Smoking campaign poster analysis alfie
•Download as DOCX, PDF•
1 like•689 views
This smoking cessation campaign poster targets females aged 16 to 50 and aims to persuade them to stop smoking during pregnancy by graphically depicting smoke around a baby. It uses persuasive techniques like bold red text saying "STOP TODAY" and showing smoke near an unborn child to convey the message that smoking endangers the health of the fetus. The official logo helps establish the poster's credibility by signaling that its warnings are evidence-based.
Report
Share
Report
Share
Recommended
Task 1 Researching 3 adverts 
The document discusses several advertisements, including ones aimed at preventing teenage pregnancy and smoking. One ad features a sad baby who acknowledges the difficulties of having a child as a teenager. Another realistic ad depicts a baby smoking to convince viewers that smoking can lead to health issues like cancer. The ads use techniques like photo-realism, simple text and slogans, and trusted organizations or companies to deliver their messages about the risks of early parenthood and smoking.
KatQuestionFive
The document discusses how the author attracted their target audience for a school magazine. They used bold headlines on the front cover to easily inform readers about the magazine's content. Bright colors like red, white and blue were also used to give a sense of uniformity and show that the magazine belonged to the school. Additional techniques included using bold headlines for interesting articles, incorporating bright colors throughout the magazine, and using an engaging tone that addressed readers without being patronizing.
Advertisment
Advertisements can distract us from our perceptions, feelings, values, understandings and beliefs. They have the ability to change our perception of reality. Two examples are analyzed: a Shan Foods ad suggests a son only misses his mother because of her cooking, not because she is his mother. A Tang ad implies that a mother only loves her children if she gives them Tang, changing children's concepts. Both ads exploit human emotions for commercial purposes rather than representing reality.
Advertisment
Advertisements can distract us from our perceptions, feelings, values, understandings, and dreams by changing how we see reality. When we watch ads, they can influence our emotions and beliefs without us realizing. For example, some food ads imply that relationships are only about cooking or that a mother's love is defined by giving her child a certain drink, which distorts the true meaning of relationships. Overall, ads have the ability to manipulate our perspective of reality through emotional exploitation.
Good and Bad Advertisements
This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.
Advertising campaigns
The document contains advertisements from Barnardo's and Tesco Cherokee. The Barnardo's ads aim to show the suffering of children in poverty and encourage donations, depicting babies in distressing situations without silver spoons, clean living conditions, or care. The Tesco Cherokee ads showcase their comfortable, casual clothing by picturing a woman and man relaxing easily while trapped in a bear trap, conveying that the clothes allow relaxation in any situation. Both campaigns target 25-35 year olds and emphasize comfort and affordable style.
Analyzing Advertisements
The document analyzes several magazine advertisements based on the human needs they appeal to, their marketing techniques, and how they catch the viewer's attention. It summarizes four ads, noting that they relate to needs for family, health, freedom, love and youth. The ads use imagery like families, illness and nature to appeal to emotions and values while promoting products as solutions. Techniques like humor, fear and intimacy are employed to draw viewers in and associate products with positive attributes.
Task 2 improved
This document contains analyses of advertisements from various organizations, including This Is Abuse, Barnardos, and Smoke Free. The This Is Abuse advertisement aims to raise awareness of domestic abuse through rhetorical questions. Barnardos uses an image of a vulnerable child to promote donations to help impoverished children. The Smoke Free ad aims to discourage smoking during pregnancy by using bold text stating the harms of cigarettes to babies.
Recommended
Task 1 Researching 3 adverts
The document discusses several advertisements, including ones aimed at preventing teenage pregnancy and smoking. One ad features a sad baby who acknowledges the difficulties of having a child as a teenager. Another realistic ad depicts a baby smoking to convince viewers that smoking can lead to health issues like cancer. The ads use techniques like photo-realism, simple text and slogans, and trusted organizations or companies to deliver their messages about the risks of early parenthood and smoking.
KatQuestionFive
The document discusses how the author attracted their target audience for a school magazine. They used bold headlines on the front cover to easily inform readers about the magazine's content. Bright colors like red, white and blue were also used to give a sense of uniformity and show that the magazine belonged to the school. Additional techniques included using bold headlines for interesting articles, incorporating bright colors throughout the magazine, and using an engaging tone that addressed readers without being patronizing.
Advertisment
Advertisements can distract us from our perceptions, feelings, values, understandings and beliefs. They have the ability to change our perception of reality. Two examples are analyzed: a Shan Foods ad suggests a son only misses his mother because of her cooking, not because she is his mother. A Tang ad implies that a mother only loves her children if she gives them Tang, changing children's concepts. Both ads exploit human emotions for commercial purposes rather than representing reality.
Advertisment
Advertisements can distract us from our perceptions, feelings, values, understandings, and dreams by changing how we see reality. When we watch ads, they can influence our emotions and beliefs without us realizing. For example, some food ads imply that relationships are only about cooking or that a mother's love is defined by giving her child a certain drink, which distorts the true meaning of relationships. Overall, ads have the ability to manipulate our perspective of reality through emotional exploitation.
Good and Bad Advertisements
This is a collection of good and bad advertisements both in Print & TV. And this is only according to my own standards so some may or may not agree with me.
Advertising campaigns
The document contains advertisements from Barnardo's and Tesco Cherokee. The Barnardo's ads aim to show the suffering of children in poverty and encourage donations, depicting babies in distressing situations without silver spoons, clean living conditions, or care. The Tesco Cherokee ads showcase their comfortable, casual clothing by picturing a woman and man relaxing easily while trapped in a bear trap, conveying that the clothes allow relaxation in any situation. Both campaigns target 25-35 year olds and emphasize comfort and affordable style.
