS, Channel Manager and RMS Improve integration and data exchange with current PMS 37 40 47 70 73 Too much time required to launch innovative solutions Lack of flexibility of new application or technology Difficulty in accessing, handling and provisioning the data needed Lack of integration of various tools Too much complexity
  • 16. Revenue and Yield Management Within the RM space, CXOs plan to prioritize ‘demand forecasting’ & ‘target pricing’ capabilities, in the wake of today’s shortened booking environment Top Areas of Investment – Next 2 Years 77% Demand Forecasting Capabilities Recommend Target Pricing 67% Gather Competitive Pricing 63% Tracking and Optimization 50% Collect Historical Data 37% There’sa significantopportunity in revenuemanagement,a key pain-pointin today’stimes; currentrelianceis mostly on inhousetools & not on 3rd parties. Infrastructure Technology - Network Architecture and Engineering Director Fortune 500 Hospitality Company
  • 17. • Today, Hospitality companies can no longer rely on past data (from 1 year), for forecasting and demand prediction. With COVID 19 variants such as Delta and Omicron impacting travel, the consumer booking window has shrunk dramatically (to 7-15 days), and organizations need to master dynamic and continuous pricing strategies. • 77% of CXOs intend to improve demand forecasting capabilities (primary focus area), while 67% want the ability to recommend target pricing. • 70% of CXOs intend to augment their RM capabilities, through AI/ML. Cloud will provide the intelligence, scale and the combinatorial power of working with multiple technologies to enable the differentiation that companies desire today. Revenue and Yield Management
  • 19. Key Functional Objectives Within the Next Two Years Operations 63% of COOs aspire to improve function collaboration and sustainability, over the next two years; lack of integration among tools remains a major pain-point Technology Related Challenges, in Achieving The Objectives 43 50 53 63 63 Improve collaboration between functions Realize sustainability in operations Launch new digital tools/services Reduce costs through process improvements or efficiencies Achieve seamless collaboration among hotel owners, individual property owners and managers 33 53 53 57 73 Lack of integration of various tools Too much time required to launch innovative solutions Lack of flexibility of new application or technology Difficulty in accessing, handling and provisioning the data needed Too much complexity
  • 20. Top Areas of Investment – Next 2 Years Operations Additionally, 80% of CFOs and COOs plan to improve their financial planning & forecasting capabilities 43% Manage Regulatory Requirements Manage Facilities 33% Perform Physical Security and Safety 33% Manage Property Operations 33% Manage Consumable Inventory 30% WhileCXOs recognizecloud potential,they are concerned about failedintegrationeffort anddisruptionarisingfrom that. Importantto convincethem with pilots,with a narrativecentered aroundrisk mitigation.Key is to create a tangibleroadmapfor integration,that makesbusiness sense. Mobility and Personalization Director Fortune 500 Hospitality Company
  • 21. 80% • As the business environment remains difficult, hospitality companies are increasingly prioritizing transaction unit costs. • 63% of COOs plan to improve collaboration between functions. Unsurprisingly, 73% of COOs feel that integration among tools is the key challenge faced by the majority of today’s hospitality companies. • Data remains the most crucial element; while companies continue to hold proprietary data, they are unable to unlock value. The C-suite agrees that Cloud is probably the most powerful solution for data monetization. It will help break organizational silos and enable cross-functional services. Operations of CFOs and COOs intend to prioritize Financial Planning, Budgeting and Forecasting
  • 23. Develop and Manage Business Relationships Develop IT Service Strategy Increase Efficiency in IT Service Management and Operations Information Technology Reducing costs through automation and achieving system integration remain key priorities for Hospitality CIOs, CTOs and CDOs over the next 2 years 33% 37% 50% 53% 57% Reduce costs through process improvements or efficiencies Achieve system integration among hotel owners, individual property owners and managers Improve collaboration with various enterprise functions Tracking and Optimization Collect Historical Data Within Information Technology, CIOs plan to: 67% 63% 47%
  • 24. Three mindset shifts to scale cloud What does it take to up your cloud game? Hint: It’s not only about the technology Think technology to grow business Old mindset: The CIO drives IT New mindset: The CIO drives recovery and future growth Think new ways of working Old mindset: It is working well today New mindset: Future agility is non- negotiable Think success beyond the change Old mindset: Fear around too much risk New mindset: Confidence in multi-fold rewards READ THE FULL REPORT 01 02 03
  • 25. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.