The document outlines the marketing strategy for "Mungle", a character aimed at children aged 7-13. The strategy involves developing comic content and an animated series. It will advertise on children's TV channels and magazines. It will use merchandising in retail stores and target parents through internet marketing. It will position the brand as a friendly character that helps children learn through fun activities. Distribution will include comic strips in bookstores and schools. Promotion will involve character mascots at events, contests collaborating with other brands, and celebrity endorsements.

1. “ Mungle” Marketing Strategy

2. Marketing Strategy Target Market: Children Between 7-13 Yrs Customers will be the parents and children will be the final consumers. Product Differentiation: Mungle as a character will exhibit all the expected lifestyles & acts. An Exhaustive market research that will contribute in knowing the Mind of the children & the consumer insight. Customised content for the regional customers & consumers as well. Comic content should be followed by an animated series on Channels like Cartoon network.

3. Strategy for the Launch Advertising: On TV, vehicles will be channels like Cartoon network, animax, nickelodean & in the print medium magazines like Young world will be used. Channel marketing: Merchandising Through Retail stores. Internet marketing: Parents will be targeted; especially the mothers. Promotion : Participation in the School fairs and special days of celebration. Public relations : Association with some kind of NGO who are in the field of child care.

4. Brand Positioning Brand will be positioned as friendly character in the Families. Recognition to the children is of utmost importance. All the process will invoke a feeling in the parents that their children are with friends all the time. The toolkits will prove to be the perfect partner for the children, such as a booster for the Home work. The practice of fun N Learning among the children. The children’s innocence will be shown by the characters.

5. Distribution Major portion will go in the form of comic strips form the Bookstores. Free samples will be given along with some Books to the parents. Direct mailers to the homes. Small strips will be published in the special supplements like young world. Special Collaboration with the school libraries. Children having their B’days will be given gifts. Special collaboration with the schools for the distribution of school kits.

6. Promotion A full fledged team of character Mascots will be readily available at all the events. Special dresses for the children in the form of all the characters. Many contests and events will feature other major brands in some kind of collaboration. e.g. A strategic tie in with Brand like Sony will involve the parents in some kind of activity, such as “shoot n send a video of your child”. Celebrity endorsements.

7. Thank You Aman Kaushal