1. The document discusses using Hadoop and Hive at Zing to build a log collecting, analyzing, and reporting system. 2. Scribe is used for fast log collection and storing data in Hadoop/Hive. Hive provides SQL-like queries to analyze large datasets. 3. The system transforms logs into Hive tables, runs analysis jobs in Hive, then exports data to MySQL for web reporting. This provides a scalable, high performance solution compared to the initial RDBMS-only system.