Analyzing Advertisements
The document analyzes several magazine advertisements based on the human needs they appeal to, their marketing techniques, and how they catch the viewer's attention. It summarizes four ads, noting that they relate to needs for family, health, freedom, love and youth. The ads use imagery like families, illness and nature to appeal to emotions and values while promoting products as solutions. Techniques like humor, fear and intimacy are employed to draw viewers in and associate products with positive attributes.
Task 2 improved
This document contains analyses of advertisements from various organizations, including This Is Abuse, Barnardos, and Smoke Free. The This Is Abuse advertisement aims to raise awareness of domestic abuse through rhetorical questions. Barnardos uses an image of a vulnerable child to promote donations to help impoverished children. The Smoke Free ad aims to discourage smoking during pregnancy by using bold text stating the harms of cigarettes to babies.
What Makes Any Advertisement GREAT
SIX ESSENTIALS
1. Clearly tells the story.
2. Visually appealing.
3. Attempts to be thought-provoking.
4. Answers a need or desire for the audience.
5. Includes a Call-to-Action
6. Adaptable for different target audiences.
Rebranding
- Unilever is a global company that produces popular UK brands like Dove soap. Dove targets working class women aged C2-C1 with ads promoting natural beauty and positive body image.
- A 2007 Dove TV ad promoted products for women over 50, airing during "Dancing on Ice" on ITV. This targeted older audiences to spread the message that "beauty has no age limit."
- The ad was banned in the US for showing nudity on TV. Dove aims to encourage women of all ages and types to feel better about themselves through "Pro-Age" campaigns.
Advertising associated with children
Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
Advertisement Analysis
The document provides an analysis of an Olpers advertisement from Ramadan 2012. The ad focuses on themes of unity, hope, and Muslim traditions during times of crisis in Pakistan. It depicts children praying for the country following events like floods and plane crashes. Without words, the ad conveys comforting messages through images of family and religious observance. It aims to bring Pakistanis together regardless of class by highlighting shared customs and values during Ramadan.
Dove Re-branding re-submission
Unilever is a global company that produces many popular UK brands across home, personal care, and food categories. Dove produces cosmetics and toiletries targeting middle-class women, focusing recent campaigns on encouraging natural beauty and self-esteem. A 2007 Dove television advert promoted products for women over 50 and aimed to show that beauty has no age limit.
TV Commercial's Impacts
TOPICS: 4. From the advertisers’ viewpoint, TV commercials are widely regarded as a powerful tool. In your opinion, what are the positive and negative effects that TV commercials exert on the viewers? Provide examples, figures, or any relevant statistics to justify your view on the impact of these advertisements.
Note: Here is our presentation for this topic. Feel free to use.
Task 4 Advertising Campaigns
The document contains summaries of several advertising campaigns by different organizations:
- The Barnardo's campaign targets adults with children and aims to promote helping neglected children. It uses positive imagery of a cared for baby and messaging about giving all children opportunities.
- The Tesco Cherokee campaign targets young people with its trendy dressed model in dangerous situations. The message is that one can look good even when facing tricky problems.
- The final Tesco campaign also targets young people and suggests that even when in precarious situations like falling or dangling, one's appearance is still important. The campaigns aim to positively promote the brands' clothes while depicting unconventional or risky scenarios.
How advertising affects_children final
Advertising targets children to build brand loyalty from a young age. Many food ads promote unhealthy products high in calories. This can negatively influence children's diets and potentially lead to obesity. Advertising also encourages materialism and brand obsession in children. It promotes violent video games which can increase aggression and loss of self-control in kids. Alcohol and tobacco ads create positive associations with these substances in children as young as age 6, making them more likely to use them as teens.
Analyzing Advertisements
This document analyzes and summarizes four magazine advertisements. For each ad, it identifies the basic human need addressed, the marketing technique used, and any additional meanings conveyed beyond promoting the product. The ads promote healthy eating for families, cancer treatment to keep families together, staying young and carefree, and wellness through spa treatments and healthy drinks. Cute imagery, family themes, and science-like presentations are some of the techniques used to attract viewers' attention and associate the products with positive values.
Tram tran ads analysis
The advertisement features Gwen Stefani promoting a new L'oreal lipstick. It uses several propaganda techniques including testimonial with Gwen Stefani's endorsement, positive words like "luxury" and "comfort" to create a good impression, transferring feelings of being appreciated to the product, mentioning healthy ingredients like vitamin E to appeal to health concerns, and using contrasting red, white, and black colors that attract attention and associate qualities like passion with the product. The summary effectively highlights the key details about the ad's content and techniques in under 3 sentences as requested.
Yen Mi TRAN Portfolio
Yen Mi Tran is a marketing professional with over 6 years of experience across various categories including feminine care, food, pharmaceuticals, and retail. Her portfolio highlights campaigns she developed that changed perceptions and achieved business results for brands. Examples include positioning a feminine product as an everyday essential rather than just for special occasions, and making breakfast an important family meal rather than a quick solo affair. Her experience spans advertising, consumer research, and strategy development.
Advertisement connor wake
The document discusses different types of advertising including digital, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples and explanations of each type. Constraints in advertising discussed include legal issues, budget/money constraints, and ethical considerations. The document also analyzes 5 posters about the dangers of drink driving. It evaluates the design, message, and target audience of each poster.
