Haribo advert
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The Haribo advert will appeal to young people because its colorful packaging displays the sweets attractively with cartoon-like images. The advert features grown men acting like children who enthusiastically discuss how much they enjoy the sweets and what flavors they resemble. This memorable and unique advert will likely be associated with Haribo sweets due to the brand's prominence, encouraging people to remember and take notice of the commercial.
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This document analyzes and summarizes a radio advertisement for the restaurant Nando's. It discusses several aspects of the advert's style, tone, and content, including its use of humor, repetition of words and slogans, upbeat musical style, and overall message of inclusiveness. However, it notes that the advert fails to provide any contact details, which could have better encouraged people to sign up for membership offers and deals.
Question 4 & 5
The document discusses targeting a magazine towards young girls ages 11-15. It aims to attract this audience through focusing on topics of interest like celebrities, fashion, makeup and boys. Bright colors like pink, purple and blue are used to grab the attention of younger people. The layout keeps things minimal on the cover but uses scattered images and text inside to look filled without overwhelming readers. Positive images are featured to relate to the target audience.
Irn bru
This document contains summaries of various advertisements for energy drinks such as Irn-Bru, Monster Energy, and Red Bull. The summaries describe the target audiences, color schemes, imagery, and fonts used in the ads. Most target teenage boys and use bold, masculine colors and designs. For example, a Monster Energy ad uses green and black colors stereotypically associated with males. The ads aim to portray a sense of power and energy through their visuals and messaging.
Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
2. research
Here are the key points I would highlight in evaluating your research:
- Strengths of product research: Allowed you to analyze design elements like colors, layout, text size/style that appeal to audiences. This informed your own design choices.
- Weakness: Limited to only a few sample products so may not represent full range of audience preferences.
- Strengths of questionnaires: Gathered quantitative data on demographics, preferences that directly informed your design. Large sample size provides meaningful insights.
- Weakness: Questions may not have captured all relevant factors. Responses could be superficial.
- Strengths of interviews: Allowed for open-ended responses to gather rich qualitative insights into how and why
Product research
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
Ironbru32
The document discusses and compares various energy drink advertisements and branding. It analyzes Irn-Bru, Monster, Red Bull, Lucozade, Hippo, and others. It notes that Monster has a more professional, eye-catching, and appealing look for young people compared to Irn-Bru's more outdated design. Red Bull uses extreme sports clips to appeal to a broad audience. Lucozade effectively ties its branding to England football to leverage multiple audiences. Hippo takes a stereotypical African approach that makes its drink seem exotic.
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- 1. The haribo advert will work well and will appeal to the target audience because young people like eating sweets and are interested in the packaging and for the haribos the packaging is good for these they are bright blue and have the sweets on show and then there are small pictures that are almost cartoon which are quite childish that would appeal to children. The advert shows grown men then acting to be children and they are saying how much they like the sweets and are talking about what the sweets taste like and what they resemble. It’s a very memorable advert to because there are no similar adverts to it and because haribo is such a big brand and really well known to people they will remember the advert and its most likely that when you see the sweets you will think of the advert. This is also a really good way to promote them because now most people watch TV and because it’s an advert people will see it. The advert also sounds interesting and brings excitement so people will pay attention to it and won’t just ignore the advert like they may with other.