The document outlines five key trends shaping the digital business landscape from 2013 to 2015, including the personalization of technology in the 'Internet of Me', the shift towards an 'Outcome Economy' that prioritizes results over products, and the emergence of 'Platform (R)evolution' which leverages digital ecosystems. It also discusses the role of intelligent enterprise through smart systems and the collaboration between humans and machines as critical for future business success. These trends highlight the need for companies to adapt quickly to stay competitive in an evolving technological environment.

1. Digital Business Era:
Stretch Your Boundaries

2. Vision Trend Evolution
2013-2015

3. Color Palette
3Copyright © 2015 Accenture All rights reserved.
R 153
G 51
B 153
R 47
G 83
B 156
R 255
G 221
B 0
R 255
G 153
B 0
R 136
G 221
B 0
R 170
G 17
B51
Internet
of Me
Outcome
Economy
Platform
(R)evolution
Intelligent
Enterprise
Workforce
Reimagined
1 2 3 4 5
The 5 Trends:

4. 1
The Internet of Me:
Our world, personalized.

5. As everyday objects and experiences become digitized, new frontiers of personalization
centered on the individual open up. Welcome to the Internet of Me.
Everyday gadgets and machines are increasingly interconnected and consumers are
demanding more “smart” tech.
In a world where every car, every home, and every object is a new set of conversations
with customers, enterprises must make sure they get that experience right, before
someone else does.
The companies that succeed in this new Internet of Me will become the next generation
of household names.
The Internet of Me:
Our world, personalized.
#techvision2015
www.accenture.com/technologyvision

6. 2
Outcome Economy:
Hardware producing hard results.

7. The Outcome Economy upends long-held notions of how superior products and services
are defined. The new leaders will be those that can consistently collaborate with others
to deliver excellence across a spectrum of capabilities that include hardware.
By bridging the last mile between the digital enterprise and the physical world, highly
connected hardware components help companies give customers what they really want:
not more products or services, but meaningful results.
Today, delivering customer outcomes offers distinct competitive advantage. In the next
few years, it will become a catalyst for transformation. Beyond that, it will be nothing less
than a survival strategy.
Outcome Economy:
Hardware producing hard results.
#techvision2015
www.accenture.com/technologyvision

8. 3
Platform (R)evolution:
Defining ecosystems, redefining
industries.
8Copyright © 2015 Accenture All rights reserved.

9. Underpinned by a wave of digital technologies – including social, mobile, analytics, cloud,
and the Internet of Things (IoT) – the platform serves as a new blueprint for how
companies build, connect, and deliver applications that address specific industry
challenges.
Today’s new and evolving platforms are essentially comprised of well-defined
architecture, governance and services and underpinned by the latest digital “tools” –
social, mobile, cloud, IoT and others.
Industry platforms will fuel the acceleration of digital disruption during the next three to
five years, leaving less and less time for established companies to react to change.
Platform (R)evolution:
Defining ecosystems, redefining industries.
#techvision2015
www.accenture.com/technologyvision

10. 4
Intelligent Enterprise:
Huge data, smarter systems—
better business.
Copyright © 2015 Accenture All rights reserved. 10

11. For years, software’s expanding capabilities were geared primarily toward helping
employees make better and faster decisions.
Amid the influx of data—along with advances in processing power, analytics and cognitive
technology—software intelligence is helping automobiles, thermostats and other everyday
things recognize, “think” and respond accordingly.
To fully capture the power and potential of software intelligence, visionary companies will find
new ways to get smart software out of the lab and into as many practical scenarios as
possible. Only then will their software be able to spur innovation and raise the operating-
performance bar across the organization.
Intelligent Enterprise:
Huge data, smarter systems—better business.
#techvision2015
www.accenture.com/technologyvision

12. 5
Collaboration at the intersection
of humans and machines.
12Copyright © 2015 Accenture All rights reserved.
Workforce Reimagined:

13. As the digital revolution gains momentum, humans and machines must do more together.
Successful businesses will embrace both as critical team members.
Advances in robotics enable machines to not only communicate with humans, but also work
side-by-side with them. It’s a division of labor that plays to strengths of both.
Smart devices and wearable technology can gather information on a person’s surroundings,
supplement physical tasks and detect hazardous situations – potentially saving lives.
Human and machine—each on their own—won’t be enough to drive businesses in the
coming decades. Tomorrow’s leading enterprises will be those that know how to meld the
two effectively.
Workforce Reimagined:
Collaboration at the intersection of humans and machines.
#techvision2015
www.accenture.com/technologyvision

14. Color Palette
14Copyright © 2015 Accenture All rights reserved.
R 153
G 51
B 153
R 47
G 83
B 156
R 255
G 221
B 0
R 255
G 153
B 0
R 136
G 221
B 0
R 170
G 17
B51
Internet
of Me
Outcome
Economy
Platform
(R)evolution
Intelligent
Enterprise
Workforce
Reimagined
1 2 3 4 5
The 5 Trends

15. www.accenture.com/technologyvision
#techvision2015