Extra gum
Extra-Gum is a global gum brand known for its slogans like "Eat Drink Chew + Give Extra, Get Extra." It uses green, blue, and light blue packaging colors that correspond to the gum flavors inside. While Extra's advertisements are often funny, their recent "origami" commercial included a more serious message that "Sometimes the little last the longest." The target audience for Extra gum is young to middle-aged adults.
Effects Of Advertising On Children
Advertising has a huge influence on children and targets them through TV, radio, print, and the internet. Children see about 5000 ads per day, including junk food ads every 5 minutes of Saturday cartoons. This leads kids to spend $28 billion annually and influence another $249 billion of parental spending. Stricter rules from the FTC are demanded to protect children from marketing since they control TV viewing.
Agency profile V3 notes
The document discusses two print advertisements - one for a charity called "On Agency stop stroke fast" and another for an Indian food delivery service called "Brownstone Design".
For the charity advertisement, it aims to raise awareness about strokes and encourage donations. It uses older adults in the image to relate the message that strokes can impact anyone. The purpose is to help stop strokes faster and help people experiencing strokes.
The Brownstone Design advertisement promotes its high quality, fresh Indian food and ability to deliver meals. It targets students and people who want restaurant-quality food at home. The purpose is to get people to visit the restaurant or order delivery.
Brainstorming of ideas & Audience research
The document outlines the planning process for designing a new music magazine, including brainstorming ideas for the colour scheme, layout, title, fonts, and cover artist. It discusses potential options for each element, including different title designs. It then shows the results of a questionnaire given to the target audience to gather their preferences. Based on the feedback, the designer chose a colour scheme of black, orange, and green; the title "Fixx"; and a cover artist. The summary provides an overview of the key decisions made in planning the new magazine's design.
Identifying Your Audience... and Engaging them on Social Media
This document discusses identifying and engaging your target audience for social media. It emphasizes narrowing down your audience by considering demographic, psychographic, behavioral, and environmental factors. This will allow you to segment your audience and focus your content on their specific needs, goals, and interests. The document provides examples of questions to ask your current customers to better understand your audience and tips for finding your audience and creating engaging content topics tailored to what they want.
Target audience lesson plan- final
The document provides guidance on creating a target audience profile for advertising a product. It explains that a target audience profile should include an imaginary person's name, age, sex, location, financial status, job, education, interests and hobbies to represent the intended customers. An image should also be chosen from Google to depict the typical target audience. The profile aims to understand what the audience desires in themselves and their lives to effectively plan advertising to that group.
Just be Human
Social media is full of clutter and the information on how to be effective is contradictory. Too often brands focus on saying what they think they should or, worse, jump to a sales pitch. No one wants to talk to a robot. Find out how to humanize your brand on social media and really engage your audience by telling your unique story.
Pricing Your Services
From knowing your costs to the basics of a pricing strategy, this presentation is guaranteed to give you a lot to think about.
Capa de ozono freddy
El documento describe la capa de ozono, incluyendo que protege la vida en la Tierra absorbiendo la radiación ultravioleta del Sol, que se ha debilitado debido a los clorofluorocarbonos (CFC) liberados por productos humanos como refrigeradores y aerosoles, y que esto amenaza con graves consecuencias como un aumento del cáncer de piel.
More Related Content
What's hot
What Makes Any Advertisement GREAT
SIX ESSENTIALS
1. Clearly tells the story.
2. Visually appealing.
3. Attempts to be thought-provoking.
4. Answers a need or desire for the audience.
5. Includes a Call-to-Action
6. Adaptable for different target audiences.
Rebranding
- Unilever is a global company that produces popular UK brands like Dove soap. Dove targets working class women aged C2-C1 with ads promoting natural beauty and positive body image.
- A 2007 Dove TV ad promoted products for women over 50, airing during "Dancing on Ice" on ITV. This targeted older audiences to spread the message that "beauty has no age limit."
- The ad was banned in the US for showing nudity on TV. Dove aims to encourage women of all ages and types to feel better about themselves through "Pro-Age" campaigns.
Advertising associated with children
Advertisements target children because they are easy to manipulate and build brand loyalty from a young age. The purpose is to attract children and make money by creating an impression that they need a product to feel good about themselves. Common advertising strategies used on children include using toys, celebrities, games, and cartoons to promote products in a fun way. While ads make children aware of new items, they can also encourage unhealthy consumption, teach demanding behavior, and negatively impact children's development if the messages and values promoted are not positive.
Advertisement Analysis
The document provides an analysis of an Olpers advertisement from Ramadan 2012. The ad focuses on themes of unity, hope, and Muslim traditions during times of crisis in Pakistan. It depicts children praying for the country following events like floods and plane crashes. Without words, the ad conveys comforting messages through images of family and religious observance. It aims to bring Pakistanis together regardless of class by highlighting shared customs and values during Ramadan.
Dove Re-branding re-submission
Unilever is a global company that produces many popular UK brands across home, personal care, and food categories. Dove produces cosmetics and toiletries targeting middle-class women, focusing recent campaigns on encouraging natural beauty and self-esteem. A 2007 Dove television advert promoted products for women over 50 and aimed to show that beauty has no age limit.
TV Commercial's Impacts
TOPICS: 4. From the advertisers’ viewpoint, TV commercials are widely regarded as a powerful tool. In your opinion, what are the positive and negative effects that TV commercials exert on the viewers? Provide examples, figures, or any relevant statistics to justify your view on the impact of these advertisements.
Note: Here is our presentation for this topic. Feel free to use.
Task 4 Advertising Campaigns
The document contains summaries of several advertising campaigns by different organizations:
- The Barnardo's campaign targets adults with children and aims to promote helping neglected children. It uses positive imagery of a cared for baby and messaging about giving all children opportunities.
- The Tesco Cherokee campaign targets young people with its trendy dressed model in dangerous situations. The message is that one can look good even when facing tricky problems.
- The final Tesco campaign also targets young people and suggests that even when in precarious situations like falling or dangling, one's appearance is still important. The campaigns aim to positively promote the brands' clothes while depicting unconventional or risky scenarios.
How advertising affects_children final
Advertising targets children to build brand loyalty from a young age. Many food ads promote unhealthy products high in calories. This can negatively influence children's diets and potentially lead to obesity. Advertising also encourages materialism and brand obsession in children. It promotes violent video games which can increase aggression and loss of self-control in kids. Alcohol and tobacco ads create positive associations with these substances in children as young as age 6, making them more likely to use them as teens.
Analyzing Advertisements
This document analyzes and summarizes four magazine advertisements. For each ad, it identifies the basic human need addressed, the marketing technique used, and any additional meanings conveyed beyond promoting the product. The ads promote healthy eating for families, cancer treatment to keep families together, staying young and carefree, and wellness through spa treatments and healthy drinks. Cute imagery, family themes, and science-like presentations are some of the techniques used to attract viewers' attention and associate the products with positive values.
Tram tran ads analysis
The advertisement features Gwen Stefani promoting a new L'oreal lipstick. It uses several propaganda techniques including testimonial with Gwen Stefani's endorsement, positive words like "luxury" and "comfort" to create a good impression, transferring feelings of being appreciated to the product, mentioning healthy ingredients like vitamin E to appeal to health concerns, and using contrasting red, white, and black colors that attract attention and associate qualities like passion with the product. The summary effectively highlights the key details about the ad's content and techniques in under 3 sentences as requested.
Yen Mi TRAN Portfolio
Yen Mi Tran is a marketing professional with over 6 years of experience across various categories including feminine care, food, pharmaceuticals, and retail. Her portfolio highlights campaigns she developed that changed perceptions and achieved business results for brands. Examples include positioning a feminine product as an everyday essential rather than just for special occasions, and making breakfast an important family meal rather than a quick solo affair. Her experience spans advertising, consumer research, and strategy development.
Advertisement connor wake
The document discusses different types of advertising including digital, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples and explanations of each type. Constraints in advertising discussed include legal issues, budget/money constraints, and ethical considerations. The document also analyzes 5 posters about the dangers of drink driving. It evaluates the design, message, and target audience of each poster.
Extra gum
Extra-Gum is a global gum brand known for its slogans like "Eat Drink Chew + Give Extra, Get Extra." It uses green, blue, and light blue packaging colors that correspond to the gum flavors inside. While Extra's advertisements are often funny, their recent "origami" commercial included a more serious message that "Sometimes the little last the longest." The target audience for Extra gum is young to middle-aged adults.
Effects Of Advertising On Children
Advertising has a huge influence on children and targets them through TV, radio, print, and the internet. Children see about 5000 ads per day, including junk food ads every 5 minutes of Saturday cartoons. This leads kids to spend $28 billion annually and influence another $249 billion of parental spending. Stricter rules from the FTC are demanded to protect children from marketing since they control TV viewing.
Agency profile V3 notes
The document discusses two print advertisements - one for a charity called "On Agency stop stroke fast" and another for an Indian food delivery service called "Brownstone Design".
For the charity advertisement, it aims to raise awareness about strokes and encourage donations. It uses older adults in the image to relate the message that strokes can impact anyone. The purpose is to help stop strokes faster and help people experiencing strokes.
The Brownstone Design advertisement promotes its high quality, fresh Indian food and ability to deliver meals. It targets students and people who want restaurant-quality food at home. The purpose is to get people to visit the restaurant or order delivery.
What's hot (15)
Viewers also liked
Brainstorming of ideas & Audience research
The document outlines the planning process for designing a new music magazine, including brainstorming ideas for the colour scheme, layout, title, fonts, and cover artist. It discusses potential options for each element, including different title designs. It then shows the results of a questionnaire given to the target audience to gather their preferences. Based on the feedback, the designer chose a colour scheme of black, orange, and green; the title "Fixx"; and a cover artist. The summary provides an overview of the key decisions made in planning the new magazine's design.
Identifying Your Audience... and Engaging them on Social Media
This document discusses identifying and engaging your target audience for social media. It emphasizes narrowing down your audience by considering demographic, psychographic, behavioral, and environmental factors. This will allow you to segment your audience and focus your content on their specific needs, goals, and interests. The document provides examples of questions to ask your current customers to better understand your audience and tips for finding your audience and creating engaging content topics tailored to what they want.
Target audience lesson plan- final
The document provides guidance on creating a target audience profile for advertising a product. It explains that a target audience profile should include an imaginary person's name, age, sex, location, financial status, job, education, interests and hobbies to represent the intended customers. An image should also be chosen from Google to depict the typical target audience. The profile aims to understand what the audience desires in themselves and their lives to effectively plan advertising to that group.
Just be Human
Social media is full of clutter and the information on how to be effective is contradictory. Too often brands focus on saying what they think they should or, worse, jump to a sales pitch. No one wants to talk to a robot. Find out how to humanize your brand on social media and really engage your audience by telling your unique story.
Pricing Your Services
From knowing your costs to the basics of a pricing strategy, this presentation is guaranteed to give you a lot to think about.
Capa de ozono freddy
El documento describe la capa de ozono, incluyendo que protege la vida en la Tierra absorbiendo la radiación ultravioleta del Sol, que se ha debilitado debido a los clorofluorocarbonos (CFC) liberados por productos humanos como refrigeradores y aerosoles, y que esto amenaza con graves consecuencias como un aumento del cáncer de piel.
Naveen stands by party
This was his first interaction with party MLAs after the panchayat elections where BJD performance was not fully satisfactory.
Generating Leads Online
This document provides guidance on generating online leads for B2B and B2C businesses. It recommends defining goals and target audiences, understanding the target audience, choosing appropriate online outlets like social media, crafting the right message for each outlet, experimenting with content and tracking results, making changes over time based on data, continuing to learn about evolving algorithms and regulations, and diversifying marketing efforts across multiple channels. The overall message is that an online lead generation strategy requires careful audience analysis, testing different approaches, and adapting over time.
VIOLENCIA FAMILIAR. PARAGUAY
Este documento trata sobre la violencia familiar en Paraguay. Resume que la violencia familiar ocurre dentro del ámbito familiar y debe ser de forma reiterada contra una persona que convive en la familia. También describe la legislación paraguaya relacionada como la Constitución, el Código Penal, y leyes específicas sobre violencia doméstica y de género. Concluye destacando la importancia de los grupos de apoyo para las víctimas de violencia familiar.
2017 January GrayReports - Demand Trends in Higher Education
Key Demand Trends and Observations
- Overall student inquiries are declining
- Online is steadily taking share from on-ground programs
– Inquiries for online programs grew 4%
– Conversions are growing at least 6% year-over-year.
- Rapid growth in Post-Master's certificates continues.
- Inquiries for Human Services and Medical Insurance Coding are up over 100%.
- The job market is healthy.
- Microsoft Office is a critical skill set.
Applicationとは何か（哲学）（PHPBLT #6）
PHP BLT #6 で発表してきたやつ。
最近目にするPHPのフレームワークにおけるApplicationクラスの実装例を見て、アプリケーションとは何か？を哲学（笑）した。
Business Development for Small Businesses and Freelancers
I recent spoke on business development for an AIGA DC speaker series on running a business. The slides provide tips on identifying your audience, defining your value, creating realistic goals, and refining your message.
SXSW 2016
The panel discussed efforts by the Obama administration to use technology to make government services more accessible. President Obama emphasized using data and tech to streamline processes like voting and disability applications. He called on the tech community to help address issues of privacy vs security in light of debates like Apple vs FBI. Michelle Obama's keynote focused on the #62MillionGirls campaign to promote education for girls worldwide. Other panels covered challenges of ad blocking, using visual media for non-profits, and balancing the human element in digital storytelling.
1. maggi the-product-life-cycle
The document discusses the product life cycle of Maggi noodles in India. It describes how Nestle launched Maggi noodles in 1982, creating a new instant noodles category. Over time, Maggi grew to dominate the market, enjoying 50% share in the 1990s. To boost sales, Nestle changed the noodles' formulation in 1997, which consumers disliked, forcing Nestle to revert the recipe in 1999. The document also examines why Maggi's atta noodles variant failed and strategies Nestle can adopt to sustain Maggi's brand image.
Winning Affluent Millennials
The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
3 Ingredients to Spice Up Your Content Marketing
Spice up your content marketing with just 3 ingredients! Discover how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow.
In this presentation by Jonathan Crossfield, you'll discover:
- The three ingredients of exceptional and persuasive content
- How to generate original and powerful content ideas
- A five-step workflow from Ancient Greece that still works today!
You can also watch video version of the presentation here: www.semrush.com/webinars/3-ingredients-to-spice-up-your-content-marketing/
5 Ways Your Sales Team Will Make the Next Webinar a Success
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
Viewers also liked (20)
Identifying Your Audience... and Engaging them on Social Media
Identifying Your Audience... and Engaging them on Social Media
2017 January GrayReports - Demand Trends in Higher Education
2017 January GrayReports - Demand Trends in Higher Education
Business Development for Small Businesses and Freelancers
Business Development for Small Businesses and Freelancers
5 Ways Your Sales Team Will Make the Next Webinar a Success
5 Ways Your Sales Team Will Make the Next Webinar a Success
Similar to Smoking campaign poster analysis alfie
Social Action and Community Media Research Task 1
This poster campaign from the 1979 UK general election was created by the Conservative Party to influence voters. Its key purposes were to change voting behavior by persuading people to vote Conservative instead of Labour, and to change public attitudes about the Labour Party by implying they were not effectively managing unemployment. The techniques used included an attention-grabbing color scheme, a bold statement that "Labour isn't working" paired with an image of a long line at an unemployment office, implying that Labour policies were leading to widespread joblessness. The overall aim was to shift voters' support away from Labour by challenging their representation of effectively handling the economy.
Research template
The document summarizes three case studies:
1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
2) A YMCA campaign featured an image of a homeless girl to raise awareness of youth homelessness and encourage donations to help young people find housing.
3) An Australian media group called Youthworx Media uses colorful graphics and videos on its website to provide media education and experience to young people.
Poster analysis
This poster from the NHS promotes drinking water for health. It notes that the human body is 70% water and encourages drinking water to stay healthy. The poster uses bright colors and statistics about water content of the human body to appeal to a wide audience and inspire them to drink more water.
Social Action & Community Media
The document provides information about posters from various social campaigns. It summarizes two posters aimed at preventing harm to unborn babies from maternal drinking, smoking and drug use during pregnancy. It notes the techniques used in the posters, including bold visuals and text, and their intended impact of raising awareness to reduce risky behaviors. It then summarizes a third poster on domestic violence, highlighting its use of imagery and contact information to help those in abusive relationships.
Social Action & Community Media
The document is a case study analysis of a poster campaign. It analyzes posters from three different campaigns - one aimed at preventing harm to unborn babies from maternal drinking/smoking, one addressing domestic violence, and one warning about animal cruelty.
For each poster, the summary provides the purpose, techniques used, and intended impact. The techniques discussed include images used, text size and placement, question marks to engage readers, and inclusion of contact information. The intended impacts are to raise awareness, change behaviors like drinking while pregnant, and lower incident rates by encouraging people to seek help. Comparisons are also made between techniques of the different posters.
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
Last Name 1
“Student Name”
Prof. Abdul-Jabbaar
English 102
April, 2014.
The Smoking Kid.
According to the World Health Organization, one billion people out of the world’s population of
seven billion are smokers. Furthermore, approximately one person dies every six seconds due to tobacco
smoking, which accounts for one in every ten adult deaths. Needless to say, now more than ever, the
world’s governments and health organizations are keen to raise awareness about the dangers of smoking
and eventually promote the decline of tobacco usage in general with the media as their vessel of choice,
owing to its various forms and proven ability to reach millions of people at a go. This is where we’ve
made our niche. As newly employed members of this advertising agency, it is important that you keep up
with the trends and learn from the ‘Da Vinci’s’ of this industry. Only then can you stay relevant.
Numerous campaigns have been launched worldwide but few have had the impact that the ‘Smoking Kid’
ad created by our competition over at ‘Ogilvy&Mather’ has had. The forty per cent increase in phone
calls to the Thai Health Promotion Foundation hotline after the ad was aired is undisputable proof that the
ad was in fact successful in reaching the masses and motivating them to seek professional assistance.
The ‘Smoking Kid’ ad was initially created with the mature Thai smoking population in mind. This
is seen by the fact that the ad itself is in the Thai language. The ad focuses on adults with the youngest
being at least eighteen or so, and mature enough to fully comprehend and understand the negative effects
of smoking tobacco. The message being passed through this ad, as is the same with all other anti-smoking
ads, is that smoking is harmful to one’s health and should therefore be curbed in order to prevent future
Commented [MA1]: Hook
Commented [MA2]: Transition
Commented [MA3]: Thesis
Commented [MA4]: Topic sentence
Last Name 2
complications. What is particularly striking about this ad is the fact that it employs a unique tactic where
children are used to warn adults about the dangers of smoking, whereas it is usually the other way around.
This deviation from the norm, in my opinion, is what makes the ad even more effective than the usual
‘shock and scare’ methods that other ads use every so often.
It becomes apparent as soon as you watch the ad that the creators were focused on appealing to the
audience’s emotions. Smoking adults are a common sight in society. Young teenagers who smoke are
chastised in many social settings as being in a rebellious phase. However, mere children smoking is just
downright atrocious and in most cases isn’t tolerated, endorsed or encouraged. Therefore, having a child
walk up to a smoking adult and ask to borrow a lighter would no doubt elicit a particular r ...
Social Action & Community Media
This poster from Louisiana's Children organization aims to make women aware of the harms of drinking, smoking, and taking pills during pregnancy. It uses a shocked baby's facial expression and bold text to catch people's attention and make them want to read more. The poster's goal is to spread the message worldwide to lower the number of babies harmed from their mothers' substance use during pregnancy. It provides a phone number for people to call if they see a pregnant woman engaging in these behaviors.
Research for campaigns rosie
This campaign aims to encourage more parents to talk to their children about alcohol when they start asking questions and become curious. The target audience is parents of younger children. Before the campaign, only 20% of parents would talk to their children about alcohol before something bad happened. Now more parents realize it is important to talk to children about things like alcohol. The campaign has been successful in making parents more aware of this.
nhs complete.pptx
The document outlines a campaign being developed by the NHS to promote healthier lifestyles among 16-19 year olds. It will focus on preventing underage drinking and smoking. Research on these topics found that 31% of 12-20 year olds currently drink alcohol and 95% of adults started smoking by age 20. The campaign will include creating a survey to understand audiences perspectives and developing ads similar to previous public health campaigns that used graphic images to showcase health risks.
nhs complete.pptx
The document outlines a campaign being developed for the NHS aimed at promoting healthier lifestyles among 16-19 year olds. It will focus on encouraging better habits like preventing underage drinking and smoking. Research on the target audience found that 31% of 12-20 year olds currently drink and 95% of adults started smoking by age 20. The campaign will use websites, apps, and surveys to provide advice on quitting unhealthy behaviors and improving mental health. It will highlight the negative health impacts of smoking and drinking through graphic TV ads and print ads similar to past NHS campaigns.
Client Research1.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Client Research.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Client Research.pptx
The NHS is a UK organization that aims to promote healthier habits in young people from ages 16-19 to prevent future health issues. Their "Better Health" campaign provides apps and resources to help people quit smoking, reduce binge drinking, and improve mental health and lifestyle habits. The campaign recognizes that many across the UK struggle with health issues like obesity and eating disorders, so it works to educate and support healthier choices.
Social action case studies
This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
Improved social action existing product research
The document discusses several case studies of campaigns aimed at raising awareness about social issues:
1) A national obesity forum campaign used shocking images and facts about childhood obesity to grab audiences' attention and encourage healthier eating habits. Statistics showed the campaign did not significantly impact obesity rates.
2) A campaign for a missionary in India featured an image of an impoverished girl to elicit sympathy and encourage donations of clothes rather than money. Research found poverty rates in India decreased substantially in the decades since, showing the campaign was effective.
3) A campaign for online safety warned parents that innocent internet searches by children could endanger them by featuring a story of a girl who went missing. Statistics indicated cases of cyberbullying increased
Analysing Adverts
This document contains summaries of 3 different advertisements:
1) A charity advertisement for Crisis Relief Singapore seeking more volunteers to help families in need. The image of a mother and child connects to people's desire to help through body language.
2) An anti-childhood obesity advertisement campaigning against parents buying junk food for children. It aims to show that children model their behaviors after their parents and cannot distinguish right from wrong without parental guidance.
3) An advertisement for a company working to stop abuse against women. It features an image of a woman with her mouth replaced by an internet search box to represent how women lack the right to speak. The direct eye contact is meant to grab the audience's attention.
Research template week 1 v2
This document contains information about several posters designed for social campaigns. It discusses the purpose, aims, and techniques used in posters addressing illegal tiger fur trading, smoking, drug dealing, and meth use. For each poster, it provides context on the issue being addressed and examines the impact of using visual and textual elements to raise awareness and change attitudes. While single posters may have limited direct impact, the document suggests they can effectively contribute to larger efforts over time to address complex social and environmental problems through education and prevention.
5.1.2 poster analysis
This poster aims to warn people about the dangers of drinking and driving. It suggests that even one drink can impair your ability to drive safely. While targeting younger male drivers, the message applies to all drivers. The poster argues that a drink driving conviction can seriously impact your life. However, the poster may not be fully effective as the images do not clearly depict drinking and driving, so viewers may not understand the message without reading the text.
Research of posters and Comparisons
The document contains summaries of several posters designed for different causes:
- A poster for an animal shelter uses an image of an abused dog's eye to raise awareness about animal cruelty and encourage donations without explicitly asking for money.
- An RSPCA poster features a dog and text about how dogs share DNA with humans to promote animal welfare and change attitudes towards abuse.
- A child abuse awareness poster uses an image of a bruised child's arm against a dark background to shock viewers into supporting the organization's efforts.
- An NHS poster warns pregnant smokers that "every cigarette harms your baby" through a shadowy image and minimal text colors to convey the message seriously.
Research of poster
The document provides a summary and analysis of several posters designed for different causes. It examines the purpose, techniques, and impact of posters designed to raise awareness about animal cruelty, the RSPCA, child abuse, and the risks of smoking during pregnancy. For each poster, it analyzes the visual techniques used including images, colors, text size and placement. It also compares and contrasts how different posters approach soliciting donations more or less explicitly through their designs.
Similar to Smoking campaign poster analysis alfie (20)
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
More from rockinmole
Intro to AS - induction day presentation
This document provides an introduction and syllabus for an English literature course focusing on Shakespeare and poetry. It includes an overview of the plot of The Taming of the Shrew, key themes in the play like marriage, gender and power. It also discusses poems that could be studied dealing with love through the ages, including Philip Larkin's "Talking in Bed" and John Donne's "The Flea." Students are assigned to read The Taming of the Shrew over the summer and consider a feminist reading of the play, in preparation for the course which will analyze Shakespeare and selected love poems.
Tv news study guide
This chapter provides an overview of key information about TV news including its history and development, technology used, target audiences, common conventions, issues and regulation. It discusses how news is presented across different formats and timeslots, and how technological advances have changed news reporting and the role of audiences over time. The document also examines news values and theories about how audiences use and relate to different news sources and programming.
Media poster digita down load final
The document encourages preventing illegal digital downloading by contacting a website that educates people on the harms of digital piracy and promotes legal downloading options. It warns that digital piracy is a serious crime and advocates following the organization on social media to raise awareness about staying within legal boundaries when accessing digital content online.
Gcse unit4 evaluation
The document provides guidance for a unit 4 evaluation assignment that students must complete. It lists 10 questions that students must answer in their evaluation, reflecting on their individual role in the group project and how successfully the outcomes addressed the client brief and target audience. It emphasizes that evaluations should use digital formats and multiple presentation styles, drawing on evidence to analyze the project rather than just describe it. Examples of preferred digital presentation methods are provided, as well as guidance on the level of detail and analysis expected for each of the 10 evaluation questions.
Respect it!
Respect It is a campaign against piracy that will create 6 posters and a 7-page website, with the slogans "Hear it, pay it or lose it" and "Watch it, pay it or lose it". The campaign aims to educate people that piracy is wrong and is seeking feedback on how to improve its message and outreach.
Copyright heroes presentation completed
Teenagers aged 14-18 will create 3 posters each and a website to raise awareness about an issue and understand audiences' attitudes towards the issue and why it is important.
Conventions of campaigns
Billboards, leaflets, posters, slogans, and logos are common conventions used in marketing campaigns to advertise brands. Billboards are large advertisements placed along roads, leaflets provide more detailed information than posters, and posters advertise brands using pictures and logos with bold text. Slogans are catchy phrases designed to be memorable, while logos give customers a visual representation of a company to recognize. These various advertising methods are used widely in public spaces to reach large audiences.
Information about fact
FACT is a UK trade organization established in 1983 to protect the intellectual property of its members. In 2007, FACT reported seizing over 2.8 million pirate DVDs. The BVA was established in 1980 to represent the interests of video publishers and rights owners. Its main objective is to support a business environment with minimal restrictions. Industry Trust is funded by the UK film, TV, and video industry to promote awareness of intellectual property and the value of copyright through consumer education. It aims to address copyright infringement by encouraging audiences to value creative content and choose legitimate sources.
Emmas media idea1
The document discusses a new cinema advertisement, including a section of text about the advert, a quote from the advert, and images from the advert such as the main image and thumbnails of the people featured in the advert. The advert's logo is also mentioned.
Contents page idea
The document describes the purpose of a magazine and campaign through italicized and standard text blocks. It provides headings telling consumers the topic of certain pages and includes the campaign's logo and small thumbnails.
1 conventions example grid for film noir
This document provides a list of common conventions and techniques used in film noir genres such as having an anti-hero protagonist like a private detective with morally questionable traits, dark themes around alienation, archetypal characters, use of Dutch angles and other disorienting camera techniques, urban settings typically at nighttime with extreme weather, signature lighting and camera work as well as voice over narration and distinctive editing styles.
Lesson 1
This document discusses how language used when referring to men and women can influence gender perceptions. It prompts dividing positive and negative words used for each gender and considering if language shapes attitudes. Participants are asked to analyze a poem on how men talk in small groups by discussing words it uses and what they suggest. Finally, it considers whether language should be regulated given its power over attitudes and values, and if the poem still resonates today.
Men talk
The poem portrays men as believing that women talk excessively about trivial matters like gossip and small talk. The men see women as prattling, yapping, chattering, and niggling rather than having meaningful conversations. The men feel that a woman should be a good listener who does not interrupt or criticize a man when he is speaking.
Presentation 2
This presentation document outlines the requirements for a second campaign presentation, including campaign ideas, name/logo/slogan choices and reasoning, two to three selected products with content details and target audience suitability, mock-ups or designs, and updates based on feedback. Students are instructed to clearly link all elements to the original brief, persuade the client that their ideas meet demands, and reference examples from last year's presentations.
Harriet and victoria feedbck letter
The letter thanks Harriet and Victoria for their presentation on addressing digital piracy and intellectual property. It provides positive feedback on their understanding of the task, interesting ideas, well-planned presentation, and good teamwork. The writer looks forward to seeing how their ideas develop further by the following week when a draft of their campaign will be presented.
Bill feedbck letter
The letter thanks Bill for his presentation on addressing digital piracy and intellectual property. It notes that Bill showed an excellent understanding of the task and had some good ideas for his specific audience. The letter provides feedback that Bill should ensure his choices carefully consider the demands of the brief and get more feedback from his target audience. It looks forward to seeing how Bill's ideas develop further when draft work is presented in December.
Max , george, shai feedbck letter
The letter thanks Shai, Max, and George for their presentation on addressing digital piracy and intellectual property. It notes they demonstrated a good understanding of the task and had interesting ideas and a well-planned presentation. The letter provides advice to continue refining their ideas, including providing more details on how their solutions would suit the target audience. It looks forward to seeing how the group further develops their campaign ideas and draft work in the coming weeks.
Charles and joel feedbck letter
The letter provides feedback on a presentation by Charles and Joel about addressing digital piracy and intellectual property. It notes that the presentation showed good research but needed more details about their planned campaign and stronger links to the original brief. Joel's quiet speaking volume made his information difficult to hear. Overall, the presentation showed potential but required further development and incorporation of the feedback to improve.
Ravannah and chloe feedbck letter
The letter thanks Ravannah and Chloe for their presentation on addressing the problem of digital piracy and intellectual property. It notes that they demonstrated a good understanding of the task and presented some interesting initial ideas and a well-planned presentation. Some speech was a bit fast and reading the presentation cards was less engaging. Overall, the presentation was good and addressed the brief, and the writer looks forward to seeing how their ideas develop further.
Sarah, georgia, danielle and shannon feedbck letter
The document is a letter providing feedback on a presentation given by four students - Sarah, Georgia, Shannon and Danielle. It notes that while the presentation showed some initial understanding of the topic of addressing digital piracy, it needed more planning and preparation as there was a lot of giggling and uncertainty. The letter encourages the students to develop their ideas further, take on the feedback, and focus more closely on the brief for their next presentation and subsequent work.
More from rockinmole (20)
Sarah, georgia, danielle and shannon feedbck letter
Sarah, georgia, danielle and shannon feedbck letter
Smoking campaign poster analysis alfie
- 1. The target audience of this smoking campaign is females from about 16- 50. Adults still may not know what they are actually doing to their unborn child. This poster for a smoking campaign uses persuasive techniques for example the ‘STOP TODAY’ is in red letters making it stand out from the rest of the writing. This has been done because stopping smoking is the aim of the campaign. The baby has smoke around him. This is persuading people to stop as no one would ever want to hurt their unborn child. The poster is showing the target audience what they are actually doing to their child whist going through pregnancy. The poster adds the smoke to the baby because it shows how dangerous smoking whilst carrying an unborn child actually is. The logo on the poster shows that the poster is reliable and not something that is just rubbish. Everything on this poster is true, and that people smoking whilst pregnant are really putting their child in danger. All of the words on the campaign poster are bold and in capitals. This gets the target audience’s attention.